Nordic ID Brand Book 2017 by Nordic ID

YOUR PARTNER IN SMARTNESS

BRAND BOOK 2017 2017

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

INTRODUCTION

A brand is a collection of unique experiences. They shape the perceptions and expectations of a company. Consistent visual identity supports strong brand. By following and applying these guidelines, you will build value to Nordic ID brand and contribute to its strength.

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

LOGOTYPE NORDIC ID COMPANY LOGO The Nordic ID logo consists of the word mark NORDIC ID and a graphic element. The logos are available in three versions; with or without the trademark symbol.

SCALABILITY

REGISTERED LOGOS

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

NORDIC ID SOFTWARE LOGOS The Nordic software logos should only be used directly connected to the equivalent Nordic ID software products.

APPLICATION TOOL LOGOS:

USE AND COLOURS OF THE LOGOS Nordic ID logo: The original Nordic ID logo is black with a hint of orange and should be used only on a white background. The Nordic ID logo is also available in white (for coloured backgrounds: orange, black or picture and hardware) and black (for light coloured backgrounds and hardware). Software logos: The original product logos are software blue and should always be used on white backgrounds. The software logos are also available in black (for black and white printing) and white (for coloured backgrounds: orange, black or picture).

INCORRECT USE OF THE LOGOS 1. The logos of Nordic ID cannot be used as company designations – they may not be used in partner’s business cards, invoices or letterheads to insure that the partners will not be mixed as being a part of Nordic ID affiliate. 2. Please do not use the Nordic ID logos in the following ways: • Do not use any other than the Nordic ID approved colours for the logos. The correct colour codes are mentioned further on. • Do not distort or rotate the Nordic ID logos. • Do not crop the logos. • Do not use the logos with text wrap or as a substitute for text. • Do not add visual effects to the logos. • Do not blur the logos. • Do not make the logos transparent. • Do not mirror or turn the logos upside down. • Do not break up the logo parts or separate the graphic elements.

LOGO COLOURS The colours of the logos of Nordic ID are: ORANGE CMYK 0, 45, 100, 0

RGB 249, 157,28

BLACK CMYK 0, 0, 0, 100

RGB 35, 31, 32

WHITE CMYK 0, 0, 0, 0

RGB 255, 255, 255

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

LOGO GUIDELINES LOGO CLEAR SPACE Logo clear space minimum is the diameter of the height of the letter o.

Coloured logo may only be used on white background.

Logo may be used on an image background with sufficient contrast.

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

BRAND COLOURS NORDIC ID COLOURS

SUPPLEMENTARY COLOURS

Brand colours to be used in digital and printed brand material. Black and white are the main colours and orange is to be used as accent colour.

Supplementary colours: three shades of grey

BLACK: CMYK 0, 0, 0, 100 RGB 35, 31, 32 Pantone Black C

LIGHT COOL GREY: CMYK 7, 5, 5, 0 RGB 235, 234, 234 Pantone Cool Grey 1 C

WHITE: CMYK 0, 0, 0, 0 RGB 255, 255, 255

MEDIUM COOL GREY: CMYK 28, 22, 22, 0 RGB 185, 185, 186 Pantone Cool Grey 4 C

DARK COOL GREY: CMYK 70, 63, 62, 59 RGB 50, 50, 50 Pantone Cool Grey 11 C

ORANGE: CMYK 0, 45, 100, 0 RGB R:249 G:157 B:28 Pantone 144 C

USE OF COLOURS The primary colours are black, white and orange. Since the Nordic ID graphic design is “modern, pure and green concious” the use of colours should always result in an airy and light design. The orange color should only be used as an accent color.

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

TYPOGRAPHY FONTS OF NORDIC ID FOR ALL MATERIALS: LATO Lato is sans serif typeface. The semirounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness. Lato consists of nine weights plus corresponding italics. The Lato family supports 100+ Latin-based languages, 50+ Cyrillic-based languages as well as Greek and IPA phonetics. Avoid bolding the texts. If Bold needs to be used, always use Lato Bold font.

MATERIAL IN RUSSIAN, CHINESE, JAPANESE, ARABIC AND HEBREW: MICROSOFT YAHEI Microsoft YaHei is a simplified Chinese font developed by taking advantage of clear type technology, and it provides excellent reading experience particularly on screen. The font is very legible at small sizes. The font family includes two fonts in regular and bold weights. Microsoft YaHei is the default user interface font when the language is set to Simplified Chinese.

Lato Hairline Lato Thin Lato Light Lato Regular Lato Medium Lato Semibold Lato Bold Lato Heavy Lato Black Lato Regular

ABCDEFGHIJKLMNOP QRSŠTUVWXYZŽabcde fghijklmnopqrsštuvwx yzž1234567890‘?’“!”( %)[#]{@}/&<-+÷×=>®© $€£¥¢:;,. Lato Bold

E-MAIL FONT: CALIBRI REGULAR

ABCDEFGHIJKLMNOP QRSŠTUVWXYZŽabcd efghijklmnopqrsštuvw xyzž1234567890‘?’“!” (%)[#]{@}/&<-+÷×=>® ©$€£¥¢:;,. Lato webfonts

ABCDEFGHIJKLMNOP QRSŠTUVWXYZŽabcd efghijklmnopqrsštuvw xyzž1234567890‘?’“!” (%)[#]{@}/&<-+÷×=>® ©$€£¥¢:;,.

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

SLOGANS COMPANY SLOGAN Slogan is always written in Lato Light weight and the word SMARTNESS is always written in semibold weight using company orange colour.

YOUR PARTNER IN SMARTNESS PRODUCT SLOGANS Product slogans use the same rules as company slogan.

NORDIC ID AR82

SMARTNESS EVERYWHERE NORDIC ID AR85

SMARTNESS ABOVE EVERYTHING NORDIC ID SAMPO S2 & NORDIC ID SAMPO S2 ONE-SERIES

OUT OF THE BOX SMARTNESS NORDIC ID EXA31 & NORDIC ID EXA51E

COMPLETES THE SMARTNESS NORDIC ID RADEA

SMARTNESS CONNECTED

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

GRAPHIC ELEMENTS ARROW The arrow element is used as a graphic element in different documents, product and company presentations and the company website. The arrow element can be a black or a white block with text or a headline inside. Or it may be a line separating different information or a graphic part of a header.

Place square in 45Â° angle, place tip in middle.

(3 pt, CMYK 8, 6, 6, 0 RGB 235, 234, 234)

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

PICTURES PRODUCT PICTURES

BRAND PICTURES

Product pictures must always have clear white or black backround. Products are always photographed or pictured clean and unbroken. If possible, product pictures should always have new logo. The use of pictures should always result in an airy and light design.

All Nordic ID brand pictures are always black and white. They can also get orange colour with multiply effect CMYK 0, 45, 100, 0 or RGB 248, 156, 27 on top of them.

Graphical elements in black, white and orange can be used on top of pictures. Anyone of these elements can be replaced with brand picture. Collage images can be used like portrayed in here.

Example collage image with graphical elements.

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

APPLICATIONS

When individual brand elements are brought together in the right way, they create visual expressions that are both engaging and memorable. The following section showcases best practices for how to apply the visual system across a range of touchpoints. In each example, note how the logo, typography, color, photography, editorial expressions and graphic expression systems work together to create an emotional connection to the Nordic ID brand.

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

BRAND APPLICATIONS

WEBSITES AND WEBSHOPS NORDIC ID BRANDED WEBSITES AND WEBSHOPS Whenever a website or webshop is created under the brand name Nordic ID or is directly associated with Nordic ID, the content and layout of the webshop / website must be according to Nordic ID branding and design rules. Nordic ID preserves the right to change the layout and / or content of the website / webshop so that it conveys to the rules.

THE LOOKS AND CONTENT OF A NORDIC ID BRANDED WEBSITE Nordic ID is a valuable brand and should be treated as such. Keep it classy and elegant. In order to do so, please follow this advice: 1. Follow the general visual line of the company: modern, pure and green concious with the company colours, logos and elements defined in this branding guide. 2. Use lots of white/space, big margins and a light design. 3. The background of the site can be white or black 4. Do not use visual effects: shadows, border/corner effects, mirror effects, readymade gallery shapes (star/ smileys, stamps etc.) and animations. 5. Tell, donâ&#x20AC;&#x2122;t sell. Use concrete messages that are based on facts instead of general superlatives (such as best quality, lowest price etc.). Remember, we do not have to brag about ourselves. When we do our jobs right, our partners and customers will do that for us. 6. Avoid shouting with capital letters and exclamation marks. Capital letters should only be used in headings. 7. Use the Nordic ID official website as a guide and feel free to use the same texts and pictures that are posted there. 8. Nordic ID also hosts the website RFID Arena, that contains blog posts, articles and expert views about RFID). All Nordic ID branded websites and webshops should have a clearly visible link to the RFID Arena. 9. Last but not least, ask for help. The marketing department will gladly help you plan the layout and the content of the website / webshop. We are at your service, always.

www.nordicid.com 14

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

BRAND APPLICATIONS

POWERPOINT TEMPLATE COMPANY PRESENTATION When presenting the company and its products, please use the PPT / PDF presentation Nordic ID Company Presentation.

OTHER PRESENTATIONS If you need to hold a presentation about other than Nordic ID as a company and its products, please use the Nordic ID PowerPoint template for your layout. 16:9 format to be used in all Powerpoint presentations.

NORDIC ID RULES FOR MAKING POWERPOINT PRESENTATIONS: 1. Do not use visual effects: shadows, border/corner effects, mirror effects, readymade gallery shapes (stars/ smileys, stamps etc.) and animations. 2. A void putting too much text on one slide. It makes it hard to read and the listener cannot concentrate on what you are actually saying ‑ “powerless pointless” 3. F ollow the general visual line of Nordic ID, what comes to layout, graphic elements, colours and fonts, as they are stated in this branding guide.

4. Use a maximum of 15 slides per presentation. 5. Do not e-mail PowerPoint presentations - they are made for presenting LIVE and the file sizes are usually big. Preferably use other marketing material instead, or if sending is necessary, make the PowerPoint presentation into a PDF file before sending. 6. When making a presentation about cases and references, please use the following format: Slide 1: Heading + The initial situation / challenge + photo Slide 2: Solution: Nordic ID device + e.g. tags, program, partners + device picture Slide 3: Reasons for choosing Nordic ID device for the implementation Slide 4: Benefits: How did the solution solve the initial challenge.

See below for a few examples of typical Nordic ID presentation slides.

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

BRAND APPLICATIONS

E-MAIL E-MAIL SIGNATURE Taking the Nordic ID e-mail signature template into use:

1. Open “new e-mail”.

2. The message tab is automatically open > Signature > Signatures…

3. Copy-paste the following text and picture and replace necessary parts with your own specific information.

4. Offical Nordic ID e-mail signature.

NOTE! If you do not have the e-mail signature text in the exact format as presented here, please ask Nordic ID Marketing to send it to you.

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

BRAND APPLICATIONS

PRINTED MATERIALS ROLL-UP DESIGN Here can be found a good example of the implimentation of the visual identity.

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

BRAND APPLICATIONS

TRADEMARKS TRADEMARKS OF NORDIC ID

OFFICIAL PRODUCT NAMES

THE OFFICIAL NAMES OF THE NORDIC ID PRODUCTS ARE:

Nordic ID™ Nordic ID Medea™ Nordic ID Merlin™ Nordic ID Morphic™ Nordic ID Sampo™ Nordic ID Stix™

The trademarks above must be used accordingly to general trademark regulations.

PLEASE DO NOT USE THE FOLLOWING INSTEAD OF THE OFFICIAL NAMES: NordicID’s NordicID nordicid Nordicid Nordic nordicid’s Nordicid’s Nordic’s NID NID’s NIDs Medea Medea’s Nordic ID Medea’s Medeas Nordic ID Medeas Merlin Merlin’s Nordic ID Merlin’s Merlins Nordic ID Merlins Morphic Morphic’s Nordic ID Morphic’s Morphics Nordic ID Morphics Sampo Sampo’s Nordic ID Sampo’s Sampos Nordic ID Sampos Stix Stix’s Nordic ID Stix’s Stixs Nordic ID Stixs All Nordic ID documents should contain the following statement: “Nordic ID, Nordic ID Medea, Nordic ID Merlin, Nordic ID Morphic, Nordic ID Sampo and Nordic ID Stix are registered trademarks of Nordic ID Oy.”

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

Nordic ID AR52 Nordic ID AR82

Nordic ID AR55 Nordic ID AR85

Nordic ID EXA31

Nordic ID EXA51 Nordic ID EXA51 ACD Nordic ID EXA51 ACD 2D Imager Nordic ID EXA51e

Nordic ID Medea Nordic ID Medea UHF RFID Cross Dipole Nordic ID Medea Barcode

Nordic ID Merlin Nordic ID Merlin UHF RFID Nordic ID Merlin UHF RFID Cross Dipole Nordic ID Merlin HF RFID Nordic ID Merlin HF RFID Blade

Nordic ID Morphic Nordic ID Morphic UHF RFID Nordic ID Morphic UHF RFID Cross Dipole Nordic ID Morphic Batch

Nordic ID Radea

Nordic ID Sampo Nordic ID Sampo S1 Nordic ID Sampo S0 Nordic ID Sampo S1 One-series Nordic ID Sampo S2 Nordic ID Sampo S2 One-series

Nordic ID Stix

RF-series RF601 RF651

THE PRODUCT NAMES SHOULD ALWAYS BE WRITTEN ACCORDINGLY TO ABOVE.

BRAND APPLICATIONS

VOCABULARY OTHER VOCABULARY SPELLING INSTRUCTIONS The following words can be spelled in several ways. Nordic ID prefers this way: barcode Wi-Fi Cross Dipole

PREFERRED WORDS IN NORDIC ID MATERIAL

mobile computer - for Nordic ID Medea, Nordic ID Merlin and Nordic ID Morphic (Windows based devices)

handheld - for the RF-series

fixed RFID reader - for Nordic ID Sampo and Nordic ID Stix

extension for smart reader - for Nordic ID EXA readers

PLEASE DO NOT USE THE FOLLOWING WORDS TO DESCRIBE NORDIC ID PRODUCTS: handset Piccolink Piccolo Picco

Nordic IDTM | YOUR PARTNER IN SMARTNESS | Brand Book 2017

Nordic ID is at the center of today’s real-time item tracking and reliable RFID technology. We help organizations ﬁght the damaging effects of item loss, facilitate streamlined business procedures, and stay ahead of the competition.

NORDIC ID GROUP Salo IoT- Campus | Joensuunkatu 7 FI-24100 Salo | FINLAND tel. +358 2 727 7700 | fax +358 2 727 7720 info@nordicid.com | www.nordicid.com

GERMANY Nordic ID GmbH | Heidsieker Heide 114 33739 Bielefeld | GERMANY tel. +49 5206 70 84 70 | fax +49 5206 70 847 10 info@nordicid.de | www.nordicid.de