William Dietrich's vision for transforming the Port of Brownsville. p.30
THE IWO JIMA MONUMENT & MUSEUM
World War II’s history at Marine Military Academy. p.14
CELEBRATING GREATNESS
100 Years of Tom Landry Stadium. p.72
THE ART OF PUPPETRY
Bradley Freeman Jr.'s inspirational story of turning dreams into reality. p.84
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The Rio Grande Valley is poised for remarkable growth in 2025. With a global shift highlighting our region as an economic driver, the Port of Brownsville takes center stage as the cover story for this issue. Entering the new year, the Port embarks on an exciting chapter with fresh leadership and a visionary plan to elevate the Rio Grande Valley through global transportation and trade opportunities.
As a community, we pride ourselves on representing who we are — local businesses, stakeholders, and individuals working together to create a brighter future. Through our RGVision Publications, we aim to share our stories, vision, and aspirations for future generations.
As you explore this issue, immerse yourself in the unique qualities that make our region so special. Thank you for picking up this publication. We hope you feel inspired, informed, and connected to the vibrant community that is the Rio Grande Valley.
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2025 VOLUME 17 ISSUE 1
RGVISION MAGAZINE
William Dietrich's vision for transforming the Port of Brownsville. NAVIGATING TOWARDS SUCCESS ON THE
EDUCATION
From Pre-K to College
pg 10
Every Day Matters
pg 12
Investing in Our Future
pg 16
Celebrating Community
pg 18
THE IWO JIMA MONUMENT & MUSEUM World War II’s history at Marine Military Academy.
CELEBRATING GREATNESS
100 Years of Tom Landry Stadium.
Nancy Davenport
pg 22
Building the Future
pg 28
Moving Industry Forward
pg 34
Connecting Entrepreneurs
pg 36
Your Local Insurance Experts
pg 40
THE ART OF PUPPETRY
Bradley Freeman Jr.'s inspirational story of turning dreams into reality.
QUALITY OF LIFE HEALTH
Heart Health
pg 44
Dental Innovation
pg 48
Transform Your Smile
pg 50
Care & Recovery
pg 52
Organ Donation
pg 56
Spring Fun in Edinburg
pg 58
The Tiny Forest Movement
pg 60
The Art of Transformation
pg 64
Your Donations = Job Training
pg 68
From Classroom to Competition
pg 78
Each and every member of our advisory board charges RGVision with growth and commitment within our business development, social engagement, and editorial efforts. Through their feedback and contributions, RGVision will continue to help tell and share the Rio Grande Valley’s stories and extend the invitation to join the conversation.
by Cynthia Ybarra | photos provided
Imagine holding your child's tiny hand on their first day of pre-K and wondering what the future holds. Will they thrive? Will they find their passion? At Pharr-San JuanAlamo Independent School District (PSJA ISD), these questions are answered with innovation, opportunity, and a belief in every child's potential. For parents, PSJA ISD isn't just a school district — it's a partner in shaping their child's journey from cradle to college and beyond.
For many parents, the journey begins with PSJA's Pre-K programs, where three-year-olds step into classrooms designed to spark curiosity and foster a love for learning. With play-based activities and nurturing educators, these formative years are about more than just ABCs — they're
about laying a foundation for lifelong success.
PSJA Building Blocks Academy parent Stephanie Suarez shares how the Pre-K program has positively impacted her 4-year-old son.
"I am truly amazed by the progress my child has made — not just academically, but also in the development of his motor skills and his social and emotional growth," said Suarez. "The teachers and staff have shown incredible patience and dedication, which has made all the difference. Elian is an active member of the Sustainability Arts and Crafts Club and the Journalism Club, both of which have been incredibly beneficial, helping him learn and grow in outstanding ways. And the best part is that he absolutely loves it!"
The district's Building Blocks Academies in Pharr and Alamo take early childhood education to the next level. These specialized campuses and partnerships with over 40 childcare centers offer families high-quality, accessible education that seamlessly transitions students into kindergarten. For parents like Stephanie Suarez, this means fewer worries and more confidence that their child is on the right path.
As students move into middle school, PSJA ISD continues to prioritize their success with opportunities that give them a head start in high school and beyond. Middle schoolers can take College Success courses to prepare for the rigor of higher education and explore career pathways early. They can also earn high school credits through Pre-AP courses like Algebra, Geometry, and Spanish, ensuring they are academically prepared to tackle advanced coursework as they transition to high school.
This forward-thinking approach allows middle school students to build confidence and explore their passions early, setting the stage for success in high school and beyond.
OPPORTUNITIES
When students reach high school, they are immersed in the district's crown jewel: the Wall-to-Wall Early College program. Unlike traditional models, this districtwide initiative ensures that every student — yes, every single one — can graduate with college credits, an associate degree, or an industry certification, all at no cost to families.
For PSJA Memorial Early College High School Senior Manelly Zepeda, earning an associate degree before graduating is a huge milestone.
"The Early College Program has been life-changing for me, providing the opportunity to earn college credits while still in high school. It has prepared me for the future, and the free tuition has relieved my family of financial stress, allowing me to dedicate myself entirely to my education," shared Zepeda. "This experience has inspired me to work harder and taught me the importance of perseverance and determination. I am proud to say that I graduated from South Texas College this Dec. with an Associate Degree in Interdisciplinary Studies of Arts, marking a significant milestone as I move forward in my educational journey."
The district's 25+ specialized academies take career readiness to another level, offering hands-on experiences in health care, cybersecurity, and renewable energy.
Supported by partnerships with South Texas College and other higher education institutions, these programs connect classroom learning to real-world applications, inspiring students to dream bigger and aim higher.
With a 97% graduation rate, a record-breaking $130 million in scholarships, and $37 million in grants earned by the Class of 2024, PSJA ISD's results speak volumes. Additionally, according to the 2023 Texas Academic Report, PSJA ISD leads the region and state in graduating students with associate degrees and college certifications.
But for parents, the impact goes beyond the numbers. What truly matters is seeing their children graduate not just with accolades but with confidence, skills, and a clear path forward into the future.
"We're not just preparing students for high school graduation," says Superintendent Dr. Alejandro Elias. "We're preparing them for life. Whether they choose to pursue higher education or enter the workforce, they leave PSJA ISD ready to thrive."
For families considering their educational options, PSJA ISD offers more than just a school—it offers a community where every child's success is the priority. The district is committed to creating opportunities that transform lives from pre-K to graduation.
Parents interested in learning more can visit psjaisd.us/ whypsja. Discover how PSJA ISD is turning dreams into reality, one student at a time.
At PSJA ISD, the journey doesn't stop at college readiness—it starts with families and continues with futures full of promise. It's a story of success, and you and your child can be part of it.
by Rafael Mendoza-Farias Jr. | photo by James Hord
The Brownsville Independent School District has long been a testament to educational excellence. It is known for its service in empowering the region's students. The district experienced good attendance before the COVID-19 pandemic but saw a decline after, prompting Brownsville ISD to launch the Every Day Matters campaign to promote student attendance.
"After the pandemic, we nationally saw a decline in attendance. National records show that one out of three students is absent daily. We saw our attendance percentage drop. I think that the mentality during the pandemic was you have the sniffles, stay home because you may be contagious and that mentality continued in the school systems after the pandemic," said Dr. Nereida Cantu, Chief Operations Officer at Brownsville ISD.
The campaign is meant to take a new, multipronged approach to the issue of attendance. A key goal of the campaign process is to involve all stakeholders in attendance, particularly parents, and make them aware of its importance for student success. It features task force committees at each school that meets every six weeks to analyze and improve attendance.
"The committee members include the principal, it includes community members, it includes students, it includes teachers and it includes business representatives. The idea is that this committee meets every six weeks and they identify what are their
attendance trends for their campus."
The mandatory minimum attendance, as defined by the state of Texas, is 90%, which allows for 18 days missed from the school year. At Brownsville ISD, the goal is higher. It varies by education level, with a 96% attendance goal at elementary schools, 95% at middle schools, and 94% at high schools.
The campaign committees are also tasked with creating weekly incentives, such as extended recess, field days, and pizza parties, to encourage student attendance.
Daily attendance is important for a child's education because after a student has missed class, the learning lost from missing a day of instruction is often irreplaceable.
"While we make every effort to make up, re-teach, and do tutorials, you're talking about a full day, eight periods at the secondary level, nine periods in some cases. Then, at the elementary level, you're talking about a full day of all subject areas. It's impossible to make it up in a tutorial session."
A significant part of the campaign has been building relationships and educating parents about their child's attendance. Efforts are also made to reach out to parents when their child is absent, such as sending notes to parents when a student has been chronically absent.
"I'm working very closely with the Parent Engagement Office. What we do is we've provided training to them, and we've completed workshops with close to 1000 parents
right now. In the training, we show them national research that students fall a grade level below if they miss more than 10 days," said Dr. Cantu.
According to Dr. Cantu, attendance is more than just coming to class and learning daily — it is about learning the lifelong duties and responsibilities needed to succeed in the real world.
"We also help parents understand that our goal is not just the attendance, but it's also a life skill. Students need to understand that we have responsibilities, as a student, your responsibility is to come to school."
"I share with parents in the training that if
they are employed, 'Would your employer like for you to be absent 18 times in a year, in 187 days?' And, of course, they all say 'no,'" said Dr. Cantu.
Brownsville ISD's Every Day Matter will continue to promote student attendance by raising awareness and engaging with the community until attendance has been raised.
"Our ultimate goal is that every parent at Brownsville ISD understands the importance of education and being in school every day. That is our ultimate goal, and we plan to continue this campaign until we can achieve that."
“Our ultimate goal is that every parent at Brownsville ISD understands the importance of education and being in school every day."
Dr. Nereida Cantu, Chief Operations Officer at Brownsville ISD
World War II’s History at Marine Military Academy
Tucked away in Harlingen is a remarkable piece of history: the Iwo Jima Monument and Museum on the Marine Military Academy (MMA) grounds. The monument dates back to the 1940s when a group of US Marines successfully overtook the island of Iwo Jima during World War II. As a result of the battle's success, Iwo Jima became an emergency landing site for over 2,200 US B-29 bombers, which saved the lives of an estimated 24,000 US airmen.
This US victory inspired navy officer and sculptor Dr. Felix W. de Weldon, who felt the victory should be displayed on a grand scale in our nation's capital. Once the war was completed, Dr. de Weldon used his skills to honor the men who accomplished such a momentous feat. He then spent nine laborious years working on a monument depicting the six marines who raised the second US flag atop Mount Suribachi on Feb. 23, 1945.
He wanted the monument to be lifelike, so he constructed a full-size model of the Marines from molding plaster. Later, he cast the structure in bronze to immortalize the heroes. He sent the bronze sculpture to Arlington National Cemetery in Washington, D.C.. He kept the original plaster model at his summer home.
Years later, Dr. de Weldon decided the working model needed a new home. He wanted the monument to inspire future generations of marines, which led him to donate the statue to MMA, which is right here in Harlingen. Many factors contributed to Dr. de Weldon choosing the Harlingen location, including:
Harlingen's constant temperature and humidity are ideal for the long term preservation of moldingplaster figures.
The street facing the memorial was named Iwo Jima Boulevard by MMA's founders in 1965.
MMA is the only place outside Washington D.C. where proper honors are rendered with battalion-size
dress blue parades.
The Iwo Jima Monument was officially dedicated to MMA on April 16, 1982. The MMA webpage states, "No public funds were used on the Iwo Jima Monument project. The entire cost of transporting and erecting the monument was donated by U.S. Marines, former Marines, Marine Corps Reservists, friends of the Marine Corps, members of the Naval Service, MMA trustees, alumni and cadets and friends of MMA."
Gina Alvarez, Director of the Iwo Jima Museum, believes that the monument and museum are a "hidden treasure" in the Rio Grande Valley and a great inspiration for future cadets. According to Alvarez, her day-today operations include "greeting visitors, filling online orders, overseeing access to the museum exhibits/ displays, and engaging with visitors regarding the museum exhibits/displays." Alvarez notes that visitors come from all over to see this unique history preserved in MMA's backyard.
Over time, the exhibit has grown to include donations by veterans and collected pieces. Due to the generous amount of donated displays, Alvarez hopes to continue expanding the museum to showcase all exhibits with the Iwo Jima battle. "Because of the size of the building, we are always hoping to expand to show off the extent of the masterpieces we have collected over the years," Alvarez notes.
The Iwo Jima Monument is open daily from sun up to sun down. Visitors can enjoy the museum, which offers a gift shop and a larger display of other exhibits Tuesday through Saturday from 10 a.m. to 3 p.m. and is closed on Sundays and Mondays. The MMA family is proud to host such an important memorial of our country's history and feels fortunate to share this piece of history with cadets, visitors, and residents of the Rio Grande Valley alike.
The MMA family is proud to host such an important memorial of our country’s history and feels fortunate to share this piece of history with cadets, visitors, and residents of the Rio Grande Valley alike.
by
While the primary goal of any institute of higher education is to provide students with a highly qualified academic experience, the institutes that truly distinguish themselves are those that go above and beyond what is expected and offer life-changing educational opportunities. That forwardthinking approach motivates Texas Southmost College and the TSC Foundation, which recently took a huge leap in furthering their goal of providing those opportunities to more people with a $650,000 check presented to Texas Southmost College at a recent TSC Board of Trustees board meeting. The award funds will be used for scholarships to eligible students, ensuring they can pursue their education at Texas Southmost College.
"This donation is a monumental occasion for Texas Southmost College and the TSC Foundation," said TSC Board of Trustees Chairwoman and Vice-Chair of the TSC Foundation, Adela G. Garza. "The scholarships awarded because of these funds will open countless doors for people eager to pursue their higher education or train for a career they have always wanted. In essence, these scholarships are investments in the hopes and dreams of ambitious individuals. They are investments to help them create their pathways to fulfilling future career aspirations for themselves, their families and the communities in which they live."
As a 501 (c)(3) nonprofit corporation, the TSC Foundation is governed by a board of directors who invest
an incredible amount of time and effort in raising funds to continue its mission of helping Texas Southmost College and its students.
"Texas Southmost College Foundation's mission is to transform students' lives by providing equal opportunities for students to access a quality and affordable college education," said TSC Foundation Chairman Roy De los Santos. "The TSC Foundation supports the college and its students in attaining their educational goals by providing support for student scholarships, academic instruction, and instructional support for students."
Scholarships often profoundly impact aspiring students, particularly in the South Texas region, where many come from financially disadvantaged backgrounds yet show strong determination and potential to succeed in college. By covering tuition costs, these scholarships allow recipients to concentrate on their studies and stay focused on achieving their educational goals.
Additionally, the TSC Foundation remains focused on graduates' roles as they transition from the classroom to the workforce. Careful attention is given to aligning the skills students acquire in college with the needs of employers across various industries, including those that are rapidly evolving and emerging.
"Today's workforce is highly competitive and requires college graduates trained to enter a high-tech workforce and global economy," continued De los Santos. "It is important
that Texas Southmost College students participate in cutting-edge programs in top-notch facilities."
De los Santos explained that to prepare students to compete in a global economy, the TSC Foundation collaborates with Texas Southmost College to meet the needs of the students, families, and employers Texas Southmost College serves.
"The TSC Foundation seeks partners among businesses, foundations, and individuals who understand the transformational value of a Texas Southmost College education and are willing to invest in that work," said De los Santos.
De los Santos said that contributions to the Texas Southmost College Foundation are vital in driving economic growth, workforce development, and the community's quality of life. He emphasized that the generous support of alumni, parents, and friends enables TSC to uphold its legacy of excellence by offering quality education and opportunities to all students. He noted that by donating to TSC, donors are investing in the success of current students and the leaders of tomorrow.
Ultimately, the driving force behind the Foundation has always been inextricably linked to its overall goal: to give back to the community it serves in ways that inspire positive change.
"Our responsibility is clear: we are here to serve Texas Southmost College and its students. The fact that the
Texas Southmost College Board of Trustees and TSC Foundation members took a moment from the October 17th Board of Trustees meeting to pose for a photo with a few students who have benefitted from scholarships funded by the foundation. The TSC Foundation presented Texas Southmost College with a $650,000 check to use for additional scholarships.
Front row from left to right: TSC President Dr. Jesus Roberto Rodriguez, TSC Board of Trustees Secretary Dr. Norma Lopez-Harris, TSC student Jessica Padilla, TSC student Brenda Gaona, Trustee Alejandra Aldrete, TSC Foundation Treasurer Dr. Gustavo Stern, TSC Foundation Chairman Roy De los Santos, TSC Board of Trustees Chairwoman Adela Garza, TSC Board of Trustees Vice Chair Delia Saenz, Trustee Edward Camarillo, TSC student Lorna Lopez, TSC student Abraham Avila. Back row: Trustee Dr. Tony Zavaleta, TSC Foundation Board Member Roel Rodriguez, Trustee Edgar E. Garcia.
youth are our future motivates the Foundation the most because we know the cause we have chosen to undertake is incredibly worthy," stated De los Santos. "It not only serves the community from the perspective of providing an educated workforce that is needed, and an education to students thirsty for knowledge, but it likewise contributes to the quality of life in South Texas, making the community a much better place."
by Thom Denton | photos provided
The Radisson conference room was beautifully decorated for a special luncheon hosted by the McAllen Boys and Girls Club. Local leaders, school officials, and many supporters who dedicate their time and resources to this community organization came together to celebrate. Young club members took the podium to speak to the valued guests as the music quieted.
It was soon announced that a new facility would undergo renovations to accommodate more kids in the McAllen area, which currently has two facilities serving over 18,000 children. In December, representatives from
the Club, the school district, and city leaders gathered for the ceremonial signing of the agreement for the new facility.
Boys and Girls Club CEO Dalinda Gonzalez-Alcantar announced that the new facility will be located at the former Bonham Elementary property on Jordan Street in South McAllen, purchased from McAllen ISD. “This is a historic moment for us,” Gonzalez-Alcantar said. “This will be our largest space at 13 acres. We are moving into a new area and are excited to meet the needs of families and children in South McAllen.”
The new acquisition resulted from a collaboration between the Boys and Girls Club's board members, McAllen city leaders, and McAllen ISD leaders. Mayor ProTem and McAllen City Commissioner Omar Quintanilla was one of many local leaders who consistently contributed to the organization's growth.
“It not only provides a safe place for the young people of our community, but also offers a healthy environment for them to grow,” Quintanilla said. “For me, that’s significant. We are giving our next generation the chance to develop mentally and physically. Over time, those benefits will be incorporated into their lives.”
However, the new facility wasn’t the only major announcement at the luncheon. One McAllen staff member, Alexia Avendano, who works at Morris Middle School, recently received the Boys and Girls Club of America National Staff Member of the Year award.
Avendano attributes this recognition to her efforts and other staff members who dedicated just over a month to establishing a Boys and Girls Club chapter in Uvalde. While the award is an honor, her primary focus remains on the Club's ongoing development. “It’s never about me;
it’s for the members,” she said. “I love these kids, and I’ll do anything for them.”
Renovations for the Bonham facility will begin in early 2025, and it is planned to open to children shortly thereafter. In addition to the numerous services currently available for local children, the new facility intends to enhance many of those offerings and potentially introduce new ones.
Every parent and child who utilizes the valuable services offered by the Boys and Girls Club of McAllen understands that its members are being instilled with essential life lessons. The current Board President, Cynthia Gutierrez, shares this sentiment. “We will create a safe space for everyone who walks through our doors,” she says. With the Boys and Girls Club, success is attainable.”
As the agreement was officially signed, colorful confetti filled the air, bringing smiles and excitement to everyone in the room. They all recognized that their hard work and commitment to helping and educating the children in their community would yield wonderful outcomes.
by Caroline Waldrip | photo by Bárbara Delgado
Innovation, safety, sustainable practice, and a continuous learning environment are all hallmarks of IOC Construction. Owner Nancy Davenport believes that her company is positioned as a leader in the heavy civil construction sector due to "active community engagement, diversity initiatives, datadriven performance monitoring, and strategic partnerships that further enhance our reputation and effectiveness."
Established in 2005, IOC has proven to be a top performer in the heavy civil contractor industry through the tireless leadership of Davenport and her brother, who co-founded the business and serves as Davenport's business partner.
As a heavy civil construction company, IOC's employees face large projects daily that could have safety ramifications if not carefully monitored. According to the company's mission statement,
Davenport and her team have made a concerted effort to ensure their employees' safety to achieve "zero accidents on the job site."
Anna Salinas, Director of Accounting, believes that one of the biggest components of IOC's success is its unwavering commitment to safety rather than cutting corners to turn a quick profit.
"Safety isn't just a policy — it is ingrained in the company's culture, ensuring that every employee returns home safely each day," Salinas said.
In addition to creating excellent client results, Davenport strongly believes in pouring into her employees to foster a work environment dedicated to learning and employee development.
"As the owner of a heavy civil construction company, my motivation stems from witnessing the growth of my teammates as they develop their skills and take ownership of their roles,"
"Seeing individuals rise to challenges and excel not only fosters a strong sense of teamwork but also enhances project outcomes. I find immense satisfaction in watching projects come to life, knowing that our collective efforts lead to tangible results."
Nancy Davenport, IOC Construction owner
Davenport said. "Seeing individuals rise to challenges and excel not only fosters a strong sense of teamwork but also enhances project outcomes. I find immense satisfaction in watching projects come to life, knowing that our collective efforts lead to tangible results."
Davenport welcomes the daily opportunity to problem-solve when faced with the industry's multifaceted complexities. Instead of shying away from challenges, Davenport fully embraces them, believing that true success is found in navigating complex solutions in a positive and creative way.
"Challenges invigorate me; they push me to think creatively and strategically, driving both personal and professional growth. This blend of nurturing talent and overcoming obstacles fuels my passion for the construction industry and reinforces my commitment to building a successful and dynamic organization," said Davenport.
This atmosphere of positivity and collaboration bleeds over to the employees in the office and the field. Jesus (Chuy) Anguiano, Operations Manager, believes that the owner's strong emphasis on core values affects how employees carry themselves. "Here at IOC, each employee is valued as a person and respected for their work ethic, contributions, and ideas. The company welcomes ideas from every employee, which contributes to the success and growth of the company," Anguiano said. He also takes pride in the
fact that Davenport leads her employees to prioritize safety over production. "Safety is paramount, and it won't be sacrificed for productivity or anything else," Anguiano said.
Salinas echoes her colleagues' sentiments of pride in the company and appreciation for how it's run. "One of the things I truly appreciate about working at IOC is the emphasis on continuous improvement—not just in terms of processes and technology, but also in personal and professional growth," Salinas said.
"The company invests in its people, fostering a culture where learning is encouraged at every level. This creates an environment where we're not just focused on achieving short-term goals, but also on building long-term success by developing individuals who are passionate about their work and about contributing to a larger purpose. It's incredibly fulfilling to be part of a company that values its employees as the greatest asset, and that makes all the difference when it comes to the work we do."
For Davenport, IOC is more than just a construction company. "I believe that when we combine our skills with quality technology, we don't just build structures — we build stronger, more resilient communities," she said. This commitment to building stronger communities is witnessed throughout the Rio Grande Valley area, and the community at large is thankful to Davenport for pioneering the industry with grace and grit.
Open to all middle school and high school musicians!
Mariachi Workshops | April 25
Vocal Competition | A pril 25
Mariachi Competition | April 26
Mariachi Concert | April 26
For infor mation on registering for the competition, purchasing tickets, and/or sponsoring the festival, please visit our website at tsc.edu/mariachi.
The Rio Grande Valley is undergoing a transformation driven by a growing population, an evolving economy, and an increasing desire to harmonize tradition with modernity. As an architect deeply rooted in this region, I believe the future of our built environment will reflect these dynamics, blending innovation with South Texas's distinct cultural identity. Here's a look at some emerging trends poised to shape the Valley's architectural landscape in the coming years.
Traditional single-family homes have long been the backbone of residential development. However, changing demographics and lifestyle preferences are driving a shift. Garden homes — compact, efficient residences typically organized around shared green spaces — are gaining traction. These developments balance privacy with community, creating vibrant neighborhoods where residents can connect while enjoying the benefits of lower maintenance and energy-efficient living.
Similarly, the "tiny house" movement resonates with younger professionals and retirees, offering an affordable, minimalist lifestyle. These smaller homes encourage thoughtful design and efficient use of space, aligning with the growing push for sustainability and economic accessibility. Developers are also exploring co-living spaces that cater to multigenerational families. This concept speaks directly to the Valley's rich cultural emphasis on family ties.
As outdoor living becomes increasingly integral to our way of life, architects are reimagining spaces that embrace the Valley's climate and culture. Outdoor dining areas, shaded patios, and rooftop terraces are no longer afterthoughts — they're essential features that reflect our region's connection to the outdoors.
Commercial projects are evolving to include mixed-use designs integrating retail, office, and residential spaces. These developments create self-sustaining communities
where people can live, work, and play within walkable urban hubs. They align with national trends but are tailored to the Valley's unique needs, fostering a sense of place while supporting economic growth.
As climate concerns intensify, architecture in the Valley must address the dual challenges of extreme weather and resource efficiency. Solar-ready designs, rainwater harvesting systems, and energy-efficient materials are becoming standard considerations. Homes and businesses designed for resilience — capable of withstanding hurricanes and severe storms — are increasingly sought after, blending aesthetics with functionality. Moreover, incorporating native landscaping and green infrastructure into projects reduces environmental impact. It enhances the beauty and character of the built environment. Architects are embracing xeriscaping and drought-tolerant plantings to conserve water and celebrate the region's natural ecology.
Integrating smart homes and building technologies is transforming how we interact with spaces. These innovations, from automated lighting and climate control to advanced security systems, enhance convenience, safety, and energy efficiency. In commercial architecture, smart systems optimize operations, improve tenant experiences, and reduce costs.
In the Valley, there is also significant potential to adapt smart technologies for agricultural purposes, such as agroindustrial facilities and warehouses. These advancements can help bridge the gap between traditional farming practices and the high-tech future.
One of the most exciting trends is the resurgence of cultural storytelling in architecture. The Valley has a rich history, and architects are increasingly incorporating elements of local heritage into contemporary designs. Whether through traditional materials like stucco and clay tile or the integration of vibrant murals and public art, these projects create a sense of belonging and pride.
Architecture is ultimately about people, and the future of design in the Valley will reflect our communal spirit. Projects such as public parks, plazas, and community centers foster connections and enhance quality of life. Educational and healthcare facilities are designed with the user in mind, prioritizing functionality, accessibility, and aesthetic appeal.
In the coming years, the most successful developments will balance progress with preservation, blending cutting-edge innovation with respect for our unique identity. As architects, developers, and residents, we have an extraordinary opportunity to shape the future of the Rio Grande Valley into one that is forward-thinking and deeply rooted in its cultural heritage.
The Rio Grande Valley stands at a crossroads with immense potential to redefine what it means to build for the future. By embracing alternative residential models, lifestyle-centric designs, sustainability, smart technology, cultural expression, and community-focused spaces, we can create environments that meet today's demands and inspire future generations. This vision is not just about structures — it's about shaping a way of life that celebrates who we are and aspire to be.
In architecture, every project is a chance to dream, innovate, and leave a legacy. As the Valley evolves, let's ensure that the legacy reflects this remarkable region's vibrancy, resilience, and heart.
by Bryan Kirk | photos by Bárbara Delgado
It's not unheard of for a city's police chief to ascend to the role of city manager. However, it does seem rare when a police chief becomes the chief executive officer of one of the busiest ports in the fastestgrowing region of Texas, and this may be the first time it has ever happened at the Port of Brownsville.
William Dietrich, who became the Port's Chief of Police in 2002, was appointed interim director of the Port of Brownsville on Jan. 1, 2024, a day after former Director Eduardo Campriano stepped down, ending his 16-year tenure.
Dietrich said it was easy to get excited about the Port's growth and looked forward to coming into his office each morning.
When Campriano announced that he was not renewing his contract, Dietrich said he decided to apply. On Aug. 7, the Port's Board of Directors voted unanimously to appoint him as the new Port Director and CEO.
"It has been a wonderful first year," Dietrich said. "The staff here is marvelous. They have been willing to answer my questions, and they have really helped me to do my job successfully. We have an excellent, cohesive team here at the Port of Brownsville."
Dietrich's goal as the Port's director and CEO was to learn as much as he could about the Port's nearly 90-year history and its significance to the Texas-Mexico region.
The Port of Brownsville opened in 1936 and is the only deepwater seaport on the United States-Mexico border. The Port owns 40,000 acres of land, some of which extend to the Rio Grande.
This geographical advantage gives the Port an edge in international trade, particularly with Mexico, Texas's number one trade partner and the second trade partner of the United States.
More than 95% of commodities coming to the Port of Brownsville are exported to Mexico, which supports a wide range of industries. Many of these ship their manufactured products to the United States.
The Port brought in 17.9 million metric tons of cargo in 2024. Dietrich said projects indicate that there will be more activity at the Port in 2025.
In recent years, the Port of Brownsville has become an economic powerhouse, pumping an estimated $2 billion into the local economy and an estimated $3 billion into the state's economy each year.
The Port of Brownsville's activities create more than
52,000 jobs in Texas, more than 11,000 jobs in the Rio Grande Valley, and more than 6,000 jobs in Brownsville and the surrounding communities.
"The Port of Brownsville is the Valley's economic engine," Dietrich said. "Since January, we have about 1,000 more employed [at the port] at existing businesses such as stevedores, liquid cargo facilities — all of this with all the activity we are doing — there is something we are doing right in that we have increased our employment profile at the Port of Brownsville by 1,000 people."
However, this does not include the nearly 2,500 jobs the Rio Grande LNG project is providing to the Port today or the 6,000 jobs the channel deepening project will create during construction, which is now closer to completion.
According to a press release, the Port of Brownsville's Brazos Island Harbor Channel Improvement (BIH) project made progress in September, securing a low-interest $43 million loan from the Texas Department of Transportation (TxDOT).
This project will deepen the channel from 42 feet to 52 feet, allowing larger vessels to enter the Port and creating more economic growth for the region.
"The planning for the channel deepening has been
going on for about 15 years," Dietrich said. "This is a long process that has finally come to fruition, and in the end, we stand very strong fiscally and financially because of our partners involved [in this project]."
The partners include the U.S. Army Corps of Engineers, which contributed $68 million to the dredging project, and NextDecade Corporation, the Rio Grande's parent LNG company, which provided $400 million to the project.
"So essentially, we are getting a half-billion-dollar dredge for $71 million of our dollars," Dietrich said. "We tend to focus on Rio Grande LNG NextDecade because there's no doubt that if we didn't have them, then we don't have a dredge. This is a great deal for our community. The economic opportunities from this project will be enormous, and we are already beginning to see some of that."
Dietrich said the larger vessels will foster more growth by reducing shipping costs and lowering consumer costs.
This makes the Port an attractive option for companies that want to be closer to the United States-Mexico border, particularly advanced manufacturers looking for a true deepwater port.
Dietrich said phase 1 and phase 2 of the dredging project
The Port of Brownsville's activities create more than 52,000 jobs in Texas, more than 11,000 jobs in the Rio Grande Valley, and more than 6,000 jobs in Brownsville and the surrounding communities.
are underway, so both will be completed simultaneously, projected by mid-to-late 2026.
"We are hoping that this gets done quicker," he said. "The dredging companies are very optimistic that they can do this a little quicker. We don't want to put pen to paper on that yet, but we are hoping that this is what happens."
by Rafael Mendoza-Farias Jr. | photos by Josh Elias
Edinburg is a vibrant city known for its medical centers, hospitals, higher education, and continuous development. With renowned institutions like the University of Texas Rio Grande Valley (UTRGV), South Texas Health System (STHS), and Doctors Hospital at Renaissance (DHR), the city has developed into a prominent urban center.
The Edinburg Economic Development Corporation
supports the city's businesses and is dedicated to making dreams of progress a reality. It provides monetary funds, workforce development, land allocation, and guidance to the city's businesses, fostering comprehensive economic growth.
Edinburg's industry was once composed of a booming agricultural sector defined by the growth and harvest of citrus in the fertile lands of the Rio Grande Valley.
However, it now accommodates diverse enterprises with growing knowledge-based industries. Given its place as the Hidalgo County seat, it also features the government sector.
"The different types of businesses are health care, produce and food processing, logistics, warehousing and government. We still have an agricultural component here, but it's much smaller than it used to be," said Raudel Garza, Executive Director for the Edinburg EDC.
Garza explains that the current industrial landscape is predominantly defined by the healthcare industry, the city's largest employer. This industry is expected to grow, promoting one of the Edinburg EDC's underlying goals — job growth.
"We want to continue to grow high-paying jobs. A lot of that is going to come in the form of the health care sector. DHR has over 6,000 employees in the city of Edinburg. Then, the South Texas Health System hospitals have well over 3,200 employees and Driscoll Children's Hospital has about 1,000 employees."
To sustain the growth of the health care industry, the University of Texas Rio Grande Valley (UTRGV) School of Medicine was founded in 2013. Alongside South Texas College, it will provide the region with the medical expertise necessary to support its medical institutions.
"Not only are we graduating a lot of doctors in this area, but we're also making sure that those doctors are supported by very well-trained nurses and other allied health professions."
According to Garza, Edinburg's success as a place for diverse businesses is due to its location, accessibility, and education. The city has prime access to I-69, which makes it ideal for warehousing and logistics. Moreover, UTRGV ensures the output of specialized professionals to serve the industry's knowledge requirements.
The Edinburg EDC actively engages with the region's schools to ensure businesses have the talent they need to operate.
"We've done some workforce development and workforce training grants. We will match up with South Texas College or another industry education provider to help train the workforce for specific companies that are being recruited or for companies that are looking to expand."
A challenge to Edinburg's economic growth is the lack of building space, which Garza states is insufficient to attract large businesses.
"We have a lot of land, but we don't have a lot of buildings. Most of the buildings that we have are either
old or too small to attract the larger companies. That's why we created an industrial spec building program to attract those developers who are willing to put up 100,000 or 200,000 square feet of industrial space."
More of Edinburg EDC's efforts to promote industry growth are at North Industrial Park, Renaissance Industrial Park, and Owassa Industrial Park. These parks are on-land allocated and optimized for business use, serving industries such as logistics and manufacturing, and have successfully advanced the city's industry. While the other industrial parks are fully developed, North Industrial Park still has some land available.
In the future, the Edinburg EDC wants to continue enacting progress in Edinburg, continuing with projects to vitalize the economy. Edinburg EDC is currently working with the South Texas International Airport to promote a longer runway, more hangar space, and more maintenance facilities, preparing the airport for increased use.
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by Thom Denton | photo provided
On Oct. 23, 2024, VCM Insurance Group held its grand opening, and the atmosphere was filled with excitement as happy attendees gathered to celebrate. The event featured a barbecue, complete with giveaways and a raffle. "We made so many taquitos — it was unbelievable," said Aaron Villarreal, Principal Executive of VCM Insurance. "We had massive ice chests full of drinks, and everyone was hanging out and connecting, it was such a blessing having a great turnout."
This celebration marked the unveiling of VCM's newly remodeled headquarters, which resulted from the merger of several family operations. The event allowed clients, friends, and family to experience the sleek,
modern office space that has been part of Aaron's family legacy for generations. With this fresh start, Aaron and his family are ready to elevate the business to new heights.
The insurance business runs in their blood for Aaron and his cousin Roland Villarreal, Founder and Principal of VCM Insurance Group. Their grandfather was born and raised in the Edcouch area but moved to Houston in the 1960s, where he eventually became an agent for Farmers Insurance. Before long, his reputation for speedy and dedicated customer service caught the attention of district leaders, and he was considered one of the top agents in Houston. Farmers headquarters in Austin made him an offer to move back to the Rio Grande
VCM Insurance Group offers business and property insurance focusing on customer service. The company, managed by the Villarreal family, emphasizes its connections to the community and aims to provide clients with the necessary coverage while maintaining a professional approach.
Valley and become the District Manager of Farmers Group of District 42 in 1973, covering the areas of the Rio Grande Valley from Brownsville to Laredo. Over the next few decades, he cultivated a diverse team of agents under the Farmers District. He focused on exceptional customer service, establishing agencies clients knew they could rely on. Soon, his sons Ray Jr. and Eddie and his daughter Norma joined the family business, followed by his grandsons.
Roland and Aaron have backgrounds in the construction and contracting industry, where they flipped properties and did commercial construction throughout the Rio Grande Valley. When Roland's father, Eddie Villarreal, the Principal Owner of VCM Insurance Group, invited them to become partners in a new Insurance venture, as he was retiring from being a Farmers insurance agent for over 40 years, to start anew by becoming an Independent Insurance Agent/broker. Even though this drastic change would have his agency starting again with no customers, he knew it would be different with his valuable assets — his son and nephew joining him this time.
Eddie sent Aaron and Roland to Houston for a twoweek course to become Certified Commercial Lines Specialists. This training aimed to help them transition their business from a Farmers agency that focused primarily on personal lines to a newly independent insurance agency that focused on commercial business and property insurance. As a result, each year, they
have successfully secured more commercial contracts and collaborated with local businesses, contractors, warehouses, apartment complexes, and other organizations that need to safeguard their valuable assets. Their program has succeeded, and VCM has become synonymous with reliability and service. "We answer the phone," Roland said. "Things are not always perfect, but we are transparent with our clients."
VCM Insurance also has a location in Houston, where Principal Partner Jonathan Palacios resides. His background is in apartment and property management. This second location has helped VCM spread its market across Texas even further.
It's not just the cousins who ensure the family business maintains its reputation. Some VCM employees have been working with Eddie since the very beginning. Viola Allen, the head of the commercial division, has been with the family since 1977. The cousins view her not only as a partner but also as a mentor. The team and staff my uncle built throughout the years is the backbone of the agency," Aaron said. "They are the sole reason for the longevity of this business."
VCM Insurance Group offers business and property insurance focusing on customer service. The company, managed by the Villarreal family, emphasizes its connections to the community and aims to provide clients with the necessary coverage while maintaining a professional approach.
by Rafael Mendoza-Farias Jr. | photos provided
South Texas Health System Heart (STHS Heart) has been committed to delivering high-quality cardiovascular care in the Rio Grande Valley for nearly three decades. It has advanced the status of care in the region, including delivering innovative options for treating structural heart disease (SHD) to the community.
Structural heart disease refers to issues with the heart's physical anatomy—its shape and form complications. Various conditions are associated with SHD, such as cardiomyopathy, congenital heart disease and aortic stenosis. It can develop with aging or be present from birth. In its late stages, SHD can be a highly symptomatic disease, with the potential for symptoms that severely affect quality of life.
"The problem basically relates to something structural with the morphology of the heart or the structural parts of the heart, let's say a valve, or there's a hole in the myocardium," said Federico Azpurua, M.D., FACC, an interventional cardiologist with STHS Clinics.
Aortic stenosis can be successfully treated if detected and treated in its early stages, with a variety of treatment options available depending on the condition. For patients with aortic stenosis, the option of transcatheter aortic valve replacement (TAVR) now exists. This new and minimally invasive procedure opens the doors of treatment to many patients who previously would not
have been candidates for an open-heart procedure. However, awareness and early recognition are necessary for patient success.
"The mortality rate for structural heart diseases, particularly aortic valve stenosis, is quite high. Once a patient diagnosed with aortic valve stenosis becomes symptomatic, the survival rate is as high as 50% at two years and 20% at five years," said Carol Mejia, BSN, RN, Director of Advanced Cardiac Care STHS Heart.
"It is very important to raise awareness because it is very common and it is associated with significant symptoms and deterioration in the quality of life of patients, as well as with multiple other medical problems, including heart failure," said Dr. Azpurua.
The TAVR procedure was introduced at STHS Heart in Nov. 2020. According to Mejia, the program has helped increase awareness about SHD and aortic stenosis in the region, as it opened a pathway for patients to receive treatment for the condition close to home. Since 2020, the facility has performed over 400 TAVR procedures. The less invasive procedure allows patients to recover from the operation quickly.
"Most patients are admitted to the hospital the morning of their procedure and the majority are able to go home the next day. Patients are asked to avoid any heavy lifting or pushing for about a week until they follow-up with the cardiologists in the clinic. Most patients are free to resume their normal activities after that," said Mejia.
Part of the treatment plan for structural heart patients can involve the STHS Intensive Cardiac Rehabilitation Program (ICR), an outpatient program meant for individuals with heart disease or who have recently undergone cardiac procedures. Cardiac rehab allows patients to improve their strength and balance in a monitored setting. Patients and caregivers also have the opportunity to obtain information about their diagnosis and how to best manage their condition with medication, exercise, a heart-healthy diet, and a healthy mindset.
STHS Heart is committed to delivering a high standard of care. It has established quality metrics to measure the success and outcome of each case and allows doctors to track each patient's progress following treatment.
A combined team of specialists and nurses must consistently deliver quality SHD treatment procedures effectively and at volume. Dr. Azpurua commends the team's dedication to providing excellent care.
"We can provide good quality treatment because of the commitment of the team. The physicians are committed to doing the right thing for our patients — to prepare the cases in the right way. We don't cut corners. We work all together with a great team that is composed of the interventional cardiologist, the cardiothoracic surgeon, the valve coordinator, the nurse, and staff at all our medical facilities, our offices, as well as the team in the hospital. We analyze all our cases. When things go right, we try to replicate those, and when things go wrong, we analyze those so we can fix the problems and continue moving toward improvements."
To learn more about the structural heart program and other cardiovascular services at STHS Heart, visit southtexashealthsystemheart.com.
"We can provide good quality treatment because of the commitment of the team. The physicians are committed to doing the right thing for our patients — to prepare the cases in the right way."
Federico Azpurua, MD, FACC, an interventional cardiologist with STHS Clinics
FOR THE PAST DECADE, RESIDENTS IN THE MID-VALLEY HAVE COME TO RELY UPON SOUTH TEXAS HEALTH SYSTEM® ER WESLACO FOR URGENT, CLOSE-TO-HOME EMERGENCY CARE – 24 HOURS A DAY, SEVEN DAYS A WEEK.
This freestanding emergency department is certified in the management of chest pain and has earned an Acute Stroke Ready Hospital certification by The Joint Commission. STHS ER Weslaco is also proud to have received Level 3 Geriatric Emergency Department designation by the American College of Emergency Physicians.
In addition to providing quality emergency care, a wide range of health checks and screenings – with limited wait times – are available at this location.
Diagnostic, imaging and lab appointments are available on a same-day, walk-in basis. Discounted rates are available for cash payments.
We look forward to continuing to serve as a vital component of our community’s health.
Thank you for 10 years of trusting us with your care.
To learn more about South Texas Health System ER Weslaco and its services, please visit southtexashealthsystem.com/erweslaco
In an emergency call 911 or go to the nearest emergency room.
by Rafael Mendoza-Farias Jr. | photos by Josh Elias
In 1980, Dr. James Person founded this dental office with a clear mission— to deliver exceptional dental care rooted in quality and compassion. For over 40 years, he built a legacy of trust and excellence. In 2020, Dr. Lauro Tijerina proudly took the helm, honoring this legacy while enhancing the practice with cutting-edge digital dentistry and state-of-the-art technology, bringing the forefront of dental care and innovation to the Rio Grande Valley (RGV).
Dr. Tijerina envisioned a dental practice that offered the Rio Grande Valley (RGV) unparalleled care — combining efficiency, advanced technology, and comprehensive services under one roof, cultivating the idea that care in the RGV can match the quality of care found anywhere else.
"My goal has always been to ensure that patients in the Rio Grande Valley don't feel the need to travel for top-tier dental care. Here in our office, we offer the same advanced
technology, highly trained professionals, and exceptional service you'd find anywhere else," said Dr. Tijerina.
At Tijerina Family & Cosmetic Dentistry, cutting-edge technology is at the heart of every treatment, designed to deliver superior results and enhance patient comfort.
The practice also invests in a wide array of equipment that allows for a greater range of procedures, keeping the care process within the dental office and removing the need to outsource. According to Dr. Tijerina, this approach allows patients to receive improved care without the usual waiting times.
Most treatments can be completed in a single visit, thanks to fully digital workflows that ensure precision and efficiency. "Everything is done digitally, so it fits like a glove—no extensive adjustments, no waiting weeks for crowns, and no need to send patients to another office
because of missing equipment. We can handle virtually any dental problem that comes through our doors," said Dr. Tijerina.
One standout piece of technology is the Solea Laser, a CO2 laser that has revolutionized patient care by making procedures virtually painless and more efficient.
"By having the Solea laser, we are able to do surgeries without any bleeding. We are able to do most fillings without having to give you any shots because the laser works in a certain way that the pain signals are not able to reach the brain, so you don't feel any discomfort when you're getting the filling done. It even allows us to treat snoring or greatly reduce it," he said.
Dr. Tijerina's inspiration for the use and prevalence of modern technologies in his practice came from his early work as a dentist when he was just out of dental school, which shaped his approach to dentistry.
"Early in my career, I had the privilege of working in a practice that was equipped with the most advanced dental technology. This experience shaped my approach to dentistry, showing me how innovation can elevate patient care to new heights. Starting in such a progressive environment set a strong foundation—it allowed me to embrace modern techniques from the very beginning, ensuring every patient receives the highest level of precision and care without compromise."
Although not always easy, Dr. Tijerina's journey of operating a dental office dedicated to delivering excellence in care and positively impacting patients' lives has been an enriching experience. He has enjoyed the autonomy of having his own practice and the freedom it gives him in how he practices dentistry.
"Being able to practice the way that I want to. No compromises are ever made. None of, 'I don't have this piece of equipment.' It's more, 'When can I get that piece of equipment? How fast can you get it to my office so that I'm able to do this job at 100% the highest level of quality,'" said Dr. Tijerina.
"Knowing that you're delivering the best results for patients, seeing the patients happy and out of pain. We do cosmetics, so you know you're changing someone's life by giving them a brand-new smile."
Looking ahead, Dr. Tijerina plans to expand his reach with a second location in Edinburg, TX, and launch a training program to mentor the next generation of dental professionals. This vision underscores Dr. Tijerina's steadfast commitment to delivering world-class care and elevating dentistry in the Rio Grande Valley.
“My goal has always been to ensure that patients in the Rio Grande Valley don’t feel the need to travel for top-tier dental care. Here in our office, we offer the same advanced technology, highly trained professionals, and exceptional service you’d find anywhere else."
Dr. Lauro Tijerina, Tijerina Family & Cosmetic Dentistry
Tijerina Family & Cosmetic Dentistry
(956) 687-6103
info@tijerinadentistry.com
In today's fast-paced professional world, a smile is a valuable asset. A confident smile can create a strong first impression for young professionals attending networking events, meetings, and social gatherings. Cosmetic dentistry offers various options for individuals looking to enhance their smiles, ultimately leading to increased self-confidence and supporting personal and professional goals.
A genuine smile reflects a person's mood and influences how others perceive them. Research shows that attractive smiles are associated with being more approachable, trustworthy, and successful, giving young professionals a competitive advantage. A healthy smile also boosts self-esteem, fostering authentic communication. Cosmetic dentistry plays a vital role in achieving this. It combines art and science to create personalized solutions that enhance unique features and produce a beautiful smile.
Teeth whitening effectively addresses stains caused by coffee, tea, or wine. Professional teeth whitening is considered safe and can lighten teeth by several shades in a relatively short time. Compared to over-the-counter whitening strips or toothpaste, professional whitening sessions in a dental office yield faster results and may reduce the likelihood of gum irritation or uneven whitening. For individuals with busy schedules, in-office whitening can typically be completed in a single appointment, providing a noticeable improvement in the appearance of teeth.
Porcelain veneers are a popular option for individuals seeking to improve their smile. These thin shells are custom-made to cover the front surfaces of teeth and can address issues such as chips, discoloration, gaps, or slight misalignments. Veneers offer versatility, as
they can enhance the appearance of a single tooth or be used to transform an entire smile. The process involves careful consideration of the shape, shade, and size of the veneers to achieve a natural-looking result that aligns with the patient's features.
Dental bonding is a cosmetic dental procedure used to address minor imperfections in teeth. It involves applying a tooth-colored resin to the affected tooth, which is then shaped and polished to match the surrounding natural teeth. This technique effectively repairs small chips, cracks, or gaps that may impact the appearance of a smile. Dental bonding can be completed in a single visit, making it a suitable option for individuals seeking a quick solution before an important event or presentation.
Enhancing a smile may involve multiple procedures. Smile makeovers consist of several cosmetic treatments to achieve a cohesive and attractive result. For example, veneers, whitening, and bonding
may be utilized. During a smile makeover consultation, aesthetic goals, lifestyle, and budget will be discussed to formulate a customized treatment plan. Whether refining an existing smile or pursuing a complete transformation, a tailored solution will be developed to meet individual styles and professional requirements.
Self-care is an important aspect of daily life that is often overlooked. Investing in oral health and aesthetics can significantly impact overall well-being. A pleasing smile can positively influence confidence, professionalism, and self-assurance. Research and patient testimonials indicate that many individuals experience improved personal and professional interactions following smile enhancements. This renewed confidence can increase opportunities and more positive social and professional connections.
For more information or to schedule an appointment, visit Tijerina Family & Cosmetic Dentistry, email info@tijerinadentistry.com, or call (956) 687-6103.
WED-SUN JANUARY 1-5
MONDAY JANUARY 13
MONDAY JANUARY 27
FRIDAY FEBRUARY 7
SATURDAY FEBRUARY 8
WEDNESDAY FEBRUARY 12
TUESDAY FEBRUARY 18
SUNDAY FEBRUARY 24
SAT-SUN MARCH 1-2
FRIDAY MARCH 7
956.681.3800
Valley Baptist Health System Offers Comprehensive Pediatric Services to Valley Community by Valley Baptist Medical Center
Hospitalization can be a stressful event for anyone. Still, for children, a hospital stay can be especially difficult due to their age, level of understanding, degree of illness, and strength of support system.
However, for families throughout the Rio Grande Valley, Valley Baptist Health System’s comprehensive, specialized pediatric services offered at a wide array of locations can help ease their concerns about children's health care.
Longtime Brownsville pediatrician Dr. Asim Zamir said that for children who may not understand the specifics of the care they receive, it all starts with a positive atmosphere.
“For pediatric patients, a trip to the hospital can be
especially traumatic. In addition to the medical reason for their visit, which is likely stressful on its own, they are introduced to an environment full of unusual sights and sounds,” said Zamir, chief of pediatrics at Valley Baptist Medical Center-Brownsville. “At Valley Baptist, we work hard to alleviate that trauma with compassionate care in surroundings that can help put children at ease.”
Those surroundings include decorations and murals designed to be visually appealing to children, in addition to the inclusion of specific areas where pediatric patients can play and take their minds off their illnesses. From activities in bed to specialized rooms for younger and
older pediatric patients, Valley Baptist Medical Center-Harlingen and Valley BaptistBrownsville offer a variety of opportunities for young patients to normalize their time in the hospital, said Claudia Lopez, MSN, R, and director of pediatric & pediatric intensive care unit services at Valley Baptist Medical Center Harlingen.
“Play and surroundings help children adapt to their situations. Play can help fill the gaps created by stress and illness and enhance a child’s natural abilities to cope and find pleasure in their surroundings,” she said.
While surroundings and opportunities for play can help put children at ease, parents can rest assured that their children are receiving compassionate health care provided by well-trained and experienced nurses and physicians, said Miriam Longoria, interim director of children’s services at Valley Baptist Brownsville.
“At Valley Baptist you have a group of nurses who really and truly love what they do, and it shows in the care that they provide to our pediatric population and their families,” she said. “We truly understand that no one wants their child to be sick, and we go above and beyond to make what can be a stressful and challenging time in a family’s life, a bit more comfortable and familiar. We recognize at Valley Baptist that our pediatric patients are special, and we do our best make sure the care we provide is equally special.”
Lopez said that love for health care and a collaborative atmosphere of teamwork are hallmarks of pediatric care at Valley Baptist Health System.
“Pediatric rounds at Valley Baptist are truly interdisciplinary and a joy to witness,” she said. “Doctors and nurses work together to care for the child and their families to ensure all questions are answered and that our patient is on the mend as quickly as possible. There is a feeling of mutual respect between doctors and nurses, and they truly do work together for the patient.”
Longoria said parents can rest assured that they have access to quality pediatric care without having to travel far from home, from Valley Baptist's micro-hospital in Weslaco
to emergency centers and main hospitals in Harlingen and Brownsville.
“The Valley community is blessed to have not only a dedicated pediatric unit in Brownsville, but also a Pediatric Intensive Care Unit in Harlingen to keep their children close to home,” she said. “Having a sick child is stressful enough to consider being further away from home than you need to be.”
Lopez said that providing high-quality pediatric care close to home is especially important to families in the Valley who may find it difficult to travel outside the region for healthcare. While specialized rooms, activities, and experienced healthcare providers are important to a child’s recovery, she said that family plays a vital role in wellness.
“Family members are the consistent aspect in kids’ lives, so they are the primary sources of comfort and support. A child may worry that they will have to stay in the hospital alone, or that they won’t be shielded from pain or discomfort,” she said. “We work hard to make sure that we empower the families of our patients to take an active role in their care and recovery and help keep our patients close to home and their loving support systems,” she said.
Valley Baptist-Brownsville has been a pillar of the Brownsville community for more than a century. Valley Baptist-Harlingen is not far behind as it celebrates its centennial in 2025. Longoria said that providing pediatric care to multiple generations of families throughout the Valley is a legacy that Valley Baptist Health System is incredibly proud of.
“Absolutely nothing beats having a nurse or physician who has been able to provide care through multiple generations. It is not uncommon for our staff to be caring for an infant whose mother or father may have been one of their patients themselves as a child,” she said. “We frequently have parents who know the nurses and doctors by name, adding a truly familiar touch and sense of security to the care provided.”
For more information on pediatrics services at Valley Baptist-Harlingen and Valley BaptistBrownsville, visit valleybaptist.net.
SAT-SUN JANUARY 11-12
TUE-WED JANUARY 21-22
SAT-SUN FEBRUARY 22-23
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Becoming an organ donor is a significant decision that can save lives. However, myths and fears around donation often cloud the subject, discouraging potential organ donors.
Texas Organ Sharing Alliance (TOSA) works to dispel these myths, raise awareness, and encourage more people to say yes to donation, especially in Hispanic communities, where higher rates of diabetes, high blood pressure, and heart disease contribute to organ failure.
Here are the answers to some of the most frequent questions in our community about organ donation.
Q: Is organ donation against my faith?
A: Most major faiths support organ donation. Most religions believe organ donation to be an act of charity.
Q: If I sign up as an organ donor, will doctors and hospital staff still try to save my life?
A: Absolutely. Healthcare professionals are fully committed to saving lives. Every healthcare worker has taken an oath to give their patients the best care. Organ donation is considered only after all life-saving interventions have been exhausted and the patient has been legally declared to be in a state of cerebral death.
Q: If I sign up to be an organ donor, will my family be consulted?
A: Yes, families are always consulted and involved in the donation proces, even if the individual is a registered organ
donor. That is why it is important to have conversations about organ donation with your family.
Q: I am not in the best health; can I still sign up as an organ donor?
A: Yes, anyone can register to become a donor. Medical staff will evaluate which organs are viable and decide at the time of death if organs can be transplanted. There are no health or age restrictions for those wanting to sign up.
Q: Will being an organ donor affect my funeral arrangements?
A: Organ donation does not interfere with funeral practices and donors can have an open-casket service. Bodies are restored and returned to their respective families. After organ donation, procedures are performed with the utmost respect and care.
Addressing these concerns is vitally important to increasing organ donation in the Hispanic community, where the need is great, to give people an opportunity for a second chance at life.
“By learning the facts and having those meaningful conversations, people can make informed decisions that can ultimately save lives.” said Joe Nespral, TOSA President and CEO. “We encourage those who are signed up or ready to make the decision to talk to their loved ones about their wishes.”
To learn more about organ donation or to sign up, please visit TOSA1.org.
by the City of Edinburg Department of Library & Cultural Arts | photos provided
Spring in Edinburg comes alive with vibrant festivals and events celebrating the city's rich cultural heritage and community spirit. From arts and dance to festivals of all kinds, there's something for everyone to enjoy. Mark your calendars for these exciting happenings:
RGV DANCE FESTIVAL – FEB. 22
Kick off spring with grace and movement at the RGV Dance Festival. This annual event brings together talented dancers from across the region to showcase a variety of styles and performances. Whether you’re an admirer of contemporary, folkloric, or classical dance, this festival is a must-see celebration of the performing arts.
Experience an unforgettable evening that celebrates the Rio Grande Valley's rhythm, culture, and creativity.
Don’t miss this opportunity to enjoy the magic of live dance performances!
FIESTA EDINBURG – FEBRUARY 27–MARCH 2
One of Edinburg's most cherished traditions, Fiesta Edinburg, offers four days of festivities filled with live music, carnival rides, food vendors and cultural displays. This family friendly event is the perfect way to celebrate the heart and soul of Edinburg, offering activities for all ages and interests.
FRIDAFEST: ARTS FOR EVERYBODY –MARCH 8
FridaFest celebrates women's empowerment, art, wellness, and inclusivity as part of Edinburg’s "Arts for Everybody" campaign. The festival honors Frida Kahlo's legacy with a dynamic array of art exhibits,
live music, workshops, and performances. Join the community in celebrating the life and work of this iconic artist in an event that’s as inspiring as it is fun.
EDINBURG UFO FESTIVAL – APRIL 5 & 6
End your spring with a touch of mystery and wonder at the Edinburg UFO Festival. Explore fascinating exhibits, hear from expert speakers, and enjoy a variety of family-friendly activities. Whether you're a true believer or just curious, this unique festival offers an outof-this-world experience for all.
Spring in Edinburg is a time of celebration, creativity, and community. With events like these, the city is the perfect destination for fun, culture, and unforgettable memories. Make plans to join us and see why Edinburg is the place for all things fun this spring!
Discover How This Innovative Approach is Bringing Nature Back to Our Cities
If you’ve followed the latest trends in urban restoration projects, you’ve probably heard of Tiny Forests. Started by Akira Miyawaki, a Japanese botanist and plant ecologist who pioneered the method in the 1970s, hundreds of Tiny Forests have popped up across Asia, Europe, and the United States over the past couple of decades as a way to mitigate the impact of global trends like rapid development, climate change, and biodiversity loss.
The goal of a Tiny Forest is straightforward: transform a barren piece of land into a diverse community of plants that resembles a natural forest and offers the numerous benefits associated with forests. This objective aligns with that of many other afforestation and forest restoration initiatives. However, the Tiny Forest approach has distinct advantages, particularly for urban areas. It promotes faster growth, requires less maintenance, and fosters greater biodiversity than traditional landscaping or commercial forestry efforts.
Here at Quinta Mazatlán, we’ve been fortunate to bring Tiny Forests into the Rio Grande Valley. We’ve installed five of these forests in McAllen to benefit people and wildlife since the spring of 2023, totaling over 9,000 native trees, shrubs, and wildflowers across 50,000 square feet of land at schools and public spaces. Thanks to the contributions from and partnerships with McAllen ISD, donors, and hundreds of volunteers, the Tiny Forests are thriving. For context, most of the plants installed at our Tiny Forests are seedlings ranging in size from 6 to 18 inches tall when we plant them. At Tiny Forests approaching 2 years old, some of the fastest-growing tree species are already 15 to 20 feet tall, while slower-growing species remain in wait.
The Tiny Forest method aims to accelerate ecological succession, which is the gradual change in biotic communities over time. In forests, this process typically begins with herbaceous plants such as wildflowers, grasses, and small shrubs, which thrive in open spaces created by events like fires, flooding, or mowing.
As time passes, these short-lived plants are gradually replaced by perennial shrubs and fast-growing trees. Seeds are dispersed by wind, animals, or other means, and long-lived trees and shrubs eventually take root and
The Tiny Forest is located at the Corner of Jordan and Ware Road, across the street from Palm View Community Center in McAllen.
By planting all the biotic communities at once — early wildflowers and shrubs, fast-growing trees, and long-lived perennial shrubs and trees — a Tiny Forest encourages both competition and mutualistic relationships among the plant species.
become dominant as the initial fastgrowing plants die off.
This process ultimately leads to developing the Tamaulipan Thornforest in the Rio Grande Valley, similar to the environments found at Quinta Mazatlán or the McAllen Nature Center.
By planting all the biotic communities at once — early wildflowers and shrubs, fast-growing trees, and longlived perennial shrubs and trees — a Tiny Forest encourages competition and mutualistic relationships among the plant species. Fast-growing trees provide dappled shade and favorable microclimates to the nascent, slowergrowing species. Still, they compete with one another in their search for light, forcing their shoots up and out into the air and their roots down and deep into the soil.
Another important biological interaction at Tiny Forests is between people and the plants and animals living in those spaces. Because these forests are located in cities, they are also meant to serve as green spaces for people to enjoy. We recently installed a 350-yard (0.2-mile) trail that loops through the Tiny Forest at Ware Road and Jordan Road, near the Palm View Community Center. The school Tiny Forest also has pathways through the plantings for students to walk, explore, and use as outdoor learning environments.
Tiny Forests are designed as vibrant ecosystems encompassing plants, animals, and people. Visitors are encouraged to explore these areas and engage with local ecosystems. The goal is to increase the number of Tiny Forests in urban settings for the overall community benefit. For more information, follow Quinta Mazatlán on social media, contact us at 956-681-3370, and participate in various events and programs.
Ramon
& Co. ccco.design
As the new year unfolds, we highlight Claudia Chanin, the Principal Designer and Artist. She stands as a testament to the boundless potential of creative evolution. Her journey from architecture to painting celebrates courage, reinvention, and the enduring power of art to connect and transform.
Claudia Chanin was born in Arlington, VA, and earned her architecture degree at the University of Monterrey in Monterrey, Mexico. After beginning her career designing residential and commercial buildings in Monterrey, she relocated to the United States to continue her work in architecture.
As the principal of NOMA Studio, a boutique architectural firm in the Rio Grande Valley, Claudia has built a reputation as a talented contemporary designer with over 20 years of experience. Her work spans residential and commercial projects and is grounded in her strong understanding of space, structure, and aesthetics.
Recently, Claudia rediscovered her passion for painting, embracing it as a profound means of self-expression — a lens through which she explores self-discovery and translates her experiences into visual narratives. Each stroke on the canvas reflects memory, emotion, and personal growth, drawing from her architectural background and the interplay of movement, light, and shadow.
“My journey with painting began when I was 9 years old, a transformative experience that transported me to an almost meditative, Zen-like space. For nearly four decades, the desire to return to that creative sanctuary lingered, waiting for the right moment. This year, I embraced the courage to paint again, reigniting a passion that feels familiar and entirely new.”
In her process, Claudia pushes beyond the limitations of flat surfaces. Texture and dimensionality are key to her work, as she experiments with extrusions and bold, dynamic forms that invite visual and tactile engagement.
“My work is deeply informed by my architectural background, where I engage with the interplay of
movement, light and shadow. I aim to capture not just the physicality of a moment, but the essence of its emotional resonance — a fleeting memory, a cherished view, a space that holds meaning.”
Believing in the transformative power of color, she infuses her pieces with bright, vivid hues to evoke emotion and draw viewers deeper into the story.
“Flat paint alone cannot fully express the depth of the spaces I love — through my use of texture, I create an experience that is as immersive as it is expressive.”
Her art is ultimately a celebration of the moments and places that have left an indelible mark on her life — a reflection of love, light, beauty, and transformation. It serves as an invitation for others to connect with their own experiences through her work.
“I view painting as a profound means of self-expression, a lens through which I explore self-discovery and translate experiences into visual narratives. Each stroke on the canvas is an exploration of memory, emotion, and personal growth, reflecting the many layers of life that have shaped who I am.”
Claudia’s pieces have been exhibited at various venues and Art Shows, including a juried show at the International Museum of McAllen and most recently at the “Art at the Ranch” event this past November. She also showcases her art at her interior design showroom, CC& Co., where her vibrant and textured creations engage viewers in her journey.
Claudia invites us to see the world as it is and could be — vivid, dynamic, and deeply personal through her textured canvases and visionary designs. Her work reminds us that art, in all its forms, reflects our shared humanity and expresses hope for what lies ahead.
With each stroke, design, and space she creates, Claudia continues to craft a legacy that bridges the realms of structure and soul. She inspires us all to embrace our creative journeys in the year.
Hi, I’m Aiden Garcia. I’m a 16-year-old high school student that was just asked to collect donations in exchange for service hours as part of the Goodwill South Texas Mission Multipliers program. As a Gen Z student, I had a lot of questions, so I turned to the person I knew who would have the answers…my mom!
AIDEN:
Mom, introduce yourself ;)
MOM:
Hi, I’m Amanda Garcia. I’m the Vice President of Development for Goodwill Industries of South Texas. That means I focus on brand management, marketing and fundraising. The fun stuff!
AIDEN:
I think most people know Goodwill as a thrift store and a place to take their donations. How do you go from that to job creation?
AMANDA:
Great question! Most of us only know the first two steps: first, you donate. Second, that donation gets sold in stores. What happens after that is kind of a mystery, I agree. We joke that we are our own best kept secret.
AIDEN:
What are the next steps?
AMANDA:
After the donation is sold, those funds (.94 cents of every dollar to be exact) goes to fund what we call “people services.” People Services encompasses a variety of things to help a person identify and achieve their job readiness and job placement goals.
AIDEN:
So people sign up online or by phone, right? Then what happens to get them on the right track?
AMANDA:
Yes, the can go to our website or give us a call. Once someone signs up, they meet with one of our career navigators. That career navigator helps them identify the best pathway for learning and employment. We offer digital skills training, Google certification programs, GED courses, special programs for Veterans and their spouses...so many different programs! The career navigator helps them get going then follows them through the entire process until they are trained and ready to enter the workforce.
AIDEN:
Enter the workforce...like apply for a job? Or work at a Goodwill store?
AMANDA:
Another good question! Most people think when we say ‘job placement’ we mean ‘in a Goodwill store’ but that’s not true! Our career navigators actually help our participants run job searches, prepare their resume, do mock interviews...you name it. We have participants working in many fields like healthcare, retail, the military... and yes, sometimes in a store if they need to gain work experience.
AIDEN:
Who can sign up for these programs and how much does it cost?
AMANDA:
Anyone with a barrier to employment. Veterans and their spouses, people who were previously incarcerated, a person with a disability...to name a few. This is why donations are so important, this is all 100% free to our participants! The sale of the donations funds all of these programs within our mission.
AIDEN:
So what I’m hearing is, without donations, you guys can’t provide these services and can’t fulfill your mission, right?
AMANDA:
Exactly. That’s what we mean by your donations = jobs. We literally can’t do it without donations from the community.
AIDEN:
Where can people donate? And what can they donate?
AMANDA:
We actually have an all new store opening January 9th in Brownsville! We would love people in the community to bring their donations to the new or any Goodwill stores in their area! We’ll take ‘em! People can donate most things like gently used clothing, household decor, dishes, knickknacks, furniture, toys, etc! We don’t accept paint cans, tires, mattresses and a few others. This can all be found on our website: goodwillsouthtexas.com. Can you include a QR code to make it easy?
AIDEN:
I can do that! Thanks for talking with me and answering my questions. If other students want to sign up to earn service hours, also visit the website!
• Computer & Internet Basics*
• Using Email*
• Microsoft Word, Excel & PowerPoint*
• Keyboarding
• Windows 10
• Coursera Courses*
• Google Docs
• Learn how to properly complete job applications
• Learn virtual job interviewing skills
• Identify your transferable skills
• Develop resume & cover letters
• Mock interviews
* Earn Certificates for successfully completing assessments.
• Personalized job leads & search engine links
• Job placement tutorials and job fair listings
• Retention services
• Weekly meetings until you are employed
These courses are designed to equip participants with essential digital skills, empowering them for various opportunities in the modern workplace. Goodwill provides FREE digital skills training for Veterans and surviving spouses, offering certificates in the following:
• Basic computer skills
• Windows 10
• Internet basics
• Using email
• Google Docs
• Microsoft Applications
by Rafael Mendoza-Farias Jr. | photos by Josh Elias
Only two stadiums in the nation are allowed to display the Pro Football Hall of Fame logo: the Tom Benson Hall of Fame Stadium in Canton, Ohio, where the hall is located, and the Tom Landry Stadium in Mission, Texas, which is used and operated by the Mission Consolidated Independent School District.
Tom Landry was born in Mission, Texas, September 11, 1924. He attended Mission High School, the same educational institution that stands today, excelling
in football and leading the school to victory. He then served his country during WWII and played football at the University of Texas. He then became a player in the NFL and ultimately head coach of the Dallas Cowboys. He is known for having taken the Cowboys to triumph twice in the Super Bowl.
“Tom Landry played football here. It was part of an undefeated team that defeated Hondo 33-0 in his last year. It was the farthest that they could go in the Class
A classification during that time permission,” said Coach Thomas Lee, athletic director at Mission CISD.
The Tom Landry Stadium is located at Mission High School and was built in the 1970s to serve the district. It was an improvement over Burnett Stadium, which was the district’s main stadium before. Although built earlier, the stadium was not named for Tom Landry until 1983. It has contributed to the district by hosting football, soccer, track competitions, and other events like band competitions and school pep rallies.
Since then, the school district has performed various upgrades and renovations to the stadium from its initial opening, such as expansions that raised its seating capacity to 8860 people.
“The stadium was redone with new bleachers on the home side. We’ve added a brand-new, state-of-the-art press box with a VIP room. It also has rooms for the visiting team and the home team,” said Lee.
The school and district have always taken pride in the stadium, ensuring its care and providing maintenance,
upholding its honor to Tom Landry. According to Coach Lee, when the field was still made of grass, the stadium’s grass was consistently ranked amongst the best in the state. Today, however, athletes play on high-grade artificial turf that requires less maintenance than traditional grass.
“From the 80s to 2014, Tom Landry Stadium grass field
“I think it's an important part of our town to recognize those who have brought notoriety to our town, and they are honored in that way, too.”
Coach Iris Iglesias, president of the Mission CISD Board of Trustees
was always ranked in the top 10 in the State of Texas for grass high school football fields. It was a big honor for the stadium, the maintenance guys that took care of it, and the amount of work they put into making sure that Tom Landry Stadium's grass field was up-to-date and one of the best in Texas,” said Lee.
“We have sweepers now that it's a turf field, sweep twice a month to pick up any debris and to spread out the rubber pieces that are inside the turf,” said Lee.
The current president of the Mission CISD Board of Trustees, Coach Iris Iglesias, speaks on the significance of commemorating Tom Landry and keeping his legacy
alive for the City of Mission.
“I think it's up to us to keep these younger generations abreast of who he was and what he did. Younger generations don't know of him. It's my generation, those of us who are in our late 60sthat do remember him as the coach of the Dallas Cowboys and America’s team, it’s up to us to continue that and make these new generations aware of his, along with others that have that left their legacy here for their city.” said Iglesias.
“I think it's an important part of our town to recognize those who have brought notoriety to our town, and they are honored in that way, too,” said Iglesias.
by Thom Denton | photos provided
A great documentary can accomplish many things. It can tell a compelling story, provide an in-depth look at the lives of real people, and introduce viewers to a world they may not have even known existed. The new Netflix documentary Going Varsity in Mariachi does all of this. It focuses on the Edinburg North High School Mariachi band. It follows a group of mariachi students and their director during the 2021-2022 school year after spending the previous year and a half at home due to COVID-19 lockdowns. The students aim to win top mariachi honors in Texas. This film offers an incredible glimpse into a unique subculture, seen through the eyes of young people as they explore their history and cultural heritage.
The film opens with Isabella Luna, the newly appointed group leader, preparing for her first day back at school after a long break. She is excited about her new role but also concerned about her team's state. Many team members have never even been in the same room, let alone played together. Bella has been looking forward to this moment throughout high school. She is determined to do everything she can to help lead her team, ready to face any obstacles that come their way.
Mariachi Director Abel Acuña shares mixed emotions about the start of the year. He begins his first class by teaching the group how to fully express themselves during a grito . This loud yell signifies pride and excitement. The students are enthusiastic to be back in the classroom. However, the reality of what it will take to unite the band soon sets in, and challenges arise, revealing that the band is not yet prepared for the major competitions ahead.
Mariachi differs from band or football, where each student has a clearly defined role. In a mariachi band, everyone is responsible for the music, singing, and appearance. Before a big performance, Acuña reminds the group of these responsibilities. “There are two people in the audience we are trying to please, the blind person and the deaf person,” he said. “You have to play beautifully for the blind person, and you have to look beautiful for the deaf person.”
Acuña’s natural talent as a teacher is clear in these scenes, where he motivates the students. He
demonstrates that to achieve success, they must remain hyper-focused on every aspect of their craft.
A powerful moment followed a disappointing evaluation when Mr. Acuña asked the class what mariachi meant to them. One student delivered a tearful speech, sharing that he had never felt close to his culture until he joined the team. Another student recalled the first time she heard mariachi music at a funeral. She was moved by how the mariachi musicians evoked deep emotions in the older attendees, raising the volume of their music as the cries grew louder. This experience highlights what Mr. Acuña is offering them. Not only are they reconnecting with a vital part of their rich culture and history, but they are also carrying on the traditions that unite them. Additionally, they received a trophy from a major competition, proving that their dedication and effort were well worth it.
The underdog story is particularly compelling in the hands of directors Sam Osborn and Alejandra Vasquez. The film successfully engages those unfamiliar with mariachi music and those who have grown up with it. However, the filmmakers' real focus lies in its cultural significance. Osborn and Vasquez began collaborating
on short films eight years ago, starting with a series that explored food and culture. “We were thinking about cultural stories — there is a cultural significance of getting together and eating,” Vasquez said. “It brought us to mariachi in a funny way, when we were filming in El Paso, we saw these mariachi UIL programs were really taking off.”
After a successful festival run, the film debuted on Netflix in the summer of 2024. It has garnered millions of viewers and shed light on the challenges faced by these programs. One of the film's main themes is the lack of funding for the band to participate in competitions, which forces the students to resort to fundraising. However, when mega-star Kelly Clarkson watched the film, she visited the Valley and helped them raise thousands of dollars for the program.
Now that some time has passed, those involved have had the opportunity to reflect on the whirlwind experience. Acuña, however, is grateful that people have seen what the kids go through to be competitionready. “A lot of people say they didn’t know what it took,” he laughs. “The kids get so into it. They get into their culture. It’s really beautiful.”
At Vamos Law, we fight for your rights—no importa, whether you need help with immigration or personal injury, nuestro equipo está aquí to guide you every step of the way. ¡Llámanos today and let’s get started on your case!
by Thom Denton | photos provided
Children buzzed with excitement in a packed meeting room at the Cine Sol Film Festival in Brownsville as Bradley Freeman Jr. prepared to share his story. From being an imaginative young boy in South Texas to becoming a puppeteer on Sesame Street, where he performs a variety of characters, including Wes, Tamir, and Timmy Twiddlebug — Freeman has turned his childhood dream into an inspiring reality.
Bradley Freeman Jr. knew he wanted to be a puppeteer at just 5 years old. His grandmother gifted him a DVD box set of an early season of Sesame Street and he watched it repeatedly until he had memorized every line. Soon, he began building his puppets using scraps of material he found around the house, marking the start of his lifelong passion.
During high school, he received his first real puppet and was invited to put on a show at his school. “It was horrible,” Freeman laughed, “but I did it!” This moment was crucial in his journey. Despite the challenges that anyone pursuing a career in show business faces, he never gave up. He showcased his puppets whenever he could, even being asked to help host the Charro Days Parade while still a teenager.
After college, Freeman attended a workshop in New York City, where he met many of his childhood heroes from Sesame Street, including Matt Vogel, the current puppet captain known for performing beloved characters such as Big Bird, The Count, and Kermit the Frog. For Freeman, this experience was truly eye opening.
Opportunity knocked when one of Freeman’s workshop mentors reached out, offering to review his demo reel. Freeman didn’t expect this mentor to forward it to Sesame Street producers. An audition followed. “It was the most nervous I’d ever been,” Freeman said.
Not long after, he received an email from the
producers. It began with, “Thanks for taking the time to audition.” Freeman thought, “Oh no, I didn’t get it!” However, as he continued reading, the next line surprised him — “But guess what? We’d like to offer you the position!”
Freeman’s journey didn’t stop there. Beyond his work on Sesame Street, he brought characters like The Pigeon to life in the YouTube series The Pigeon Explains. His talents have also extended to the world of the Muppets, where he showcased his musical skills when he performed Dr. Teeth’s hands playing the piano in the series Muppets Mayhem and drumming as the character Animal.
During his presentation at the festival, Freeman invited his young audience to interact with his puppets, sharing techniques and encouraging their creativity. His enthusiasm for his craft was inspiring, and his dedication to nurturing new talent shone brightly. “I want to develop a production company that will help those who are young and struggling to make videos and get seen.”
Freeman is a true son of the Valley who has channeled his passion into reaching the pinnacle of his field. He has returned to demonstrate what can be achieved when determination and hard work come together.
WHEN WE SERVE TOGETHER IN OUR COMMUNITIES, EVERYONE SOARS.
Southwest Airlines® proudly partners with those who are helping to shape our communities all across America. One good deed—when coupled with another and another and another—can truly make a positive difference in our daily lives.
