Property Management
What’s Inside Welcome to Raine&Horne Dee Why/Collaroy
05
Our way to get great results
06
How we get you the best price
08
What is my property worth
09
The leasing process
10
The leasing cycle
11
Ongoing Property Management service
12
Marketing your property
14
Staying above - Raine&Horne database
16
Technology leaders
17
Our promise and our team
18
PROUDLY SUPPORTING OUR COMMUNITY
. .
.
Raine&Horne Dee Why/Collaroy 685 Pittwater Road, Dee Why NSW 2099 Phone 9971 9000 Visit rh.com.au/deewhycollaroy Follow us a i b d
There’s something fulfilling about having a positive impact Whether it’s achieved through great service and communication with customers, support for the local community, or by innovating and improving the way we work, making a positive impact is something we strive for every day.
Welcome to Raine&Horne Dee Why / Collaroy You learn a lot about property on the Northern Beaches after 90 years in the real estate industry. Easing stress, moving fast, securing the best price; they’re just a couple of the important skills we’ve picked up in our time. It’s that experience that’s earned our property management team an enviable reputation around here. At R&HDYC, your property will be rented at the best possible price, in the shortest possible time. With highly-specialised and tailored property management services, as well as help and advice through every stage of the process, you and your property get the attention they deserve. With R&HDYC, you’ll enjoy a seamless and stress-free property management experience from start to finish.
LO
L BU SIN
CA
L BU SIN
2013
AW
ARD S
WINNER 2013
S ES
CA
S ES
LO
Over the next few pages, you'll learn how we get results & what sets us apart.
2016
AW
ARD S
WINNER 2016
5
“ It’s about more than great results; it’s the way we get them”
Making a great impression
Exposure is everything
Better advertising means more tenant inspections and more applications to choose from.
Success and exposure go hand-in-hand in the rental market. At R&HDYC, we’ll leverage your property against a complete database of 20,000 potential tenants looking for property on the Northern Beaches.
Our specialist in-house marketing team will create a premium quality marketing campaign for your property. This includes professional advertising copy, key suburb highlights, professional photos and geotargeted marketing for improved engagement and exposure.
Before your property launches online, we’ll notify our tenant community via email, generating in-house enquiries and interest quickly and efficiently.
Our team is your team
Staying ahead of the pack
When you join us, we join you. Our dedicated, licensed senior property management team have 100+ years of combined experience. They’re supported by our team of highly-focused industry specialists who’ve graduated through our world-class training and mentorship programs.
We stay ahead of the pack so you can too. Our stateof-the-art property management technology includes: • Our SMS tenant arrears alert system • Digital property condition reports, sent to you within minutes of an inspection being performed
Throughout your time here at R&HDYC, you’ll have a professional Leasing Executive, a dedicated Senior Property Manager and a mobile Property Manager assigned to your property.
• Inspect Real Estate, a live, world class tenant management system which markets your property to hundreds of prospective tenants • Online landlord portal to access your information including tenant 'paid to' status 24/7 • The most advanced ecosystem of property-tech on the North Shore and Northern Beaches
7
How do we get you the best rental price? DATABASE Existing CRM with over 20,000 tenants
INTERNET PRESENCE Premium & priority listings attracting 8 times more interest
INSPECTIONS Open for inspections up to 6 days per week
SIGNBOARD Large, bright for lease sign facing street
LEASING PARTNERS Online property launch to relocation agents
8
So, what’s my property worth? Our estimated leasing price is based on: • Our detailed evaluation of your property • Your property's unique features • Recent relevant comparable rentals that have leased • Similar competing properties currently on market • Current state of the market & tenant demand We provide our professional opinion expressly for your information and to help you lease your property; NOT for a third party. Although we take every care in arriving at this figure, we stress that it is an opinion of a reasonable and achievable rental price. For the best experience we recommend an exclusive agency agreement where we handle all of your property management needs from start to finish. However, we can tailor a more specific agreement if you prefer.
Hitting your peak Once your property marketing ‘goes live’, enquiries will peak at around week one. This is when you, as the Landlord, hold the balance of power and you can negotiate the lease terms in your favour. After week one, the enquiries start to decline and the balance of power swings in favour of the tenant. Ideally, you’ll select a tenant close to week one and the rental agreement will be signed and settled.
BALANCE OF POWER
HIGH
ENQUIRIES LANDLORD POWER TENANT POWER
LOW 1
2
3
4
TIME IN WEEKS 9
5
Breaking down our Leasing process ➊ Preparing your property & photographs
➎ Identify the best tenant
The first step is to maximise your property’s potential, something our agents are naturally skilled at. Your property’s unique features and benefits will be showcased with premium photography, providing potential tenants with a visually stunning walk-through
To identify the very best tenants for your property, R&HDYC agents utilise our thorough screening process. This includes, but is not limited to: - Multiple reference checks (including previous rental history) - Employer and salary confirmation - National Tenant Database search
➋ Marketing and advertising launch
Applications are processed within 24 hours of their submission and only the two best options will be presented for your consideration.
Next, we focus to getting your property maximum exposure – that’s the key to our success. We’ll list your property online as a priority placement on realestate.com.au and Domain, and gain further traction via selected websites and social media channels. Your property will reach an online audience of around 10,000 potential tenants a month, our high-end imagery and bespoke description capturing its very essence as it showcases the unique features and benefits on offer.
➏ Negotiate the highest price & best lease terms Our job is to make sure you’re getting the best rental return for your property. Because we understand the Northern Beaches rental market, we can negotiate rental prices and lease agreements that best suit you.
➐ Property documentation and lease preparation
➌ Attract quality tenants in-house
When a tenant has been qualified and, most importantly, approved by you, we’ll arrange and oversee the signing and lodgement of all relevant documents. We also photograph the condition of the property for protection against non-fair wear & tear, making sure your property is preserved.
As well as getting your property out there, we tap into a deep internal database of potential tenants. Every week, more than 200 new tenants are added to our database. We also work with a vast network of Relocation Agents which, when combined with our internal database, means reduced vacancy times, with a longstanding vacancy turn-around time of less than seven days on average between tenancies.
➑ Ongoing service and maintenance management We’ve got formal agreements with a network of trustworthy, highly-skilled and professional tradespeople, each selected for superior quality work at competitive prices. We can even organise multiple quotes if needed and supervise renovations between tenancies.
➍ Open for inspection Open inspections are when our agents really shine. They’ll make sure your property is easy to find with street and property signage. They’ll also make sure it is well presented with marketing material on display long before the first tenant arrives. Our agents follow up all potential tenants within one business day, capturing interest and feedback when it counts most, and providing you with valuable insights to help lease your property sooner.
10
The Leasing Cycle
On-going service management
08
07
Prepare property marketing material
01
Lease Property Documentation
Marketing advertising launch
06 Negotiate highest price terms of lease
02
CONGRATULATIONS You’ve successfully leased your property
05 Screen applicants and identify the best tenants
Attract quality tenants from our database
03 04
11
Open for inspection by appointment
Ongoing Property Management service
12
Maintenance We have formal service agreements with many professional tradespeople whom we trust to carry out high quality work at the most competitive prices. At Raine&Horne, we will organise multiple quotes when necessary and we can also supervise renovations between tenancies. We will trouble-shoot with tenants to avoid unnecessary call-outs and expenses.
Payment of Outgoings If you wish, we can manage all your outgoings including water rates, council rates, strata levies and maintenance charges. These expenses will be detailed on your statements and invoices will be forwarded to you at the end of each month and retained in our archives.
Rental Payments We make it easy for tenants to pay their rent on time, which ensures arrears are kept at virtually nil. • Our Electronic Funds Transfer (EFT) and credit card payment systems enable tenants to pay their rent online or over the phone 24/7 • Your rental income will be deposited into your bank account via EFT at the end of each month or every 2 weeks if you would prefer this.
Financial Reporting We will provide detailed financial reports including: • Monthly statements by post or email, detailing all monies collected and disbursed • End of financial year statements to give you a comprehensive picture of your asset’s performance of your asset’s performance
Compliance with the Residential Tenancies Act We keep across the ever-changing and ever-growing responsibility of keeping step with the Residential Tenancies Act 2010 including property compliance, a landlord’s duty of care and responsibilities as well as enforcement of the rights and responsibilities of each party under this legislation, including but not limited to pool compliance, fire protection, smoke detectors, water efficiency and other legislative requirements. Ultimately, we mange the risks and keep your property compliant.
Bi-annual rental market reviews Our skilled Senior Portfolio Managers will perform a property rent review each six months and make a recommendation along with a comprehensive report of what comparable rentals have leased for in the area. Our aim is to ensure that you have the opportunity to achieve the maximum rental potential on your investment as well as retain your highquality tenant.
Bi-annual routine inspections Our team of mobile Property Managers will perform at least two physical property inspections and provide detailed reports to ensure that the tenant is upholding the lease conditions of the property. We will detail in the report our findings, any recommendations to enhance the property, and general comments about the condition of the property and overall property standard along with several photos of the inspection.
13
Marketing your property Digital Marketing At R&HDYC we launch your property as a Highlight Property Listing and here is why:
These premium listings are included as a standard part of your marketing package. We’ll also give your property 24/7 exposure to a wide tenant community, showcasing it on 14 different websites including:
• H ighlight property attracts 8 x more enquiry on www.realestate.com.au • 8 5% of tenants use the internet as their main tool to search for property
raineandhorne.com.au
• 7 5% of tenants use www.realestate.com.au to search for property
domain.com.au
• O ver 70,000 visits to realestate.com.au each month from prospective tenants
rentfind.com.au
• 6 9% of prospective tenants don’t go past page 1 of Rental Listings
rent.com.au homesales.com.au
Highlight Property Listing 8 x more enquiry
allhomes.com.au realestateview.com.au homehound.com nestoria.com.au onthehouse.com.au millionplus.com.au inspectrealestate.com.au homely.com.au
Domain Property Listing Be seen on the first page of domain.com.au
“ Marketing is a contest for peoples attention” SETH GODIN - Best selling author
14
Dominant Premium Marketing
+
=
Strong Branding
+
More tenant applications and more choice
Large Database Exposure Marketing We go the extra mile to ensure maximum exposure for your property: • Email to database alerting potential tenants about your property • Directional signs showing the way to property inspections • Professional street facing signage 60cm x 183cm • Social media posts to 5000 + followers
rh.com.au/deewhycollaroy
COLLAROY
1110 Waterview Road
3
2
2
LISTEN TO THE OCEAN ROAR FROM YOUR VERY OWN PRIVATE OASIS $1,200, pw This property is a well-presented, Collaroy Beach-front apartment. Close to shops, cafes and restaurants. This property is family friendly, with a terrific rear yard and tree canopy to enjoy the shade and cool ocean breeze from the elevated position. Features include: - Third bedrooms for the growing family - Separate 1 ½ car garage with shelving - Modern touches and functional layout This property is setback from the road, surrounded by established gardens and positioned with privacy in mind - Modern bathroom with walk-in shower - Pets considered upon application. To inspect this property please register your interest www.rh.com.au/collaroy/10918589
15
Staying above Here at R&HDYC, we’ve got a database of over 20,000 (and counting) current and prospective tenants interested in Northern Beaches property. On average, we lease over 40 properties per month, attracting 250% more enquiries than our competitors. Here’s a little look at how we compare:
R&HDYC Database Vs Competitors Database 4500 4000 3500 3000 2500 2000 1500 1000 500 1
2
3
4
5
6 MONTH
R&HDYC OTHER AGENCY
16
7
8
9
10
11
12
Technology leaders At R&HDYC, we’re always evolving the way we manage your property. We couple our superior service with leading property management technology to keep us, and you, at the forefront of the industry.
Leaders in Technology
Our technology tool-kit includes:
• Digital inspection reports sent to you same day
• Inspection Manager with virtual routine inspection reports
• SMS arrears management to follow up and any lags in payment
• Online landlord and tenant portals, accessible 24/7
• Targeted marketing to prospective tenants
• Inspect Real Estate – the best tenant management system in the market place
• Online application process for prospective tenants
• Maintenance manager and tenant maintenance portal to drive quick and competitive maintenance responses
Monthly Property Market updates & information
Best Practice Procedures & Policies
Maintenance Manager
Online inspection booking system
Tenant management system
Digital Property management reports via email
Owner/ landlord Portal
Virtual Routine Inspections
17
Our promise… • W e will answer the phone and if we can't, we will promptly return your calls
• W e’ll carry our regular rent reviews to keep in step with market improvements.
• W e’ll contact all of the potential tenants on our database whose needs align with your property’s features.
• W e’ll check all applications and references thoroughly and reference them against the National Tenancy Database, TICA.
• W e’ll provide you with weekly advertising reports, same-day inspection feedback.
• W e’ll conduct regular periodic inspections of your property and carry out frequent drive-by inspections.
• W e’ll showcase your property to the highest standard with professional photography and advertising copy.
• W e’ll provide value with all maintenance services and works performed.
Our Team Director
Director
General Manager Senior Property Manager
Property Manager New Bus.
BDM
BDM
Department Head
Senior Property Manager
Leasing Executive
Reception
Senior Property Manager
Leasing Executive
Lead Generator
18
Trust Accountant
Property Officer
Reception
Property Officer
Nothing is more important to us than your peace of mind. With superior service, strong communication and great results, we’ll give you a relationship you can rely on.
Raine&Horne Dee Why/Collaroy 685 Pittwater Road, Dee Why NSW 2099 Phone 9971 9000 Email reception@rhdwc.com.au Visit rh.com.au/deewhycollaroy Follow us a i b d 20