Welcome
Clients for Life “Our mission is to have a positive impact on everyone we interact with�
Who are we
What we do
How we help
Your local real estate agency that covers the entire Northern Beaches, lead by Peter Mosedale and Lachlan Yeates, operating since 1922.
We sell, lease and manage property for our clients, to help them achieve their property and wealth creation goals.
We provide informed advice and create a strategy for selling your property for the maximum price.
Raine&Horne Dee Why/Collaroy 685 Pittwater Road, Dee Why NSW 2099 Phone 9971 9000 Visit rh.com.au/deewhycollaroy Follow us a i b d
The Northern Beaches is undoubtedly one of the most desirable places to live in the world and we are proud and passionate about it.
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Northern Beaches Market - An Overview With gorgeous beaches, great eateries, quality schools and a relaxed, family-oriented atmosphere, the appeal of these beautiful suburbs is easy to understand. Dee Why has experienced an exceptional growth of 98.7% over the past five years with the median house price now $1,830,000, which is a reflection of the suburb’s increasing popularity and shifting demographic. Amazingly, the highest residential sale reported in Dee Why for 2017 was $5,680,000.
Other strong performers over the past five years include Allambie Heights, 96.4% capital growth, and Beacon Hill, 87% capital growth. We are seeing some exciting projects taking place in the area with the recently introduced double decker B-Line bus service easing the city commute, the construction of the new Harbour Diggers, Meriton’s Lighthouse complex transforming Dee Why’s town centre and new the hospital at Frenches Forest. Combining this activity with the consistently strong job growth, record low interest rates, reintroduced stamp duty tax concessions for first home buyers, Sydney’s ever-increasing population growth and the undeniable liveability of the area are all signs that are pointing us in the direction of another positive year for home owners and buyers.
There is no denying that Freshwater is a hub of activity, with the village centre being transformed, home owners have enjoyed an impressive 21% capital growth over the past 12 months alone. Curl Curl is an area not to be outdone by it's neighbouring suburbs, where stock has been very tightly-held. Home owners in North Curl Curl have enjoyed a 108% growth in 5 years.
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*Source: RP Data, Manly Daily
Why more Vendors choose us Operating from one office & combining the strongest results in today's market, past clients in the tens of thousands and a history dating back to 1922 on the Northern Beaches - that's why vendors choose us.
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Residential Sales
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Property Management
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Project Marketeing
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Commercial Sales & Leasing
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Northern Beaches Auction Agents
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Over 450 properties sold 2017/2018
Over 1750 properties under management
Over 80 projects sold off the plan
38% Market Share on the Northern Beaches
152 properties Auctioned in 2017 /2018
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Facts & Figures
OVER
OVER
OVER
300
3000
1 million
Residential offices in the international network
Raine&Horne staff nationally
Buyers on our global database
Record Breaking & Memorable Sales 34 Homes
$2,550,000
$6,750,000
Evergreen Estate
5/22 The Avenue, Collaroy
26 Molong St, North Curl Curl
Sold with an average sale price of $2,000,000
In 2017 we broke the all-time apartment record in Collaroy
Record sale for the suburb. Still stands five years later.
$365,00 OVER
79 Townhouses Sold
28 Tristam Road, Beacon Hill
18 Macpherson St, Warriewood
We sold this property $365,000 over the reserve with 21 contracts issued & over 80 groups inspecting
1000+ enquires, 200 buyers registered. All sold between $1,100,000 - $1,600,000 in 2 stages over 12 hours.
19,000
50,000+
Over 55 Staff
Buyers added to our database each year
Prospective residential buyers on our database
Our team is the largest on the Northern Beaches
Ranked Number 1 in the Raine&Horne national network 2017. Historically ranked in the top 3 Residential offices.
Largest market share selling more than 2x our nearest competitor
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We are an international brand with offices in Malaysia & Dubai plus affiliates around the globe
Method of Sale Auction
Through an auction campaign we have the ability to create a sense of urgency amongst buyers in the marketplace for your property.
• An auction campaign typically runs for 4-6 weeks, giving us ample time to receive plenty of price feedback from the marketplace prior to setting the reserve price just before the auction date. Auction creates urgency in a slower market, forcing a buyer to act • An auction environment creates competitive bidding, where buyers bid against each other rather than trying to pull the price down. This means the negotiations are in an upward direction • The auction process offers buyers the option to negotiate a purchase before auction. The buyer is then required to complete all formalities prior to the auction date. The benefit of this is being in control of the price, plus the confidentiality of the buyer and the price, if so required • Selling under the hammer means an immediate exchange of contracts with no ‘cooling off’ • An auction advertising campaign will be specially tailored so that your property will gain maximum exposure to the market place • Auction can reduce marketing costs as your average days on market is lower • Auction takes the ceiling out of the price & enables us to shoot for the top price.
For Sale
When selling a property by private treaty, a price is typically set at the beginning of the marketing campaign which is in line with the market.
• When selling a unique property where the buyer pool might be low, the private treaty method can be useful as it gives us more time to work and negotiate with the interested parties • Selling by private treaty can be a preferred method by inexperienced buyers, as they have control over submitting offers and at a level they are comfortable with • If the sale price set at the beginning of the campaign is too high or too low, there is a risk of missing out on maximising the selling price • A private treaty campaign typically has longer days on market than an auction campaign. It is important to price the property correctly at the start of the campaign • If the property is priced correctly, negotiations can start early in the campaign, reducing your days on market.
Off Market
We recognise that our database is highly valuable to our clients and can potentially save you money and time when selling your property.
• We launch the property on the Raine&Horne website only • We notify all potential buyers on our database by phone calls, text messages, e-newsletters and on our social media platforms • We organise a compression viewing to give buyers notice that they are not the only buyers looking at the property • The advantage of using the Raine&Horne database is that you will receive quality price feedback from buyers in the market place before committing to a full marketing campaign • There is a high possibility the property will sell to a buyer on our database, which will save on marketing costs and the length of time the property is on the market. Reducing the amount of open homes • We must be mindful that there is no guarantee that we will maximise the price as we have not surveyed the market.
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The Raine&Horne Service Our number one goal is always the same - achieve the best possible price for your property while delivering a stress-free and rewarding experience.
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A successful sale hinges on the perfect execution of many components of a campaign, including:
Presentation
It is worth taking the time to present every space in it's finest light as you only get one chance to make a first impression. We can recommend stylists, gardeners, cleaners and repairers that deliver outstanding service at reasonable prices.
Method
We are aware that not every sale is the same. We will give you guidance and our recommendations on which method to choose.
Marketing
Marketing your property correctly is all about spreading the net as far and as wide as possible to ensure all potential buyers in the market place know your property is available to purchase.
Open Homes
We like to make an impact and create a ‘WOW' factor on open home days with flags, directional signage, information displays, candles burning and music playing.
Knowledge
Our local knowledge is paramount to your sale. We are proud local residents with a passion and an intimate local knowledge of the area. We know all the recent sales in your street, we know where the bus stops are, and we know the local cafes, restaurants and school catchments.
Communication
Communication with you is the key to making informed decisions. At no point will you be wondering what is happening with the sale of your property. You will receive a call after every open home and a written report every week.
Buyers
We will communicate with your buyers by email, text messages and phone multiple times to keep the buyers interested in your property. We build rapport and get a profile of your buyer to help you make an informed decision.
Negotiation
The property market is always moving and as your selling agent we need to stay one step ahead. We are constantly training and refining our negotiation skills to suit the current market conditions.
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Marketing your property Creative, effective advertising and a strong focus on visual material have always been hallmarks of our marketing. We understand that quality marketing is the cornerstone of any campaign. We are known for our attention to detail and will carefully plan and co-ordinate any repairs or minor renovations to ensure your property is looking it's very best. We utilise highly experienced photographers, videographers and copywriters to create a ‘wow’ factor that will make your asset stand out in the marketplace and ultimately maximise the sale price. Our office will guide you through this process every step of the way to ensure you are comfortable with our recommendations and in agreement with the strategy.
Dominant Premium Marketing
Perfect Property Presentation
Large Buyer Database
More buyers for your property & a higher price 14
Photos, Videos, Floorplans & Copywriting
We will personally meet the photographer, copywriter, aerial photographer, videographer and floorplanner at your property and collaborate with them to capture it's unique selling features. This process is conducted in a way that minimises disruption and inconvenience to you.
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A Full Digital Strategy Major Portals on the internet We have negotiated with the two major real estate sites in Australia Domain.com.au & Realestate.com.au – to create a Premium Package for our clients. The advantages of going Premium are: • Larger advertisements with larger images • Ensuring your property stays at the top of the search criteria for longer • Attracting up to 16 times more enquiries Your property will receive 24/7 exposure and will be showcased on different websites, including the international Chinese website, Juwai.com.
Social Exposure We use social media to our advantage and have a specialised team dedicated to promoting our listings on Facebook, Instagram, LinkedIn and retargeting advertisements on many websites. Highly powerful targeted advertising platforms we use are: • Amplify • Realestate.com Audience Maximiser • Domain.com Social Boost
Emails to our Database We have the largest and most diverse buyer database on the Northern Beaches. Active Pipe helps our database consolidate and customise each buyer’s requirements.
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Premium Listing on domain.com.au 16 x more enquiry
Listing on Facebook
Premium Listing on realestate.com.au 16 x more enquiry
Listing on Instagram
Investing in digital marketing and creating a significant online presence for your property is an essential part in the sale of your property. 17
Social Boost on Facebook
Print Media Newspaper Advertisements, High Quality Brochures and Direct Mailers
HALF PAGE NEWSPAPER AD
DIRECT MAILER
Different publications target different audiences, we know who we are targeting and recommend the correct advertising size and paper to attract the right buyers. Your property can be advertised in these publications: • Manly Daily • Mosman Daily • Sydney Morning Herald Chris Aldren 0403 567 142 chrisa@rhdwc.com.au
• North Shore Times • Hills Shire Times • Daily Telegraph
BROCHURES
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FULL PAGE NEWSPAPER AD
Local and national publications have a significant readership and print advertising is an important and proven method for attracting competition for a property. It often draws buyers to a property who may have not seen it online and these buyers often pay more. 19
We go the extra mile to ensure maximum exposure for your property
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High Exposure Outdoor Marketing
Auction
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Renovated Family Entertainer with Self-Contained Living View Auction
Saturday 3:30 – 4:30pm, Wednesday 3:30 – 4:30pm Saturday, 1 June onsite at 12:30pm
Peter Mosedale 0408 177 207
DYC Group 9971 9000
peter@rhdwc.com.au
rh.com.au/deewhycollaroy
6X4 SIGNBOARD
OPEN HOME FLAG
OPEN HOME BANNER
• Professional street facing signage 6x4 Bright Board - illuminated • Open homes and Auctions with Large Flags and teardrop banners • Directional signs showing the way to property inspections
DIRECTIONAL SIGNS
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Our core value is to innovate, learn, implement and evolve with the ultimate goal of refining our customer service and achieving stronger results for our clients.
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Technology & Training With a total customer focus, we are technology obsessed to enable us to lead the industry. My Desk Top A fully integrated client management system providing us with access to a global database built by over 360 offices.
Slack An internal communication system designed to make it easy for information to be shared with every employee and be mobile first so we can all do our job from the field.
Homepass With the help of 'homepass' every agent in our business can see every buyer on their mobile phone. It shows which buyers had interest in properties we previously marketed and sends them directly to your property via immediate email and SMS alerts.
Active Pipe This advanced tool is designed to service the unique requirements of your buyers. It offers automated property alerts, automatic follow-up with behaviour triggered emails and predicative data analytics that tells us who is ready to buy. It also posts open home feedback surveys to uncover what buyers really think of your property.
Amplify Raine&Horne have exclusive access to Amplify – a highly powerful, targeted advertising platform that drives buyers to our listings. Amplify uses social media sites and search engines including Facebook, Instagram and Google to target buyers by using the latest algorithms to market to internet users based on their online profile and behaviours.
Up-skilling and further training Throughout the year, we invest time and money into a full training calendar with leading Australian and international real estate coaches. Our coaches include: Josh Phegan, Frontier Performance and Tom Panos. As important as technology is in this fast moving industry, we always strive to be at the top of the game.
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PROJECTS Over the past 23 years, Raine&Horne Dee Why/ Collaroy has built a remarkable track record when it comes to selling development sites and extensive portfolio projects on the Northern Beaches.
Over 80 portfolio projects sold
$13 Billion+
$150,000
1000
Total value sold
Average marketing spend per project
Average buyer enquiry per project
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OUR INTERNAL DESIGN & MARKETING AGENCY Building Brands for Australia's Best Property Groups Tribeca is a design and marketing agency that enables us to deliver fully integrated marketing solutions for our clients.
DIGITAL
ADDITIONAL SERVICES
Marketing Flyers
Websites
Brand Creation
Brochures
Landing Page & Detail capture
CGI Renders
Information Memorandums
eDMs
Copywriting
Submissions
Web Banners
Photography, Video & Drone
Annual Reports
E-Books (Digital Brochures)
Video Production
Large and Small Format Signage
Social Media platform set-up
Floorplans
Corporate Stationary
Social Media campaigns
Interior Design Consultancy
Press Advertising
Image Retouching
Media Plans and Booking
Direct Mail
tribecadm.com.au • info@tribeca.com.au
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Over 55 staff delivering personalised service for you
A team of local professionals under one roof with their individual networks working together to help sell for you. In real estate on the Northern Beaches everyone knows everyone and it’s amazing the number of times one of our staff is the key to sealing a deal for you. 28
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Let’s get started Thank you for your time today. We would love the opportunity to sell your property and achieve an exceptional price for you. Should you choose to appoint us, below are the next steps. 1. Authorise documentation • Sign the agency agreement with us • Approve proposed marketing and calendar • Ask you solicitor to prepare a contract of sale 2. Prepare property for sale • We can organise any tradespeople and stylists • Arrange for a strata / pest and building report • We book the photography, copywriting and floorplan and marketing 3. Campaign launch • You approve all marketing material • We launch your marketing campaign and go live on the web 4. Meeting • We would like to meet with you prior to launching the campaign to discuss the campaign details • Throughout the campaign we would like to meet at key times to discuss the progress of the campaign 5. Reporting • We will provide you with weekly reports with full buyer feedback so you are fully kept up to date throughout the campaign 6. Sold • Once your property is sold, we can assist with removalist’s recommendations and also assist with buying another property in the area if required.
Raine&Horne Dee Why/Collaroy 685 Pittwater Road, Dee Why NSW 2099 Phone 9971 9000 Visit rh.com.au/deewhycollaroy Follow us a i b d
An Enduring Partnership We’re not just in this for the sale; we’re in it for life. We’re committed to growing your wealth, laying foundations for the future and building a relationship that lasts. If you’re serious about negotiating the best possible deal, you need a partner you can trust. And you’ll find that partner right here with R&HDYC.
Raine&Horne Dee Why/Collaroy 685 Pittwater Road, Dee Why NSW 2099 Phone 9971 9000 Email reception@rhdwc.com.au Visit rh.com.au/deewhycollaroy Follow us a i b d