Classical Music magazine - Media pack 2013

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MEDIA PACK 2013 ABOUT CLASSICAL MUSIC Classical Music is the authoritative voice of the classical music profession, offering a behind-the-scenes approach to a fast changing industry. Each month the magazine offers news, opinion and debate from the past month, interesting articles on upcoming projects and important issues, and interviews with some of the profession’s most important people. Classical Music has a varied offering for subscribers including a number of supplements and free issues of Early Music Today. Classical Music is also now accompanied by classicalmusicmagazine.org, a comprehensive website keeping readers up to date with news as it happens. Why advertise with Classical Music? Not only does it enable you and your organisation to reach the key decision makers and budget holders, but it also gives you vital access to classical music lovers who regularly attend concerts and festivals and buy recordings.

Classical Music is an essential part of Rhinegolds recruitment offering, with education establishments, ensembles of all kinds and arts organisations all enjoying the best response rate in the industry through our job pages in the magazine and online.

community music

Protest song Since its move to the Wormsley Estate two years ago, Garsington Opera has been keen to engage with the surrounding communities. Now the company is putting on its first large-scale community opera with nearly 200 children and adults taking part. Nicola Lisle talks to some of the people involved

T

his year’s Garsington Opera season, which starts on 7 June, will include its first specially commissioned community opera. Around 80 children from two primary schools and an infant school in Oxfordshire and Buckinghamshire have been chosen to take part alongside members of Garsington’s youth and adult groups, as well a handful of professional soloists from the opera company. Cast ages range from six to 86. The opera, Road Rage, was conceived

through a series of workshops last year, and gives people with little or no experience of performing the chance to work with professional singers and a professional production team. ‘It has been a real passion of mine to do a community opera,’ says director Karen Gillingham, who has been part of Garsington’s education team for six years. ‘So to be there right from the beginning of the idea, be part of the appointing team and deciding who the artists are and how the project is

going to run, and now actually doing it, with children who are really passionate about it, is incredibly rewarding. ‘My passion is for this inter-generational thing as well. It’s not often if you’re 86 that you get to communicate with primary school children on a regular basis unless you’ve got grandchildren. And it’s good for them to be doing something together where they are all equal. We’ve got teachers in the cast as well, so the children will see their teachers

performing alongside them. It is a unique opportunity for them and for me.’ The hour-long opera explores the theme of protest, and tells the story of a community divided by plans to put a new toll road through an ancient village. A minister, a surveyor and a political advisor battle it out with the villagers, observed by talking animals and trees. The piece has been written by the dream pairing of satirist Richard Stilgoe, co-writer of Starlight Express and Cats, and composer Orlando Gough, who composed the music for Glyndebourne’s community opera Imago earlier this year (see feature, page 28). The result is a funny, fast-paced, action-packed piece with a score that ranges from beatboxing to classical lyricism. ‘It’s been really good fun to do,’ says Gough. ‘We had a very enjoyable time workshopping to find out what local people were thinking and what would interest them as the subject of an opera. Lots of ideas came up, and we chose this one.’ Stilgoe agrees: ‘It has been wonderful fun

One of the reasons you need to keep doing music education is because it keeps alive that side of the brain where imagination is working with all the people who are going to be in it. Part of the sad result of education is that sometimes you squash children’s imaginations. One of the reasons you need to keep doing music education is because it keeps alive that side of the brain where imagination is. Children who do music are much more open to ideas and more fearless about expressing them.’ Was it challenging writing for such a diverse group of people? ‘The music I write is not that complex, so it’s quite easy for me to write music that can be sung by amateurs and children,’ says Gough. ‘I always try to keep in mind what it’s going be like to rehearse

Whether you are promoting a release, event, advertising a job or looking to raise awareness of a new course of study at a conservatoire, we can provide an advertising solution for you.

and perform it, and also make it fun to sing. That’s really important.’ The project is largely about breaking down barriers, and making opera more accessible. ‘We all wish it wasn’t called opera, because it is a word that blows people’s fuses,’ says Stilgoe. ‘I don’t know what else you would call it – it’s slightly more challenging musically than doing a community musical, but it is a piece of musical theatre for a community. And I know from experience that people in it will CM remember it forever.’ Road Rage is on from 19 to 20 July www.garsingtonopera.org

THE FRENCH CONNECTION Wednesday 10 July 2013, 7.30pm Fauré: Requiem | Poulenc: Gloria Debussy: Prélude à l’après-midi d’un faune Ravel: Daphnis and Chloe, Suite No. 2 London Concert Choir | Canticum | Southbank Sinfonia Mark Forkgen conductor Claire Seaton soprano | Duncan Rock baritone

The Facts Frequency: Monthly Readership: 20,000 Regular advertisers: LSO Live, World Federation of International Music Competitions, SJM Concerts, Corps of Army Music, Royal Air Force, BBC Proms, BBC Philharmonic, Incorporated Society of Musicians, Black Cat Music, Institute of Musical Research, Guildhall School of Music and Drama The Rhinegold Publishing portfolio enjoys an advertiser renewal rate of over 50%

John snelling

Tickets £30, £25, £20, £15, £10

action packed: Road Rage in rehearsal

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MEDIA PACK 2013

Display advertising

DOUBLE PAGE SPREAD £3,200

• Double page spread – £3,200 • Full page – £1,950 • Half page (vertical or horizontal) – £1,050 • Quarter page – £750 Other sizes available on request Advertorials (subject to editorial approval) • Full page – £2,695 • Half page – £2,000 • Quarter page – £1,200 Other sizes available on request Recruitment advertising • POA – call us now on 020 7333 1733

FULL PAGE £1,950

HALF PAGE HORIZONTAL £1,050

Double Page Spread Trim size 420 × 276mm Bleed size 426 × 282mm

Full Page Trim size 210 × 276mm Bleed size 216 × 282mm

Half Page Horizontal Trim size 182 x 123mm

HALF PAGE VERTICAL £1,050

QUARTER PAGE £750

Half Page Vertical Trim size 88 × 252mm

Quarter Page Trim size 88 × 123mm

Inserts (weighing 20g or under) • All copies – £750 • Subs copies only – £570

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IMPORTANT INFORMATION » Dimensions are shown as width x height in millimetres. Artwork should be at least 300dpi and measure actual size. Poor resolution of images may result in poor quality advert. » All colour artwork must be supplied as CMYK PDFs. » All fonts should be embedded.

» Vital information should be positioned 15mm from all edges. » Advertisers are responsible for supplying artwork as per the above specifications, and for the file content. » If Rhinegold are designing your artwork, please supply content a week before the briefed press day.

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PRINT ADVERTISING OPPORTUNITIES

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MEDIA PACK 2013 DIGITAL ADVERTISING OPPORTUNITIES Classical Music website • • • •

Banner (per month) – £700 MPU (per month) – £500 Sponsorship of the website (per month) – £1,000 Season brochure hosting (per year) – £1,000

Pictured, clockwise from left: website, weekly e-shot, embedded video, e-shot, advertorial, app homepage

Classical Music app • Banner (per month) – £250 • Splash page (per month) – £325 • Sponsorship (per month) – £500 Digital edition enhancements

Classical Music e-newsletters • • • •

Banner on daily e-shot – £350 Banner on weekly e-shot – £450 Advertorial on weekly e-shot – £450 ‘Job of the week’ on weekly e-shot – £200

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IMPORTANT INFORMATION » Artwork should be 72dpi and measure actual size. Measurements are available upon request. » All artwork must be supplied as RGB. » Digital artwork formats acceptable: PDF, TIFF, JPG, EPS, designed to the correct size in pixels.

» Advertisers are fully responsible for supplying advertising artwork as per the above specifications. » If you have booked Rhinegold to design your artwork, please supply all content a week before the briefed press day.

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• Video content – from £150 • Image gallery – £225 for up to 5 images • Audio content – from £75

MEDIA INFORMATION. VIEW A FREE DIGITAL COPY OF CLASSICAL MUSIC AT WWW.RHINEGOLD.CO.UK/CMDIGITAL – ENTER CODE ADV13

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MEDIA PACK 2013 ADDITIONAL OPPORTUNITIES – CLASSICAL MUSIC SUPPLEMENTS Classical Music magazine publishes six stand-alone supplements a year, which are distributed free of charge to all subscribers, and sold in both a print and digital format from the Rhinegold Online Shop. Our supplements are: • • • • • •

Strings Scholarships Choral Competitions Summer Schools Festivals

Sponsorship Sponsoring a supplement includes your logo on the front cover, a chance to be involved with the production of the product, and the opportunity to distribute the supplement to your customers free of charge. • POA – call us on 020 7333 1733 Display advertising • Double page spread – £3,200 • Full page – £1,950 • Half page (vertical or horizontal) – £1,050 • Quarter page – £750 For sizes, see page 2.

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We also publish a number of issues with bound-in focuses on specific topics, including Brass & Wind and Conservatoires & Education. Please call us on 020 7333 1733 for more information.

MEDIA INFORMATION. VIEW A FREE DIGITAL COPY OF CLASSICAL MUSIC AT WWW.RHINEGOLD.CO.UK/CMDIGITAL – ENTER CODE ADV13

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MEDIA PACK 2013 RHINEGOLD PUBLISHING Classical Music is published by Rhinegold Publishing, a leading music and performing arts publisher that produces a range of magazines, directories, supplements, guides, handbooks and teaching materials.

• One of the leading UK publishers for music and the performing arts • A brand that has been built up over the past twenty years • Reach all parts of the music sector: • Industry professionals • Competitions and venues • Educators and students • Enthusiasts and specialist interest groups • Suppliers • Multiple routes to market • Customisable partnership opportunities What Rhinegold Publishing can offer you • Print advertising • Digital advertising • Embedded links • Video • Audio • Multiple product service lines via single advert • Online advertising • Specific portals • Recruitment • Listings • Product and website sponsorship • Advertorial • Bespoke email marketing

• Media partnering & promotion • Co-marketing opportunities • Tradeshows Rhinegold Partnerships Rhinegold Publishing runs a number of partnerships with organisations, festivals and initiatives across the industry. If you are interested in establishing a partner relationship with Rhinegold Publishing please email Frances on frances.innes-hopkins@rhinegold.co.uk New media partners for 2013 include: St Albans International Organ Festival and the International Piano Series at Southbank Centre.

RHINEGOLD PUBLISHING CLIENT RENEWAL RATE: 54%

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Why work with Rhinegold Publishing?

MEDIA INFORMATION. VIEW A FREE DIGITAL COPY OF CLASSICAL MUSIC AT WWW.RHINEGOLD.CO.UK/CMDIGITAL – ENTER CODE ADV13

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