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A major, professional conference and trade event for teachers and other music educators. There’s never been a more exciting - or challenging - time to be involved in British music education.
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hinegold, market-leading publishers for the UK music education sector, are proud to bring you the UK’s most comprehensive music education event. Comprising a major exhibition, a dynamic educational programme and exceptional networking opportunities, this two-day event offers music educational professionals a highly rewarding experience - both professionally and personally. With the largest gathering of music education professionals in the UK, Music Education Expo offers an exceptional marketing opportunity for all schools, colleges, course providers and
Organised by
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Supported by
suppliers of products or services to this community. And it doesn’t stop there! The inaugural Music Education Awards & Gala dinner will be on the evening of the 20th March in the Barbican’s superb Conservatory and Garden Room - a celebration of excellence within this sector and a superb networking opportunity with the key decision makers of the music education world.
March 20-21 2013 • The Barbican, London 25/05/2012 09:40
Why exhibit?
Who should exhibit at Music Education Expo
Exhibiting at the right exhibition can be one of the most efficient, effective and successful marketing activities available to you. No other form of marketing can bring you face to face with so many potential and existing customers, nor provide you with so many new business opportunities and prominent brand exposure.
Visitors will be interested in all aspects of music education. If you are selling products, education or services for music education professionals, then you should exhibit.
1 Lead generation Music Education Expo will put you in front of the largest number of music education professionals in the UK. Targeting 1200 attendees, Music Education Expo is the key event to increase your sales, brand presence and to deliver you a strong return on your investment.
2 Brand and product awareness With the quality and number of visitors in attendance, exhibiting at Music Education Expo gives you a chance to put your brand and products in front of precisely the customer segment who will actually buy your services.
3 Networking There’s no greater opportunity to network than at Music Education Expo. The industry will come together to share knowledge and information. Meet new clients on your stand, in the conference or at the Networking Bar and Gala reception.
4 Keep in touch with customers With the targeted 1,200 qualified professionals from all the major schools and institutions, it’s highly probable that your best customers will attend Music Education Expo. It is the ideal opportunity to cement and develop existing relationships.
Providers of the following services should exhibit: • Specialist music and choir schools • Independent schools • Conservatoires • Universities • Teacher training institutions • Professional development courses • Specialist music courses • Opera studios • Scholarships and grants • Retailers • Publishers
• Instrument manufacturers • Software • Website services • Tour & travel companies • Advice & consultancy • Examination & assessment boards • Internet resources • Performers in education • Associations & organisations • Local music education providers
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eeping up to date with the recent mass of policy changes, emerging technologies and continuing professional development options are key concerns for anyone involved in music education. That’s why a varied, thought-provoking and interactive conference programme sits right at the heart of Music Education Expo, covering these issues and more. The entire programme will take place in purpose built theatres within the Exhibition Hall, so delegates will spend all of their day amongst the exhibitors. It will comprise the following 5 elements. Best of all....access to the entire programme will be free to all delegates if they pre-register for the event online.
Keynote Programme Featuring a stellar line-up of major names from the industry, these high-level sessions will offer insight from the people who are shaping the industry, both now and in the future. Speakers will come from leading educational establishments, professional associations, media and government.
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There’s clear demand for a professionally organised annual exhibition and conference for the music education industry
Who will visit Music Education Expo Music Education Expo has been carefully designed to have broad appeal to those involved in music education at all levels. Care has been taken to ensure that key decision makers and influencers from every type of educational establishment will attend.
Attendees will include: • Decision makers from across music education • Department heads & deputy heads • Instrumental teachers • Music event & tour managers
• • • • •
Educationalists Classroom teachers Music retailers Parents Students
Why will they visit? • • • • • • •
To hear from the leading voices in music education To find out about the latest technology and services The unparalleled opportunity for networking with their peers To meet the leading suppliers To take up a range of professional development opportunities To learn more about the latest instrumental & classroom syllabuses To see music education workshops in action
We expect attendees to return to their workplaces with a mass of knowledge about the sector, products and services and with a wealth of new contacts.
ucation Programme Keynote Theatre
Networking ‘TeachMeet’ lounge
Seminar Programme:
The Keynote Theatre, the largest space at the event, will offer a daily breakfast briefing, presentations from industry figureheads and a lunchtime panel debate.
We will be offering teachers a purpose-built space to meet each other for their own discussions and sessions - a great chance for teachers to network with each other, share their experience and learn new strategies and techniques. This aspect of the event willl be supported by a social media campaign, encouraging teachers to come along and use these facilities.
These sessions will be given by a range of guest speakers and presenters. Exhibiting companies and any their customers or partners who have the required experience and authority - will also be invited to present. All presentations will be vetted ahead of time to ensure there are no obvious sales pitches.
Workshop Programme These interactive sessions positively encourage audience participation and will range from activity based classes to large-scale live performances.
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Heavyweight marketing and PR programme M
usic Education Expo is organised and managed by Rhinegold Publishing Ltd, the UK’s leading publisher for music and the performing arts. Rhinegold’s impressive portfolio of magazines, directories, websites and e-media, which provide unrivalled access to the entire music education sector, will all be employed in delivering this market leading campaign. With over 250,000 visitors to its market-leading website, a database of over 30,000 email contacts and tens of thousands of readers of its magazines, Rhinegold has unparalleled access to music teachers and educators.
No event will attract more key decision makers and influencers from the world of music education.
Over one million marketing impacts Visitor marketing will begin with the Expo website going live in May 2012. As traffic builds, site visitors will be encouraged to leave their contact details and receive regular email updates via the regular Event Newsletters.
Table of activity The early part of the campaign will be centred around creating awareness, while the response-generating media will start in earnest in late autumn 2012, in order to drive preregistration for the event.
How to get involved
The Facts & Figures
Participation couldn’t be easier. All stands are offered with shell scheme walling, carpet and nameboard.
WHERE? Barbican Centre, London WHEN? 20-21 March 2013 HOW MANY VISITORS? 1200 HOW MANY EXHIBITORS? 80 VISITING COST £25 entrance fee
There are four exhibiting options: • • • •
Your customers will be there. Will you?
2m x 2m = £1,320 +VAT (£330/m2) 2m x 3m = £1,920 +VAT (£320/m2) 3m x 3m = £2,700 +VAT (£300/m2) 6m x 3m = £4,950 +VAT (£275/m2)
Book your stand by the end of June 2012 and get the following: • • • • •
Special offer!
10% discount on your exhibition stand 20% discount on one sponsorship opportunity 50% discount on presentation session Co-sponsorship of Email Newsletter Co-sponsorship of event launch in Music Teacher magazine
FREE if pre-registered
If you want to get involved in this exciting marketing opportunity as an exhibitor, sponsor or speaker… Call: +44 (0) 207 333 1729 or email: lisa.o@rhinegold.co.uk
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