RHKYC Sponsorship Brochure

Royal Hong Kong Yacht Club SPONSORSHIP

RHKYC / GUY NOWELL

An Unrivalled Destination

Dating back to 1851, the Royal Hong Kong Yacht Club is recognised as one of the top-10 yacht clubs in the world, boasting exceptional sailing, unrivalled access to Victoria Harbour, a thriving social scene, and a large active membership of high net worth individuals.

It is a first-class yachting destination with three clubhouses, excellent facilities, a comprehensive calendar of events, and extensive experience in hosting local, regional and international races and regattas.

Through our unique and creative sponsorship opportunities, we invite you to become a Royal Hong Kong Yacht Club partner, including access to our facility and events to achieve your business objectives.

Ready to set sail?

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RHKYC / GUY NOWELL

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“Yachting has become a popular sport for luxury lifestyle brands as they try to make their values more relevant to target clientele, and promote new lines of relevant products.�

South China Morning Post (Style) September 2014

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RHKYC / GUY NOWELL

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World-Class Yachting

As one of the oldest and largest yacht clubs in Hong Kong, we are proud of our rich and colourful history, spanning over 160 years of social and competitive sailing and rowing. Our flagship Clubhouse is located on Kellett Island in Causeway Bay and features the stunning backdrop of Victoria Harbour, while our other two Clubhouses are perfectly positioned in Shelter Cove, Sai Kung, and Middle Island, Deep Water Bay. Each location provides excellent facilities, from world-class sailing waters to dining and event space.

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Our comprehensive calendar of events caters to multiple classes of sailing and paddle sports and we host major races and regattas throughout the year; from harbour racing to major offshore yacht races. We also offer sailing courses for all ages and abilities.

In 2012, we were described as one of the world’s top 10 yacht clubs by Super Yacht World Magazine, and in 2013 and 2014 we were awarded Best Asian Yacht Club and Best Asian Regatta of the Year. More recently, we were awarded Best Asian Regatta of the Year at the 2015 Asia Boating Awards.

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High Net Worth Members With a total of 12,806 members, the Royal Hong Kong Yacht Club has the largest active membership of any yacht club in the world. Our current demographic includes 5,738 locals and expatriates and 7,068 overseas members, with a 55.3% male and 44.7% female ratio.

Membership is highly coveted and, as a result, we operate a strict personal recommendation-based application process.

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Legal 8.4%

41-50 24%

Investment 8.7%

Banking 7.7% Chinese 53%

Ethnicity

Expat 47%

Male 55.3%

Gender

Female 44.7% 31-40 10%

Age of Members

51-60 25%

Active Members 5,738*

Membership

Absent Members 7,608

Finance 5.6% Trading/ Import Export

Occupation

5.2%

RHKYC / GUY NOWELL

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“Audi continues to enjoy its long-held association with professional sailing, supporting many high-profile races across the world including Audi Hamilton Island Race Week in Australia, Audi Melges 20 World Championship in Italy and now as lead sponsor, for the second year in a row, of the Audi Hong Kong to Vietnam Race.

Our decision to partner with the Royal Hong Kong Yacht Club speaks to what Audi perceives as shared values; the advanced craftsmanship and expertise involved in offshore racing strikes a chord with Audi’s own pioneering ultra technology which enables Audi’s cars with greater efficiency and sustainability, while we are further united in our desire to strive for the concept of Vorsprung durch Technik – “progressive, sophisticated, sporty” – both at sea and on land, raising the bar higher still and driving to new realms of excellence.”

Reinhold Carl Managing Director, Audi Hong Kong

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ROLEX / KURT ARRIGO

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“The Match Racing International Regatta is a top level international event with some of the best match racers in the world competing. The racing takes place in Victoria Harbour which is a tricky venue but perfect for spectators to see the racing up close. The Royal Hong Kong Yacht Club is a very welcoming host and all the teams enjoy coming to the regatta.�

Ian Williams (UK) Current WMRT and ISAF World #1 Match Racing Skipper 11

ROLEX / KURT ARRIGO

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A Unique Proposition

We are dedicated to providing an array of tailor-made sponsorship options for luxury brands and organisations. Please do not hesitate to contact us to discuss your business or partnership objectives.

Our sponsorship options include: •

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Brand name/logo on all pre- and post-event media releases, promotional posters, official event banners (with public visibility), and prize presentation backdrop/photo board

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The right to mount an on-site interactive display (during event)

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Extensive local and regional print and online media coverage (during and after event)

Advertising in the Race/Regatta Programme and Club Magazine - Ahoy!

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Regional television broadcast (during and/or after event)

Invitations to and participation in the Official Prize Presentation

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Private viewing of harbour racing and/or race start from a boat (private yacht charter)

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Guest sailors to participate on a competing boat

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Sponsorship of a competing boat or race fleet

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Temporary Club memberships

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Multi-year agreement for greater ‘traction’ and financial return

Exclusive dining options, including cocktail reception, dinner or BBQ Branding/logo on all boats participating in a designated event Branding/logo on all course markers (buoys used to designate the race course) during a designated event

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Opportunity to supply official race/regatta shirt and/or uniform

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Opportunity to distribute information or marketing collateral to competitors

At present, our official corporate partners include Rolex, Audi, Edmond de Rothschild, and GAC Pindar.

We take pride in having created an ideal environment for premium brands and organisations to impact and influence a targeted audience. Partnership opportunities are available in conjunction with our entire portfolio of Club programmes and events, including: sail training and development; inter-school sailing; racing squads; corporate sailing; harbour racing; match racing; autumn and spring regattas; major offshore yacht races; rowing; and dragon boat racing.

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“Collaborating with the Royal Hong Kong Yacht Club in support of Audi China Coast Race Week offered LLADRO the opportunity to not only affiliate ourselves with a fellow luxury stature here in Hong Kong, but also share our brand with the event's exclusive and selected high profile guests.

LLADRO's figurines were highlighted as centre stage during the prestigious dinner allowing guests to have an intimate look at the detail, craftsmanship and handmade quality LLADRO's figurines are reputed for. Our collaboration with the Royal Hong Kong Yacht Club has brought forth a multitude of commercial opportunities and media attention from key media titles.

We are grateful to the RHKYC team for offering us their genuine support to make our collaboration successful.

We look forward to many more fruitful collaborations with the Royal Hong Kong Yacht Club to come.”

Farah Ragheb Marketing Manager Lladró Asia Pacific

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ROLEX / DANIEL FORSTER

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A Host of Exclusive Benefits

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RHKYC / GUY NOWELL

With the Royal Hong Kong Yacht Club, you can expect to enjoy numerous exclusive privileges including:

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Association with one of the oldest and most prestigious clubs in Hong Kong, including its sailing and rowing programmes and events

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Unique affiliation with the Club’s associated lifestyle and access to its high net worth membership base

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Client engagement and customer entertainment opportunities

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Prospective new customer acquisition

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Photo-shoot opportunities on the Club’s premises

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Corporate team-building or customer engagement sailing days

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Monthly print advertising in the Club magazine

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Temporary access to all Club facilities

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An Award-winning Club

The Royal Hong Kong Yacht Club has won countless awards over the years, including the Best Asian Yacht Club and Asian Regatta of the Year at the Asia Boating Awards from 2010 to 2013.

In 2015, we were delighted to once again win Best Asian Regatta for the Rolex China Sea Race at the prestigious 11th Asia Boating Awards.

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RHKYC / GUY NOWELL

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“One of the most prestigious sports clubs… its regattas are hugely popular.”

Super Yacht World June 2012

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RHKYC / GUY NOWELL

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Races and Regattas Galore

We host an extensive programme of races, regattas and events, including the Rolex China Sea Race, Audi Hong Kong to Vietnam Race, Edmond de Rothschild Regatta Series and Match Racing International Regatta.

The Club will host the prestigious Etchells World Championship in November 2015.

Held annually, this major event showcases some of the most competitive racing available, with international talent from 50 fleets worldwide.

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ROLEX / KURT ARRIGO

RHKYC / GUY NOWELL

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“Our technique in rowing improved. Our passion in rowing soared because of it. Our friendships between different universities strengthened. The program is an eye opener and once-in-a-lifetime experience to many of us. Many of us got enlightened, no matter whether in our rowing life or future goals.�

Ng Hay Yu, Hilary University Elite Rowing (UEP) Program athlete 25

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BROCHURE

DESIGNED

BY

AN UNORTHODOX MARKETING

QUINTESSENTIALLY & CO.

SERVICES AGENCY

DATA AND INSIGHT DRIVEN

TAILORED CAMPAIGNS ACROSS MULTIPLE DISCIPLINES AND INDUSTRY SECTORS

STRATEGIC COMMUNICATIONS AND MEDIA RELATIONS

NETWORK OF INFLUENCERS TO CREATE BRAND ADVOCACY

CREATIVE BRANDING, DIGITAL AND PHOTOGRAPHY

EVENTS AND EXPERIENTIAL

W W W. Q U I N T E S S E N T I A L LYA N D C O . C O M

H K @ Q U I N T E S S E N T I A L LYA N D C O . C O M +852 3752 2071

We look forward to working with you.

For more information about sponsorship and commercial partnership opportunities, please contact Torrey Dorsey by telephone on +852 2239 0353 or email torrey.dorsey@rhkyc.org.hk