The Mountain Life Team Listing Presentation by Rhonda Hood

Chad Lariscy

Team Owner • Listing Specialist

Office: 706-633-8186 • Direct: 706-994-8686

The Mountain Life Team and Chad Lariscy Hi, we’re The Mountain Life Team – a group of Realtors™ with a true passion for mountain living here in North Georgia. We’re a little different than most real estate agencies – we’re a strong team of unique real estate professionals who specialize in real estate, listing administration and marketing. This strengthens the level of communication and service you receive. We firmly believe in building strong relationships built on a solid foundation of trust and great service. Honestly, it’s what we do BEST. The Mountain Life Team is proud to be a member of the NEGAMLS Northeast Georgia Board of Realtors, GAMLS Georgia Multiple Listing Service, FMLS First Multiple Listing Service and KWLS Keller Williams Listing Service. This is important because in order to sell your property – we want them to be listed on all the sites that the agents look on. Our team is made up of people who are passionate about North Georgia Real Estate and are committed to providing beneficial information for the clients we represent. We consider ourselves “Advocates of Mountain Living.” We are also committed to working hard to improve our local communities and helping others achieve their Real Estate dreams and goals. Chad Lariscy is a true entrepreneur at heart. Prior to real estate – he owned a furniture, appliance and lighting company in his hometown of Blue Ridge, Georgia for 10 years. This experience really helped him gain knowledge in the real estate business as well. With this experience and knowing his love for people and homes – he knew real estate was a perfect fit for him. He was right and the rest is history! Chad belongs to the National Association of Realtors (NAR), Shortsale Foreclosures and ePRO Designations, CDPE. He also serves on the local Union County Chamber of Commerce Board, KW ALC (leadership counsel) and our team volunteers with Habitat for Humanity as well. Although very active in his community and church - family is his first priority. He has been married to Kristi for over 20 years and they have 3 children… Madison, Bryson and Kaden. He stays busy attending ball games and church activities but when he gets a chance, he loves photographing of the scenic beauty of North Georgia and enjoys the outdoors. With The Mountain Life Team, we believe in “Real Estate Done Right”! We truly go the extra mile to make sure our clients’ needs are met. We strive to achieve lasting personal relationships built on trust and accountability. Partner with us and we’ll help you make your North Georgia Mountain real estate transaction a success.

What A Full Service Realtor Provides: • • • • • • • •

MLS Listings – NEGAMLS, GAMLS, FMLS, KWLS Communication how you want it For Sale Sign and Rider Strategic Traditional and Online Marketing In-House Marketing Specialist Listing Manager VIP Buyer and Seller Services TheMountainLifeTeam.com

Office: 706-633-8186 • Direct: 706-994-8686

North Georgia Mountain Pros Our Services The process of selling your home may look quite simple. In reality – in the North Georgia area, it’s not as easy as adding your property to the MLS, putting a sign in the yard and waiting on that buyer. It’s actually a process that requires comprehensive marketing. And that’s what we specialize in! Below are a few of our “VIP Sellers Services” that The Mountain Life Team and I provide our clients. This will assure you the highest sale price possible by exposing your home to every potential buyer searching for that North Georgia Mountain home.

Our Value Added Services: • Consult owners as to Current Market Value • Attract every possible buyer qualified to buy your home • Create an Innovative Marketing Plan Specifically Designed for Your Home. • Advertise on minimum of 6 websites • Social Media Campaign • Single Site with customized URL; i.e., www.123SmithRoad.com • Internet Tracking of all inquiries made on your home • In-House Marketing Specialist • BPM Home Watch Program Available - Full service residential property care

and watch service for vacant homes

Office: 706-633-8186 • Direct: 706-994-8686

About Keller Williams Our business philosophy is simply - God, family, then business. We believe if these principles are followed everyone is served well. A lot of companies flippantly say “they function as a family.” At Keller Williams Realty, we truly do and this approach guides us every day in how we conduct our business. We support one another in achieving goals and celebrate the accomplishment of milestones. We treat each other with respect and integrity. We challenge ourselves and our colleagues in a productive, meaningful way. We encourage growth and self-discovery, and have fun in the process. And we lend a hand whenever it is needed. What does this mean for you. As a client of The Mountain Life Team | Keller Williams Realty you can expect only the best in client care, confidence and trust. We are not only trained to be the best in our industry, our Realtors are expected to share their knowledge to create client care experiences, second to none. This is - Real Estate Done Right!

KW Culture The Mountain Life Team | Keller Williams Culture at work… KW Cares is a public charity that is the heart of Keller Williams culture in action – finding and serving the higher purpose of business through charitable giving in the market centers and communities where Keller Williams associates live and work. Helping those in need when disasters strike, people are stricken with hard times or sickness. Any individual can apply when in need. The Mountain Life Team donates a percentage from every sale to support this great cause.

KW Red Day. Every May Keller Williams Realtor Teams around the world gather together to help communities by volunteering a full day of time to get out and make a difference in the lives of others. Always a fun day, making a difference in the lives of others.

Office: 706-633-8186 • Direct: 706-994-8686

Pricing Your Property What’s The Benefits of Pricing Right? Your North Georgia property sells faster, because it is exposed to more qualified buyers. • Your home doesn’t lose its “marketability.” • The closer to market value, the higher the offers. • A well-priced property can generate competing offers. • Real Estate Professionals will be enthusiastic about presenting

your property to buyers.

Determining the Value of Your Home The market ultimately determines the true value of your property. Before you compare your home to similar properties and establish a competitive list price, the following points should be considered: • • • • • • •

Location (mountain view, year long or seasonal) Size – square feet and acreage Style – Cabin/Rustic, Traditional, etc. Condition Community Amenities Buyer Supply Financing Options

The Result of Overpricing Many sellers believe that if they priced their home high initially, they can lower it later. Often, when a home is priced too high, it experiences little activity. Gradually the price will come down to market value, by that time it’s been for sale too long and some buyers will be wary and reject the property. On occasion, the price is dropped below market value because the seller runs out of time. The property sells for less than it’s worth.

Office: 706-633-8186 • Direct: 706-994-8686

Preparing to Show Your Home to Potential Buyers – Our 33 Point Checklist! First impressions are lasting impressions. You will want to make sure that buyers looking at your home are left with the best possible impression. As your Keller Williams Real Estate Professional, I can help you achieve that goal.

Exterior Checklist • • • • • • • • • • •

ouse exterior in good repair H House number easy to read Eaves troughs, down spouts and soffits in good repair Garage /car port clean and tidy Litter picked up Cracked or broken window panes replaced Lawns and hedges cut and trimmed, garden weeded and edged Walks shoveled and salted Boot tray inside front door Doorbell and door hardware in good repair Porch and foyer clean and tidy

Interior Checklist • Chipped plaster and paint touched-up and repaired • Doors and cupboards properly closed • Leaky taps and toilets repaired • Burned out light bulbs replaced • Squeaky doors oiled • Mirrors, fixtures, and taps cleaned and polished • Seals around tubs and basins in good repair • Floors cleaned, garbage containers emptied • Inside of closets and cupboards neat and tidy • Appliances cleaned • Counter tops neat and polished • All lights turned on • Air conditioner turned on in warm weather • Fresh air in house • Fireplace lit in cooler weather • Halls and stairs cleaned • Drapes opened during daylight • Carpets freshly vacuumed • Fresh flowers in various rooms • Jewelry and valuables locked safely away or taken with you • Valuable property, such as objects of art, vases and figurines

out of reach, out of sight, or locked away • Pets absent, where possible, or contained during the showing, and litter boxes clean

Office: 706-633-8186 • Direct: 706-994-8686

Our 3-Phase Marketing Strategy Once we have agreed to pricing of your property and implemented our 33-Point Checklist – it’s ready for marketing! Our full-time Marketing Specialist, Rhonda Hood, manages the custom marketing plan for your property using our 3-phase strategies. She will also contact you periodically with a market report to inform you about your property’s online activity. Our marketing plan consists of strategic phases fine-tuned to your home’s specific location and adjusted as needed to get the most exposure for your home or property. Below is just an insight into our ever-changing plan. We do things a little different than other Realtors because we know what works!

Rhonda Hood

First, we take professional photos and high quality videos which highlight your home’s most positive characteristics optimizing space, storage and other special features that the prospective buyers are looking for. QUALITY pictures and videos of your home are CRUCIAL to the sale of your home!

PHASE 1 Online and Social Media Phase… It’s all about the web presence! 1. Professional photos with tasteful descriptions created 2. Custom Video and cutting-edge aerial photography tastefully taking prospective buyers through your home and property 3. List your home at the top of the best real estate marketing sites in the nation 4. Purchase a specific URL; i.e., www.123MountainRoad.com 5. Create Single Property Site (SPS) with information, pictures, videos, plats, on our website, etc. 6. Post a “Just Listed” blog on themountainlifeteam.com blog page 7. Facebook Blasts about your property to our followers 8. Email Blasts to our growing database, Realtors and KW family This takes about 2–3 weeks to measure results. All of this creates a visual of what it’s like for prospective buyers to live in your home. These databases allow people outside of our traditional marketing reach to expand into geographical locations which targets prospective buyers looking to move to the North Georgia area nationwide. We also use social media for additional exposure like Facebook. Online marketing gets prospective buyers in the door to see your home. Online sites where your property is featured include but are not limited to: FMLS – Targets inner city, higher-end Atlanta markets, GAMLS – Targets a majority of the state, NEGAMLS – Targets Northeast Georgia, KWLS (Keller Williams Database) – Targets nationwide, Craigslist, Zillow.com, Realtor.com, Trulia.com, Homes.com, Tourfactory.com, Landwatch.com, Lakehouses.com, YouTube.com, Email Marketing – We send an email announcement to our database of potential buyers and agents to let them know our “New Listings” or “Just Reduced” listings. This is a very effective phase of our strategy!

Office: 706-633-8186 • Direct: 706-994-8686

PHASE 2 Traditional Marketing and Postcard Mailings… It’s all about YOU! VIP Seller Services! After we’ve stimulated the market online a couple of weeks and we see the kind of feedback we have, we create 3 physical marketing take-aways to have in your home for prospective buyers to take with them when seeing your home. This helps the other agents know the details about your home. 1. Home books – Include photos, plats, surveys, disclosure statements and all the details the perspective buyer will need to know. 2. Rack Cards – Double sided brochures with bullets and single site address (www.123SmithRoad.com), MLS # and important home information including pictures so the prospective buyer will remember this home. 3. Home Business Cards – These are regular business cards that you will give to your friends and family to spread the word that your home is for sell. Business cards have picture of the home and single site website on front and physical address on the back. Very simple and very effective! *Again, these are custom items are ‘as needed’ per home.

PHASE 3 - Perfect Pricing If showings and activity are not generated, we update pictures, video and description as well as adjust the price of the home. Then we re-launch both online and traditional media. If appropriate, we also host fun Open House events to stimulate buyer activity. Another helpful idea is to host Buyer and Agent incentive promotions which really helps to get that SOLD sign in your front yard! Our team is always open to new ideas as long as they get results.

Office: 706-633-8186 • Direct: 706-994-8686

Our Website We use a fully optimized website with all the latest technology so when people visit the top search engines such as Google, Bing or Yahoo and search for mountain homes in North Georgia they will be able to find our site. This is so important since in today’s world… a home search begins online. We have also built our site to allow our buyers and sellers to come in and search with ease. We also feature all of the local communities we work within to get you the results you need, whether buying or selling in North Georgia. As mentioned in detail above, we advertise themountainlifeteam.com through a number of social media portals, so when our listings are featured they get plenty of traffic. It’s one of the many things we do to ensure your home is being shown to a wide audience, both locally and abroad. Remember, many times buyers are also moving from out of state, country and the globe.

Office: 706-633-8186 • Direct: 706-994-8686

Contract to Close Process Once your home is priced correctly, marketed effectively and offers are being taken… here’s how our skillful Listing Administrator/Manager, Tanya Pertschi, carefully handles your property. She orchestrates the entire process from “Contract to Close.” What does all that entail? Basically, she adds your property listing to all of our MLS data bases, which includes documentation such as sellers disclosure, plat, septic permits and warranty deeds, so other Realtors have access to these as well. She coordinates your property’s showings to ensure easy access for Realtors to show. Once the offer is accepted, Tanya ensures that the purchase and sale documents are accurate with appropriate signatures and attachments keeping our seller’s best interest in mind. She communicates closely with the closing attorney, buyer or Realtor representing buyer to help move this process along in a timely manner and close without any disruption. Thanks to Tanya’s follow-up and precision with all the details, your closings are smooth sailing.

Tanya Pertschi

Office: 706-633-8186 • Direct: 706-994-8686

Our Personal Service Guaranteed As a Keller Williams Realty Partner, we are dedicated to providing the best possible service and that’s not just “lip service.” I personally guarantee that our team will:

1. Recommend a competitive asking price.

I’ll provide you with a written Comparative Market Analysis based on current information.

2. Actively market your home. Prepare a Personalized Home Marketing Action Plan that includes: • Recommendations for preparing your home for sale • A Keller Williams “For Sale” sign • Home Book with legal documentation, deeds and pictures to keep in your home • Distribution of “Just Listed” notices, where applicable • Marketing of your home through various forms of traditional and online advertising • Follow-up with prospective buyers • Exposure of your listing to the world on the Keller Williams website (www.kw.com)

3. Keep you informed of: • • • •

Changes in the market throughout your listing period Buyer interest in your property Response to promotional activities Updates with feedback from showings

4. Help negotiate the sale. • •

Review all offers Represent you during negotiations

5. Follow up after the sale. • •

Forward all relevant documents to legal professionals Provide information to help you in your move

As The Mountain Life Team | Keller Williams Realty Partner, we are 100% committed to providing the best possible service to all of our customers. If you are not completely satisfied and we are unable to correct the difficulties, you may terminate the balance of the listing at any time by giving written notice to my Broker of Record. Partner with us and you will experience the difference our service makes. Our knowledge of the high country, is second to none in North Georgia.

Office: 706-633-8186 • Direct: 706-994-8686

Contact Information he Mountain Life Team T Keller Williams Realty Partners 108 Blue Ridge Highway Suite 10 Blairsville, Georgia 30512 Direct Line: 706-994-8686 Office: 706-633-8186 Email: info@themountainlifeteam.com Direct email: chad@themountainlifeteam.com

Broker Office eller Williams Realty Partners K 220 Heritage Walk Suite 101 Woodstock, Georgia 30188 Office – 706-623-8186

Office: 706-633-8186 • Direct: 706-994-8686