PORTFOLIO Social Media Management
Fachrian Nabil Fauzi Selected Projects 2018 - 2021
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Personal Information
Fachrian Nabil Fauzi
Contacts 087878527548 rianabil@gmail.com Fachrian Nabil Fauzi
Portfolio
Fachrian Nabil Fauzi
Selected Work 2019-2022
Curriculum Vitae
Education 2015
Universitas Indonesia Bachelor Degree of Architecture
Experience 2019
Creative Designer (Current Job)
Baran Energy - PT Aldebaran Rekayasa Cipta
Projects 2021
Rychmien (Instagram Handling)
Social Media Management
2020
Kind Coffee (Content Creation)
2019
Baran Energy (Instagram Handling)
Social Media Management Social Media Management
Other Projects Farah Tubagus (Instagram Handling), Lifetech (Website Design), Garuda (Logo Design)
Expertise Creative Design, Social Media Management, Digital Marketing, Website Design
Language OS Visual Graphics Collaboration App Portfolio
Fachrian Nabil Fauzi
Indonesian, English, Arabic, Korean Mac, Windows Photoshop, Illustrator, Premiere, Canva, Figma Word, Excel, Powerpoint Trello, Notion, Google Suites Selected Work 2019-2022
Selected Projects
2019 - 2022 Social Media Management Program Campaign Caption & Copywriting Content Creation
Table of Content
Rychmien
Kind Coffee
Baran Energy
Other Projects
INSTANT LAMIAN NOODLES
RYCHMIEN SOCIAL MEDIA MANAGEMENT
INSTANT LAMIAN NOODLES
RYCHMIEN SOCIAL MEDIA MANAGEMENT
OVERVIEW M a i n p r o d u c t o f t h e b ra n d i n c l u d e s I n s t a n t Fr o z e n L a m i a n w i t h t h r e e m a i n fl avo u r s s u c h a s o r i g i n a l , r e d c h i l i a n d b l a c k p e p p e r. Responsible for All Social Media Channels of the b ra n d , w h i c h c o n s i s t o f I n s t a g ra m , F a c e b o o k , a n d Tiktok.
ROLE
Content Conceptor Content Planner Designer
C o py w r i t e r P h o t o g ra p h e r Digital Asset Manager
OBJECTIVES
I n c r e a s e Fo l l o w e r s B ra n d A w a r e n e s s Campaigns
Product Sales C u s t o m e r Fe e d b a c k
TOOLS
A d o b e I l l u s t ra t o r Adobe Photoshop Figma
Facebook Manager Tiktok Shop Creator Studio
RESULTS
Fo l l o w e r s 2 0 2 1 Fo l l o w e r s 2 0 2 2
80 1,696
Rychmien Social Media Instagram, Facebook, Tiktok
To i n t r o d u c e m o r e a b o u t t h e b ra n d a n d i t s m a i n p r o d u c t s ’, o u r t e a m r e a l i z e d t h a t by o b t a i n i n g m o r e aw a r e n e s s a n d a u d i e n c e t h e n w e h ave t o i n c l u d e a l l t h e p l a t f o r m s u s e d by t h e m a j o r i t y o f o u r u s e r s would be residing.
OBJECTIVES I n t e ra c t s , a c q u i r e , a n d b u i l d t r u s t w i t h c u s t o m e r s by ex p a n d i n g o u r a u d i e n c e t o w a r d s o t h e r p l a t f o r m s o u t s i d e t h e m e t ave r s e a p p l i c a t i o n s s u c h a s T i k t o k . I n a d d i t i o n , t a i l o r i n g e a c h s t ra t e g y t o w a r d s i t s o w n platform algorithm to create maximal impact. These s t ra t e g i e s w o u l d b e u n i q u e . `
E m i n a t i n g a b ra n d i m a g e t h a t c o n n e c t s w i t h f o l l o w e r s by c o n s i s t a n t l y p o s t i n g r e l a t a b l e c o n t e n t t o w a r d s p o t e n t i a l c u s t o m e r s d a i l y l i ve s
T h e s e p l a t f o r m s i n c o r p o ra t e I n s t a g ra m , F a c e b o o k , T i k t o k t o ex p a n d o u r b ra n d aw a r e n e s s . We w o u l d apply customized approaches towards each platform to maximize reach.
1,696 followers
23,980 +100 Impression
Pa c k s S o l d
Editorial Planning
Str a t e g y
Schedulling the social media calender goes down to the list o f d a t e s a n d t i m e s a t w h i c h a ny c o n t e n t w i l l b e p u b l i s h e d . The type of contentis differed into two categories which is comrpised of selling and informing.
Social Media
Instagram, Facebook, Tiktok
M o n t h l y Po s t s We e k l y Po s t s
Target Audience R yc h m i e n’ s t a r g e t a u d i e n c e h ave a u n i q u e s e t o f features which are the main focus of the d eve l o p m e n t o f t h e m a r ke t i n g s t ra t e g i e s .
15 posts 3-5 posts
Content Pillars Educational
Lamian Facts, noodle facts, cooking t i p s & my t h s , e t c
Entertainment
N o o d l e q u o t e s , d ra m a l o o k , v i ra l content, etc
I n t e ra c t i o n
t a ny a m i e n l ove r s , l a m i a n h a b i t s , e t c
Selling
Products photos, promos, seasonal products, etc
These features include:
Gender
Age Group
Interest
Occupation
Woman
18 - 44
Lamian Lovers Sitkoms & Drama Viral Memes
Food blogger House Wife Employee
Branding Elements T h e s e b ra n d i n g e l e m e n t s i n c l u d e a l o g o , t h r e e m a j o r c o l o r p a l l e t e s , a n d a h a n d f u l o f s u p e r g ra p h i c s
O rig ina l
Black Pepper
Red Chili
Educational Content T h e m a i n p u r p o s e i s t o a t t ra c t a n d i n s p i r e audiences to relate with the facts and i n f o r m a t i o n s p r ov i d e d i n t h e c o n t e n t . A s i d e from that, it is to still inform connection with our products.
Entertainment Content Usually content with this theme has a high engagement ra t e b e c a u s e c u s t o m e r s c a n r e l a t e t o t h e c o n t e n t w i t h t h e i r f avo r i t e d ra m a s t h e a r e w a t c h i n g a t t h e m o m e n t T h i s i s t h e r e a s o n b e h i n d i n c l u d i n g c a l l t o a c t i o n (C TA s ) i n t h e c a p t i o n s s o t h a t p e o p l e i n t e ra c t i n g w i t h t h e c o n t e n t w i l l a l s o b e aw a r e o f t h e p r o d u c t s m a r ke t e d by t h e b ra n d
Interaction Content T h i s c a t e g o r y h a s a u n i q u e i n t e ra c t i o n w i t h users, since it implies that the users must i n t e ra c t w i t h t h e c o n t e n t t o r e c e i ve feedbacks. These are in a form of repost, f r e e p r o d u c t s a n d m a ny m o r e . . .
Selling Content These content are the c o r n e r s t o n e o f t h e b ra n d , since getting sales and p u r c h a s e s g e t t h e b ra n d going. Promos and photos are u s e d t o a t t ra c t c u s t o m e r s
Key Opinion Leaders (KOL)
Social Media Ads
KO L o r i n fl u e n c e r s a r e p e o p l e w h o h ave a n u m b e r o f followers which relate to them. The influencers we focus on monthly are the nano and micro influencers, with additional blue tick influencers once and a while.
With a minimum budget, we reached a larger c r o w d t o s p r e a d o u r b ra n d aw a r e n e s s . Including optimizing our content to be more a t t ra c t i ve t o w a r d s t h e s e g m e n t e d m a r ke t .
T h e s e e f f o r t s a r e t o i n c r e a s e o u r b ra n d aw a r e n e s s a s w e l l a s get ffedback from them about the products and how the b ra n d c a n i m p r ove i t .
These a d ve r t i s e m e n t s are distributed towards two different platforms, such as:
107
54
12
3
7
5
Tiktok Ads Manager
Facebook Ads Manager
COFFEE & ROASTERS
KIND COFFEE SOCIAL MEDIA MANAGEMENT
COFFEE & ROASTERS
KIND COFFEE
20
SOCIAL MEDIA MANAGEMENT
87 100
OVERVIEW B ra n d f o c u s e s o n s e l l i n g c o f f e e p r o d u c t s s u c h a s c o f f e e b e a n s a n d p o w d e r, w i t h t h e r o a s t i n g a n d grounding process done in house R e s p o n s i b l e f o r t h e b ra n d ' s s o c i a l m e d i a c h a n n e l s , w h i c h i n c l u d e I n s t a g ra m a n d F a c e b o o k a n d implemention to ecommerce.
ROLE
Content Conceptor Content Planner Designer
C o py w r i t e r Digital Asset Manager Pa c k a g e D e s i g n e r
OBJECTIVES
I n c r e a s e Fo l l o w e r s B ra n d A w a r e n e s s
Product Sales C u s t o m e r Fe e d b a c k
TOOLS
A d o b e I l l u s t ra t o r Adobe Photoshop
Facebook Manager Creator Studio
RESULTS
Fo l l o w e r s 2 0 2 1 Fo l l o w e r s 2 0 2 2
87 100
Str a t e g y Social Media Instagram, Facebook
Target Audience K i n d ’ s t a r g e t a u d i e n c e h ave a u n i q u e s e t o f f e a t u r e s w h i c h a r e t h e m a i n f o c u s o f t h e d eve l o p m e n t o f t h e m a r ke t i n g s t ra t e g i e s . These features include:
Gender Man Woman
Age Group
Interest
Occupation
18 - 44
Coffee Snobs Sitkoms & Drama Viral Memes
Coffee Lovers Baristas Employee
Branding Elements T h e s e b ra n d i n g e l e m e n t s i n c l u d e a l o g o , t h r e e m a j o r c o l o r p a l l e t e s , a n d a h a n d f u l o f s u p e r g ra p h i c s
KIND COFFEE & ROASTER
K i N D CO F
KiND COFFEE R OA S TA
R TA
K J AKA
DA
N
AR
E FE
LA
COFFEE & ROASTER
K
Ci E SE L AT A N ,
K.
N DA K J A
ET
KiND COFFEE ROASTERS
R R AYA , C i PE TE S E L ATA N
C
iP
COF F EE & R OASTER
JA K A R TA
MP
ONESiA
A, AY JL M P R R
KIND
RS
JL
iND Ki ND COF F EE R OASTER S
TE
T
iLA ,C
A S T E R JA K A R
A
RO
KIND Coffee & Roaster
Packaging Redesign R e d e s i g n i n g t h e Lo g o o f t h e b ra n d a n d t h e packaging to create a modern and fresh look Key w o r d s : Lo c a l , P r o f e s s i o n a l , M i n i m a l i s , U n i q u e
RENEWABLE ENERGY COMPANY
BARAN ENERGY DESIGN MANAGEMENT
RENEWABLE ENERGY COMPANY
754
207K
64
BARAN ENERGY
DESIGN MANAGEMENT
OVERVIEW T h e c o m p a ny f o c u s e s o n r e n e w a b l e e n e r g y d eve l o p m e n t s p e c i a l i z i n g i n b a t t e r y s t o ra g e a n d s o l a r p o w e r. R e s p o n s i b l e f o r t h e b ra n d ' s s o c i a l m e d i a c h a n n e l s , w h i c h i n c l u d e I n s t a g ra m , F a c e b o o k , L i n ke d i n , a n d Tw i t t e r.
ROLE
Content Conceptor Content Planner C r e a t i ve D e s i g n e r
C o py w r i t e r Digital Asset Manager We b D e s i g n e r
OBJECTIVES
I n c r e a s e Fo l l o w e r s B ra n d A w a r e n e s s
Product Sales C u s t o m e r Fe e d b a c k
TOOLS
A d o b e I l l u s t ra t o r Adobe Photoshop
Facebook Manager Creator Studio
RESULTS
Fo l l o w e r s J a n 2 0 2 1 Fo l l o w e r s A p r 2 0 2 1
201k 207k
Baran Energy Social Media Instagram, Facebook, Linkedin, Twitter
To i n t r o d u c e m o r e a b o u t t h e b ra n d a n d i t s m a i n p r o d u c t s ’, o u r t e a m r e a l i z e d t h a t by o b t a i n i n g m o r e aw a r e n e s s a n d a u d i e n c e t h e n w e h ave t o i n c l u d e a l l t h e p l a t f o r m s u s e d by t h e m a j o r i t y o f o u r u s e r s would be residing. T h e s e p l a t f o r m s i n c o r p o ra t e I n s t a g ra m , F a c e b o o k , L i n ke d i n , a n d Tw i t t e r t o ex p a n d o u r b ra n d aw a r e n e s s . We w o u l d a p p l y c u s t o m i z e d a p p r o a c h e s towards each platform to maximize reach.
207k
166
49,585
1,328
followers
Fo l l o w e r s
Fo l l o w e r s
Fo l l o w e r s
Baran Energy Website Redesign Main Website Redesign Project
BRIEF Redesigning Website to update product renderings, enhance users experience, website design & add new programs.
Marketing Team - 2020
Baran Energy Printed Design Stationery, Company Profiles, Brochure, and Kits
P r i n t e d d e s i g n i s a p r o m i n e n t p a r t i n t h e s o c i a l m e d i a s t ra t e g y, since it strengthens the knowledge and assets to educate consumers about the products.
Prod uct B r och u r e Product Brochure must be understandable and easily c o nveye d by t h e m a r ke t i n g team as well as the customers
S t a t i o n e r y i s u s e d t o c o nvey t h e b ra n d i m a g e t o w a r d s p a r t i e s t h a t a r e i n r e l a t i o n w i t h t h e c o m p a ny. I n a d d i t i o n , t h e s e a s s e t s a n d p r o d u c t s a r e u s e d t h r o u g h o u t t h e c o m p a ny f o r v a r i o u s implementations.
Comp any Profile
Social M e di a K i t
C r e a t e a c o m p a ny p r o fi l e t h a t c o nvey s t h e r e l i a b i l i t y o f t h e c o m p a ny a s w e l l a s t h e p r o d u c t
C o nvey p r o d u c t k n o w l e d g e towards sales team to prepare them to meet customers
HANDLING, WEBSITE, LOGO
OTHER PROJECTS DESIGN MANAGEMENT
RADIO ANNOUNCER, MC, PUBLIC SPEAKER
FARAH TUBAGUS SOCIAL MEDIA MANAGEMENT
Radio Programs
Youtube Page
0:40 / 8:00
and the notion of making it easy for her audiences. She invites experts from the
This talk show gives a casual spin on interviewing guests on the show. It was initially an all men guest list, but now it is open to both men and women
0:40 / 8:00
Tidak Banyak yang Tahu! Ternyata Nicholas Saputra.... 890
50,510 views
Joko Anwar pernah berurusan sama PRE MANN?!! 13
Hot Seat with Farah Tubagus
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SAVE
13
Hot Seat with Farah Tubagus
SUBSCRIBE 1.15 k
February 19, 2020
890
44 views
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SUBSCRIBE 1.15 k
May 30, 2021
Program Campaign
0:40 / 8:00
0:40 / 8:00
SHOCKED! Ardhito pernah di karantina di Bandung? 890
123 views
The program campaign was to ensure followers knew about the new posts youtube and IGTV
Hot Seat with Farah Tubagus February 2021
MAS THEO TURUN 11 KG DALAM 3 BULAN?!?! 13
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SAVE
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11
54 views
Hot Seat with Farah Tubagus May 2, 2021
0
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SUBSCRIBE 1.15 k
AIR CONDITIONER
GARUDA
LOGO DESIGN
G a r u d a l o g o d e s i g n w a s i n s p i r e d by t h e c o o l a i r c r e a t e d by a i r c o n d i t i o n e r s . T h e l o g o i s o n e o f m a ny ex p l o ra t i o n s o f t h e a i r c o o l i n g s y s t e m .
AEROSPACE SUPPLIER COMPANY
LIFETECH SUPPLY WEBSITE REDESIGN
ROLE
We b s i t e D e s i g n e r UI Designer
Digital Asset Manager C r e a t i ve D e s i g n e r
TOOLS
A d o b e I l l u s t ra t o r Adobe Photoshop
Figma Google Suites
Looking forward to work with You
Thank You
087878527548 rianabil@gmail.com Fachrian Nabil Fauzi