Social Media Management Portfolio 2022

PORTFOLIO Social Media Management

Fachrian Nabil Fauzi Selected Projects 2019 - 2022

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Welcome to My Portfolio

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Personal Information

Fachrian Nabil Fauzi

Contacts 087878527548 rianabil@gmail.com Fachrian Nabil Fauzi

Portfolio

Fachrian Nabil Fauzi

Selected Work 2019-2022

Curriculum Vitae

Education 2015

Universitas Indonesia Bachelor Degree of Architecture

Experience 2019

Creative Designer (Current Job)

Baran Energy - PT Aldebaran Rekayasa Cipta

Projects 2021

Rychmien (Instagram Handling)

Social Media Management

2020

Kind Coffee (Content Creation)

2019

Baran Energy (Instagram Handling)

Social Media Management Social Media Management

Other Projects Farah Tubagus (Instagram Handling), Lifetech (Website Design), Garuda (Logo Design)

Expertise Creative Design, Social Media Management, Digital Marketing, Website Design

Language OS Visual Graphics Collaboration App Portfolio

Fachrian Nabil Fauzi

Indonesian, English, Arabic, Korean Mac, Windows Photoshop, Illustrator, Premiere, Canva, Figma Word, Excel, Powerpoint Trello, Notion, Google Suites Selected Work 2019-2022

Selected Projects

2019 - 2022 Social Media Management Program Campaign Caption & Copywriting Content Creation

Table of Content

Rychmien

Kind Coffee

Baran Energy

Other Projects

INSTANT LAMIAN NOODLES

RYCHMIEN SOCIAL MEDIA MANAGEMENT

INSTANT LAMIAN NOODLES

RYCHMIEN SOCIAL MEDIA MANAGEMENT

OVERVIEW M a i n p r o d u c t o f t h e b ra n d i n c l u d e s I n s t a n t Fr o z e n L a m i a n w i t h t h r e e m a i n fl avo u r s s u c h a s o r i g i n a l , r e d c h i l i a n d b l a c k p e p p e r.

Responsible for All Social Media Channels of the b ra n d , w h i c h c o n s i s t o f I n s t a g ra m , F a c e b o o k , a n d Tiktok.

ROLE

Content Conceptor Content Planner Designer

C o py w r i t e r P h o t o g ra p h e r Digital Asset Manager

OBJECTIVES

I n c r e a s e Fo l l o w e r s B ra n d A w a r e n e s s Campaigns

Product Sales C u s t o m e r Fe e d b a c k

TOOLS

A d o b e I l l u s t ra t o r Adobe Photoshop Figma

Facebook Manager Tiktok Shop Creator Studio

RESULTS

Fo l l o w e r s 2 0 2 1 Fo l l o w e r s 2 0 2 2

80 1,696

Rychmien Social Media Instagram, Facebook, Tiktok

To i n t r o d u c e m o r e a b o u t t h e b ra n d a n d i t s m a i n p r o d u c t s ’, o u r t e a m r e a l i z e d t h a t by o b t a i n i n g m o r e aw a r e n e s s a n d a u d i e n c e t h e n w e h ave t o i n c l u d e a l l t h e p l a t f o r m s u s e d by t h e m a j o r i t y o f o u r u s e r s would be residing.

OBJECTIVES I n t e ra c t s , a c q u i r e , a n d b u i l d t r u s t w i t h c u s t o m e r s by ex p a n d i n g o u r a u d i e n c e t o w a r d s o t h e r p l a t f o r m s o u t s i d e t h e m e t ave r s e a p p l i c a t i o n s s u c h a s T i k t o k .

I n a d d i t i o n , t a i l o r i n g e a c h s t ra t e g y t o w a r d s i t s o w n platform algorithm to create maximal impact. These s t ra t e g i e s w o u l d b e u n i q u e . `

E m i n a t i n g a b ra n d i m a g e t h a t c o n n e c t s w i t h f o l l o w e r s by c o n s i s t a n t l y p o s t i n g r e l a t a b l e c o n t e n t t o w a r d s p o t e n t i a l c u s t o m e r s d a i l y l i ve s

T h e s e p l a t f o r m s i n c o r p o ra t e I n s t a g ra m , F a c e b o o k , T i k t o k t o ex p a n d o u r b ra n d aw a r e n e s s . We w o u l d apply customized approaches towards each platform to maximize reach.

1,696 followers

23,980 +100 Impression

Pa c k s S o l d

Editorial Planning

St r a t egy

Schedulling the social media calender goes down to the list o f d a t e s a n d t i m e s a t w h i c h a ny c o n t e n t w i l l b e p u b l i s h e d .

The type of contentis differed into two categories which is comrpised of selling and informing.

Social Media

Instagram, Facebook, Tiktok

M o n t h l y Po s t s We e k l y Po s t s

Target Audience R yc h m i e n’ s t a r g e t a u d i e n c e h ave a u n i q u e s e t o f features which are the main focus of the d eve l o p m e n t o f t h e m a r ke t i n g s t ra t e g i e s .

15 posts 3-5 posts

Content Pillars Educational

Lamian Facts, noodle facts, cooking t i p s & my t h s , e t c

Entertainment

N o o d l e q u o t e s , d ra m a l o o k , v i ra l content, etc

I n t e ra c t i o n

t a ny a m i e n l ove r s , l a m i a n h a b i t s , e t c

Selling

Products photos, promos, seasonal products, etc

These features include:

Gender

Age Group

Interest

Occupation

Woman

18 - 44

Lamian Lovers Sitkoms & Drama Viral Memes

Food blogger House Wife Employee

Branding Elements T h e s e b ra n d i n g e l e m e n t s i n c l u d e a l o g o , t h r e e m a j o r c o l o r p a l l e t e s , a n d a h a n d f u l o f s u p e r g ra p h i c s

O r ig ina l

Black Pepper

Red Chili

Educational Content T h e m a i n p u r p o s e i s t o a t t ra c t a n d i n s p i r e audiences to relate with the facts and i n f o r m a t i o n s p r ov i d e d i n t h e c o n t e n t . A s i d e from that, it is to still inform connection with our products.

Entertainment Content Usually content with this theme has a high engagement ra t e b e c a u s e c u s t o m e r s c a n r e l a t e t o t h e c o n t e n t w i t h t h e i r f avo r i t e d ra m a s t h e a r e w a t c h i n g a t t h e m o m e n t T h i s i s t h e r e a s o n b e h i n d i n c l u d i n g c a l l t o a c t i o n (C TA s ) i n t h e c a p t i o n s s o t h a t p e o p l e i n t e ra c t i n g w i t h t h e c o n t e n t w i l l a l s o b e aw a r e o f t h e p r o d u c t s m a r ke t e d by t h e b ra n d

Interaction Content T h i s c a t e g o r y h a s a u n i q u e i n t e ra c t i o n w i t h users, since it implies that the users must i n t e ra c t w i t h t h e c o n t e n t t o r e c e i ve feedbacks. These are in a form of repost, f r e e p r o d u c t s a n d m a ny m o r e . . .

Selling Content These content are the c o r n e r s t o n e o f t h e b ra n d , since getting sales and p u r c h a s e s g e t t h e b ra n d going.

Promos and photos are u s e d t o a t t ra c t c u s t o m e r s

Key Opinion Leaders (KOL)

Social Media Ads

KO L o r i n fl u e n c e r s a r e p e o p l e w h o h ave a n u m b e r o f followers which relate to them. The influencers we focus on monthly are the nano and micro influencers, with additional blue tick influencers once and a while.

With a minimum budget, we reached a larger c r o w d t o s p r e a d o u r b ra n d aw a r e n e s s .

Including optimizing our content to be more a t t ra c t i ve t o w a r d s t h e s e g m e n t e d m a r ke t .

T h e s e e f f o r t s a r e t o i n c r e a s e o u r b ra n d aw a r e n e s s a s w e l l a s get ffedback from them about the products and how the b ra n d c a n i m p r ove i t .

These a d ve r t i s e m e n t s are distributed towards two different platforms, such as:

107

54

12

3

7

5

Tiktok Ads Manager

Facebook Ads Manager

COFFEE & ROASTERS

KIND COFFEE SOCIAL MEDIA MANAGEMENT

COFFEE & ROASTERS

KIND COFFEE

20

SOCIAL MEDIA MANAGEMENT

87 100

OVERVIEW B ra n d f o c u s e s o n s e l l i n g c o f f e e p r o d u c t s s u c h a s c o f f e e b e a n s a n d p o w d e r, w i t h t h e r o a s t i n g a n d grounding process done in house R e s p o n s i b l e f o r t h e b ra n d ' s s o c i a l m e d i a c h a n n e l s , w h i c h i n c l u d e I n s t a g ra m a n d F a c e b o o k a n d implemention to ecommerce.

ROLE

Content Conceptor Content Planner Designer

C o py w r i t e r Digital Asset Manager Pa c k a g e D e s i g n e r

OBJECTIVES

I n c r e a s e Fo l l o w e r s B ra n d A w a r e n e s s

Product Sales C u s t o m e r Fe e d b a c k

TOOLS

A d o b e I l l u s t ra t o r Adobe Photoshop

Facebook Manager Creator Studio

RESULTS

Fo l l o w e r s 2 0 2 1 Fo l l o w e r s 2 0 2 2

87 100

Str a t e g y Social Media Instagram, Facebook

Target Audience K i n d ’ s t a r g e t a u d i e n c e h ave a u n i q u e s e t o f f e a t u r e s w h i c h a r e t h e m a i n f o c u s o f t h e d eve l o p m e n t o f t h e m a r ke t i n g s t ra t e g i e s .

These features include:

Gender Man Woman

Age Group

Interest

Occupation

18 - 44

Coffee Snobs Sitkoms & Drama Viral Memes

Coffee Lovers Baristas Employee

Branding Elements T h e s e b ra n d i n g e l e m e n t s i n c l u d e a l o g o , t h r e e m a j o r c o l o r p a l l e t e s , a n d a h a n d f u l o f s u p e r g ra p h i c s

KIND COFFEE & ROASTER

K i N D CO F

KiND COFFEE R OA S TA

R TA

K J AKA

DA

N

AR

E FE

LA

COFFEE & ROASTER

K

Ci E SE L AT A N ,

K.

N DA K J A

ET

KiND COFFEE ROASTERS

R R AYA , C i PE TE S E L ATA N

C

iP

COF F EE & R OASTER

JA K A R TA

MP

ONESiA

A, AY JL M P R R

KIND

RS

JL

iND Ki ND COF F EE R OASTER S

TE

T

iLA ,C

A S T E R JA K A R

A

RO

KIND Coffee & Roaster

Packaging Redesign R e d e s i g n i n g t h e Lo g o o f t h e b ra n d a n d t h e packaging to create a modern and fresh look Key w o r d s : Lo c a l , P r o f e s s i o n a l , M i n i m a l i s , U n i q u e

RENEWABLE ENERGY COMPANY

BARAN ENERGY DESIGN MANAGEMENT

RENEWABLE ENERGY COMPANY

754

207K

64

BARAN ENERGY

DESIGN MANAGEMENT

OVERVIEW T h e c o m p a ny f o c u s e s o n r e n e w a b l e e n e r g y d eve l o p m e n t s p e c i a l i z i n g i n b a t t e r y s t o ra g e a n d s o l a r p o w e r.

R e s p o n s i b l e f o r t h e b ra n d ' s s o c i a l m e d i a c h a n n e l s , w h i c h i n c l u d e I n s t a g ra m , F a c e b o o k , L i n ke d i n , a n d Tw i t t e r.

ROLE

Content Conceptor Content Planner C r e a t i ve D e s i g n e r

C o py w r i t e r Digital Asset Manager We b D e s i g n e r

OBJECTIVES

I n c r e a s e Fo l l o w e r s B ra n d A w a r e n e s s

Product Sales C u s t o m e r Fe e d b a c k

TOOLS

A d o b e I l l u s t ra t o r Adobe Photoshop

Facebook Manager Creator Studio

RESULTS

Fo l l o w e r s J a n 2 0 2 1 Fo l l o w e r s A p r 2 0 2 1

201k 207k

Baran Energy Social Media Instagram, Facebook, Linkedin, Twitter

To i n t r o d u c e m o r e a b o u t t h e b ra n d a n d i t s m a i n p r o d u c t s ’, o u r t e a m r e a l i z e d t h a t by o b t a i n i n g m o r e aw a r e n e s s a n d a u d i e n c e t h e n w e h ave t o i n c l u d e a l l t h e p l a t f o r m s u s e d by t h e m a j o r i t y o f o u r u s e r s would be residing.

T h e s e p l a t f o r m s i n c o r p o ra t e I n s t a g ra m , F a c e b o o k , L i n ke d i n , a n d Tw i t t e r t o ex p a n d o u r b ra n d aw a r e n e s s . We w o u l d a p p l y c u s t o m i z e d a p p r o a c h e s towards each platform to maximize reach.

207k

166

49,585

1,328

followers

Fo l l o w e r s

Fo l l o w e r s

Fo l l o w e r s

Baran Energy Website Redesign Main Website Redesign Project

BRIEF Redesigning Website to update product renderings, enhance users experience, website design & add new programs.

Marketing Team - 2020

Baran Energy Printed Design Stationery, Company Profiles, Brochure, and Kits

P r i n t e d d e s i g n i s a p r o m i n e n t p a r t i n t h e s o c i a l m e d i a s t ra t e g y, since it strengthens the knowledge and assets to educate consumers about the products.

Prod uct B r och u r e Product Brochure must be understandable and easily c o nveye d by t h e m a r ke t i n g team as well as the customers

S t a t i o n e r y i s u s e d t o c o nvey t h e b ra n d i m a g e t o w a r d s p a r t i e s t h a t a r e i n r e l a t i o n w i t h t h e c o m p a ny. I n a d d i t i o n , t h e s e a s s e t s a n d p r o d u c t s a r e u s e d t h r o u g h o u t t h e c o m p a ny f o r v a r i o u s implementations.

Comp any Profile

Social M e di a K i t

C r e a t e a c o m p a ny p r o fi l e t h a t c o nvey s t h e r e l i a b i l i t y o f t h e c o m p a ny a s w e l l a s t h e p r o d u c t

C o nvey p r o d u c t k n o w l e d g e towards sales team to prepare them to meet customers

HANDLING, WEBSITE, LOGO

OTHER PROJECTS DESIGN MANAGEMENT

AEROSPACE SUPPLIER COMPANY

LIFETECH SUPPLY WEBSITE REDESIGN

ROLE

We b s i t e D e s i g n e r UI Designer

Digital Asset Manager C r e a t i ve D e s i g n e r

TOOLS

A d o b e I l l u s t ra t o r Adobe Photoshop

Figma Google Suites

AIR CONDITIONER

GARUDA

LOGO DESIGN

G a r u d a l o g o d e s i g n w a s i n s p i r e d by t h e c o o l a i r c r e a t e d by a i r c o n d i t i o n e r s . T h e l o g o i s o n e o f m a ny ex p l o ra t i o n s o f t h e a i r c o o l i n g s y s t e m .

RADIO ANNOUNCER, MC, PUBLIC SPEAKER

FARAH TUBAGUS SOCIAL MEDIA MANAGEMENT

Radio Programs

and the notion of making it easy for her audiences. She invites experts from the

This talk show gives a casual spin on interviewing guests on the show. It was initially an all men guest list, but now it is open to both men and women

Program Campaign

The program campaign was to ensure followers knew about the new posts youtube and IGTV

Youtube Page

0:40 / 8:00

0:40 / 8:00

Tidak Banyak yang Tahu! Ternyata Nicholas Saputra....

890

50,510 views

Joko Anwar pernah berurusan sama PRE MANN?!!

13

Hot Seat with Farah Tubagus

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0:40 / 8:00

SHOCKED! Ardhito pernah di karantina di Bandung?

890

Hot Seat with Farah Tubagus February 2021

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SUBSCRIBE 1.15 k

May 30, 2021

0:40 / 8:00

123 views

13

Hot Seat with Farah Tubagus

SUBSCRIBE 1.15 k

February 19, 2020

890

44 views

MAS THEO TURUN 11 KG DALAM 3 BULAN?!?!

13

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11

54 views

Hot Seat with Farah Tubagus May 2, 2021

0

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Looking forward to work with You

Thank You

087878527548 rianabil@gmail.com Fachrian Nabil Fauzi