BUSINESS MANAGEMENT
THE EVER-CHANGING STORE A fresh approach to retail showroom design By Nancy Busch
F
or many, retail showrooms are a challenging concept. It’s a huge investment of both time and money to create what’s deemed an ideal showroom for every kind of customer. When I hear of someone remodelling their showroom or updating displays, I wince a bit. They tell me they’re trying to create and support the latest trends, designs and displays — be everything to ev-
8
\\ Summer 2022
eryone. Keeping up with current offerings is one thing but a well-designed showroom can easily last for a decade or more. Often, assembling vignettes and displays is putting the cart before the horse. START WITH A PLAN
To design the most effective showroom, give your business plan first consideration. Keep
it top of mind and focus on creating the finest customer experience in a way that helps you close the sale. Next, visualize your perfect target customer: What do they see when they first walk through the door? Are they greeted by a salesperson or left to wander on their own? How many flooring materials are offered? And how are they organized? Are items ac-
