Coverings Winter 2023 by MediaEdge

CA N A DA’S FLO O R COV ER I N G M AG A ZI N E

W inter 2023

THEN & NOW

Western University Library

STORE PLANNING Seven ways to make your retail showroom a success

PM 40063056

RESILIENT FLOORING MARKET FORECAST TRENDING TECHNOLOGY: MAGNETIC FLOORING LOCKING SYSTEMS TOUT IMPROVED FUNCTIONALITY

The Wow Without the Worry.

MELMART.COM

@MELMARTDISTRIBUTORS

Vol. 48, No.4 www.coveringscanada.ca

CANADA’S FLOOR COVERING MAGA ZINE

CONTENTS WINTER 2023

FEATURES 8

Nature in the Living Space The role of resilient flooring in biophilic design

11 A Promising Future Resilient flooring sees unmatched growth 12 An Ideal Flooring Solution Rubber distinguishes itself through its functional, aesthetic attributes 16

Law of Attraction The future of flooring may well be magnetic

18 The Click Moment Innovations in locking systems tout improved flooring functionality, ease of installation

Photo courtesy Scott Norsworthy

COLUMNS

DEPARTMENTS

22 Then & Now

Revitalization of academic library creates inviting space that supports scholarly needs

From the Editor A resilient response

Stats & Facts

Product Showcase CA N A DA’S FLO O R COV ER I N G M AG A ZI N E

W inter 2023

THEN & NOW

Western University Library

STORE PLANNING

RESILIENT FLOORING MARKET FORECAST

Cover photo by Scott Norsworthy

PM 40063056

Business Builder Creating the ultimate retail shopping experience

Coverings_Winter_2023.indd 1

Canada’s floor covering magazine \\

TRENDING TECHNOLOGY: MAGNETIC FLOORING LOCKING SYSTEMS TOUT IMPROVED FUNCTIONALITY

2023-12-20 2:14 PM

FROM THE EDITOR

A RESILIENT RESPONSE A NEW HOUSING market report expects Canadian real estate transactions to pick up in 2024, despite the formidable conditions faced this year. According to Re/Max, three-quarters of Canadians still believe home ownership is the best long-term investment despite persistent low inventory and higher interest rates. A recent report by competitor Royal LePage shares similar sentiments, predicting that we may see the real estate market return closer to normal in 2024. This is based on the expectation that the Bank of Canada has concluded its interest rate hike campaign and the key lending rate will hold steady at five per cent through the first half of 2024. If the case, this bodes well for the flooring industry; generally, the more transactions that change hands, the greater number of renovation projects embarked upon. Additionally, real estate serves as a barometer of economic health. When the property market thrives, it’s an indication of economic stability and growth, and other industries are sure to follow. Looking to the next 12 months, Bill Blackstock, president and CEO of the Resilient Floor Covering Institute, provides his outlook for the resilient flooring sector in A Promising Future. While headwinds are still expected, there is reason to be optimistic going forward. As part of our focus on resilient flooring, Oxana Dallas, lead designer for the commercial segment at AHF Products, delves into the hot topic of biophilic design and how resilient flooring embodies these principles in Nature in the Living Space. Then, Brian Bond of Mannington Commercial explores the bountiful benefits of rubber flooring and design considerations in An Ideal Flooring Solution. Turning our attention to technology, magnetic flooring is trending thanks to its ease of installation that’s appealing to even novice DIYers. Law of Attraction examines this magnetic revolution. Next, The Click Moment details the latest in flooring locking systems. Rounding out the final issue of 2023 is our Then & Now column written by Martha Del Junco and Jon Loewen of Perkins&Will, the firm behind the redesign of the D.B. Weldon Library at Western University in London, Ont., in collaboration with Cornerstone Architecture. As I close out my third year at the helm of Coverings magazine and its website, I take pride in our team’s efforts to continuously deliver the content that our readers rely on and look forward to receiving on a regular basis. Cheers to a bright new year!

Clare Tattersall

PUBLISHER

CO-PUBLISHER

Jason Krulicki

Dan Gnocato

EDITOR

ART DIRECTOR

claret@mediaedge.ca

annettec@mediaedge.ca

jasonk@mediaedge.ca

Clare Tattersall

dang@mediaedge.ca

Annette Carlucci

PRESIDENT

GRAPHIC DESIGNER

kevinb@mediaedge.ca

roxyh@mediaedge.ca

Kevin Brown

CIRCULATION

circulation@mediaedge.ca

Thuy Huynh-Guinane

Coverings is published four times annually — Spring, Summer, Fall and Winter — for Canada’s floor covering industry. Subscriptions are free to qualified participants in Canada’s floor covering industry. Subscribe at www.coveringscanada.ca. Readers from outside Canada may purchase subscriptions for $55 Cdn. For subscription inquiries, e-mail circulation@mediaedge.ca. Return undeliverable Canadian addresses to: Coverings 2001 Sheppard Avenue East, Suite 500, Toronto, Ontario M2J 4Z8 MediaEdge Communications and Coverings disclaim any warranty as to the accuracy, completeness or currency of the contents of this publication and disclaims all liability in respect to the results of any action taken or not taken in reliance upon information in this publication. The opinions of the columnists and writers are their own and are in no way influenced by or representative of the opinions of Coverings or MediaEdge Communications. Copyright 2023

PRODUCTION COORDINATOR

Canada Post Canadian Publications Mail

Inesl@mediaedge.ca

Sales Product Agreement No. 40063056

Ines Louis

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Introducing a revolution in resilient floors, made right here in the USA. A new PVC-free, ultra-realistic, and petproof alternative to traditional SPC vinyl.

But we’re not stopping there. Removing PVC from our floors is just the first step. Mohawk is stopping ocean plastic in collaboration with Plastic Bank. Scan Here to Learn More.

BUSINESS BUILDER

SHOWROOM SUCCESS Creating the ultimate retail shopping experience By Jim Augustus Armstrong

looring retailers spend time, energy and money getting a prospect to walk into their store, but often overlook the showroom itself. This is shortsighted. In an era of online shopping, your showroom can be a game-changer. It’s not just a place to display products; it’s where you connect with clients personally, demonstrate expertise and encourage them to envision their home transformed with new flooring. Here’s how you can create a showroom that stands out from the competition and leaves a lasting impression on prospects and clients, inspiring them to buy from you again and again and, perhaps even more importantly, send referrals. 6

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Curate your Selection

A common mistake in showroom design is overwhelming customers with hundreds of samples. Instead, focus on showcasing your best-selling products with a few popular options. You can learn a lesson from highly successful retailers that are exclusively shop-athome and whose entire sample collection fits into a van. Engage the Senses

To create a memorable atmosphere, engage your customers’ senses, particularly sound and smell. A silent flooring showroom feels depressing and doesn’t ex-

cite people to buy. This is easily solved by playing music in the background. Fragrances can shape customer perceptions. You want your showroom to smell inviting, causing your prospects to feel relaxed. For open houses, savvy realtors will make cookies so the house smells like home. You can easily do the same by baking these sweet treats, bread or pretzels in a convection oven. Set out the snacks for walk-ins to munch on while in your store.

The No. 1 in floor protection

Interactive Displays

Transform your showroom into an interactive space that creates differentiation and makes prospects feel empowered. Room visualizers like Roomvo allow customers to visualize flooring options in their own spaces. These tools provide a personalized experience and set you apart from the store down the street. Sample Management

Keep your sample displays organized, neat and clean. Invest in high-quality sample boards and racks to present materials professionally. If you have room, create dedicated areas where customers can see flooring options in real-life settings like a kitchen, living room or bedroom. Personalized Consultations

„The best choice for protecting your floor.“

While technology enhances the showroom experience, humans still need to do the selling. Train your sales team to ask questions, actively listen, write down answers and offer professional recommendations. Hold weekly sales training sessions where your team can role-play the different stages of the sales process. Showcase Testimonials

Feature testimonials from satisfied clients in your showroom. Dedicate a prominent area or wall where customers can read about positive experiences, as testimonials build trust and credibility. Also, set up monitors to showcase your most beautiful installations, along with clients talking about their experience working with you.

protects

waterproof

anti-skid

breathable

reusable

available in retail boxes

Create Inclusivity

Consider the needs of all your prospects. Carve out a space for comfortable seating, a television and mini-fridge stocked with sodas to cater to men while their wives shop. Create a designated area with toys, games and entertainment for families with kids. Keep everyone comfortable during their visit by offering complimentary drinks and snacks, such as coffee, tea, bottled water and, of course, those cookies you baked in-store.

Jim Augustus Armstrong is founder and president of Flooring Success Systems, a company that provides floor dealers with marketing services and coaching to help them attract quality customers, close more sales, get higher margins and work the hours they choose. To obtain a free copy of Jim’s groundbreaking flooring industry report, Stop Leaving Millions on the Table, visit FloorMillions.com. Jim can be reached at 530-790-6720 or support@FlooringSuccessSystems.com.

www.floorotex.com Canada’s floor covering magazine \\

RESILIENT FLOORING

NATURE IN THE LIVING SPACE

The role of resilient flooring in biophilic design By Oxana Dallas

iophilic principles have long been a driving force behind creative disciplines, even before the term biophilia gained widespread recognition. Officially acknowledged as a fundamental design approach in the late 1980s, a Google search today generates a staggering 16.5 million results on the subject. Biophilic design has transcended mere stylistic choice; it has evolved into a philosophy, nurturing environments that are not only healthier but also more sustainable. Professionals across all industries grasp that at the core of biophilic principles lies the seamless integration of nature into the built environment. It’s this synergetic fusion of resilient flooring and biophilic design that is currently orchestrating a revolution with-

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in living and workspaces, offering an elegant blend of aesthetics and sustainability. SUSTAINABILITY IN DESIGN

Biophilia has profoundly influenced the world of design. Think of the timeless appeal of Frank Lloyd Wright’s Fallingwater, a residence that seamlessly melds with the surrounding natural beauty. Notably, its flooring blurs the boundaries between indoors and outdoors. Crafted from flagstone and waxed to mimic the appearance of a stream bottom, it complements the overall organic charm of the house. Another remarkable example of biophilic design is the Wharton Esherick house in Paoli, Penn. Its uneven wooden kitchen floor pays homage to sustainable and

biophilic design principles. The sinuous, asymmetrical patterns of the floor planks are constructed from scrap wood gathered from a local woodcutter, resulting in an astonishing underfoot design. These early examples of biophilic floor design laid the foundation for contemporary sustainable interpretations, where designers actively infuse nature into their resilient flooring products. They made sustainability a cornerstone of both biophilic design and modern interior architecture. Many resilient flooring options are now environmentally responsible. They are produced with materials that minimize harm to the planet and can be recycled at the end of their life cycle. This aligns with biophilia’s emphasis on the profound connection with

RESILIENT FLOORING nature and the moral responsibility to safeguard it. A CALMING EFFECT

Biophilic design emerges as a promising solution, offering spaces that promote well-being by reducing stress. Reports from the American Psychology Association and the Centre for Disease Control and Prevention reveal a concerning reality. Stress-related illnesses within U.S. businesses result in the annual loss of billions of dollars. This silent productivity killer leads to absenteeism, reduced work performance and a surge in healthcare costs. Incorporating flooring solutions rooted in biophilic design principles can play a pivotal role in creating a serene, stress-free atmosphere throughout a building. Serving as the final yet essential accent in the canvas of holistic sustainable design, the right flooring not only contributes to psychological comfort but also enhances the overall aesthetic appeal of any project.

Immersion in the biophilic approach is a sensorial journey through a kaleidoscope of nature’s hues. An exploration and implication of the inexhaustible colour harmonies that nature so generously bestows is one of the key features of biophilic design. Resilient flooring, when inspired by nature’s bountiful palette, does more than just adorn living spaces; it breathes life into them, infusing each corner with the invigorating essence of nature. It’s more than aesthetic — it’s an elixir for healthier, vibrant living spaces. DESIGN EVOLUTION

The flooring industry has evolved from imitation to innovation. The reinterpretation of natural forms and textures has led to more experimental and daring floor design solutions. While there’s room for boundless creativity, simplicity prevails, resonating universally with a discerning audience. Modest yet timeless designs hold a universal charm.

Explore the allure of Chladni figures, a concept rooted deep in history. First unearthed by Galileo in the 16th century and later named after Ernst Chladni, an 18th century physicist and musician, these figures have stood the test of time. Shaped from sand by resonance frequencies, they create subtle yet subconsciously captivating visual symphonies. The symmetrical patterns and the natural acoustic phenomena behind Chladni figures evoke a sense of harmony and aesthetic pleasure, illustrating the enduring appeal of nature-made design. When adapted to flooring — whether it’s ceramic tile, luxury vinyl tile or planks, or sheet vinyl — it gives rise to creative solutions that endure as perennial bestsellers in the ever-evolving industry. The evolution of biophilic design extends to homogeneous sheet flooring, where PVCfree and recycled content blend with top-tier infection control. Engineered for robust defence in healing and learning spaces, it

NURTURING A CONNECTION

Resilient flooring occupies a pivotal place within the realm of a comfortable interior ecosystem. To construct a human-centric built environment, the design and patterns of resilient flooring must translate the indirect experience of nature. This concept, perfectly formulated by sustainability consulting firm Terrapin Bright Green in its fundamental case study of biophilia, emphasizes the importance of replicating natural elements indoors. Nature, in all its imperfections, lacks the precision of straight lines and ideal shapes. Instead, it captivates through its imperfections and the graceful fluidity of natural forms. Successful resilient floor designs masterfully embody these natural flaws, boasting handcrafted tactility and a rich interplay of shapes and colours. In the modern era, the resilient flooring industry is equipped to replicate the intricate surfaces and variations in texture found in genuine wood, natural stone and even beyond. Through innovative printing technologies, manufacturers achieve a level of realism that often blurs the line between their creations and nature’s own marvels. Such options offer the aesthetic charm of natural materials while combining them with excellent performance and easy maintenance.

\\ Arbor Stone collection by Hearthwood Floors. Canada’s floor covering magazine \\

RESILIENT FLOORING philia in mind, nurtures a connection to nature, offering patients unparalleled comfort and significantly contributing to their well-being. In a post-pandemic landscape, corporations are reshaping their strategies, placing a premium not only on financial gains but also on the health and happiness of their workforce. Resilient flooring, artfully imbued with biophilic elements, emerges as a dynamic tool to craft a work environment that entices employees back to the office. Robust studies from the Centre for Health Design and Biophilic Design Initiative affirm that strategic integration of nature-inspired design not only alleviates workplace stress but also profoundly boosts employee well-being and productivity. As corporations embrace this visionary approach, the workplace undergoes a transformative shift to a harmonious realm, erasing the boundaries between office and home. Such an approach not only enriches the lives of employees but also propels the company to new heights of overall performance. A HARMONIOUS FUSION

\\ TOP: Imperial Texture by Armstrong Flooring is a non-directional tone-on-tone vinyl composition tile that provides a monolithic visual with a palette of colours ranging from sophisticated classics to fresh pop colours. BOTTOM: Natural Creations by Armstrong Flooring offers traditional wood, stone and textileinspired visuals in a luxury vinyl tile structure.

stands resilient against heavy traffic and staining, offering a genuinely low maintenance floor. This design evolution reinforces modern green requirements, elevating the aesthetic, well-being and performance of the flooring. THE INFLUENCE OF HOMIFICATION

The infusion of biophilic design and resilient flooring knows no bounds, transcending the confines of residential spaces to embrace their commercial counterparts. An engaging trend is emerging in the corporate world, aptly named homification. It’s a captivating phenomenon where offices, educational institutions and healthcare facilities thoughtfully craft environments that 10

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embrace occupants with the comforting ambiance of a cherished second home. In a groundbreaking approach to healing through design, hospitals have wholeheartedly embraced biophilic design in their choice of flooring, departing from the traditional sterile aesthetics. These enlightened institutions deeply grasp the remarkable impact a soothing and healing environment can have on patient recovery. Resilient flooring, meticulously designed with bio-

In today’s ever-evolving world of interior landscapes, the fusion of resilient flooring and biophilic design transcends the realm of mere creative choice. It acts as a lifeline, a transformative approach that breathes life into spaces where nature thrives and, in turn, enhances health and happiness of its inhabitants. This harmonious blend not only underscores the innate connection with nature but also reflects a deep respect for the environment. It encapsulates the pursuit of well-being and the elevation of beauty within living places. It signifies an evolution that promises to make homes and workplaces not only increasingly beautiful but also more nurturing and, ultimately, more deeply human. With resilient flooring and biophilic design working in unison, the flooring industry ushers in spaces where the boundaries between the natural world and carefully crafted environments dissolve, giving rise to areas that uplift spirits, enrich well-being and pay homage to the sanctity of the planet.

Oxana Dallas is a dedicated textile artist and designer, holding a bachelor of arts in interior design and master of arts in textile. As the lead designer for the commercial segment at AHF Products, her innovative approach has left an indelible mark. A tireless wonderer and creative adventurer, Oxana is perpetually in search of inspiration to infuse into new designs.

RESILIENT FLOORING

A PROMISING FUTURE

Resilient flooring sees unmatched growth By Bill Blackstock

nyone working in the residential and commercial flooring industries has observed the tremendous growth of resilient products. In recent years, major innovations and ever-improving value propositions have propelled the category to the largest in flooring, according to some organizations that study market share. Resilient growth has occurred in almost all segments of the residential and commercial sectors, including single-family and multi-family homes, office, healthcare, education, hospitality, public spaces and more. And for good reason. Resilient flooring offers many benefits: durability; an incredible array of designs and configurations; favourable moisture characteristics; easy to maintain; and improved indoor air quality (IAQ), as addressed by FloorScore’s IAQ certification standard. In the residential market, the use of resilient flooring spans almost every level of housing, creating stunning interiors in that

first home to multimillion-dollar abodes. Also, with housing affordability a major concern, especially with the rapid rise in interest rates, resilient flooring offers a broad array of solutions across the economic universe. For those who engage the resilient sector, one word that immediately comes to mind is innovation. The investment in breakthroughs in this category has been massive and continuous, with a steady stream of high-tech, style-focused products entering the market. In addition to investments in innovation, manufacturers have been busy building new resilient plants in North America, on top of the ones already in place. Well over 10 new plants have been constructed in the last five

years and more are expected in 2024. Additionally, significant investments have been made globally in manufacturing and supply chain infrastructure. Looking to the coming years, resilient is projected to continue to grow despite some overall economic challenges in the near future. Early 2024 will likely continue to offer some headwinds for the residential and commercial sectors. Looking deeply into single-family data from the last several years, there has been significant unit shortfall. When tailwinds return (likely linked to a downward movement in interest rates), this unit shortfall is inclined to become a positive factor. Renovation was very significant during the Covid-19 pandemic, as people increasingly worked from home. Due to the many benefits of resilient flooring, category growth excelled during this time. Some models show substantial renovations in residential areas will occur again in 2025. An additional consideration is many homeowners are sitting tight on their low-interest loans. Such a stance can also trigger investments in renovation. Covid-19 also impacted the office market with the emergence of hybrid working arrangements. As the final hybrid definitions materialize, this sector will likely continue to face some headwinds in 2024. However, growth is expected the following year in 2025. One thing to keep in mind is that most of the spend in the office sector is on renovation. This factor, coupled with resilient flooring’s significant growth in market share in the commercial market, will be something to watch. As for institutional markets in the commercial sector, they should be steady throughout 2024. Indeed, these markets are key to any supplier of building products.

Bill Blackstock is president and CEO of the Resilient Floor Covering Institute, an industry trade association of resilient flooring manufacturers and suppliers of raw materials, additives and sundry flooring products for the North American market. Canada’s floor covering magazine \\

RESILIENT FLOORING

AN IDEAL FLOORING SOLUTION

Rubber distinguishes itself through its functional, aesthetic attributes By Brian Bond

ubber flooring is a remarkably durable and cushioned surface that is especially suited for high-traffic areas and settings where the well-being of occupants is paramount. Unsurprisingly, it’s most popular in education, fitness and healthcare facilities. In schools where hundreds of children run through halls and often tromp up and down stairs, interior designers must consider resilience, safety, comfort, sound and floor longevity. Health clubs and gyms often look to rubber flooring for its safety benefits and impact absorption. Thanks to rubber’s construction, it can withstand the shock of dropped weights and still rebound. And it can hold up under the load of heavy equipment. Rubber’s moisture resistance also helps when the floor is splashed with sweat or spilled water. In healthcare environments, rubber flooring offers a combination of good acoustics, impact resistance versus other hard surfaces, durability and ease of maintenance.

BENEFITS ABOUND

Whether sheet or tile, rubber flooring holds up exceptionally well in high-traffic areas over long periods, making it a good investment. It’s also impervious to indentation. Whether the activity involves hundreds of people walking on it daily, hospital beds with patients rolling over it or a Zumba class stomping and twirling on the surface, rubber flooring is built for high impact. Rubber flooring is water-resistant, too. Unlike laminate or wood flooring, which can buckle and warp when exposed to moisture, rubber flooring will hold up in the face of spills. Rubber also has excellent acoustic benefits. Because it is softer than some of the other hard surface products like wood, it 12

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RESILIENT FLOORING

makes spaces quieter. The sound absorption of rubber is particularly beneficial in large open areas. Additionally, the cushioned surface of rubber flooring provides comfort underfoot, making hours of standing more bearable. In the long run this leads to benefits like fewer injuries as well as increased stamina for standing. The floor holds up because it rebounds from compression. Rubber has a superpower — it waxes itself. Some rubber flooring products have built-in wax packages, commonly called ‘self-migrating wax,’ that help release dirt and grime from the floor surface, making it easier to keep the floor clean. It’s similar to how skin produces oil. As the product ages, wax continues to migrate to the surface, so there’s no need to take that extra step of waxing the floor. This results in lower maintenance costs over the life of the product. Because of this natural wax, chemical cleaning agents must be chosen carefully. For example, if a degreaser is used to clean, it may breakdown the rubber’s natural wax. Strong chemicals aren’t needed to keep the rubber clean. In some cases, the surface simply needs to be wetted for cleaning. This loosens residue and suspends soil in the water for easy removal. One of the most impressive traits of rubber flooring is its sustainability. Rubber is harvested from sap that comes from rubber trees. Tapping trees for sap does not necessarily harm them. As a result, rubber manufacturing is far less destructive to the environment than other flooring materials like PVC (polyvinyl chloride).

\\ TOP: The Open Range collection by Mannington Commercial offers rustic wood visuals in a hard-working rubber plank format. BOTTOM: Teles rubber tile, also by Mannington, provides exceptional long-term appearance retention in the most demanding commercial applications.

its lack of design flexibility. Rubber tile and sheet products are often speckled or solid with minimal other patterning, making it difficult to bring a creative vision to life. As a result, designers often look to luxury vinyl tile to fill the design void, giving up the substantial benefits of rubber flooring. However, in the past five to seven years, manufacturers have responded to the call for more design-oriented flooring. Now, thanks to advancements in technology, rubber floor-

ing can be made using various textures and shapes, even mimicking wood. Another great design feature of rubber is that many transitions, wall bases, and stair systems and treads are made from the same material, so they can often be mixed and matched to create a stunning design. Most rubber accessories also come in a wide range of colours, opening up a world of possibilities for those wanting to use rubber in a space without compromising design.

DESIGN CONSIDERATIONS

Rubber does have its disadvantages, though few. It’s marginally more expensive than other flooring products in the same class, but perhaps the most obvious drawback is

Brian Bond is the product manager for rubber at Mannington Commercial. With more than 33 years of experience in the flooring industry, Brian is an industry expert for rubber flooring products. Canada’s floor covering magazine \\

HYBRID PRO GROUT™ MAX 2.0 is an ultra-premium, next-generation, polymer-modified, rapid-curing, efflorescence-free "hybrid" cement grout. PRO GROUT™ MAX 2.0 has an advanced-technology aggregate that offers the advantages of unsanded grout (vertical application, narrow joints and very low tile scratching) and sanded grout (floor application, wide joints and high compressive strength). The product formulation also eliminates the common issues associated with Portland-cement grouts, such as efflorescence and color consistency. Mixed with water, the 2-in-1 performance of PRO GROUT™ MAX 2.0 allows grouting from 1.5 mm (1/16") to 25 mm (1") wide. PRO GROUT™ MAX 2.0 also provides unparalleled color uniformity with exceptional non-sag properties and is ideal for fast-track, time-constrained projects as it allows foot traffic just 3 hours after application.

KEY FEATURES

STEM

TER-BEADING WA

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w 2-IN-1 HYBRID GROUT, WHICH REPLACES THE USE OF SANDED OR UNSANDED GROUT for floor and wall grouting w STAIN RESISTANCE – NO ADDITIVE - NO SEALER REQUIRED! w WATER-BEADING TECHNOLOGY provides a hydrophobic effect that offers superior resistance to water and oily stains w Exceptional Non-Sag Properties w VERY low tile scratching w Longer pot life (30-50 minutes) w Efflorescence-free w For joints from 1/16" (1.5 mm) to 1" (25 mm) wide w Ultra-smooth consistency and unequaled color uniformity w Extremely easy to apply and clean – super smooth and creamy w Rapid curing w Suitable for most types of ceramic and porcelain tiles, quarry tiles, pavers, natural and engineered dimension stones, granite, slate, glass tiles and mosaics w Compressive strength > 4500 psi @ 28 days w Excellent performance in wet and submerged areas w No VOC (certified Clean Air GOLD) w Exceeds ANSI A118.7 requirements w Trilingual, 100% RECYCLABLE PLASTIC packaging with EXTENDED shelf life w Comes in ALL PROMA Colors w Contributes to LEED objectives and requirements w Qualifies as part of PROMA’s LIMITED WARRANTY PROGRAM up to a LIFETIME

Grout provides the accent to every tile installation; ‘a touch of color’ that can create subtle or dramatic contrasts that help shape the mood of a room. When trying to achieve a desired look, choosing the right grout color to accompany a tile can be just as important as the tile itself. This is why PROMA has formulated a wide selection of the most fashionable grout colors available to help make your choice an easy one. Contact PROMA toll-free at 1-866-51-PROMA (77662) or visit www.proma.ca to order a Grout Color Card or Kit.

2-in-1 Performance, Maximum Results. NEXT GENERATION!

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PROVIDES STAIN RESISTANCE WITH NO ADDITIVE OR SEALER REQUIRED!

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PRO GROUT™ MAX 2.0 COMES IN 2 SIZES: 10 lb (4.54 kg) plastic bag; 25 lb (11.34 kg) plastic bag

PRO GROUT MAX 2.0 is a next generation advanced-technology hybrid cement grout formulated with special aggregate to produce 2-in-1 performance for grouting unsanded and sanded joint widths (1/16" [1.5 mm] to 1" [25 mm]). Now with Water Beading Technology!

TECHNOLOGY

LAW OF ATTRACTION The future of flooring may well be magnetic By Lourdes Del Rio-Valdes

magnetic revolution is quietly transforming the way people think about and interact with flooring solutions. Often associated with luxury vinyl plank and tile, magnetic flooring is gaining momentum for its unique blend of aesthetics, functionality and sustainability. “Magnetic flooring is not just a flooring solution; it’s a paradigm shift in how we approach flooring design and installation,” says Shauna Olsen, president of Creative Magnetic Flooring, a leading player in the magnetic flooring sector. At its core, magnetic flooring is a system that utilizes magnets for the installation of flooring materials. Traditional flooring installation methods often involve adhesives,

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creating a fixed bond between the floor and subfloor. In contrast, magnetic flooring relies on a magnetic underlayment, providing a strong yet flexible connection between the flooring material and the subfloor. This innovative approach has wide-ranging implications for the flooring industry. “The versatility of magnetic flooring opens up a world of possibilities for businesses and homeowners alike, creating spaces that are not only visually stunning but also environmentally conscious,” says Olsen. BENEFITS ABOUND

Magnetic flooring simplifies the installation process, reducing the need for adhesives. This not only speeds up installation but also

minimizes mess and allows for quick adjustments, making it an attractive option for both residential and commercial projects. Also, unlike adhesive and click-lock systems that demand extensive floor preparations, magnetic flooring requires minimal groundwork, making it the ideal choice for both do-it-yourself enthusiasts and professional installers. Even when relying on the expertise of a professional, the cost of installing magnetic flooring is notably lower than alternative systems. But the real allure is that magnetic flooring empowers users to easily manage maintenance and alterations. In contrast to systems that require glue-down or click installation, which necessitate the involvement of install-

TECHNOLOGY ers for repairs, future repairs of magnetic flooring involve a straightforward ‘remove and replace’ method that can be done without professional assistance. Another noteworthy advantage of magnetic flooring is the reduction of volatile organic compounds, commonly known as VOCs, through elimination of the use of adhesives. These group of chemicals are found in certain adhesives and off-gas into the air. VOCs can impact air quality and have been associated with short- and long-term adverse health effects. Magnetic flooring offers an array of design options, too. Whether replicating the warm look of wood or the sleek appearance of stone, magnetic flooring allows for a diverse range of possibilities that can be easily changed out, meeting the aesthetic preferences of various spaces. What’s more, magnetic flooring products are designed for durability and ease of maintenance. The absence of adhesives simplifies cleaning processes, making it a cost-effective and time-efficient choice for homeowners and businesses alike.

WIDE-RANGING APPLICATIONS

The versatility of magnetic flooring extends its applications across various sectors. In the residential market, magnetic flooring offers an easily maintainable flooring solution. The uncomplicated installation process is also particularly appealing for homeowners seeking a hassle-free upgrade or wanting to replace old flooring before listing their property for sale to improve the look. For commercial properties, magnetic flooring is gaining popularity, especially in retail spaces, offices and hospitality settings. Quick installations and the ability to update flooring designs make it a practical choice for businesses. The low maintenance and hygienic properties of magnetic flooring make it

particularly well-suited for healthcare environments. Its VOC-free nature also contributes to a healthier atmosphere for patients, visitors and staff. Magnetic flooring is now starting to find a place in educational settings due to its durability and easy cleanability. Its adaptability allows for creative and engaging flooring designs in both classrooms and common areas. As the magnetic revolution unfolds, it’s clear this type of flooring is more than just a trend — it’s a transformative force that is rewriting the script for what’s possible in flooring design and installation. “As we step into a future where adaptability and sustainability are paramount, magnetic flooring stands as a beacon of progress in the world of interiors,” says Olsen.

Lourdes Del Rio-Valdes is a strategic marketing consultant for Oracle Method Group

Inc. Lourdes holds a graduate degree from University of Southern California and is an accomplished project management professional with more than 23 years’ experience working with national and international brands. She seamlessly integrates communication management, marketing and public relations into her diverse skill set. Lourdes can be reached at 310-529-2868 or lourdes.delriovaldes@oraclemethodgroup.com.

NUFLOORS – What Nufloors Store Owners Have to Say Nufloors is a business & marketing group where every Nufloors store owner is an equal shareholder of Canada Nufloors Group Inc. By joining, you don’t just join a program; you become an equal owner of Canada Nufloors Group and have an equal voice in the direction of the organization. Today there are 24 independently owned and operated Nufloors locations across Canada. Here are testimonials from some Nufloors store owners: “NO AUTOSHIPS! Enough said.” - Ralph, Nufloors Sherwood Park

“Being a part of a nationwide group has helped me grow my business.” - John, Nufloors La Crete

“As a smaller store, having access to group buys keeps me competitive in my market and helps to bolster my bottom line.” - Steve, Nufloors Fernie

“Nufloors has been incredibly supportive as a new Nufloors store owner and I’m proud to be part of a rapidly growing and well run organization.” - Matthew, Nufloors Comox Valley

“Access to over 50 suppliers without the mandated display programs allows us to keep our independence while still tailoring our showroom for the local market.” - Glenn, Nufloors Vernon

“When it came time to sell my business, the presence of the Nufloors brand proved advantageous during the sale process.” - Brian, former owner, Nufloors Castlegar

Canada Nufloors is looking for people who own their own flooring store and are committed to operating a quality flooring business and delivering excellence in customer service.

For more information and to learn if Nufloors could be a mutual fit, please contact us to start a conversation: info@nufloors.ca | www.nufloors.ca/join-nufloors

Canada’s floor covering magazine \\

TECHNOLOGY

THE CLICK MOMENT Innovations in locking systems tout improved flooring functionality, ease of installation By Floris Koopmans

resilient tiles a lightweight, impact-resistant and easy-to-install alternative to ceramic tile. This click system also enables the installation of square tiles, such as checkerboard patterns. The grouting enables flexibility for the alignment. In contrast to ceramic tile, resilient click system flooring can be installed on top of existing flooring. Panels click into each other and are then grouted. There’s no need to use spacers in-between tiles, resulting in a speedier installation. Grout drying time is also reduced to a few hours. What’s more, grouting grooves will always be uniform and perfectly aligned thanks to the click system. ONE-PANEL HERRINGBONE

A couple years ago, herringbone made a comeback as a beloved flooring option and it continues in popularity. However, the herringbone pattern traditionally uses left-sided and right-sided panels. This is not only a huge inconvenience for the end-user, but it’s also a big hassle for manufacturers, transporters, warehousing and stores that need to produce and stock two types of panels and make sure an equal amount of left-side and right-side panels make their way through the supply chain to the consumer. Locking systems that enable installation with just one type of panel solve many of the logistical and installation issues associated with a traditional herringbone floor. Installation is faster and easier, and still ensures a strong locking on all four sides of the panels. Each panel fits into other panels every which way, so there is no wrong way to install the flooring.

ince their introduction, locking technologies have made the installation of a floor less complex, easier and faster. Nowadays, click systems have to be designed to withstand even the most active households and are being used on different flooring types. On top of this, click systems have to provide a worry-proof flooring experience. To improve the locking systems and enhance all aspects of their performance, innovation is necessary. Recent innovations focus on creating locking systems for different panel formats, floor patterns, and more intuitive and quicker installation. Newer click profiles add features and benefits to a floor that can play an important role in a consumer’s decision-making process. With their ease of installation, they open up the flooring market to DIYers.

When choosing the right fold-down locking system, it’s important to keep the following in mind: intuitive (de)installation, no folding damages after installation and locking strength. These locking systems should install fast but last a very long time.

DROP-DOWN LOCKING PROFILE

Floris Koopmans is sales director at Unilin Technologies, innovator and technology provider in the flooring, furniture and construction industries. Unilin manages the worldwide protection and commercialization of market-leading product and process innovations, granting of licences to trusted partners. The company launched the first one-piece locking system, which is optimized for production efficiency and flexibility.

Fold-down locking systems allow for more rapid and effortless flooring installation. The panels lock intuitively — simply angle in the long side and drop the panel down to lock it. 18

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CERAMIC TILE ALTERNATIVES

Locking systems create not only a secure installation but also offer opportunities to change the look of the floor. With technological advancements, resilient flooring design more closely mimics ceramic tile. When combined with a locking system, today’s resilient flooring enables the use of real grout to create 100 per cent waterproof flooring. The waterproof feature combined with a click system ensures a perfectly aligned grouting groove, and makes these

STATS & FACTS

66%

Small business confidence in October was at its lowest since the onset of the pandemic. Across the country, almost all provinces posted drops in confidence, with Quebec and Ontario registering the lowest long-term outlooks. Inflation, financial pressures, labour challenges and uncertainty are among the challenges business are currently facing. Business owners are worried about occupancy (29 per cent), borrowing (44 per cent), insurance (56 per cent) and wage (66 per cent) costs.

3.1%

—Canadian Federation of Independent Business

43%

Housing starts continued to trend higher in October, up one per cent or 2,323 units from September. The monthly seasonally adjusted annual rate (SAAR) of total housing starts for all areas in Canada also increased one per cent month-over-month. The monthly SAAR of total urban housing starts increased two per cent. Multi-unit urban starts increased one per cent, while single-detached urban starts increased nine per cent. Total SAAR housing starts were down 43 per cent and 24 per cent in Montreal and Toronto, respectively, while Vancouver recorded a 35 per cent boost, driven by a 40 per cent increase in multi-units.

—Canada Mortgage and Housing Corporation

4.7%

U.S. ceramic tile consumption was down 4.7 per cent in the second quarter of 2023, compared to the same period last year. The U.S. imported 995.8 million square feet of ceramic tile in Q2 2023, a decrease of 6.1 per cent from the same quarter in 2022. India was the largest exporter by volume, with a 19.7 per cent share of U.S. imports, followed by Mexico (18. 3 per cent) and Spain (17.3 per cent). Imports comprised 69.1 per cent of U.S. tile consumption by volume in Q2 2023, down from 70.1 per cent in Q2 2022. —Tile Council of North America

76% Despite economic uncertainties, Canadian consumers are gearing up for the holiday season with some resilience and determination. Seventy-six per cent of shoppers say they plan to maintain or increase their holiday spending compared to the previous year. There are generational differences, with Gen X and Gen Z leading spending with estimated increases of 29 per cent and 26 per cent, respectively, while millennials and baby boomers anticipate a more modest increase of three per cent.

—PwC

The global connected retail market is anticipated to grow at a compound annual growth rate of 3.1 per cent from 2023 to 2030. Changing demographics, shifts in consumer preferences, technological advances and globalization are pushing consumer and retail organizations to cut costs, offer more value and provide better customer service. To stay competitive and drive growth, loyalty and differentiation, brick-and-mortar retailers — and even newcomer digital wannabees — need to hyper-personalize customer engagement and deliver superior, connected customer experiences. —Orion Market Reports

$217.5 The indoor flooring market is projected to reach $217.5 billion US by 2030. The renovation and remodelling of older homes is the primary driver of this increase. Other factors include the construction of new homes and the introduction of costeffective, easy to install flooring options. Rising environmental consciousness related to waste recycling and reuse among individuals, and increasing carbon dioxide emissions are anticipated to spur market growth prospects for sustainable indoor floor products. —Straits Research Canada’s floor covering magazine \\

PRODUCT SHOWCASE

Pagoni and Terramor are Emser Tile’s newest collections of porcelain tile that are suitable for flooring installations. Pagoni is available in four colours, two patterns and three sizes. Patterns include Ornato, a square tile that creates a muted compass rose at the centre when placed in patterns of four; and Cirio, a rectangle tile featuring an earthy art deco peacock pattern. Mixing these patterns with either the solid subway or fluted tiles in the collection creates seamless sophistication in any space. Terramor comes in four distinct large-format sizes and five rich earth tones, with a special glazing that provides a genuine textural finish. Terramor is classic yet modern, especially when pairing the solid with the matching grooved deco tiles.

Cali’s High Tide collection is an upgrade to its Windansea luxury vinyl plank series, now denoted as Low Tide. The new line emphasizes spaciousness and open floor plans with longer, broader planks measuring 72 inches long by 8.75 inches wide by 6.5 millimetres thick. High Tide features a click-lock installation system and offers 100 per cent waterproof protection, making it an ideal choice for highmoisture areas like kitchens and bathrooms. An extra-thick 20 mil wear layer guards against scratches from heavy traffic, furniture and pets. The new colour palette is inspired by the tones and textures of the seashore, ranging from the airy Sunset Swell to the beachy Belmont Bluffs. Planks sport specialized EIR embossing that aligns with knots and grains, capturing the genuine essence of hardwood.

The Pure collection is a range of engineered luxury vinyl styles from Beaulieu Canada. It’s designed to adapt seamlessly, performing exceptionally well in varying temperatures ranging from 5 C to 70 C, and crafted with sustainability in mind. Fifty per cent of the core is made from recycled content, all while being phthalates-free and FloorScore certified. The product also features the DreamClick locking system, which allows for quick and easy installation and enables various creative flooring layouts. The Pure collection is offered in 12 colours, from timeless neutrals to bold statement hues.

TEC’s Flexera 2K PSA Hybrid Adhesive is an ultra-high performance, two-part, water-based and epoxy adhesive developed for high-traffic interior environments. The adhesive is ideal for commercial and institutional flooring applications, including the installation of vinyl sheet flooring, sports flooring, luxury vinyl tile, rubber and linoleum. The product is also excellent for flooring applications that will endure heavy rolling loads, such as in healthcare or manufacturing facilities. Keeping the installer in mind, Flexera 2K PSA Hybrid Adhesive has a pot life of more than 10 hours, open time of up to four hours, requires 75 per cent less mixing time and has an aggressive initial tack to hold down seams, removing the need for seam weighting. Additional product benefits include low odour and low volatile organic content, which makes it ideal for use in occupied medical, educational, retail and other business environments. It is also Green Label Plus certified, non corrosive and can be used for flash coving.

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PRODUCT SHOWCASE

Freudenberg Performance Materials has added Lutradur Eco-R and Colback Eco-R to its Eco range of sustainable nonwoven carpet backings. Both products contain a recycled content of between 51 and 90 per cent. Replacing virgin raw materials with recycled polyester saves on natural resources and improves the carbon footprint of end products. The Eco-R backings are specifically suitable for carpet tiles, broadloom, dust control mats and automotive option mats. For its Eco product range, Freudenberg says the company redefined its proprietary yarn production technology. This allows for extremely thin filaments with a diameter up to 30 per cent smaller than the standard portfolio for carpet backings. The sustainability perks are twofold. The thin filaments enable Freudenberg to save raw materials right from the start, which results in backings with a lower carbon footprint. At the same time, the new backing can contribute to better recyclability of the carpet at the end of its life cycle because its lower PET content benefits certain recycling processes.

Tarkett’s Accore luxury vinyl tile is a rigid core-constructed flooring designed and engineered to outperform the demands of today’s hospitality environment and improve the guest experience. With an impact insulation class rating of 68, the flooring ensures privacy and quiet for guests, as the attached acoustic pad reduces the sound of footfalls between floors. It’s also fully waterproof, making it ideal for use in guest room bathrooms and kitchenettes. Accore has a five millimetre thickness and 20 mil wear layer, enabling it to withstand wear and tear from stresses like heavy rolling suitcases and furniture. The collection features 22 ontrend wood visuals, available in seven-inch by 48-inch and seven-inch by 60-inch planks.

Xlight by Porcelanosa is a large-format porcelain tile that recreates the look of cement, marble, stone, wood and metal. Ideal for walls and floors, though it can also be used as exterior elements like facades, the tile is wellsuited for kitchens and bathrooms because of its lightness, waterproof and stain resistance, as well as easy cleanability. Xlight is offered in four finishes: polished, silk, textured and natural. It’s available in 24-inch by 47-inch, 47-inch by 47-inch and 47-inch by 106-inch sizes, and comes in two thicknesses of six or nine millimetre. The nine millimetre pieces are ideal for more highly-trafficked areas.

Torlys’s expanded Smart Laminate line of flooring includes the Grand View collection. Grand View features a pressed bevel edge and extra-long and wide planks with EIR textures for an authentic hardwood look. The 10-sku line also offers a waterproof surface along with the easy-to-install Unifit joint to ensure a long-lasting and durable installation. Unifit is a two-piece fold-down technology that makes use of a plastic insert, which ensures strong locking performance while creating installation flexibility. Canada’s floor covering magazine \\

THEN & NOW

HIGHER LEARNING

Revitalization of academic library creates inviting space that supports scholarly needs By Martha del Junco & Jon Loewen

Photos courtesy Scott Norsworthy

riginally designed by John Andrews in 1967, the D.B. Weldon Library has been Western University’s central library and the heart of scholarship on campus for more than 50 years. Prior to the renovation, however, the Brutalist-style building reflected an outdated vision of academic libraries — designed as a repository for print collections with limited study space, low access to daylight, and a distinct shortage of programming and structural accommodation to support 21st century learning. In 2018, Western collaborated with Perkins&Will to reimagine Weldon as a modern academic library — a place to support a diverse range of activities, collections and users — and enable innovative, interdisciplinary scholarship. The first phase of Weldon’s transformation celebrates its original architecture, introducing a variety of dynamic learning environments that prioritize the health and well-being of users, promote exploration and discovery, and drastically improve operations and building performance. Reinvigorating and enriching Andrews’ brutalist vision was a key design strategy. The team introduced a series of contemporary interventions that echo and complement the original structure and materials. New spaces for studying, socializing and connecting with the community, enriched by integrated exhibition and display, can be found throughout the 80,000-square-foot library. The existing great hall is reconnected to a previously closed off mezzanine, creating a two-storey learning commons. New floors, sculptural lighting, textural millwork and varied furnishings enhance the building’s character, while making the space lighter and more adaptable. 22

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Throughout the library, the design team peeled back layers of finishes to reveal the original cast-in-place concrete structure — a strategy that recognized the building’s heritage, minimized new finishes and offered a highly durable base palette. Considering the heavy foot traffic of this well-used public building, a timeless and hard-wearing terrazzo tile was selected for its low maintenance profile and impressive life span to minimize the impact of the environmental transformation and complement the existing architecture. The tile terrazzo floor anchors the learning commons. Its reflective quality introduces additional light to the space, enlivening the concrete interior and counterbalancing the waffle slab ceiling. Carpets were used in office and study areas to provide spatial differentiation and acoustic absorption. Colours were selected to reflect the larger palette of the transformation, which draws on the existing hues of the campus and legacy design in order to support intuitive wayfinding. Powerbond carpet by Tarkett was chosen in close conjunction with university staff, reflecting stringent requirements for durability, cleanability and longevity in a demanding campus environment.

Martha del Junco is an intermediate designer at Perkins&Will. Jon Loewen is an associate principal in the firm’s Toronto office. For more than 35 years, Perkins&Will has transformed communities across Canada. The firm supports projects around the globe with more than 80 staff providing architecture, urban design and interior design services.

THE NEW CORDLESS

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SCAN & WATCH

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Patch and go with Planiprep PSC… ®

and you can continue your floor installation in as little as 30 minutes

Planiprep PSC is a moisture-resistant, fast-drying patch and skimcoating compound that was designed specifically for today’s demanding floor-installation practices. • Formulated to work in perfect harmony with today’s high-performance, high-moisture-resistant adhesives, to withstand the same moisture conditions without fail • Can be used on wood substrates or even high-moisture-content concrete slabs • Polymer-modified for enhanced bond strength • Fiber-reinforced for improved internal strength and crack resistance • Can be applied from featheredge to 1/2" (12 mm) • SCS-certified for low VOC emissions