1 minute read
Why Untold?
from UNTOLD - Booklet
WHY UNTOLD? Value for the users
Untold aims to revive the stories that cities prone to loss due to the high rates of digitalization and people losing connection with the physical world. For those people who do not want to lose the gems that each city has to offer, Untold shows them a way out. It provides the users with a bridge that connects the mysterious, historical stories that were around the city and the digital world that has the potential to deliver them in a more engaging and immersive way. Other than just reading or watching the stories on a digital screen Untold brings them to the local spots that the stories have emerged and enables them to live the story with the help of augmented reality. On top of that, with the digital interface of Untold, the users also have the ability to interact with the story. So Untold strips the users from the one-sided, regular story channel and provides them with an immersive story experience.
Advertisement
Untold also revives the local spots that were once a part of a colourful city life, but now fading. Supporting the flow inside the city Untold would create value for both the city culture and the local businesses, as well as enhancing the people that lived and lives the city and educating new professionals in the digital field.
Untold value in the market
Nowadays augmented reality is a technology applied in different fields and for different purposes, from cities to museums, from products to entertainment or educational services. Untold wants to go further from the current use of augmented reality in cities. Actually, it is mainly related to navigation, visual location awareness or providing an additional information text layer or animating elements in 2D or 3D. Untold applies AR in an innovative way, taking inspiration from its use in the education and entertainment sectors. Thus, through this technology, Untold is able to provide geo-based, narrative-driven and interactive experiences.
