Untold app

The app represents the main touchpoint that accompanies the users through the whole gamified experience of Untold. In fact, the user interacts with it from the selection of the story to the navigation towards the chosen place, the experience of the AR content and the rewards obtained after each exploration.

Untold app is thought to be simple, but engaging and it includes some typical features used in games – such as badges, milestones and level status –. The visual language reflects Untold brand identity and mood. Thus, it is clean, simple and characterized by layers overlapped, reminiscent of the AR applied to the reality. Moreover, it plays with dark and bright colours to convey both the sense of dark atmosphere and game. The main sections of the app are three – “Untold Stories”, “My Profile” and “Wallet” – and they are accessible from a hamburger side menu. “Untold Stories” is the main screen of the app, where the user can browse on the map the stories in augmented reality available in the city. “My Profile” is dedicated to the user’s collection of achievements related to the stories discovered and the milestones reached. Lastly, in “Wallet” the user can access the vouchers obtained at the end of each story watched. Through the app, the user can also invite contacts and friends to download the app and register to the service and he can receive notifications from user-friends about invitations to join the discovery of a story and from Untold such as for the release of new stories.