YU-HSIANG FU
PORTFOLIO EXHIBITION D E S I G N 2 0 1 0 - 2 0 1 1
EXHIBI AC ADEMIC i n C HAN G G U N G U NI VERS IT Y 2010- 2011
TION INSIDE- OU T EXHIB ITION
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SOLD- OU T EXHIB ITION
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Photos by YU-HSIANG FU Design by CGU ID100 EXHIBIT SPACE DESIGN TEAM
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INSIDE-OUT E x h ib i t i o n
Program / Exhibition Location / Taipei, Taiwan Area / 297sqm Status / Completed, May 2011
Designer / Yu-Hsiang Fu (team leader) Hui-Chun Chen, Stan Lu Min-Chien Hsu, Leo Chen Photographer / Yu-Hsiang Fu, Yen-Sheng Wang, Chung-Kuang Hsu Material / Translucent stretch fabric, wood
Award of Merit, 2011 Yodex Exhibit Space Design Competition
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image wall concept introduction designers & sponsors counter low stand middle stand high stand light screen storage space
ABOUT INSIDE-OUT
CONCEPT
“Challenge is what design needs! To come nearer to the perfection, the deep-buried defects are sublimated into essence of the works. We hope the happiness we bring to you outshines the imperfection in the works, if there is still any.”
YODEX is an annual exhibition for rising stars in design departments. As a leader of exhibition design team in Chang Gung University, I led team members to finish the exhibit space design. The theme of our show was “INSIDE-OUT”. We created the contrast between outside and inside by dark grey exterior walls, white interior walls and light. Within the space, the light leaking from stands showed our desire to present our design ability.
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EXISTING SPACE
PARTITION
The main entrance of the exhibition center is at north side. The existing exhibit space is surrounded by three aisles.
Considering the location of the exhibition center’s main entry, we create our entry and image wall at the northeast side to attract visitors. We designed the logo with neon light to catch every visitors’ attention.
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low stand middle stand high stand counter
CONTRAST
STAND
In order to create a contrast between inside and outside, we use white interior walls and dark grey exterior walls. Then, we open parts of the exterior walls to allow the inside light to penetrate through to catch visitors’ attention.
Based on the design work’s size, there are three types of stands of different heights. The low stands allow visitors to walk in and to interact with the design works while other stands provide a spacious space for each design work without interruption.
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We started from models to test light effect, then we built the wood-frame structures and
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light screen wall light table light gap light
LIGHTING Based on the concept of INSIDE-OUT, we designed three types of lighting for various use. The light screen brightens up the space and creates the contrast with the exterior wall while the wall and table light provide the light for design works display. The gap light in each stand makes the consistency within the space and provides the light for introduction panels.
LIGHT SCREEN The light screen is composed of a wood frame with translucent stretch penetrate though.
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Light screen at the entry
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Table light & Wall light
Gap light
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for low stands
for high & middle stands
WALL LIGHT Exploded diagram shows the triangular-prism shaped wall light for low and middle stand display
TABLE LIGHT
GAP LIGHT
Exploded diagram shows the rectangular -prism shaped table light for high stand display
The light leaks out the gap in each type of stand to create the consistency within the space.
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DEVELOPMENT As the leader of the exhibit space design team, I was in charge of the design plan process. First, we came up with lots of concept sketching for the layout, appearance of the stands, and light based on the concept of “INSIDE-OUT�. Then we made 3D model to understand the appropriate size of the stands. In order to arrange all design works, we made a 1:50 model so that we could understand the space between each design work.
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PRODUCTION IN CGU First, we cooperated with the carpenters to make the wood-frame walls and stands in our school’s square. In order to save budget and reduce waste, we reused old plywood to make the walls and stands by ourselves. Then, we scraped and plastered the surface to create white, smooth stands and interior walls.
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INSIDE-OUT EXHIBITION IN CGU Before attending Young Designers Exhibition, we held a final exhibition at our school to screen all design works by professors and staff. In doing so, we could test the display effect in actual size and modify the arrangement for Young Designers Exhibition.
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PRODUCTION IN YODEX Before the exhibition opened, we only had two days to build the exhibit space. As the leader of design team, I arranged the schedule carefully. We cooperated with carpenters and electricians to install the walls and stands that we made in our school. We repaired any damages occurred during transportation. At last, we installed and tested the fluorescent light and neon light on the image wall.
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INSIDE-OUT EXHIBITION IN YODEX After two-days preparing, we successfully opened the exhibition. The contrast between white interior and dark-grey exterior caught the visitors’ attention. The neon logo with light on the image wall acted as a showstopper and we earned lots of compliments from visitors. With our hard work, we earned Award of Merit in Yodex Exhibit Space Design Competition.
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SOLD-OUT E x h ib i t i o n
Program / Exhibition Location / Taipei, Taiwan Area / 83.5 sqm Status / Completed, September 2010
Designer / Yu-Hsiang Fu (team leader) Hui-Chun Chen, Stan Lu Min-Chien Hsu, Leo Chen Photographer / Yu-Hsiang Fu, Chung-Kuang Hsu Material / Wood
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B 1 EXH I B I T S PAC E 2
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entry signature wall designers introduction furniture stand lamp stand counter
CONCEPT “SOLD-OUT� Exhibition was an exhibition held by me and my classmates. To share our furniture and lamp design, we took the challenge to hold an exhibition by ourselves. We wanted visitors to feel easy and comfortable to visit our show, just like
going shopping. We created a warm and cozy space to let visitors interact with all design works by designing low stands for furniture and hanging stands for lamps. Around the corner, we created a fantastic window display for design lamps.
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B1 EXHIBIT SPACE Within the exhibit space of the basement, the existing wood floor, white walls, and warm white light created a cozy atmosphere. We maintained the cozy atmosphere and designed white lower stands for furniture, and hanging stands for lamps. The white stands helped to emphasize the design works. Our purpose was to make visitors feel comfortable to interact with our works.
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1 F W I N D OW D I S P L AY & ENTRY On the first floor, we designed a counter with the logo and created an image wall to attract passers-by. Around the corner, we arranged design lamps in the window. Within the window, grey interior and exterior wall served as the great backdrop to emphasize the light effects and forms of design lamps.
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DEVELOPMENT We made a 1:10 scale model to arrange the layout of the stands and design works. Then we built 3D model to modify forms of the stands. After completing the design, we used the square of our school to arrange the stands and furniture so that we could understand the space between each work and did the final check.
Y U -HSI AN G F U No. 80-4, Wenchang E. 2nd St., North Dist., Taichung City 404, Taiwan +886-912-067-897 f u0 0 3 0 8 @ gm a i l . c om