the effectiveness of postcards and other pieces when good graphic design meets marketing fresh inspiration from unexpected places, like a Colorado horse drive and a rancher’s hands our new business mini-cards are super-fun and demonstrate one way moo.com delivers marketing tip for harnessing the iPhone marketing medium and a funny photo just for fun
A monthly newsletter of marketing ideas, photos, and fun.
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the review candyrice design
graphic design postcards & beyond
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If you’ve heard me talk about direct mail, you know that I believe postcards are one of the most affordable and effective ways for small businesses to market. Bob Leduc, author of Low-Cost Marketing Secrets, puts it this way: “Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past...because postcards deliver information the way people want it today: fast and with little or no effort.” However, if postcards just aren’t your thing, we can take you way beyond the postcard to amazing pieces combined with effective marketing messages! Does your business need a face lift? We can help you create just the perfect logo and identity package. When the economy is a little down, our businesses
all need to look as sharp as possible. Our team will make your brand come alive both online and in print. Want your business cards and promotional pieces to have the same “look and feel” as your website? We can do that, no problem. Ready to finally start that newsletter but don’t want to mess around with the design and management? We can help you with that, too. We’re good at designing print or email newsletters, and we’ll even manage them for you (we’ll even write the content)!
Ready to begin? Contact us today!
graphic design
postcards & beyond
my fresh inspiration
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2 cover: Early Morning Grazing near Maybell, Colorado 1 : Salt Lake Temple, candy rice :: 2 : Sombrero Horse Drive, candy rice :: 3 : Queeda’s hands, candy rice :: 4 : my Chase, gretchen steinbrueck :: 5 : tulips in sunshine, candy rice :: 6 : old corral, candy rice
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We can design and connect you to a printer for: • Logos • Identity Packages (Letterhead, Envelopes, & Business Cards) • Brochures • Posters • Newsletters • Magazines • Book Covers • Greeting Cards • Postcards • And More!
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We love our lime green & blue business card, but decided it was time to have a little fun with some mini business cards. We needed to visually present the essence of our unique approach to helping small business owners with their marketing. And we had recently come across this cool little UK-based printer named Moo (www. moo.com) who print mini business cards. It was the perfect match! We created 5 different mini cards, each with a different message, geared toward making the recipient smile, and hopefully even chuckle. While we couldn’t customize the back of each card, we could include 6 lines of text, which for us works just fine, holding our contact information. As is usual when we design a new piece, we worked hard to ensure brand consistency in the look and “feel” of the cards. In this case, the branding was achieved through the use of our signature colors.
Featured project
The mini cards have worked out great for us, and they arrived from London in a cute little plastic case, and we LOVE the keychain card holder! It’s cute and practical, keeping our cards handy at all times.
Client: Self-Promotion Candy Rice Design, Colorado
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Solutions Provided: • Design Services • Copy Writing Services • Photography Services
marketing tip
Excerpts from a Wall Street Journal article by Yukari Kane. Harness the power of mobile devices in marketing.
iPhone Gets Bigger as Ad Medium Madison Avenue is plowing more resources into a new marketing medium: Apple® Inc.’s iPhone. In the past several months, companies such as Burger King Holdings® Inc. have experimneted with promotional software applications that can be downloaded onto the iPhone, or they have created ads that are placed within other popular applications for the device.
Photo from icanhascheezburger.com.
Marketers are taking advantage of the iPhone’s advanced video and screen capabilities by creating streaming video ads. But some are taking things further by offering ads disguised as apps. The latter allow users to do such things as play games or manipulate images by touching the phone’s screen. CKE Restaurants® Inc., based in Carpinteria, Calif., recently tried iPhone advertising. To promote the Western Bacon Thickburger at its Hardee’s fast-food chain last month, CKE launched an iPhone application called iBurger. People who download iBurger can tap on the iPhone’s screen to open a Hardee’s box containing a burger photo. They can also take “bites” out of the burger by making lipsmacking sounds into their device’s microphone. Steve Lemley, CKE’s vice president of media and field marketing, says he thought of the iPhone as a new
We love puzzles, cartoons, and funny photos. Watch this section each month for something new to do or laugh at.
303.947.5527 www.candyrice.com : candy@candyrice.com 11823 ridge pkwy #821 | broomfield, co 80021
way to target 18- to 34-year-old men who “are difficult to reach on television but spend a lot of time on gadgetry.” He adds that it is too early to gauge the effectiveness of the ad, which was launched on April 27. Many marketers find advertising on the iPhone attractive because the device’s audience has grown so quickly since it was introduced two years ago. The iPhone now has more than 20 million users, and more are likely to buy in because Apple is widely expected to unveil a new model in coming months. Analysts estimate that Apple’s iPod touch, which can also run downloaded apps, adds at least 15 million more users to the market. In addition, may iPhone users are young, have high incomes and spend more time with their device than users of other types of smartphones. iPhone advertising is also relatively cheap. CKE said it spent $12,000 to create its hamburger application. That’s much less than the millions of dollars it might have spent for a quality TV spot. Around Valentine’s Day, Burger King launched a full-screen iPhone ad that included a minigame in which viewers could tap the screen to burst heart-shaped bubbles. The ad appeared in iPhone game applications. Greystripe, a mobileadvertising network, says user interatcted with the ad nearly 14% of the time that it was shown. Online banner ads, by contrast, generate an interaction rate of less than 1%.