The Review: Candy Rice Design

brainstorm with us and generate new ideas for your business and marketing fresh inspiration from unexpected places, like quilt patterns, mod wallpaper, and old photos how a funeral infused life into the humdrum logo redesign process for a Colorado client marketing tip for reaching the teen market and a puzzle thrown in just for fun

A monthly newsletter of marketing ideas, photos, and fun.

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the review candyrice design

brainstorm

ideas for your business

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Are you wondering how to reach the goals you’ve set for your business?

Unsure how to get the word out and generate new business? Spend a couple hours with us and we’ll apply our knowledge to your business.

Here’s how it works. We start by working through a comprehensive questionnaire which gives us a detailed snapshot of your business, your clients, and your goals.

Then we help you clarify what you want from your business. We’ll ask you questions like, “Do you want to grow?

Do you want to improve your repeat business? Are you happy with your client base?”

Based on your answers, we’ll recommend specific and practical actions. And, if you want, we’ll help you implement that action plan.

Small business owners are often too close to their business to see what’s really needed.

We know, because it happens to us, too. We have a “brain trust” of professionals whom we trust and who know something about our business, and we get together often to brainstorm for ideas for our own business.

We hear lots of small business owners say they wish they had access to something like this. So we now hold monthly jam sessions and apply the power of a few of Candy Rice Design’s best brains to your business problems.

The brainstorming sessions are great for getting the creative juices flowing!

Want to brainstorm with us? Call or email us today to reserve your session!

brainstorm

ideas for your business

my fresh inspiration 1, 2, & 3 : quilt patterns, ciaspallette.com 4 & 5 : wallpaper, grahambrown.com 6 : dubrovnik city wall, candy rice 7 : daytona beach, candy rice 8 : building in machias maine, candy rice

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Colorado portrait photographer Tricia Turpenoff was preparing to revise her logo and branding.

We suggested a logo funeral, which would give her the option to have a tongue-incheek “burial” of the old logo as well as an platform to generate community buzz about the launch of her new logo and branding. We prepared a poster to be displayed in her community, as well as a print postcard that was mailed to her clients and colleagues in the Denver metro area.

Featured project Client: Tricia Turpenoff Portrait Gallery

Tricia really took the idea and ran with it, deciding to host a New Orleans-style funeral and wake in October, complete with jazz band to lead the “mourners” with their colorful umbrellas in a jazz parade down Littleton Boulevard to an adorable boutique in historic Littleton, where a wooden coffin lay in state and red beans & rice were served to those in attendance.

The event garnered some free publicity for the studio as well, as the entire event was videotaped and covered by a Littleton Independent newspaper reporter, resulting in a 2-page story with color photos.* Visitors from out of town, who didn’t know Tricia, even joined in the parade simply because they saw the posters and thought it would be fun to participate!

Tricia has seen an enormous amount of local goodwill and a boost in her business as a result of this idea. And she only had to spend $500 to generate this exposure and add tremendous value to her business profile in the community.

Solutions Provided: • Marketing Consulting • Design Services • Copy Writing Services • Photography Services * newspaper tear sheets courtesy of the Littleton Independent.

marketing tip

You Just Don’t Understand Me!

from Marketing Profs referencing a whitepaper by ExactTarget.

Want the whitepaper with the full results? You’ve got a great new Visit www.candyrice.com/resources & download your copy. product for the high-school crowd. The demographics you’ve researched are screaming that teens love all things digital. So, your marketing team has crafted a great email campaign, with social-media components and links to a fun landing page at your site. Will this totally rad approach grab your biggest ROI ever? Not quite.

sudoku

A new whitepaper from ExactTarget has a surprise for marketers seeking to reach teens ages 15-17. The results of its recent research project, conducted with Ball State University’s Center for Media Design, show that teens actually prefer to get their marketing messages via— (drum roll, please)—direct mail. Yes, good ol’ direct mail.

Some findings: • A full 58% of teens surveyed report they “have been influenced by direct mail to make a purchase.”

We love puzzles and cartoons. Watch this section each month for something new to do or laugh at.

303.947.5527 www.candyrice.com : candy@candyrice.com 11823 ridge pkwy #821 | broomfield, co 80021

• Email came in second, with a solid 42% of teens saying an email-marketing campaign had influenced them to buy something.

• But “only 13% of teens have made a purchase influenced by text marketing,” the whitepaper notes.

That last point is interesting because, when asked their preference for general communications, teens gave text messaging a high score.

That love, however, doesn’t translate to marketing messages. “In terms of absolute preferences, [teens] are similar to other consumers in that they prefer traditional direct marketing channels ... for marketing communications,” ExactTarget concludes.

The Point: Put pen to paper.

Try adding a direct-mail component to your next outreach to teens. You may see a boost in ROI.