Richardesigns Portfolio by Somerset Scouts

PORTFOLIO 2012

www.richardesigns.co.uk

SOUTH WEST ENGLAND

PORTFOLIO 2012

A selection of current projects

Navigate this portfolio Jump to: ScoutOut and the Somerset Scouts SureVoIP Infographics Staff Guardian Ltd Marketing Strategy ScoutFest Marketing Strategy Salt Express Vehicle Design Lympsham First School Illustration Project Ten Graphic Presentation Water Craft Magazine Editorial Next Generation WiFi Sales Collateral

ScoutOut & the Somerset Scouts Brief: Produce a bimonthly newsletter for the Scouting community of Somerset (circa 4500 people). The ScoutOut project began in 2010 and is now 15 issues strong being regularly communicated digitally to Scouts and Scout Leaders in Somerset and beyond. We source content, commission photography, manage corporate messaging, graphic design, publish and market ScoutOut on behalf of the Somerset County Scout Council. More information www.somersetscouts.org.uk/scoutout

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Sure VoIP Infographics Brief: Design two infographics explaining VoIP technology for our partner clients and their customers. Distilling what value people can get from new and complex technologies is one of the key challenges facing technology marketeers. Infographics are a visual and engaging way to explain why buying something a bit complicated should be very exciting and deliver great benefits. Infographics can work for any kind of business that has a complex message to get across whether it’s explaining the process behind the screen t-shirt printing you do or explaining the benefits of your new app idea. We’ve a rich background in communicating technology and ideas in a visual way.

Sure VoIP is a VoIP wholesaler. The ‘Hello Operator’ infographic (right)was designed for SureVoIP’s partner clients to use in selling VoIP systems to their prospective customers. The API Partner Technology infographic (previous page) was commissioned by SureVoIP to help them sell their wholesale products, with API as a lead sales message, to prospective partner clients. The design process took an otherwise complex message and turned it into a visually stimulating and easy-to-digest piece of marketing. More information www.surevoip.co.uk @SureVoIP Managing Director Gavin Henry @ghenry

Staff Guardian Ltd Marketing Strategy Brief: Translate technology into business value added proposition, communicate, design and establish Staff Guardian’s position in the Global lone worker protection market

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Staff Guardian is a UK startup innovating GPS, mobile and remote staff support technology. Our challenge was to take Staff Guardian’s exciting technology and weave a marketing strategy into it. We started with high level strategy, the product’s value proposition and some robust market research.

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Work continued branding the company with a visual and corporate identity relevant to the market and product type. Staff Guardian’s strategy focusses on digital media with social, SEO, web design and content SEO marketing as priorities. A developed brand and identity was then used to create the visceral elements of the campaign: packaging, user guides and a company brochure. Richardesigns continues to manage the marketing strategy for Staff Guardian.

® Device quick start Charge

Charge your device, using the USB and charging adaptors included, for two hours. When your device’s battery runs low, Staff Guardian will text you. Devices remain charged for around 48 hours.

Carry

Once your device is charged, turn it on and leave it on. Just pop the device in your car or pocket and keep it charged up. We’ll text you when the battery is running low.

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System overview Staff Guardian has three key components: your GPS device, your mobile phone and Staff Guardian online.

We offer print and digital expertise with the capability to deliver to the highest standard in both sectors. More information www.staffguardian.com

ScoutFest Marketing Strategy Brief: Sign up 1500 participants by Christmas. ScoutFest was a large Scout event for the South West run by the Somerset County Scout Council and we helped market it.

Pictured: ScoutFest’s participants enjoying the event opening ceremony in June 2011.

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Scouting has a number of nuances specific to its market and a good deal of work was done prior to writing and embarking on the marketing strategy to ensure plans were appropriate for the Scouting community, its values and expectations. We ran a 12 month plan involving communication planning, graphic design, branding, external PR, event marketing, retail management of merchandise design and sale, customer engagement communication and media operation support during the event. This long term piece of work saw ScoutFest established as a successful new event for Scouting in the south west of England. The event was widely enjoyed by participants from across the South of England and it even achieved national television coverage as part of the Queen’s Diamond Jubilee celebrations in 2012.

Our campaigns to market ScoutFest saw the coordination of a nationwide ‘ScoutFest banner tour’. This created a great deal of engaging content in the months building up to the event. Here the banner is photographed up Snowdon in Wales, January 2012. More information:

www.somersetscouts.org.uk/scoutfest

Salt Express Vehicle Design Brief: Large scale vehicle design. Salt Express transports salt all over the UK with a fleet of vehicles. Our new yellow design is bright and shocking if you see one of these on the motorway. A simple, business-like concept that demonstrates Salt Express’ nationwide delivery capability. A clean cut and concise product overview on the back door tells drivers what they need to know if they want to know it. Anyone who doesn’t want or need to buy wholesale salt can appreciate the sunny colour! More information www.saltexpress.co.uk

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SALT EXPRESS saltexpress.co.uk

0800 6524613 enquiries@saltexpress.co.uk

0800 6524613 SALT

EXPRESS

SUPPLIERS OF Water Softening Salt

Granular, Tablet, PDV, Block

Agricultural Salt

Feed use, Maize, Lump Rock Salt

Food Grade Salt

PDV, Sea Salt, Rock Salt

De-icing Products Spreaders, Grit bins

saltexpress.co.uk enquiries@saltexpress.co.uk

Door panel

ALL QUANTITIES DELIVERED DIRECT

Lympsham First School Illustration Brief: A graphic illustration to showcase the school’s motto. Combining hand drawn self portraits from the pupils at Lympsham First School, this piece really does put children at it’s heart making their creations the central feature of the illustration. The school wanted a piece of fun, friendly, cartoonesque and youthful design with their motto and message worked in.

The finished illustration can be seen online at: www.lympshamfirstschool.org.uk

Project Ten Graphic Presentation Brief: To create a professionally stunning pitch presentation for board level selling Project Ten. Project Ten is a business growth initiative created by the client and pitched to a select few businesses to help improve their growth and sustainability in the insurance market. Our client wanted to use a graphic presentation to communicate his complex message clearly and concisely. As with many pitches there are many varied and exciting key selling points and ideas. This graphic presentation made communicating those ideas simple and engaging. Viewers commented on the high quality of the presentation materials and our client was very successful using the Project Ten graphic presentation to win the business.

Project Ten

Water Craft Magazine Editorial Cornwall based Water Craft magazine is one of the UK’s leading boat build and design specialist interest publications. Jonny Nance’s St Ives Jumbo is a heritage project with a cunning and inventive safety mechanism built into the vessel which sees self inflating bouyancy bags preventing total loss of the replica St Ives Jumbo should it sink or capsize. Richardesigns created this three page editorial for Water Craft Magazine interviewing Jonny Nance, photographing the bouyancy system and writing the article to include a description of the live test Jonny carried out in the harbour at St Ives. Photographs (in part), text and page layout design by Richardesigns.

More information: www.watercraft-magazine.com

Next Generation WiFi Sales Collateral Brief: Design messaging and graphics for a 12 page brochure and graphic presentation. TurnKey IT Solutions became the South West’s Meraki partner in 2011 with the opportunity to supply the latest innovations in wireless internet technology to the business market. These pieces of design translate the technical selling points of Next Generation WiFi into an exciting and valuable proposition for businesses. Plain English and simple graphics explain why investing in Next Generation is the next best step. More information www.nextgenerationwifi.co.uk

NEXT GENERATIO From TurnKey I.T Solutions

Delivering extraordinary W

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ON WiFi

WiFi capability

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www.richardesigns.co.uk SOUTH WEST ENGLAND

PORTFOLIO 2012