HND Business Management Course
Managing Change Process HND Business Management Course Richard Docc
In this Managing change process assignment, thorough discussion would be carried about on the company named Info Edge which is into hardware services and venturing into the software services so that it can gain competitive edge in the market.
Managing Change Process
Introduction In this Managing change process assignment, thorough discussion would be carried about on the company named Info Edge which is into hardware services and venturing into the software services so that it can gain competitive edge in the market. There would be 5 Tasks. Each task will be contributing to the opportunity for change and its management. The impact of change on the stakeholders as well as the employees of an organization would be analyzed. The model or the process of change that Info Edge should adopt in order to successfully implement it.
TASK 1 LO1. Conduct an analysis on the organization to determine the organizations’ position in the sector and market within which it operates. From your analysis identify an opportunity for change which will support the organizations’ objectives. Where possible identify how this change will give competitive advantage over rival organizations. In this Managing change process assignment we will identify the position of the company in the market and various opportunity of change that could be brought about in the company for achieving the organizational objectives and gaining a competitive advantage.
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Managing Change Process
AC1.1 Determine the organizations’ position in the sector and market within which it operates Company “Info Edge” is in the development of the hardware for the retail and banking sector. This company is formed around 5 years back. It is owned by a person who earlier was working with IBM as Vice President Projects. It faces a strong competition from various other small sized Information Technology companies in the market. It can be placed at number 25 among all small sized IT companies in this sector. Its position has been low due to its services that it caters only the hardware for the various companies. It has not been providing software solutions due to its skills in hardware only. The owner of the company is into hardware and the team it has employed in terms of a medium sized organization is also involved in hardware. It does not have skills and necessary manpower into software solution design and development (Armenakis&Bedeian, 1999). AC1.2 Identify an opportunity for change, in support of the organization’s objectives Info Edge is in business for 5 years and has been catering to the needs of the hardware and various tools and equipments that are being needed in the banking and the retail sector. It has been observed that company worked for one of the banking and retail chains that have stopped working with the companies who used to outsource the needs of their software. The outsourced companies used to develop the software for them. These companies had been charging more. These banks and retail companies have asked Info Edge to take up the assignment of software development along with the hardware that they have been providing. This request has been made by very senior person working with the bank and retail company. They have told that they are happy with the hardware services of Info Edge and can take outsourced software solutions from Info Edge in spite of it being not experienced in Software. This is an opportunity for change for Info Edge. It has been realized that the companies which are into software development have been gaining more business volumes and profitability. Hardware has lesser margins. This opportunity has been given to the company in spite of the fact that they are only into hardware solutions. They do not have to prove their credibility or the reliability in the software solutions. In case Info Edge will open up its software operations along with the hardware services, they will compete better in the market. They will have competitive advantage in terms of the solution providers for both hardware and software and companies have been looking forward for these services. They will get comprehensive packages in terms of IT solutions from their clients and make up with higher margins. They could meet up the needs by hiring the people in software skills and deploy them for bank and retail companies which once proved will act as a tool for competitive edge in the overall market (Morin &Thuiller, 2009). It could be said that this opportunity means that Info Edge has to change itself in full in terms of employment of the manpower, setting up of research and development department and other related information technology services.
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Managing Change Process
Click to know more about Marketing Principles>>> Comments It could be said that although it is an experiment but this opportunity of change once converted into strength will result in the success and overall development of Info Edge giving it a competitive edge in IT industry.
TASK 2 LO2 Select a change process method or model and discuss how it can be applied to an organizational change. Evaluate this model/method to establish how it may assist in the change process. Explain how the communication of this change process would be undertaken to ensure it is successful. In this task we will introduce a change method or the model that Info Edge could use in order to bring about successful organizational change. Communication of the change is very important task. It would be discussed as how this change would be communicated successfully. AC2.1 Discuss a model or method to identify a change process and the communication of that change process Info Edge had always been in the hardware services. It has never provided software services to any of its client since inception. This change opportunity thus has to be planned from the scratch. The best model that could be used in order to bring about this change successfully can be explained with the help of Kotter’s 8 Step Change Model: Support: help@hndassignments.co.uk
Managing Change Process
Creation of Urgency – In this step it is essential that Info Edge should dedicatedly get involved in the change process. They should identify the potential opportunities, threats and strengths that exist in the change. Through the means of suggestions, discussions and planning means should be searched for converting the threats and weaknesses into opportunities and strengths.
Forming of Coalition that is powerful – In this entire management and the team of Info Edge should collaborate together to bring about the change successfully. They should develop a sound and powerful plan for the implementation.
Creation of a Vision – A specific strategy has to be developed which gives a clear vision to the company making it strong among the competitors through performance and successful change implementation.
Communication of the Vision – Unless the vision is communicated to the entire team, it will not be successful. Communication should take place in form of discussions, suggestion sessions, addressing the concerns, doubts and issues of the people. Communication would be successful in case it is done often in all kinds of discussions of the quality management and also related to the team so that they have clear vision and strategy for the change in their minds and hearts (Garvin, 1985).
Removal of all the obstacles on way – When change is brought about there are various problems and issues that could be encountered on the way. These obstacles have to be overcome and proactive steps or the measures should be taken in this regard.
Creation of Wins for short term – The long term winning strategy is achieved through the breaking of long term win into several short term wins. These will not only break the task but also achieve it easily.
Building of the change – This setting of goals and objectives for the implementation of successful change. This will also comprise of the checking, auditing and proper tracking of the movement of the plan for the change.
Anchoring of the change in corporate culture – The change once implemented has to be anchored in the corporate culture. The achievements, defects and scenarios that have to be overcome have to be discussed and spoken with various team members so that change is successful.
Comments Kotter’s change model is very crucial for the correct implementation in the company. It will help in successful implementation of change. Communication should be often done among the team members and the management so that the change is accepted as a process. It even gets modified as per the requirements. Support: help@hndassignments.co.uk
Managing Change Process
TASK 3 LO3Evaluate the positive and negative impact of this change process and how this is monitored. Write a summary to assess the impact of the change on organizational stakeholders In this task the positive and negative impact of the change would be discussed. An analysis on the impact of the change on the organizational stakeholders would also be done. AC3.1Evaluate the impact of change process on individuals in the organization Whenever any change is brought about in the organization, it leaves positive as well as the negative impact on the employees. These are employees only who are linked with the change. The positive impact of the change on employees would be: 
They will learn new skills and competencies. When they would have to work on different projects, they would get training and gain new skills and competencies. This helps them grow with the company.
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They will grow and succeed along with the success of the company. When the software implementation change in Info Edge would be successful and the company will grow then employees working in it who has also contributed will also grow with it.
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They will be able to prove their credibility and realize their potential for the development of the company. This change implementation is actually the time when the employees have to show their performance, potential and reliability with support to the organization. This way these employees get an opportunity to show their credibility to the company.
The negative impact of the change on the employees would be: Support: help@hndassignments.co.uk
Managing Change Process 
The employees who could not change and show their performance will not get growth and may not remain consistent with the company. The company will not keep unsuccessful people in it. In case it has to grow it has to keep highly skilled and competent manpower with it (Damanpour, 1991).
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These employees who could change themselves with the change implementation would become frustrated and unsatisfied. They will also act as a hindrance in other employee’s path thatis performing.
It is usually said that change happens for the positive only. Unless the employees accept it with full spirits and clear vision, they will not be able to implement it successfully. AC3.2 Assess the impact of the change on organizational stakeholders Change will definitely impact the organizational stakeholders. They are the people who have profits and loses linked with the success of the company. They are really and completely terrified till the change proves out to be a success for the company. They sometimes fight also in case they feel that change would take away their profit and investment margins. These stakeholders will become happy and satisfied when the change brings volumes of business, competitive edge and profit margins to the company. This is because they will also have share in it that would be increased from previous times and vice versa (Van de Ven& Poole, 1995). Comments Change brings positive as well as negative impacts with it. This impact leaves an impression not only on the employees working for the company but also its stakeholders. It is important that change is brought about after thorough analysis and evaluation.
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Managing Change Process
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