UNSPOKEN CLOTHING Brand Guidelines
1
CONTENTS // X
4 Basic Overview 6 What Unspoken Is About 8 Unspoken Logo’s 10 Unspoken Logo Standards 14 Unspoken Colours 18 Our Type Face 20 Web Page 21 Signage 22 Stationary
2
THESE ARE SOME BASIC RULES TO FOLLOW FOR UNSPOKEN, BUT REALLY WHO FOLLOWS BY THE RULES ANYWAY ?
3
BASIC OVERVIEW //
Owner, founder, and head designer Richard Fox has made Unspoken Clothing an ode to standing out rather than fitting in, big ideas instead of small minds, and not settling for mediocre threads. Fresh designs inspired by predominantly by BMX, music and urban culture. Unspoken is that nagging feeling when you put on that shirt that is the ‘safe choice’, Unspoken is that time when you lost ‘the girl’ to that guy in the cool threads, Unspoken is dope designs on dope shirts.
4
Basic overveiw //
“FASHION IS ABOUT CREATING A GARMENT AND BEING DIFFERENT, FROM THERE YOU DEVELOP A STYLE.”
5
WHAT UNSPOKEN IS ABOUT //
A youth brand that targets scenes within underground BMX, Skate and music. The identity is portrayed through a fresh organic modern look with hand painted aspects that can be recognized by youth today. Unspoken is driven from many forms of inspiration taken from within the idea of Rebellion, chaos and anti social behaviour to create a theme or such a vision that drives from youth culture of today. The creative ideas that these themes produce form a narrative that can be used to construct artworks for the brand.
6
What Unspoken is about //
7
UNSPOKEN LOGOS //
The Unspoken logo’s portray an outward expression of the modern culture of today that surrounds young adults everyday, and visually symbolises contemporary art around us everyday. The typeface is a classic grunge type style but organised in a contemporary style. This is a reflection of the style that surrounds us in our day to day lives. Corporate logo’s are to be only used for Clothing Tags or branding items i.e. Stationary, Posters etc. The crossed out logo can be used in substitute to the Corporate logo or the corporate Type, if the style suits and contrasts well with the artwork or Photograph.
8
Unspoken logo //
Unspoken logo //
9
UNSPOKEN LOGO STANDARDS //
Alterations to this identity presented in this manual are prohibited unless approved by Creative Director. This applies to typeface, proportions and placement of graphic elements. Approved colours must be used. The Unspoken Logos must be legible. The Logo is to be surrounded by a clear area of 20mm from the size the logo is presented. Minimum size is to be 40 mm x 23 mm
10
Unspoken logo standards //
Minimum size 40 mm X 23 mm
Maximum clear space around logo
Unspoken logo min size /max clear space //
11
Minimum size 40 mm X 23 mm
Maximum clear space around logo
12
Corporate logo min size /max clear space //
Minimum size 40 mm X 23 mm
Maximum clear space around logo
Crossed logo min size /max clear space //
13
UNSPOKEN COLOURS //
Pantone violet C / Pantone cool gray 9 C / Pantone cool gray 11 C Pantone process black C / White Tints & Tones of these can be used. Approved colours must be used. The Unspoken vector must be legible. Clothing artwork the colours may be different.
14
Unspoken colours //
Pantone Violet C
Pantone Cool Gray 9 C
Pantone Cool Gray 11 C
Pantone Process Black C
Unspoken colours //
15
UNSPOKEN LOGO COLOURS // Pantone violet C / Pantone cool gray 9 C / Pantone cool gray 11 C Pantone process black C / White Tints & Tones of these can be used.
16
Corporate logo Colours //
17
OUR TYPEFACE // Adobe Caslon pro
The Adobe Caslon Pro type family is our corporate font. Not that any of us dress in suits. Caslon is a nice stylish font good for titles and names. Use it where appropriate.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (.,:;?!$&@*)
18
Unspoken typeface //
BODY TEXT // Candara Candara Type family use where appropriate. Only use for body text unless giving authorities to do so. If unable to use Candara then Arial can take its place.
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 (.,:;?!$&@*)
Unspoken typeface //
19
WEB PAGE //
FACEBOOK PAGE //
20
Unspoken online //
UNSPOKEN SIGNAGE //
Unspoken signage //
“THESE ARE ONLY MOCK UPS”
21
STATIONERY //
October 27 2012 John Doe 59 Naylor Street Hamilton, New Zealand
Invoice
00001
00 - 000 - 001 DETAILS
INVOICE TO:
October 27 2012 NO:
DESRCIPTION
ITEM
QTY
John Doe UNIT RATE AMOUNT 59 Naylor Street Hamilton, New Zealand
Error! MergeField was not found in header record of data source. On the Insert tab, the galleries include items that are designed to coordinate with the overall look of your document. You can use these galleries to insert tables, headers, footers, lists, cover pages, and other document building blocks. When you create pictures, charts, or diagrams, they also coordinate with your current document look. You can easily change the formatting of selected text in the document text by choosing a look for the selected text from the Quick Styles gallery on the Home tab. You can also format text directly by using the other controls on the Home tab. Most controls offer a choice of using the look from the current theme or using a format that you specify directly.
03 0637 0500887 005 | Westpac, Gisborne Branch
To change the overall look of your document, choose new Theme elements on the Page Layout tab. To change the looks available in the Quick Style gallery, use the Change Current Quick Style Set command. Both the TOTAL: $150.00 Themes gallery and the Quick Styles gallery provide reset commands so that you can always restore the look of your document to the original contained in your current template. NOT GST REGISTERED
www.unspokenclothing.co.nz // richard@unspokenclothing.co.nz
Sincerely
RICHARD FOX Creative Director
www.unspokenclothing.co.nz // richard@unspokenclothing.co.nz
22
Stationary //
STATIONERY //
facebook.com/Unspokenclothing // unspokenclothing.tumblr .com
RICHARD FOX // Creative Director //
E: richard@unspokenclothing.co.nz W: unspokenclothing.co.nz M: 027 322 3817
Stationary //
23
24
Unspoken Clothing ltd www.unspokenclothing.co.nz Info@unspokenclothing.co.nz