Elements of the Internet Business Model
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Disclaimer
The information contained within this eBook is strictly for educational purposes. If you wish to apply ideas contained in this eBook, you are taking full responsibility for your actions. The authors have made every effort to ensure the accuracy of the information within this book was correct at time of publication. The authors does not assume and hereby disclaims any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from accident, negligence, or any other cause. All images are from Google.
Introduction
Hi! And thanks for checking this article, I hope it helps you understand how the things work, if you want to start t your own internet business but you are not sure where to start or how to do it, this article would give you the basic understanding of what the internet business model is. Internet it's a great tool for a business, think about it, what is internet mainly? Information, internet is a medium to people who search information about something, whether if the just to relax and investigate about their favorite subjects, like sports, life experience, maybe even work related; people also search for solution to problems, whether they need certain services (like personal assistance with something) or they want to get certain product ( this could be a Amazon's items or a guide, for example, to lose weight or to improve social skills). This people are surfing the web searching for all kind of stuff 24/7, the internet doesn't close its doors at 9pm, it remains fully operative, because people need solutions and answers 24/7 all around the world. So, if you want to start your internet business you must provide information for this people to help them find solutions to their problems, if you want to succeed, try to think out of the box, because if you chasing the money from the beginning and you don't give information, your prospects won't buy any products, people don't buy your products, people buy you! If you don't believe, if you just want to make quick sales you won't get even your first sale, and the answer is simple: you won't buy something from someone who you clearly can see, he is only after the money, he doesn't know much about the subject he is just selling you something, you would know this, you would feel it, I know you know the feeling, and I know you wouldn't buy anything from someone like this, sadly even if they are selling a great product! You don't want to be that person just because you know you can make money from it now, let me give you a quick example: in the 50s, companies would post ads in the local newspapers, this ads would be coupons to get discounts, so they were giving away stuff, and paying big money for that, since those ads coasted money to the companies, and you know why? Because they already knew back there, you have to give value to people, so they were even willing to pay to give that value, because if you give value THEN you can get profit, period. We live in such an amazing times, when if you understand the basic business model and how to apply it to internet, you can start your own successful business from home, and if you don't have money to invest you can always do it for free! The key here is to take action, treat your business as a real business, work hard with your ideas, take action, even if you do mistakes, it doesn't matter, sign up here and there, is just putting your email, check the information, try the services, choose what fits you better , believe, scale and repeat and you will succeed. In this article you will learn how to set up an internet business, what are the basic elements of a internet business model and tips about how to make money giving free information.
Elements of an internet business
#1 The Domain Think of the Domain as your business's address, Google domain is "http://www.google.com" and if you want to create an online business you will probably need a domain for people to find you, you can register your domain for free or pay for it, the .com's, .net's and .org's usually cost around $2 to $10 per year in GoDaddy.com. You can also get a free one by hosting your site with a free hosting service, for example: blogger or wodrpress, and your domain will be something like this "http://yourbusinessnamhere.blogger.com".
#2 The Hosting Think of the hosting as your business's land on the internet, the domain is your address, your name, but the domain alone can't hold any information, you need your own space on the internet, so you can upload information, such as website. Once again, you could pay for this services or get it for free if you don't mind the limitations, You can find many reliable hosting companies into any search engine (like Bluehost or Hostgator) , usually hosting services costs between $10 to $30 per month, and usually this payment allows you to host many domains, without space or traffic (visits) limitations. If you use a free service you may find your website goes down when 100 people try to visit it, other would display ads in your website. Not all the free hosting services work the same, I had good results with blogger with my first sites, this is a try thing, you need to find the one that works better for you, maybe you don't need many visitors but you need a clear website, so you don't mind the people limitations but you don't want the random ads flashing around. This is a try and error step for many.
#3 The Website Now you have your address and your hosting, is time to upload information, if the domain is your address and the hosting your land, your website its finally "your store". Here is where you will have your information, and eventually, your products. This is something scare many people, if you don't know how to build your website relax, there are many ways to go about this, again you have free and pay methods, but even if you choose the freeway, you don't need previous experience to create your first website within a few hours of working on it. Nowadays creating a web is really simple! You have many options; you could use a really friendly platform such as Wordpress, and create a professional looking website for free. There is nothing you can't do here, if you need to add certain buttons or elements, such as a form for the people to contact you, you can find many tutorials that will show you how to do this step by step for free with Wordpress and other free tools. If you just want to have your website without designing or doing it yourself, usually the price of this service ends costing among $250-$500 up to $5,000 for a single website, it all depends what are you asking the designer/ programmer to do.
#4 The Traffic You could have the best hosting services and the best website online, yet if people don't visit your website you won't get anything from it, if you are starting your online business you will heard about Traffic a lot, but what is traffic? Traffic is the name given to your visitor, the people who find your website, the human interaction in you website, comments, likes, you need people to see your site, if you are giving solution to certain problem, you want people who need that solution to find you website. Once again there are many ways to go about this (lucky for you, since when I started I had to learn html to create my website, and worst of all, the traffic was coming from mainly one source: Google search engine, nowadays you have many more options you can exploit to get the visitors you need!). You can get free traffic or paid traffic, if you want to do the free methods, you should be promoting your website with your own Facebook Page, with your Google Plus account, you should learn about S.E.O (search engine optimization) and Keywords. Keywords: the exact words people are searching in the search engines when looking for something, you can use a GREAT FREE tool to study your keywords, is Google keyword planner and it will show you the number of searches for each keywords you want. Once you find a popular word, you should go to Google, and see what results Google throws out when searching, for example let’s say people is searching for "how to train my dog�,
there are 10,400 searches for month, but when you go and put those keywords into Google it shows millions of results, and first page is full of big websites. You should drop that keyword and keep searching. Let’s say "how can I train my Siberian dog", you could find "only" 1,200 people is searching for that exact term monthly, yet the results in Google should show less competitive results, probably many comments from random forums or YouTube videos. If you could rank your website for that search you would start getting free organic traffic, S.E.O ( in short terms) is optimizing your website to work with your keywords, "How can I train my Siberian dog" should be at least, one title into your website, it should be mentioned during the articles, and if you can, it should be into your domain like " howcanItrainmysiberiandogs.com" There are also paid methods to get visits, this is called PPC or PPV, you pay $X,XX amount for each click a big company delivers to your website, like Google ads! If you want your website to be shown as an ad you will be using your keywords, that how Google knows who to show your ads too. If you want to work this way with Google you can create a free account with Google Ad Words.
#5 The Monetization Finally, we arrive to the last basic element of your internet business model, of course if you have your own product or service, the goal of all the elements mentioned before is to find a way to get people to know about you, your product and services, if people want something else than the free value you were giving before here is when you earn money, they know you website, the your content, so if they want to buy something you have, they will be much more willing to spend money to buy the value you are selling and not giving for free. But if you don't have your own product or service doesn’t worry! Is not a requirement, just another way to go, again here you have many options. There are many ways to earn money with your site and create business without your own products, because the more important element of an internet business nowadays is: YOU. All this elements will work as tools, but you are the business and there are many ways to make money online, so, let’s analyze some possible scenarios of monetization: Monetize your visits with ads: if you use a service like AdSense, you could get pay just for showing other peoples ad banners into your site, for each person who clicks the ad, you would earn between $0.10 up to $1.00 or even more! It all depends of the country where that click came from, being the highest valued clicks coming from Unite States, Unite Kingdome, Germany and Australia ( to mention a few ). Promote Products or services: Stead of showing your visitor banners from other peoples offers you could design your own banner and ads, and display those into your website, if you don't have your own product you could simply promote other people's products as an affiliate, and earn a commission when someone buy something, you could sign up with Amazon and promote other's people articles or join Click Bank and choose a virtual products.
Amazon commissions usually are about %4 of the final product price, but virtual products can go as high as %75 of the final price, that means if the product costs $20 you get $15! Since the owner of a virtual product doesn't have any costs to stack or deliver the product (usually the user can download the product right after purchased) this still a great deal for him too, since you are doing all the hard work here promoting it. Build a List: No matter how you decide to go about the monetization of you website, you should always consider about building a list of niche related possible customers emails, so you should be giving value for free, and you should also have a bonus to give for free to those who are willing to give you your email in return, this could be a guide, an eBook or access to something, in other words, more free value to your visitor. No matter which way you choose to make money, having a list of people who have signed up into your website means you will always have traffic, but you should appreciate the gesture, even if they are simply giving you an email, you should never spam them, neither sell nothing you wouldn’t buy yourself, you should treat them like what they are, friends, long distance friends who like to read what you share, friends you have helped in the past with your free value, if you just send them products every day you won't get much results, you should still sharing free stuff with them. Some people will tell you can monetize your list by selling it or just to charge someone to send one email using your lists and this I do not recommend, yes you could earn some easy cash that way, but you should value your lists the most and avoiding doing this, there are some case when this won't hurt your list and you could just earn money, once again, if that email is giving value then you are good to go.
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To put that form to allow people to get into your list in exchange of whatever is you are giving to them you can use free services and tools such as mail chimp and WordPress blog can easily integrate this kind of services with plugins, you can find many tutorials on YouTube about this subject. Final Tips: it doesn't matter which way you decide to bring your business to internet you should always remember, you are the business, internet is just a tool, a powerful one since allows you to be available for the whole world 24/7, but you are the business, money will be another tool, a result of your work. If this is the first business you are starting you could always try all the freeways, but I would recommend you to invest if you can, to get a good hosting, your own ".com" , if you want to invest but you can't afford it let me recommend you a great network free to join, which will allow you to earn money for taking surveys and getting free trials, yes, surveys networks works, they pay, because they make money with your work too! There are many surveys networks that won't pay, giving a bad name to all of them but serious networks such this one are legit and will pay you between $2 and $5 for a survey that will take you around 15 minutes to take, you can also get a free trial, of a service similar to Netflix for example, and those ones will pay among $20 up to $50, just for trying they service and providing and opinion if asked, just remember to cancel your trial before it ends if you are no interested in the service and you will make this money! This is more than enough to cover your first domains and your hosting for a whole year and much more, so if you have enjoyed this article, you will love this network, sign up with this link and you will get a Bonus, once again don't worry, this is all %100 free and legit. Sign up now and get a FREE Bonus! Click Here! Hope this article helps you understanding the internet business model now that you know the elements involve, you could always add you own modification to this elements, don't be afraid of trying new stuff, the important thing here is to take action, that how you learn and improve, that how you will get results, take action and never give up! Best Wishes. -Richard Fox
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