C Store Insider by Stewart Digital Media

JT International U.S.A.

Digital Currency

Gonnella Bakery

Operator Training: e Ongoing Challenge

Interview with Todd Gagerman, President /CEO

C-Store Insider: Tell us about Wave’s new pack design. Rick Di Donato: Wave’s new look now complements the brand’s current premium-quality product – an American blend cigarette with a

e August 8 deadline created a last-minute rush that overwhelmed PASS’s online training system. Within hours, additional servers were online and everyone breathed a sigh of relief. While

C-Store Insider: Tell us about your product. Todd Gagerman: DCS CashSpot is a complete financial service system that provides new revenue to your business and greater convenience

Editor Chris Gudenzi sits down with Paul Gonnella, VP of Sales

BOOTH 4285

BOOTH 3924 Continues page 10

BOOTH 3639

Glory U.S.A

Acry Fab

Sun Capital

BriteVision

Tomlinson Industries

Interview with Rick Friese, President & COO.

Interview with Jeﬀ Gunderson, President

Interview with Don Scherer, Vice President of Sales

NEW and Exciting Products on display in Booth # 3114

GLORY brings the Convenience of Intelligent Cash Management Solutions to NCAS 2012 C-Store Insider: GLORY is well known for cash management solutions. What types of products

C-Store Insider: How did you get involved with the concept of single lid dispensing when nobody else was thinking about it? Jeﬀ Gunderson: Around 19 years ago, I was sitting at a roundtable

Interview with Paul Carolan, Vice President, Restaurant Development

C-Store Insider: I am not familiar with Sun Capital Partners. What does your firm do and how is itrelated to these iconic brands? Paul Carolan: Sun Capital Partners is a

C-Store Insider: How can cup sleeves provide value for clients and not be just another expense item? Don Scherer: Cup sleeves can help drive branding, loyalty and sales.

Tomlinson’s new Glenray® Premium kettle, an 800 watt unit that can cook, heat, rethermalize and hold soup, stew and chili, will be on display in booth 3114. e Glenray

BOOTH 3451

BOOTH 3240

BOOTH 2946

BOOTH 2969

BOOTH 3114

Interview with Rick Di Donato, VP of Sales

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Pass UST

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Natural Product Solutions Interview with Marty Gallant, President/CEO

Chris Gudenzi: Welcome to CStore Insider Paul. Paul Gonella: Happy to be here Chris. CG: Tell us a little about the history of Gonnella Bakery. PG: I am the fourth gener-

C-Store Insider: How did Natural Products Solutions, LLC get started? Marty Gallant: I worked for a clinical urologist and decided to start my own company back in 2006, along with my

BOOTH 972

BOOTH 9204

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WOW3D Group

Huddle House

Waze

Virginia Carolina

Maria Menounos New Host for Rickland Brand

Interview with Steve Newman

Interview with Mark Whittle, Chief Development Oﬃcer

How Mobile Can Drive Customers Into Your Store

Interview with Sam Goodson, Chairman

Rickland Orchards Brand, creator of the first to market Greek Yogurt Bar, has gone back to its roots, tapping Greek-American TV personality, author and produ-

C-Store Insider: Tell us about WO W 3 D G R O U P ’s Convenience Network. Stephen Newman: e Convenience Network is a digital signage network that provides advertisers with access to millions of regional and national “On-e-Go Consumers”

C-Store Insider: What is the history of Huddle House? Mark Whittle: Huddle House was founded in 1964 by John Sparks. Having already opened a few restaurants under various names, he

What if you could target a specific oﬀer to a specific kind of customer: soccer mom, professional contractor, or teen, on the spot, and turn them into a customer?

C-Store Insider: Sam, you have been running Virginia Carolina for almost seven years. Tell us a little about the company?

BOOTH 6868

BOOTH 3512

BOOTH 3047

BOOTH 3574

BOOTH 9225

Rickland Orchards

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C-Store Insider

October 7-10, 2012 | Las Vegas

Welcome to NACS 2012

C-Store Insider Christopher R. Gudenzi, Editor & CEO

is looks like it is shaping up to be another great show. We are noticing trends addressed to reaching out to the lower volume operator where small is good. Communication channels are being implemented by the larger distributors to specifically handle the needs of the single or low number store operator. Paul Gonnella, VP of Sales, of Gonnella Bakery, now in their 125th year of operation (see interview front cover), tells C-Store Insider that they have a firm commitment to the smaller operator, filling a void left by others who are still clinging to often diﬃcult minimum order requirements. is is viewed as a growth segment. On another front, trends are skewing up for “electronic cigs which are enjoying higher margins, althoughtraditional tobacco is, interestingly, holding strong. One reason for this is expanded marketing drawing consumers to a brand that is creating new high quality tobacco blends. JTI International (see front cover interview) is doing just that. For those of you carrying the brand, their premium product mix coupled with a focus on consumer promotions leads to one thing, not just steady sales, but increased sales.

Virginia Carolina is another company distinguishing themselves with American grown quality (see interview on front cover). As we well understand, to be successful in retail, it is always a must to be somewhat predictive. I am referring to oﬀering products that intercept with the growing trend line of consumer demand. What comes to mind are items in the wellness category and fresh fruits and vegetables purchased locally. ose of you familiar with my views know that bringing healthy additions to the c-store marketplace is very important, particularly in rural areas, where those healthy options are at a minimum. Making the numbers work for you is accomplished by sourcing fresh products locally and replacing poor performers with something new in the wellness category. e wellness category at NACS grows each year. So take the time to look them up and kick a few tires, and certainly make it a point to visit all the fine companies who have chosen to support C-Store Insider with their advertising dollars! Much success to you in 2013!

Christopher R. Gudenzi, Editor

Chris@C-StoreInsider.com

Jay Avery, Publisher/National Sales Mgr. Jay@C-StoreInsider.com

Sherry Austin, Sr. Assiciate Editor/ Production Mgr Art@FoodServiceDailyNews.com

Sheila Moon, Associate Editor Sheila@C-StoreInsider.com

Toni Goodman, Photographer Toni@C-StoreInsider.com

Richard H. Stewart, Art Director Richard@C-StoreInsider.com

Kelly Clements, Internet Technologies Icarus Networking www.icarusnetworking.com Daily Media Group, llc does not accept responsibility for the advertising content of this publication nor for any claims, actions or losses arising therefrom. Products and services advertised within the publication are not endorsed by, or affiliated with Daily Media Group, LLC. C-Store Insider is a publication of Daily Media Group. P.O. Box 732 Evergreen, CO 80437 PH: 720-414-2200

C-Store Insider

JT International USA new look now complements the brand’s current premium-quality product – an American blend cigarette with a smooth finish that gives adult smokers value without compromise.Color, heritage and modernization are the three main elements of the Wave redesign. While thisredesign broadens Wave appeal to new audiences, our existing customers won’t have a problemrecognizing the brand they already turn to, especially since Wave’s smooth tasting product has stayed the same. Wave is available in 17 top-selling SKUs, including a full range of Box and Soft packings, King Size and100s, and Menthol and non-Menthol styles. ere is no change to Wave’s existing pack, carton or caseUPCs with the new design. CSI: What makes Wave diﬀerent from other value brands? RD: Wave is supported by the JTI U.S.A. Field Force and oﬀers unique integrated marketing programstypically associated with premium brands, including consumer coupon mailings, exciting consumerpromotions and a dedicated consumer website (www.wavecigarettes.com). Wave’s premium packaging and quality,

Tomlinson Industries Tomlinson’s new Glenray® Premium kettle, an 800 watt unit that can cook, heat, rethermalize and hold soup, stew and chili, will be on display in booth 3114. e Glenray Premium features fast heat up to 160ºF in just 42 minutes, adjustable temperature control settings up to 205ºF, and improved interior insulation that helps maintain product temperatures. e new adjustable Simpli-Size Cup Dispenser is a revolutionary dispenser that offers simple, simultaneous, snap-into-place adjustment. Simply twist the adjusting collar and all three fingers snap into place! No tools! No sizing up cups. It’s quick and easy. is dispenser is now also available with a stainless steel tube. Convenience store operators can capture

high profit impulse beverage sales with the Grab-N-Go Cup Dispenser Kit. is kit features a cup dispenser and mounting hardware to support four mounting options to walls, poles and counters. is is an eﬀective and inexpensive way to maximize and drive beverage sales at time of checkout. Pizza & Snack Merchandiser features high quality construction, front and back doors for easy accessibility and three 17” x 17” heated shelves - each holds up to a 16”

unique marketing mix and aﬀordable price can help build loyalty and repeat customers for retailers. You can learn all about the redesign by calling 1-800966-9706 or visiting www.wave-value.com. CSI: What other tobacco brands are in JTI U.S.A.’s portfolio? RD: In addition to Wave, JTI U.S.A. oﬀers two more distinctive brands that will appeal to your adultconsumers: Export ‘A’ and WINGS. CSI: Can you tell us more about Export

pizza. It can also be used to hold muﬃns, donuts, cookies and more! Deluxe 16” Pizza & Snack Oven bakes all types of frozen pizza up to 16” in diameter. It also bakes popular frozen snack foods and single serve entrees. It features an adjustable temperature control, easy set 30 minute timer with “Hold” option, power on light and ergonomically designed flip-up handle. A 12” Pizza Oven and Deluxe 12” Pizza & Snack Oven is also available. Air Pot Stations are a new addition to the Modular® Dispensing Systems’ product line. ese Air Pot Stations are vacuum formed heavy-duty organizers for coﬀee and/or tea service. Designed to accommodate air pots of virtually any size, the Stations are available in 2 sizes. Each features a divided organizer to hold lids, creamers, sugar, stir sticks and more; a stainless steel drip tray to keep the area clean, dry and clutter free; and an air pot riser. e single Station provides space for 1 air pot, a condiment organizer, 1 drip tray and 1 air pot riser. e double Station provides space for 2 air pots, a condiment organizer, 2 drip trays and 2 air pot risers. Tomlinson Industries 13700 Broadway Avenue Cleveland, OH 44125-1992 Tel: 216-587-3400, Ext. 112 or 1-800-945-4589, Ext. 112 www.tomlinsonind.com

Visit us at booth 3114.

October 7-10, 2012 | Las Vegas ‘A’? RD: Export ‘A’ is a 100% Virginia blend, super-premium cigarette. It appeals to discerning smokers withits unique slide and shell pack and natural smooth taste. Export ‘A’ is available in five SKUs: Full Flavor, Rich Taste, Smooth Taste, Extra Smooth Taste and Ultra Smooth Taste. Export ‘A’s unique offeringand high margins can help maximize your profit potential. Visit www.exportacigarettes.net for more information. CSI: What about WINGS? RD: WINGS is a high-quality, American blend value cigarette with a rich smooth taste designed for today’s price-conscious adult smokers. WINGS is available in six top-selling box styles, including Red, Gold and Menthol in King Size and 100’s. WINGS’ quality and everyday low price can help attract customers to your store. Go to www.wingscigarettes.com to learn more about this low price leader. CSI: What separates your company from

the competition? RD: JTI U.S.A. is committed to helping you grow your business. JTI U.S.A.’s dedicated and knowledgeable Field Sales Force has the tools to maximize your tobacco profits with generous trade incentive programs, impactful point-of-sale materials and we back that up with a 100% product guarantee for all of ourbrands. JTI U.S.A. is also committed to being your long-term business partner. As a part of one of the world’s leading tobacco companies, JTI USA is a company you can rely on. CSI: How can retailers learn more? RD: Feel free to stop by Booth 4285 during NACS to talk to any one of our expert sales professionals. Call us anytime at 1-800-966-9709 or visit www.jti-usa.com for more information about any of ourbrands – we look forward to partnering with you! JT International U.S.A., Inc. (JTI U.S.A.) is part of one of the world’s leading tobaccocompanies. With headquarters in Geneva, Switzerland, JTI has more than 25,000 employees and operates in 120 countries.

Visit us at booth 4285.

Huddle House needed a great name for his restaurant chain. One evening in Decatur, Georgia, he saw a boy meeting friends after football practice holding his helmet in one hand and a football in the other. It looked as if thegroup were “huddled up” talking and laughing together. It was at that moment he decided that Huddle House was the perfect name for the restaurant chain, and it would be the place where folks would gather, or “huddle up,” for great food and good times after Friday night football games. So, with its new name, Huddle House was born. CSI: What states does Huddle House operate in, and what building types would you consider? MW: With restaurants in 20 states today, and opening in three (3) new states in 2013, Huddle House is seeking qualified franchisees for single and multi-unit development throughout various regions of the country. Specifically, target growth markets include the Southeast, Midwest, Mid Atlantic, and Central US. Huddle House’s unique design is adaptable to various facilities, including free standing prototypes, conversions, c-store and truck stop joint developments, motel/hotel joint developments, and high visibility shopping center end cap locations. CSI: What exciting things are happening with Huddle House? MW: Our biggest accomplishment this year has been securing a relationship with Pilot Travel Centers, LLC to become a Huddle House franchisee. With their first two (2) locations opened in May and June, we expect them to have at least 20 Huddle House Restaurants operating by the end of 2013. CSI: What separates Huddle House from competitors? MW: We have many exciting things to

chart our new future, including a new logo, building design, interior décor, and a revamped menu with delectable offerings. Huddle House prides itself on offering great quality food, at a value price, in a fun andinviting environment for our customers. e new “Evolution” design represents a great opportunity for increased frequency, securing new customers, and building strongerbrand recognition for Huddle House. We are proud to serve guests breakfast, lunchand dinner any time. We provide strong levels of franchise support with operational and management training, as well as real estate, construction, marketing, and corporate communication. Our internal distribution offers extremely competitive pricing on food to the franchisees as well as superior service. CSI: What are the benefits of joint-development with Huddle House? MW: With a wide customer base, wholesome food, and great speed of service, Huddle House is an ideal venue to pursue joint development for your large c-store or truck stop. Huddle House is a great way to leverage capital costs by adding additional sources of revenue for c-store and truck-stop projects, while increasing customer traffic. Visit www.huddlehousefranchising.com or call 800-868-5700 for answers to all of your franchising questions.

Visit us at booth 3047.

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C-Store Insider

Glory USA geared specifically for the Convenience and Fuel Refilling Industries? Rick Friese: Our extensive research into our customer’s needs results in having the right products.GLORY is an authority on developing cash management solutions. is means that Glory “gets”the needs of the U.S. convenience store and fuel refilling industry for secure, reliable and efficient products. GLORY is very proud to offer a top quality portfolio and position ourselves as the convenient cash management choice for small to huge retailers, from the local community retailer to the huge conglomerate; we can provide you with secure, efficient, and easy-to-use technology for results that willgive a better bottom-line.

Natural Product Solutions Vice President of Sales Travis Pendergast. Our former company had great ideas but not the knowledge to see it through and take it to market. CSI: Tell us a little about the VirMax line. What separates it from other supplements? MG: I believe it’s the time we take making sure the products work, and the pride we take in how the products are accepted by the public. VirMax is a top 5 SymphonyIRI product which is entirely based on Nobel Prize Winning Science. Right now VirMax is in more than 20,000 locations nationwide and abroad. CSI: VirMax is already in over 20,000 locations. Where can customers find these products? MG: We have products in Walgreens, Rite Aid, Meijer's, Duane Reade, the U.S. Military Commissaries, Harris Teeter, 7-Eleven, Circle K and many fine retailers both in the U.S. and

BriteVision BriteVision’s magazine-quality printing on sleeves transforms them from being an expense item into an extension of the marketing calendar. Companies are able to change creatively throughout the year so that their sleeve messaging integrates with their other marketing materials including other media

and in store promotions. As a result, messaging is always timely and impactful and our solution is turn-key. Lastly, independent research shows that on average, the cup sleeve stays with the consumer for over 50 minutes and is seenby an additional 6 people – that’s impactful branding and promotional messaging! CSI: Are clients limited in terms of color or product? DS: No, we take color out of the pricing equation making the creative process unlimited in designpotential. BriteVision is able print magazine quality for the same cost

October 7-10, 2012 | Las Vegas

CSI: Rick, what’s unique about GLORY’s product line? RF: At GLORY we have a history of commitment to R&D. Every GLORY product is developed using ourown technology. In 2012 we introduced new intelligent cash recyclers based on our existing design withinnovative new technologies to produce even more productive eﬃciencies. CSI: Specifically for the NCAS attendees, what’s hot? RF: is year at the NCAS show, we’ll be highlighting some new products. We expect that of particular interest to attendees will be our CASHINFINITY® secure closed cash management system, and the RBG100/SDRC-100 complete cash management system. CSI: Does GLORY design and manufacture your own products?

RF: GLORY is able to create quality, reliable products and highly productive solutions due to a leverageddesign process. is means G L O R Y products are many generations ahead of others. We have the abilityto add new technologies to our existing designs and products without securing the technology from othersourcesBy not outsourcing product development, we can reduce risk to product performance. is also meanswe can speed up time-to-market and reduce costs to produce seamless product integration.

GLORY isthe only cash management manufacturer that designs, develops and services its own product. CSI: Anything more you want our readers to know about GLORY? RF: I would like to invite customers to our booth at NCAS for oﬃcial unveilings of our products and liveproduct demonstrations. is is our 30th anniversary year of doing business in the US and we appreciatethe positive feedback we have received over the years from our convenience and fuel-refilling customers.We look forward to meeting with everyone and sharing our expertise in developing eﬃcient cash management solutions customized to fit the needs of your operation. See you there!

in many other countries. We also work with distributors such as McLane and Petrey. VirMax is also available online at CVS.com, Drugstore.com, Walgreens.com and through our website Virmaxinfo.com. CSI: at’s a pretty impressive roster of retailers for such a young company. MG: Since Travis, our VP of Sales, and I both started with another company we have a lot of industry knowledge and that has

method to test our products, in a smaller size. We have just introduced our second product “VirMax T” a testosterone booster and currently have several other ideas in R&D. We are also working with several very larger C-Store distributors to increase the VirMax presence. CSI: We saw that you recently partnered with a celebrity. John Salley, the former Detroit Pistons Bad Boy and four-time NBA Champ is the spokesperson for VirMax. How did this relationship come about? MG: We met John at the Natural Products Expo West show in Anaheim earlier this year. John had stopped by our booth and took a sample of our VirMax 8 Hour male product. e next day he returned to the show after trying VirMax, and we started talking. John was impressed by how the product worked. As you may know, John is very involved in working with many men’s health issues. He has toured the U.S. speaking and educating people about men’s prostate health and other issues that come

with aging. CSI: His endorsement will surely help with brand recognition. MG: We certainly believe in John, he is a wonderful spokesperson and we feel honored to have him as part of the team. CSI: How will convenience stores benefit from carrying VirMax products? MG: As I mentioned before, VirMax products are in the top 5 SymphonyIRI and our reach is continuing to grow at a fast and consistent pace. Working with John Salley definitely boosts our name recognition and we are committed to driving revenue for our retailers. It's our goal to provide value so the people we work with will know that they are getting high level products and an extremely dedicated partner. CSI: at’s great. Marty, will you personally be at NACS this year? MG: Yes, I will be in booth 9204 the entire show, please stop by and let’s talk.

helped us build our business. CSI: What are your plans for expansion in the C-Store environment? MG: We believe the C-Store market is a major key to the future for the VirMax product line. It gives the consumer a reasonable

as single color sleeves. As aresult, we see clients featuring new coﬀee flavors, breakfast food items, later day part items, seasonal promotions, holiday messaging, iced drinks, and much more.CSI: You mentioned the term “turn-key” earlier. What does that mean in the context of promotional messaging throughout the year on cup sleeves? DS: BriteVision produces millions of sleeves each year, it is in our DNA, and our supply system is created to deliver them at low cost and with quick timing. As a result, it takes 3-4 weeks from time of approved artwork to delivery. Also, we oﬀer floor stocking so that a branded sleeve is consistently in inventory when promotional sleeves are not in use. Stock sleeves fill the time gaps between promotional messaging so that consumers receive great branded sleeves throughout the year. CSI: What kind of proof exists to show that type of messaging works to drive awareness andsales? DS: BriteVision commissioned Edison Research in a study on cup sleeve messaging with magazine quality color images. e results of the study are astounding. Sixty eight per cent(68%) of respondents

Visit us at booth 3451

Visit us at booth 9204

said they liked receiving oﬀers and information on cup sleeves. Also, forty per cent (40%) stated that the cup sleeve message aided in their purchase decision while of those who had not yet purchased, fifty per cent (50%) said they were at least somewhatlikely to do so based on the promotional message on the cup sleeve. at is undisputable proofthat cup sleeve messaging drives sales. .

Visit us at booth 2969.

C-Store Insider

Digital Currency Systems your customer. e CashSpot system includes: No-risk check cashing, bill pay, money orders and transfers, prepaid debit cards, phone cards and PINs. Best of all, no headaches from managing various services in multiple locations; everything is managed simply and easily through one centralized spot. CSI: What separates CashSpot from the competition? TG: ere are a few things that make CashSpot a market leader. All of CashSpot’s services operate through a single system. User-friendly programs have your current staﬀ up and running in no-time. e systems backend easily integrates all your CashSpot locations for simplified management and compliance reporting. DCS leads the check cashing industry with superior partnerships that allow for unsurpassed program integrations. Some of these partners include MoneyGram, Firstech, Incomm, Netspend, Western Union, Checkfree, and more.

Sun Capital Partners private equity firm that invests in multiple industries includingthe restaurant segment. We own eight diﬀerent restaurant companies. Boston Market, Friendly’s and Fazoli’s are three brands that are part of the eight restaurant companies. e remaining companies are:Bar Louie, Restaurant Unlimited

Inc., Garden Fresh, Smokey Bones and Captain D’s. CSI: Can you tell us a little about PC: Boston Market is the largest rotisserie chicken restaurant in the U.S. with 480 restaurants in 28states; with strong consumer demand and positive same store sales growth for the past 2+ years. eyuse all-natural chicken fed a diet of only the highest quality grains, vitamins and minerals. e chicken isdelivered fresh and is never frozen. Each side dish is carefully crafted using the freshest ingredients. CSI: Can you tell us a little aboutPC: Friendly’s Ice Cream is an iconic brand based in Wilbraham, MA, that has been making fresh icecream for over 75 years, with over 379 restaurants in 16 states. Friendly’s is bringing two excitingsolutions to the C-Store/Travel Center industry – a limited menu restaurant that will have all of theirfavorites including burgers, melts, chicken fingers, and hand-dipped ice cream, as well as retail productsfor the freezer sections. Friendly’s Ice Cream and novelties are sold in over 7000 retail locations in 49states. In 2013 they will also be introducing a new

Furthermore, DCS continues to be an innovative leader in the industry by introducing new and exciting features to the marketplace: Cashing Plastic- facilitates the ability to take money off debit cards for cash, products, or services, enabling you to turn debit card acceptance directly into profit rather than a cost. Customers can use the pay-by-debit option to pay for these services, while you charge a convenience fee to make a profit off the service. Check Guarantee- providing No Risk check cashing for all payroll and government issued checks. Check to Card- Allowing you to cash checks directly to prepaid debit cards that you issue! is greatly reduces the amount of cash on hand, and also gives you a new source of revenue. is service can be used exclusively, or in a combination with some cash given out to your customers. CSI: How much can I expect to make with CashSpot? TG: Industry data demonstrates that 300 transactions a month generates about $4000 in profit. novelty line of ice cream favorites.CSI: And how aboutPC: ey are the largest fast-casual Italian restaurant chain in the country with over 215 restaurants located in 27 states, headquartered in Lexington, Kentucky. e brand identity is fast, fresh, Italian,accommodating the convenience trends of today’s on-the-go consumer while simultaneously providingan affordable high-quality Italian experience. Italian flavor profiles continue to be the most popular ethnic cuisine trend in America today making Fazoli’s an excellent option for the traveling consumerwho is looking for a fresh and new offering. Fazoli’s offers consumers an affordable alternative toburgers, tacos, and fried foods that have come to dominate the American diet. We offer variety andhigh-quality, made-to-order Italian entrees, served quickly and made fresh upon ordering. Our productsare baked and boiled, not fried, setting us apart from other fast food chains.

Sun Capital introduces exciting brands to the Convenience Store/Travel Center Industry CSI: How do all of these great brands fit into the C-store/travel center locations?PC: We have various solutions. Our proto-typical location would be an end cap with a drive thru with minimal or shared seating to create the “sense of place” for the consumer. We would need a minimum of 600 – 800 square feet for a limited menu and 1,500 square feet for seating and a drive thru.

Visit us at booth 2946.

October 7-10, 2012 | Las Vegas

CSI: How much will the system cost me? TG: A CashSpot 3 year lease includes all your software applications, hardware, setup, and training for $500 up front and $199 a month per location. Separate pricing is available for those looking to purchase the system. CSI: You mentioned No Risk Check Cashing, how does that work? TG: It’s so simple: your teller gathers required data from your customer, scans the check, and the information is sent real time for approval. Once the teller receives the “approved” note the transaction can be completed. And if you opt to electronically deposit the checks through check 21 you can skip the trip to the bank, because funds are automatically deposited into your account. CSI: Would check cashing require me to keep a lot of cash on hand? TG: Not necessarily. CashSpot’s reloadable debit cards allow you to limit the amount of cash you distribute. You can pay out the total check value in cash, load the total value on a prepaid debit card, or a combination of both. CSI: When oﬀering these services, are

PASS UST the deadline has passed for many companies to complete their initial training, several challenges remain. e Top Ten Issues 1. Employee Turnover – In some regions, the turnover rate of Class C Operators approaches 900% annually. Training and certifying the rapidly shifting population of Class C Operators and their replacements continues to challenge both companies and training providers. 2. Tracking Trainings – Tracking trainings and certifications is essential for compliance,especially for multi-state operations. Unfortunately, few states maintain proprietary databases that are accessible to the personnel responsible for employee training. 3. Human Nature - It is human nature to put oﬀ until another day the tasks which we have not prioritized. We frequently receive calls of the “I know I should have already done this, but...”variety. Red tags and NOVs will provide a wake-up call for operators who have not completedtheir training. 4. Uninformed Operators - We are surprised to discover that more than a few people areunaware of the operator training requirement despite the many reminders. As state inspectors make their rounds, more operators will seek out expeditious training options. 5. e Late Arrivals - Some states have not finalized their UST operator training rules. Other states have not even started the process. States can learn from each other to complete and implement their programs. 6. Program Autonomy - One of the biggest challenges for multi-state operators is navigating numerous states’ UST requirements. While the newly proposed federal rules will address thisissue to some extent, there will always be some confusion.

there Federal and State Compliance regulations? TG: is answer will depend on your business model, and how you as the owner would like to run this portion your business. CashSpot has built in Compliance reporting. If you choose to have this revenue stream be a full-fledged MSB (Money Service Business), DCS will work with you to make sure you are in full compliance. CSI: Who is DCS? TG: DCS, a.k.a. Digital Currency Systems has been a leader in the Check Cashing industry for over 25 years. Our company recognized the need for c-stores to battle the big box by providing the most complete convenience shopping experience. CashSpot was specifically designed by DCS to enable cstores to provide that customer convenience while adding new revenue. CSI: How do we learn more? TG: Call Joel Shupe at 847.498.9955 x1. He can answer any questions, provide a demonstration, and review the CashSpot pro forma with you.

Visit our booth at 3639. 7. Retraining Requirements - All states require retraining in the event of significant non-compliance. is requirement may force some states to abandon their time-intensiveclassroom-only approach to operator train-

ing. Other states have periodic retraining requirements varying from two to seven years. For these states, the deadline was just the beginning of continuing educational process. 8. A/Bs Training Cs - In addition to diverting the A/B Operator from his or her primary responsibilities, scheduling trainings remains problematic. What seemed like an economical idea has become an inconvenient responsibility at best. 9. Reciprocity – A major concern is how to adequately inform employees about the rulesunique to the states in which they operate. As one regulator commented, “If we had to do it all over again, we would not have a provision for reciprocity. It just causes too many headaches.” 10. “I’m certified, now what?” - Taking a training course and/or passing an exam is hardly an end in itself. Developing a facilityspecific operation and maintenance plan then implementingit is essential. Evaluating the eﬀectiveness of the operator training requirement will be the ultimate task. e absence of an objective evaluation standard may postpone the answers to these questions for along time.

Visit us at booth 3924.

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C-Store Insider

Acry Fab discussion with a long time client and his associates. I posed the question, “What equipment would you like to have that you do not have now?”Around 19 years ago, I was sitting at a roundtable discussion with a long time client and his associates. I posed the question, “What equipment would you like to have that you do not have now?”ere was a few seconds of thoughtful silence when he responded, “ A drink lid dispenser that keeps lids clean and prevents them from getting tossed all over my counters and floors and costing me money year after year. at’s what I’d like.”I took that response back to the oﬃce and immediately got the single lid dispensing concept underway. CSI: What were the early challenges to single lid dispensing? JG: Initially it was developing the lid extraction concept. I spent a great of deal of time pondering a varietyof solutions before I arrived at the answer. Next it was creating a cost-eﬀective product that

Virginia Carolina Sam Goodson: Virginia Carolina Corporation has been manufacturing quality cigarettes and filtered cigars for twenty years. As one of the first Subsequent Participating Manufacturers in the 1998 Master Settlement Agreement, Virginia Carolina spent the past year focusing on a fast paced eﬀort to increase its domestic presence. Right now we are being sold through premier distributors in ten states, and the company recently entered into agreements for distribution in five more states starting in the fourth quarter of 2012. We plan to be selling in 25 to 30 states by the end of 2013. CSI: After twenty years what is driving this sudden growth? SG: When I took over Virginia Carolina they had some very good products, but they just weren’t getting the market recognition they deserved. So we spent a lot of time eval-

WOW3D Group each month at retail convenient store locations. Convenience Network reaches consumers who are frequent visitors and show a strong loyalty to their convenience stores. Convenience Network targets these consumers with a dynamic 3D, no glasses, media at the Pointof -Sale where buying decisions are made. CSI: What is 3D Advertising? SN: is isn't your traditional advertising. WOW 3DGROUP with explosive, glasses-free, vibrant 3D images is changing the public’s way of viewing brands. Our unique advertising medium produces sharp HD imagery, in both 2D and 3D, to separate your product from the mundane and motivate viewer participation at point of sale. Our advertising success can be seen through catching the “On-e-Go Consumer” to increase in store traﬃc, bottom line sales, and enhance buying experience. Statistics on general signage have shown that it generates 7

offered flexibility to convenience stores. Retailers were used to just stacking lids wherever there was room and in whatever was handy. Making the leap to a more sophisticated way of handling lids was way too foreign. We had to deal with the skepticism that breakthrough products engender. Scale was another difficult issue. Our dispenser had to be of a scale appropriate for convenience storecounters. In the late 70’s, self-service drinks appeared and in the early 1990’s convenience storeswere just experimenting with selfserve food. Generally speaking back then convenience stores were not necessarily interested in concepts like self-serve convenience, saving lids, and hygiene. As those attitudes changed, we started gaining traction with the increasingly savvy and creative uating the needs of retailers and consumers. By upgrading the quality and look of our products, while at the same time lowering our prices, there has been an incredibly positive response to our premier cigarette brands Boss and Diva. CSI: What sets Boss and Diva apart from its competition? SG: ere is no product on the American market that offers such high quality for such a low price. e quality of the Boss and Diva cigarettes is found in every aspect of the product; from the all natural American grown tobacco to the luxurious look and feel of the packaging and graphics. All of our products are manufactured at our factory in Miami, Florida. By manufacturing in the United States using only American grown tobacco, the company follows a philosophy of not only producing the highest quality product available anywhere in the world, but also making sure we provide local jobs and support for the American farmer. times more attention than printed or static ads and 32.8 % more in-store traffic. e average purchase price increase 29.5%! And then there are the branding oppor-

tunities! WOW3DGROUP provides advertising firms, institutions, restaurants, retail, and hospitality industries an audience directed medium for branding. Enhanced content is designed to excite and motivate consumers within their establishments at the point of sale. CSI: What are your Mechanical Specifications? SN: e Convenience Network employs an industry leading technology platform that is centrally managed providing advertisers

October 7-10, 2012 | Las Vegas

convenience storeindustry. CSI: Why is your product the LidSaver dominate in the product category? JG: ere are multiple reasons why the LS01 LidSaver™ is still around while other products have disappeared. First of all it works. Second, we were able to patent the

concept. ird, we tested theLidSaver extensively with those pioneers who were willing to cooperate. We listened to their input andconducted a qualitative testing program that helped us immensely. at valuable input initiated a series of enhancements that helped the LidSaver evolve into the successful product that it currently is. Acry Fab®,Inc. is a 32 year old company that has from the beginning developed interesting and innovative

CSI: I understand your Diva cigarettes are pink and sold in pink packaging, how has the market responded to that product? SG: Everyone from the distributors and retailers down to the consumer is excited about the Diva cigarettes. Taking our already high quality product, with its feminine Diva brand name, and wrapping it all up in pink has set the market place on fire. When you combine an incredibly low price with the the ability to target individual locations, regions, Zip Codes, and nationally. Each store location has industry leading technology and infrastructure to include: • glasses-free 3D capabilities • Point-of-Sale and interior location • e Convenience Network provides advertisers with content proof of play and excellent feedback from our network operations center • Around the clock monitoring of network viability, connectivity, and operations to document ad play • In-house support for content production and consulting for 3D enhancement and/or production of current HD assets • HD Content production and editing (HD/2D ADVERTISING is also available) CSI: What are your coverage areas? SN: We cover convenience stores in Atlanta, Birmingham, Boston, Charlotte, Chicago, Columbus, Dallas, Denver, Houston, Indianapolis, Kansas City, Los Angeles, Miami, Minneapolis, Nashville, New Orleans,

products specifically for the c-store industry. We combined our knowledge and experience with our creativity tocreate this wonderful product that dispenses cold, hot, specialty drink, and dome lids of all types.As a consequence of having been immersed in the cstore industry, Acry Fab® was able to developin-counter versions and counter top applications. We combined our LidSaver dispenser with our cup dispensers, napkin dispensers, straw pockets and condiment organizers in new and unique cabinet configurations that our competitors couldn’t match. CSI: What can we expect from LidSaver in the future? JG: We’ve been continuously working to develop the next iterations of the LidSaver. e LS03 and LS04versions are being showcased at our Booth 3240. Improvements include simpler design, smaller foot printand reduced costs. And we are working on a new concept specifically for drive-through applications thatwill cement our leadership. Diva name, pink color, in a high quality American product, you have the perfect combination to appeal to every type of woman smoker. CSI: Besides its premier Boss and Diva cigarettes, what other products does Virginia Carolina offer? SG: In addition to its premier Boss and Diva brands, the company manufacturers a more affordable cigarette called Star USA that still offers only all natural American grown tobacco. Additionally, we offer several lines of filtered cigars under the names Popular, Clevelander and Bang-Bang. ese filtered cigars are available in a variety of packaging designs and flavors. e company is also preparing to introduce pipe tobacco and smokeless products in the near future

Visit us at booth 9225

New York, Orlando, Philadelphia, Phoenix, Pittsburg, San Francisco, Seattle, and St. Louis. CSI: What are your rates? SN: We don't charge advertisers by site anymore. We are a CPM (cost per thousand) based model. So, for example, 1,000,000 ad impressions costs $4,000 which is less than a half cent for every person exposed to the ad. CSI: Any final words? SN: Come visit us at Booth 3512 and find out how you can be a part of a technology that oﬀers the unique ability to draw a customer’s attention at the point of sale and experience increases up to 33% in additional sales.

Visit us at booth 3512

Visit us at The NACS Show 2012 Booth #3047 Bring Our House to Yours!!! CoBrand with Huddle House family restaurants have been serving communities for over 48 years and we are currently looking for qualified franchisees to grow with us in the Southeast, Midwest, Southwest and Mid-Atlantic regions. Development opportunities include freestanding, high visibility shopping center end caps, conversion of existing buildings, as well as co-branded hotels, motels, c-stores, truck stops and travel centers. In addition to new development opportunities, Huddle House has numerous opportunities available for re-franchising.

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Our Development Team stands ready to discuss your interest in single or multi-unit development. Ask about our Development Incentive Program, which includes a reduction of the initial franchise fee to $22,500 and a $5,000 Marketing Contribution from Huddle House to be used towards local store marketing to support the opening of your new restaurant.

To learn more, Please contact us at 800-868-5700 or visit our website at www.huddlehousefranchising.com

This ad is for information purposes only and is not an offer to sell or a solicitation to buy a Huddle House franchise. We offer franchises by prospectus only. ÂŠ 2012 Huddle House, Inc.

C-Store Insider

Gonnella -ation of Gonnellas. My great-grandfather came here from Italy and startedthe bakery in 1886. A lot of his relatives from Italy came over to help him, and he grew. He started withfour trucks and in twenty years he had seventeen trucks. My grandfather, Nunzio, grew up knowing the bakery business. When you were little, you had to work. I did it. My grandfather did it, my father did it, and I was so lucky to be able to work with my dad, Robert Gonnella, for twenty-five years. When I sit down and talk to him now, he just can’t believe what we’re doing. We started simple and nice and slow. We now have frozen dough, fresh baked-frozen. We have routes up to Milwaukee, down to Indianapolis, through Chicago. We’re in all parts of the baking industry. Sometimes, it’s a tough job, but when you see the satisfaction we give people, it makes it all worth while. CG: Fantastic! is is another great American immigrant, business success story. PG: Absolutely! It’s been 125 years this year that we have been in business. We had a big celebration for that and everyone was saying, “Wow! 125 years!” How businesses are sold now, this business has been retained by the Gonnella family and the other families for 125 years. I don’t know too many people who can do that. We are very proud of that, and I hope my son will tell me stories of our 150th anniversary.CG: What are you bringing out to NACS 2012 in Las Vegas, and what’s going on with Gonnella Bakery? PG: I wanted to start oﬀ with our retail set for convenience stores. We have one pound white and one pound wheat sliced bread, and we have an 8-pack hotdog and 8pack hamburger buns. With everything that’s been happening with Interstate Brands, today I just found out from my brokers that Sarah Lee does not want to deliver to you unless you have $100 in sales every week. ese minimum deliveries for route operations are going to keep going up and up and up, because you can’t stock a truck. Wehave been in this same route business for 125 years. It’s costly, and a lot of people are now putting minimums on deliveries. If you can’t make $100, you will not be a customer of Sarah Lee. In each case there are eight pieces. Whether it’s white bread or wheat bread sliced or hotdog buns orhamburger buns, there’s an eight count. With our distributors you can get two to three boxes that canlast you for a week. All the other bakeries are reducing in terms of what they deliver, and again, they can’t stock a truck unless they can make $100 a week which can be a lot for a lot of people. If you are inthe rural areas, this is something we really want to help with. CG: at kind of scalability is really awesome to have available for the wide set of convenience storesout there. PG: Yes, we see a need for it. We see all these people who have small stores, and it doesn’t matter atGonnella what you have. Again, we have smaller cases. It’s not like we

have twenty loaves per case.ere are only eight of them. e shelf life is 14 to 16 days after you thaw it out.CG: Tell us a little about your individually wrapped product, the product that initially launched you into the c-store environment. PG: What a project to start with! e last year has been absolutely phenomenal in terms of the individually wrapped. We have picked up many large accounts. is year we are running close to twenty truckloads a week on the individually wrapped hotdog buns, and we are fortunate to be partnerswith some of the largest convenience store chains that want individually wrapped hotdog buns. CG: at’s fantastic! What are the ordering protocols for the smaller vendor for the individually wrapped hotdog buns? PG: For the smaller vendors, we have McLane, and they are one of the largest distributors forconvenience store chains around the country. ey can drop off as little as one to two cases which iswhy we go with McLane. ey are great partners of ours. ey’re the ones you can get from the tip of Miami to Washington State. is definitely helps us very much. CG: e c-store buyer just loves the product because it retains freshness, and it’s a great product onceyou open it and that’s wonderful for the consumer. PG: It absolutely is. We bake it and put it in a plastic bag. en we box it and freeze it immediately. If 15minutes passes by, you’re lucky, and it has a nice shelf life. For the smaller guys, we don’t want themto think that we are ignoring them, we like them just as much. We have a lot of distributors around thesoutheast and pretty much all over the country now. CG: e small guys add up and they should have access to your great product as well. PG: Exactly, the small guy should have this too. Another thing that we are looking at that is a little bit different is food service in dealing with these large chains. I never imagined how much food goes throughconvenience stores. Some of food service that we deal with like Speedway, Kangaroo, e Pantry, I am bowled over at how much food they sell. We do custom baking for food service if someone is looking fora special roll with a specific cut, anything in volume, we can make it. We have our regular items, we haveabout 35 different types of round rolls and other things; we can individually wrap them if needed. We have our own sub line that we came out with that people absolutely love. Twelve inch buns, eight inch buns, six inch buns-we can custom make it to anyone’s needs. CG: I heard something about a hotdog bun with maple chips in it. PG: Yes! At first I said, “What do you want that for?” It’s for breakfast sausage. Right now we’re still in R&D with a hot dog bun with maple chips. You take a breakfast sausage and put it in a Gonnella “flavored” bun, and it’s breakfast on the run! Every month we find out something different and Continues on page 20

October 7-10, 2012 | Las Vegas

Waze A mom onher way home from work at 4:30pm sees your oﬀer on Waze for discounted pizza and drinks for her kids, and

simply clicks a button to change her route to come straight to your store. Mobile can open the floodgates to new customers, new opportunities to sell, and to target the right oﬀer to the right person on the spot. at means impacting basket size and retention rates! Furthermore, mobile has the chance to change the way all of us move through the world. Mobile is not just a channel; it is a major disruption to consumption in America. e market for mobile commerce, while still small, is expected to top $3 billion by 2012, according to the Kelsey Group. More importantly, Juniper Research predicts mobile "couponing" to double that to $6 billion by 2014. But that’s still irrelevant compared to the cultural shift: According to Pew research: -64% of consumers would give up TV before their smartphone -80% will not leave home without their smartphone -70% mobile searches are acted upon within an hour -65% use phone for turn-by-turn directions -30% visit a business based on mobile

MET-Rx® Shaping Your Customers at MET-Rx Booth #1519.What can MET-Rx® do for your customers? Stop by MET-Rx Booth #1519, sample new bars, get nutrition advice from Marcus “e Comet” Haley and register to win the new MET-Rx 180 Fitness Program! NEW Products this year include our MET-Rx Big 100 Mini Protein Snack Bars, Pure Protein Double Chocolate Crunch Bars as well as new flavors of Good ‘n NaturalBars.Now your customers can enjoy the great Big 100 Taste in a smaller 33g size –MET-Rx MINIs. Packed with 10 grams of protein and less than 140 calories, these bite size bars are the perfect snack size. ere are two flavors available: in Super Cookie Crunch and Chocolate Toasted Almond flavors. Introducing the rich flavor of Pure Protein Double Chocolate Crunch Bars to your active lifestyle customers seeking nutritious snack solutions. ese delicious treats are packed with 17g of protein and only 5g of sugar in a soft baked center full ofchips and crunch, covered

search or reviews Mobile applications are a goldmine for retailers and marketers. And Waze wants to help you. How? 25MM people around the world rely on Waze to get them to their destinations, a free smartphone app that give them free turn-by-turn directions that change in real-time to reflect current traffic conditions. Waze is helping people avoid traffic, enabling broadcasters like ABC and FOX to give up-tothe-minute traffic conditions, and bringing local businesses new and returning customers. Sounds like a tall order, but in terms of increasing brand awareness or even offering discounts and coupons at locations, there’s no partner too big or too small. How does Waze do it? Superior engagement. 440 minutes a month’s worth on average. Waze users depend on the app daily, and use it for real-time information about local businesses, events, and coupons. To monetize those drivers, Waze has implemented a new channel called location-guided advertising, an industry first, where intent is the upper hand. Waze users are already on the road, giving you unprecedented access to consumers already on their way to shop. Traditionally, location-guided advertising is based purely on immediate relevance to location, but just because a potential customer lives near a Macy’s doesn’t mean he or she will be coaxed into the store. With Waze, relevant and local users receive notifications, coupons, and discounts when they’re already en route. at allows for them to make smarter shopping choices when they’re intending on driving past your POS. Try Waze today and see how your store or business can get the attention of millions of drivers in your area! For more information, contact chris@waze.com.

Visit us at booth 3574 in rich chocolate. A flavor and texture combination your customers will keep coming back for. Individually wrapped in two fantastic flavors: Cookies n’ Crème and Chocolate Peanut Butter. New Good ‘n Natural bars aren’t your ordinary snack or energy bars. Originally created by an athlete and nutritionist who combined premium, whole food ingredients for fellow athletes, our bars are designed to help fuel, active lifestyles.Made with delicious fruits, nuts, seeds and gluten free oats, our bars are sweetened with pure organic maple syrup. Good 'n Natural bars are a nutritious, convenient choice any time of day. Available in seven amazing varieties your customers will love — Cranberry Almond, Lemon, Chocolate, Peanut Butter, new Oatmeal Cinnamon Raisin, new Mixed Berry and new Vanilla Raspberry. Come try them all.MET-Rx – Making life convenient and healthy for your customers!

Visit us at booth 1519

Gonnella Baking Co. is proud to introduce its new Convenience Store Set. This prepackaged line of Thaw& Sell items meets the growing demands of your customers for high quality breads and rolls within theconvenience store setting. Visit us at booth 972.

JTI U.S.A. Introduces Wave’s new look complementing the brand’s current premium-qualityproduct – an American blend cigarette with a smooth finish. Supported by JTI U.S.A.’s FieldForce, Wave offers unique integrated marketing programs typically associated with premiumbrands: consumer coupon mailings and promotions. Call 800-966-9706 or visit www.wave-value.com to learn more! Visit us at booth 4285

Huddle House With a wide customer base, wholesome food, and great speed of service, Huddle House is an idealvenue to pursue joint development for your large c-store or truck stop. Leverage capital costs by addingadditional sources of revenue, while increasing customer traffic.Visit us at booth 3047

Glory U.S.A Celebrating 30 years of doing business in the USA! Choose GLORY’s Red Dot Design award winner for 2012, CASHFINITY CI-10 for a secure cash management system for your business.Booth 3451(there are 2 images—use the one you think will look the best). Visit us at booth 3451

WHAT’S HOT! Acry Acry Fab's® new HCDC-39 display case takes bakery presentation to a new level. The adjustable three shelfunit with curved front acrylic doors magnifies the visual appeal of bakery goods. Available in black,white,almond and grey. Choice of intense LED lighting or florescent lights. Choice of trays included. Cabinet stand available. Visit us at booth 3240.

Natural Products VirMax T Testosterone Booster is a natural supplement designed to increase low testosterone levelswithout the use of artificial ingredients. It also supports a healthy immune system and helps improveendurance and muscle building. VirMax T is available in a 30-count package and a 2-count blister pack.For more information visit www.virmaxinfo.com. Visit us at booth 9204.

Cash Spot CashSpot is a complete financial service system that provides new revenue to your business andgreater convenience to you customer, including: No-risk check cashing, bill pay, money orders andtransfers, prepaid debit cards, phone cards and PINs. And multiple locations can be reconciled through asingle centralized system. Visit us at booth 3639.

Sun Capital Partners introduces exciting brands to the Convenience Store and Travel Center Industry.We own Boston Market, Fazoli’s and Friendly’s to name a few restaurants. Let us show you how we canhelp you grow your business. Visit us at booth 2946.

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Waze 25 million people around the world rely on Waze to get them to their destinations, a free app thatgives them free turn-by-turn directions that change in real-time. Waze helps people avoid traffic,enables broadcasters like ABC and FOX to give up-tothe-minute traffic conditions, and bringslocal businesses new and returning customers.www.waze.com. Visit us at booth 3574

Tomlinson The new adjustable Simpli-Size Cup Dispenser is a revolutionary dispenser that offers simple,simultaneous, snap-into-place adjustment. Simply twist the adjusting collar and all three fingers snapinto place! No tools! No sizing up cups. It’s quick and easy. This dispenser is now also available with astainless steel tube. Visit us at booth 3114

BriteVision is the leader in color cup sleeve print- Virginia Carolina ing. Coffee sleeves can showcase fooditems, iced coffees, and smoothies. Short lead times allow sleeve promotions to fit withyour marketing calendar. Promote cold drinks on sleeves to grow sales in the warm monthpromotional periods. Let BriteVision help you create a great 2013 plan! Visit us at booth 2969

There is no product on the American market that offers such high quality for such a low price. The quality of the Boss and Diva cigarettes by Virginia Carolina is found in every aspect of the product; from the all-natural American grown tobacco to the luxurious look and feel of the packaging and graphics. Visit us at booth 9225

WHAT’S HOT! WOW3D Group

Rickland Orchards

The Convenience Network operated by Wow3Dgroup is a Digital-Out-of-Home experience designed to motivate and influence "on-thego" consumers’ buying decisions by geo targeting markets and introducing real time campaign changes that reach approximately 100,000,000 impressions monthly! Visit us at booth 3512

The phenomenon of Greek yogurt has spread across all consumer groups, and Rickland Orchards is giving consumers a new way to enjoy it: on-thego in a convenient bar! Refuel anytime, anywhere with all 6 great-tasting flavors – 5g of Fiber and 7g of Protein in every bar! Visit us at booth 6868

PASS

Helix Drinks

Challenged by UST Operator Training? We have your Solution!UST Class A/B Operator Training $179.99* UST Class C Operator Training $12.99 • 24/7 • Self Paced • Low Cost • Greater Learner RetentionOur online approach to UST Operator Training makes it the most easy to use training available! www.passtesting.com • 1-866-735-0201. Visit us at booth 3924

Helix is the first powder based, non-carbonated, gluten free/sugar free energy drink.Because Helix doesn’t contain sugar it is not only diabetic safe, but it’s also glutenfree, very safe for children, AND because the caffeine content is only 60% of most energy drinks, the effect you get is more focus and awareness-driven. Visiit us at booth 5197

VISIT US AT BOOTH

6868 R I C KL AN D O RC HAR DS.CO M

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@greekonthego

WHAT’S HOT! V

Rickland Orchards

MetRX

introduces 2 new flavors to their Greek Yogurt bar line-up: Strawberry and Dark Chocolate Peanut Butter. Looking 2 NEW FLAVORS! 3ƧƠ187 %877Ƨ5 for an excelling 675Ơ:ƵƧ55, source of Protein? Our Peanut Butter bars have you covered with 10g Protein! Visit us at booth 6868

Stop by MET-Rx Booth 1519, sample new bars, get nutrition advicefrom Marcus “The Comet” Haley and register to win the new MET-Rx 180 Fitness Program!NEW Products include our MET-Rx Big100 Mini Protein Snack Barsand new bar flavors from Good ‘n Natural.MET-Rx – Making life convenient and healthy for your customers! Visit us at booth 1519

Loud Truck

Rays Own Brand Jerky

Loud Truck EFG LLC is young Spokane, Washington based company that makes a gummy bear candy filled with a mix of ingredients--guarana, among others--intended to give consumers an energy boost similar to that they'd expect from an energy drink, such as Red Bull or Rockstar.

Ray's Own Brand jerky is made with Ray and Nina's own family recipes using only California grown top round beef. Ray's Own Brand cuts every piece of jerky by hand. Cutting beef jerky by hand allows Ray and Nina to personally discard any imperfections, guaranteeing complete quality to their customers. Visit us at booth 4373

INTRODUCING

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Visit us at booth 6793

D O RC HAR DS.CO M

@greekonthego

www.C-StoreInsider.com C-Store Insider now enjoys 20,000 monthly web visitors. Call us to participate in our monthly newsletters. If you would like to receive our newsletter, please email us at editor!@c-storeinsider.com. Call us to discuss your marketing needs. 720-414-2200 and ask for Chris or Jay.

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C-Store Insider

Gonnella Bakery Continued from page amazing on how these convenience stores work and how much food that they sell to people. It’s remarkable. CG: e maple flavored bun idea sounds

great for the breakfast sausage. What are the order parameters for custom baking if I’m a sole proprietor and I’m interested in oﬀering something like that and I have a reasonably high volume store doing a good breakfast service, is this something that I could do with you? How would that work? PG: Absolutely! We are finishing oﬀ on

October 7-10, 2012 | Las Vegas

the case count. We are looking at about 48 per case, which we think is a really nice number. e box is very small, because we all know there is not a lot of space inside a convenience store for storage. We will get it to them frozen. You have a sausage with a bun to go with it—a very unique bun that I think really tops it oﬀ.

CG: Fantastic! Of course people can stop by your booth and visit with you and chat about all these greatproducts. PG: Absolutely! We are looking forward to seeing lots of people at the NACS show in October.

Visit us at booth 972

Benevolent Bones Comforting Wags Benevolent Bones was founded by Kim Battey and Katie Stowe who had a desire to enter into the Pet Products industry after working a combined 23 years as manufacturer representatives in the janitorial supply and food service industry.

After much research and a mutual love for animals Kim and Katie felt the Pet Industry would be a fun and rewarding industry to be a part of. Although Kim and Katie had strong and well established relationships with national and local distribution partners as well as with many end users their customers were not in the “Pet Product Industry”. ey immediately recognized breaking in to a new industry would not be easy and could possibly take several years for them to develop relationships within this new channel of distribution and retailers. rough a “ happenstance of events and a creative outlook Kim and Katie realized there was an opportunity to develop a “Pets on the Go” program through their already established distribution partners calling on

the Convenience Store, Travel Center, and Pet Friendly Hotel markets. But Kim and Katie didn’t just want to sell Pet Products, they also wanted to give back to society and help worthy causes. Always an altruistic spirit has led Kim and Katie to support many causes throughout their lives and they wanted to incorporate that spirit in to their everyday work lives. us the idea of Benevolent Bones was born. Once the concept of Benevolent Bones was established Kim and Katie began the diﬃcult decision process as

to which cause or causes they wanted to support. Helping shelter animals was high on their list, both being owners of rescued shelter dogs, but they also had a strong propensity toward helping returning Soldiers and Veterans who served our country in Iraq and Afghanistan. Like most Americans Kim and Katie wanted to show appreciation for these brave men and women returning from war and help this new generation of Veterans receive the support and care they need to assist them with their transition back in to society. Although there are many studies that show the benefits of having a companion animal, Kim and Katie didn’t need scientific proof to know how the unconditional love animals oﬀer can help heal heart’s and mind’s. ey both fell in love with the idea of helping our Veterans heal through the assistance and love of a companion or service animal and found many established foundations doing just that. rough Benevolent Bones Kim and Katie have found a way to integrate their business sense with their compassionate

hearts and they hope their new venture will benefit many Heroes and Hounds. Foundations Soldier's Best Friend Foundation is devoted to helping our veterans afflicted with Post Traumatic Stress Disorder (PTSD) or Traumatic Brain Injury (TBI). ey also want to help the pet overpopulation problem. Soldier’s Best Friend is a 501(C)3 tax exempt non-profit corporation based in Phoenix, AZ. eir staff is comprised of war veterans, practicing PTSD therapists, professional service dog trainers, a veterinarian, and many other great volunteers. ey are dedicated to pairing and training service dogs with veterans at no cost to the veteran, not only from Arizona but across our country. Why Soldier's Best Friend? We are dedicated to the cause of helping our Veterans with PTSD and TBI recover from their afflictions so they may go on living healthy, productive and joyful lives. Service or erapeutic Companion Animals have proven to be very instrumental in helping our Veterans heal their invisible wounds and alleviate or minimalize many symptoms associated with PTSD and TBI. Our brave Soldiers and Veterans served our nation and we feel it is a societal

responsibility to help them receive all the tools needed to transition back to civilian life. Soldier's Best Friend is an organization that stands out from the rest. After many years as a successful Veterinarian, Founder John Burnham is keenly aware of how therapeutic animals can be to the human heart and spirit. Altruistic by nature, John Burnham became interested in helping our Veterans after realizing the bond between Soldiers and Veterans and their pets. His

desire to help Soldiers and Veterans who are aﬄicted with PTSD and TBI coupled with his background in Animal health and welfare inspired the idea of Soldier's Best Friend. Unlike many similar organizations John adopts healthy shelter animals to train and pair with Veterans. In essence, he is saving the lives of both hero and hound. John is a man of extreme integrity, intelligence, compassion and dedication.

Benevolent Bones is honored to help support a worthy organization such as Soldier's Best Friend. 25% of annual Net Profits from all Benevolent product sales for 2012 will go to Soldier's Best Friend. No pooch, no problem! Visit Soldier's Best Friend and find out how you can support their foundation: www.soldier bestfriend.org Do you know a returning Soldier or Veteran who could benefit from a Service or erapeutic Companion Animal? If so please visit http://soldiersbestfriend.org/apply-for-service-dog/ . Benevolent Bones welcomes any stories you wish to share about the heroes in your life who could benefit from a Service or Companion Animal. Benevolent Bones will select a Veteran from our 2012 hero story submissions and gift them a Service or erapeutic Companion animal from Soldier's Best Friend. Please submit all stories to info@benevolentbones.com. Every month Benevolent Bones will select a winner from the doggie picture submissions and send a complimentary box of Benevolent Bones to the lucky Pooch of the Month. Please include doggie's name, home state, and favorite bone flavor along with a pic of your pet chewing one of our bones. Submit photos to info@benevolentbones.com.

C-Store Insider

Rickland Orchards -cer Maria Menounos as the new face of the brand. Co-Founders Michael Sands and Jason Cohen are thrilled to have Maria play a creative and active role in educating and engaging consumers. “Maria has a real energy and passion for life that surrounds her, much like the energy and passion that we put into making our products,” commented Rickland Orchards President and co-founder Michael Sands, “we are thrilled to have her on board to show consumers how to live a healthier and active lifestyle with Rickland Orchards.” “Getting to know Maria over the last couple of months and listening to the daily challenges she faces to eat right while on-the-go, we realized she would be the ideal addition to our team,” added CEO and co-founder Jason Cohen. “Her insight and ambition around balancing a healthier lifestyle makes this relationship special.”

Helix Drinks Helix Drinks is a blend of B-vitamin, ginseng, and taurine. e energy of health. What is Helix? Helix is the first powder based, non-carbonated, gluten free/sugar free energy drink. As you know, energy drinks like Red Bull, Monster, etc, contain loads of sugar and as much as 200mg of caﬀeine that, together, can have serious repercussions on the body. Because Helix doesn’t contain sugar it is not only diabetic safe, but it’s also gluten-free, very safe for children, AND because the caffeine content is only 60% of most energy drinks, the eﬀect you get is more focus and awareness-driven, rather than jittery and unstable. But most of all, Helix is a product specifically designed to provide you with what you want – ENERGY – in a format that increases health by promoting hydration and improving health.

DSA/Phototech DSA provides visual presentation solutions that can help generate more excitement and sales opportunities for you and your business. From energy-saving, illuminated LED products to multimedia touch-screen kiosks, DSA oﬀers the latest in visual presentation technology for indoor and outdoor environments. We also produce custom products, including large-format kiosks, directories, and other eye-catching, graphic display solutions that can take your presentation to new heights. e Standard Slim Line is designed with style and functionality in mind. It incorporates all of the features expected in a high quality illuminated light box - a slim, sleek frame, durable lightweight construction, easy graphic access, energy-eﬃcient lamps and custom options. Perfect for a variety of indoor and outdoor applications, the SSL Series can be used just about anywhere at any time.

October 7-10, 2012 | Las Vegas

As the current host of the ever-popular gurt, but with my crazy schedule Rickland daily TV news program Extra, Menounos has bars are delicious and easy. After trying my a jam-packed schedule, yet still finds time to first Rickland Orchards Greek Yogurt bar, I look and feel her very best. Menounos’ com- was hooked! Now I can experience the great mitment to a healthy, nutaste and benefits of Greek tritious lifestyle, while Yogurt anytime, anywhere I VISIT US go.” She continued, “I was so always on-the-run, mirAT BOOTH 6868 impressed by these delicious rors the philosophy of the GREEK bars that I wanted to get inRickland Orchards brand. YOGURT COATED GRANOLA BAR volved, and am excited to Menounos refuels her AllNowtheinGoodness of , a Convenient, Great-Tasting Bar have the opportunity to body with Rickland Orspread the word.” chards Greek Yogurt Bars Rickland Orchards Greek and can often be found snacking on her favorite Yogurt Bars feature honeyroasted granola, fruit, and flavor, Blueberri Acai. In nuts dipped and drizzled in addition to appearing in 2 NEW FLAVORS! Strained Greek Yogurt coatthe upcoming ad caming imported from Europe. paign, Maria Menounos Rickland Orchards is the first will host an Exclusive Wellness Challenge to influence all con- to oﬀer consumers Greek Yogurt in a shelfsumers in maintaining a healthy and bal- stable, great tasting bar; and furthermore anced lifestyle. provide an excellent source of fiber and a “Being Greek, I’ve always loved Greek Yo- good source of protein in each serving. Avail-

able in six distinct flavors – Blueberry Acai, Cherri Almond, Toasted Coconut, Cranberry Almond, Apple & Honey, and Orchard Peach, with 2 new flavors hitting shelves soon! Rickland Orchards Greek Yogurt Bars are authorized and distributed in over 20,000 retail locations nationwide.

Because Helix is a blend of B-vitamin, ginseng, and taurine, it is applicable for use by ANYONE looking for a health conscious need for increased focus and awareness.

your body. For centuries, coconut water has been used by indigenous populations as a medicine, a form of electrolyte supplementation, and a potent remedy for common dehydration. Helix now brings these important elements for improved health to you in a functional package that embodies simplicity, value, and convenience. To increase the ability of Helix Coconut Water to fully hydrate you upon each use, we have added Aquamins. is all-natural blend of over 72 trace elements is unique to the coconut water market and only further defines Helix Coconut Water as the only choice for anyone with a desire to improve their fluidelectrolyte balance.

EXCELLENT T SOURCE OF

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7-10 7 -10g

CONTAINS 4-8g OF TOTAL FAT PER SERVING. SEE NUTRITION INFORMATION FOR FAT CONTENT.

ABOUT RICKLAND ORCHARDS

GREEK YOGURT

INTRODUCING

3ƧƠ187 %877Ƨ5 675Ơ:ƵƧ55,

R I C KL AN D O RC HAR DS.CO M

facebook.com/ricklandorchards

e Helix Mission: “To implement an idea of health within the mainstream energy beverage market.” Helix is a company driven to improve upon the current energy market by innovating products that deliver energy while addressing the health concerns of anyone needing increased focus and awareness. Helix IS the alternative. - Function. e simplicity of use with Helix means that no matter where you are, you can always bring Helix with you. - Versatility e Helix formula is so safe and eﬀective that it can be used by minors as well as anyone with diabetes or a gluten intolerance.

@greekonthego

- Convenience Helix requires no refrigeration and has an endless shelf-life. Secondly, Helix can be stored in a purse, pocket, or suitcase at any temperature without fear any negative effects on it’s ability to deliver energy to you when YOU need it. Coconut Water coming Q2 Helix is proud to announce the FIRST powdered coconut water available to you in our convenient straw pack. Just like the original Helix Energy + Ginseng formula, we leave out anything that detracts from our intention and mission to bring you a product that has only positive impacts on your health. Our coconut water is 100%, raw, with no artificial additives, the purest form of coconut concentrate on the market. When mixed with water, Helix Coconut Water becomes a key element in regulating the delicate balance of fluid and electrolytes within

Standard Slim Line Features: • Narrow, face frame enhances your display • High quality, durable and lightweight aluminum construction. • Tool-free, easy graphic change out in seconds, • Uses readily available T5 or T8 fluorescent lamps. • ADA compliant. •Stock sizes: 20x30, 24x24, 24x48, 24x60, 36x48, 36x60, 48x60, 48x72.

16x20, 24x30, 30x30, 36x72,

20x24, 24x36, 36x36, 48x48,

Rickland Orchards, a wholly owned subsidiary of Natural Instincts LLC, is an innovative food company focused on making healthier products convenient and delicious through listening to buyer and consumer insights. Rickland Orchards products are sold nationally. Visit us at www.ricklandorchards.com , facebook.com/ricklandorchards, @GreekOneGo

Visit us at booth 6868.

Visit us at booth at 5197

• Custom sizes and finishes available. • Available in 16 standard sizes; custom sizes up to 48” x 72”. • UL listed. • 2-year warranty Use the SSL Series for all your advertising display needs and bring a stylish, contemporary look to your business.

Visit us at booth 6012

GREEK YOGURT COATED GRANOLA BAR All the Goodness of GREEK YOGURT, Now in a Convenient, Great-Tasting Bar CONTAINS 6g OF TOTAL FAT PER SERVING. SEE NUTRITION INFORMATION FOR FAT CONTENT. EXCELLENT SOURC SOURCE CE OF

FIBER

GOOD SOURCE OF F

PROTEIN

VISIT US AT BOOTH

6868 R I C KL AN D O RC HAR DS.CO M

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@greekonthego

C-Store Insider

Nestlé USA and Dreyer Nestlé USA and Dreyer’s Grand Ice Cream Provide Indulgence and Taste with Less Calories and Fat

its commitment Nestlé USA continues to providing more portion and calorie-controlled options for consumers through Dreyer’s Grand Ice Cream, Inc. an aﬃliate of Nestlé USA. ese eﬀorts, along with other nutrition initiatives, were recently highlighted in the company’s Creating Shared Value report, which details the success of the comprise five operating companies that Nestlé in the United States. “Dreyer’s and Nestlé USA are committed to providing consumers with delicious, high quality products that can be enjoyed as part of a nutritious diet,” said Beth Chan, Senior Brand Manager, Dreyer’s. “We believe that our portion and calorie-controlled options make it easy for consumers to snack sensibly while still enjoying the products they love.” Healthy innovation has been a leading motivator for Dreyer’s over the past three decades. e brand revolutionized the stagnant ice cream industry in 1987 when it launched the first packaged Light Ice cream, followed by the first nationally distributed Frozen Yogurt in 1988 and Fat Free Ice cream in 1990. So, it’s no surprise that, since 2007, Dreyer’s has introduced more than 30 products that are portion and calorie-controlled. is includes the 2009 launches of DREYER’S and EDY’S® SLOW CHURNED® Light Ice Cream Snack Size Cups, which provide half the fat and a third fewer calories than regular ice cream in a perfectly-portioned individual serving; DREYER’S and EDY’S® SLOW CHURNED® Yogurt Blends cultured frozen diary dessert in Snack Size Cups; HÄAGEN Single Serve Cups in low DAZS® All Natural fat frozen yogurt and fat free sorbet; and Fruit DREYER’S and EDY’S Snack Size Bars. Additional products that are portion and calorie controlled include the entire THE SKINNY COW™ line of delicious ice cream sandwiches, cones and bars. Research conducted recently by Dreyer’s based on the NHANES (National Health and

Nutrition Examination Survey) database indicates that consumers tend to eat as much as twice the recommended serving of ice cream when consuming from a multi-serve carton. Portion-controlled products reduce intake of calories and help to educate consumers about

October 7-10, 2012 | Las Vegas

C-store Growth Poses reat to Quick Service By Mark Brandau -

they buy prepared foods or beverages from convenience stores once a month, and 52 percent do so once a week. “Convenience stores are increasingly falling into the same consideration set as fast-food restaurants,” Powell said. “is really speaks to the enhanced foodservice oﬀerings in convenience stores, as well as evolving consumer behaviors.” Twenty-seven percent of consumers said they purchased an afternoon snack on their most recent trip to a convenience store, Technomic found, while 19 percent bought lunch on their last convenience store trip and 23 percent ordered just a beverage.

Nation’s Restaurant News

Convenience stores that sell food and beverages continue to steal market share from limited-service restaurant chains, new research finds. While quick-service chains have expanded their operating hours and menus to operate across all dayparts and capture consumers trading down from casual and competitors, they still face appropriate size. fast-casual portion threats from convenience stores. ChicagoDreyer’s will continue to focus on the debased market research firm Technomic Inc. velopment of new health driven products. Refound in its “Consumer C-Store Brand cently, DREYER’S and EDY’S Fruit Bars brand Metrics Shopper Insights Report” that a introduced two new Fruit Bars made with real Super fruit – Pomegranate and Açai Blueberry. Both products are an excellent source of Vitamin C and have other antioxidants. is no reason consumers have to “ere give up the taste of foods they love like ice cream,” said Chavanne Hanson, Wellness Examination Survey) database inC-store Growth Poses Threat to Quick Service Nestlé USA and Dreyer Nutrition Champion, Nestlé USA. “By choosing portiondicates that consumers tend to eat as much as twice the recommended serving of ice cream they buy prepared foods or beverages from controlled and reduced fat or sugar frozen Nestlé USA and Dreyer’s Grand Ice Cream when consuming from a multi-serve carton. By Mark Brandau convenience stores once a month, and 52 Provide Indulgence and Taste with Less Calo- Portion-controlled products reduce intake of Nation’s Restaurant News percent do so once a week. ries and Fat calories and help to educate consumers about treats, you don’t have to deprive yourself to “Convenience stores are increasingly Convenience stores that sell food and falling into the same consideration set as beverages continue to steal market share maintain a healthy diet.” fast-food restaurants,” Powell said. “This from limited-service restaurant chains, About Nestlé USA

new research finds. While quick-service chains have expanded their operating hours and menus to operate across all dayparts and capture consumers trading down from casual and competitors, they still face appropriate size. fast-casual portion Dreyer’s will continue to focus on the de- threats from convenience stores. Chicagovelopment of new health driven products. Re- based market research firm Technomic Inc. cently, DREYER’S and EDY’S Fruit Bars brand found in its “Consumer C-Store Brand Metrics Shopper Insights Report” that a introduced two new Fruit Bars made with real Super fruit – Pomegranate and Açai Blueberry. Both products are an excellent source of Vitamin C and have other antioxidants. is no reason consumers have to “There of foods they love like ice give up the taste cream,” said Chavanne Hanson, Wellness Champion, Nestlé USA. “By choosing portioncontrolled and reduced fat or sugar frozen treats, you don’t have to deprive yourself to maintain a healthy diet.”

Named “America’s Admired Nestlé USA continues to its commitment one of Most providing more portion and calorie-con Food Companies” in Fortune magazine trolled options for consumers through for 13 Dreyer’s Grand Ice Cream, Inc. an affiliate of

Nestlé USA. These efforts, along with other consecutive years, Nestlé USA provides qualnutrition initiatives, were recently highlighted in the company’s Creating Shared and products bring flavor to ity brands that Value report, which details the success of the that comprise five operating companies States. Nestlé in the United life every day. From nutritious meals with “Dreyer’s and Nestlé USA are committed delicious, providing consumers high LEAN with CUISINE® to baking traditions toquality that can withbe enjoyed products as part of a nutritious diet,” said Beth Chan, Senior NESTLÉ® TOLL HOUSE®, Nestlé USA makes Brand Manager, Dreyer’s. “We believe that our portion and calorie-controlled options delicious, convenient, and nutritious food make it easy for consumers to snack sensibly About Nestlé USA Named one of “America’s Admired while still enjoying the products they love.” Most in Fortune magazine Healthy innovation has been a leading Food Companies” for 13 and beverage products that enrich the very motivator for Dreyer’s over the past three consecutive years, Nestlé USA provides qual and products bring flavor to decades. The brand revolutionized the stag- ity brands that experience of life itself. at’s what “Nestlé. ice cream industry in 1987 when it life every day. From nutritious meals with Life” nant first packaged Light Ice cream, LEAN launched the CUISINE® to baking traditions with Good Food, Good is all about. Wellfollowed by the first nationally distributed NESTLÉ® TOLL HOUSE®, Nestlé USA makes Frozen Yogurt in 1988 and Fat Free Ice cream delicious, convenient, and nutritious food known Nestlé brands include: NESTLÉ® in 1990. So, it’s no surprise that, since 2007, and beverage products that enrich the very D e con TOLL HOUSE®, NESTLÉ® NESQUIK®, significant number of quick-service s sumers are starting to view convenience NESTLÉ® COFFEE-MATE®, STOUFFER’S®, same category as limited-serLEAN CUISINE®, HOT POCKETS® and LEAN stores in the vice eateries for prepared and bever foods POCKETS® brand sandwiches, NESCAFÉ®, ages. NESCAFÉ® TASTER’S CHOICE®, NESTLÉ® Technomic’s study, which surveyed JUICY JUICE®, BUITONI®, DREYER’S/ EDY’S®, NESTLÉ® CRUNCH®, NESTLÉ® more than 3,700 consumers, found that 27 and WONKA®. Nestlé percent said of that respondents if they BUTTERFINGER®, had purchased a meal from a convenience USA, with 2009 sales of $10.4 billion is part of Nestlé S.A. in Vevey, Switzerland — the store somewhere else, it would have been largest food company in the world with a from a quick-service restaurant. e same focus on Nutrition, Health & Wellness — number of consumers said they would have purchased the meal from another with 2009 sales of $99 billion. convenience store. Tim Powell, a director at Technomic, Vist us at booth 628 said 82 percent of survey respondents said

really speaks to the enhanced foodservice offerings in convenience stores, as well as evolving consumer behaviors.” Twenty-seven percent of consumers said they purchased an afternoon snack on their most recent trip to a convenience store, Technomic found, while 19 percent bought lunch on their last convenience store trip and 23 percent ordered just a beverage.

Impulse buying was a key factor in con I sales, the data found, as 31 venience-store percent of respondents purchased a pre pared food item at a convenience store after seeing it on the premises and only getting a craving for it. Food and beverage sales growth at convenience stores has prompted several restaurant companies to expand their unit counts with locations in convenience stores or gas stations. Read more: http://nrn.com/article/conveniencestores-pose-threat-quickservice#ixzz277qvsFnL

ank you C-Store Insider advertisers see you again at NACS 2013!

EXCELLENT T SOURCE OF

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7-10 77 -10g

CONTAINS 4-8g OF TOTAL FAT PER SERVING. SEE NUTRITION INFORMATION FOR FAT CONTENT.

VISIT US AT BOOTH

GREEK YOGURT

6868

COATED GRANOLA BAR All the Goodness of GREEK YOGURT, Now in a Convenient, Great-Tasting Bar

INTRODUCING

2 NEW FLAVORS! 3ƧƠ187 %877Ƨ5 675Ơ:ƵƧ55, R I C KL AN D O RC HAR DS.CO M

facebook.com/ricklandorchards

@greekonthego

C-Store Insider

October 7-10, 2012 | Las Vegas

Newest Pierre’s Ice Cream Flavor Divinely Inspired by Nun Better® Cookies Nun Better™ Snickerdoodle, one of seven new flavors in Pierre’s Ice Cream Company’s newly launched Signature Collection, is the product of a unique collaboration between the 80-year-old Cleveland-based ice cream maker and the Sisters of the Holy Spirit, an order of nuns famously known for delivering batches of their homemade Nun Better® Cookies to the Cleveland Indians. Featuring Caramel Ice Cream with Snickerdoodle Cookies and Caramel Swirl, Pierre’s Nun Better™ Snickerdoodle is inspired by the cookie of the same name, one of several varieties in the order’s Nun Better® brand which includes Lemon Crinkle, Butterscotch Coconut Toasties and Oldfashioned Oatmeal Raisin. Proceeds from the sisters’ cookies support their order, whose ministry involves serving the older adults at Jennings Center for Older Adults in Garfield Heights, Ohio. Sister Mary Assumpta, known around Cleveland as “e Baseball Nun” for delivering her order’s cookies to the Indians and serving as a baseball correspondent for WEWS-TV NewsChannel5 in Cleveland and CBS is Morning in the 1990s, approached Pierre’s last year about creating an ice cream based on one of the order’s cookies. After months of searching for the perfect ingredients and fine tuning the recipe, Pierre’s flavor-development team unveiled Nun Better™ Snickerdoodle. “Nun Better™ Snickerdoodle is a wonderful flavor,” said Sister Mary Assumpta. “It really captures the spirit of our cookies. We are very excited and are sure it will please both cookie and ice cream lovers alike!” Pierre’s Signature Ice Cream line was created in celebration of Pierre’s 80th anniversary in 2012. Oﬀering “the ultimate ice cream experience,” Signature is a line of Super Premium Ice Cream Pints featuring seven unique and indulgent flavors: Banana Fudge Chunk, Cherries & Chocolate Chunks, Chocolate Lava Cake, Coconut Fudge Almond, Exquisite Vanilla, Mocha Mud Pie and Nun Better™ Snickerdoodle. “Ice cream lovers will definitely be delighted by Nun Better™ Snickerdoodle,” said Pierre’s President and CEO, Shelley Roth. “e sisters are very passionate about their cookies, just like Pierre’s is about making ice cream. It was a perfect flavor for Pierre’s Signature Collection.”

and production plant in Cleveland, Ohio. Pierre’s has 80 years of tradition and commitment to the highest quality standards, outstanding service and industry leadership. For more information about Pierre’s, visit www.pierres.com. e Sisters of the Holy Spirit are celebrating their 80th anniversary as a Catholic community in the Diocese of Cleveland. Located in Garfield Heights, Ohio, this religious order is the sponsor of Jennings Center for Older Adults, a leader in care for Northeast Ohio’s older adults. For more information about the community or Nun Better® cookies, visit www.sistersoftheholyspirit.org.

e new flavors will arrive in stores in time for July, National Ice Cream Month. Pierre’s Ice Cream Company is a leader in the production and distribution of gourmet ice creams, sherbet, frozen yogurt, sorbet, and frozen novelties. Over 235 products and flavors share the Pierre’s name. e company is privately owned and operated with its headquarter oﬃce

Pierre’s Ice Cream Company Contacts: Laura Hindulak Matt ornicroft (216) 432-1144 lhindulak@pierres.com mthornicroft@pierres.com www.pierres.com

C-Store Insider

October 7-10, 2012 | Las Vegas

C-Store Insider ADVERTISER BOOTH DIRECTORY Company

Booth

MET Rx

1519

Acry Fab

3240

Natural Products Solutions

9204

Brite Vision

2969

PASS

3924

Digital Currency

3639

Rickland Orchard

6868

Glory USA

3451

Sun Capital Partners

2946

Gonnella

972

Tomlinson

3114

Helix Drinks

5197

Virginia Carolina Corp.

3574

Huddle House

3047

Waze

9225

JT International USA

4285

WOW3DGROUP

3512

C-Store Tech Talk By Sheila Moon C-Store Insider August 2012

the platform is there now where prepayment is accomplished as well. It’s then a matter of simply going to the store for pick up. One service for this is a company called Wiwou (www.wiwou.net). ey are focused on the restaurant industry, but with c-stores pushing more and more into foodservice, they will soon be marketing to you. If the potential consumer is on the road, they can find you with their phone using a cool platform called Waze (please refer to front cover interview in this issue.) By signing up with Waze, you can be found, and you can promote

special drink oﬀer or something along those lines. Enable Table NFC is a Near Field Communication based mobile services app for restaurants, and I don’t see why it cannot be applied to foodservice in c-stores. Visit www.enabletable.com for more information on this innovative service. en of course there are the back room programs such as: 1. Digital signage which changes messaging according to time of day 2. Employee learning centers and training centers (they help reduce dreaded turnover)

According to Moore's law (the rule that over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years), we should see technological advances trickling over to Joe Consumer entering your store to pick up a six pack, some smokes and of course to fill er’ up. And we have! And not only for the aforementioned activities but also for banking and dining and in some places, space allowing, working onlaptops while having lunch. As in the restaurant business, marketing to consumers starts with your webpage. We are beginning to see a trickle of convenience stores oﬀer online ordering through their websites, and

3. Automated inventory management systems

your lunch service or whatever you happen to be promoting. Once the customer is with you, oﬀer Wi-Fi. is is common these days and provides the ability to use online maps and retrieve information on the go. Consider a consumer reward system as is done in restaurants more and more. Once they pay in a restaurant, an oﬀer is immediately emailed to the patron inviting them for a return visit with a

4. Transaction based video that works like a cop car, when the lights turn on, so does the video. Only in this case, when the cash register is operated, you can monitor false rings, etc.

Sheila@C-StoreInsider.com

Come to Booth #1519 and sample delicious products from MET-Rx,® Pure Protein® and Good ‘n Natural® and meet Marcus Haley!*

For more info, call 1-800-327-0908 ext. 1303 *Marcus Haley is a paid endorser of MET-Rx.®

12-PU-1112rs

Come see FRESH new ideas at Booth #2946

Where ice cream makes the meal

Retail Ice Cream

For more information contact: Paul Carolan | 561-948-7526 | PCarolan@SunCapPart.com