Truck Parts & Service 0815

TruckPro purchases Power Train | BorgWarner acquires Remy

Making a

Name

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DOTY finalist: Harman HVS 14 SmartWay of Thinking 22

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Volume 51 | Number 8 | August 2015

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Cover Story

@TPSMagazine /truckpartsandservice Truck Parts & Service

Editorial

Editor: Lucas Deal Online Editor: Jason Cannon Equipment Editor: Jack Roberts editorial@truckpartsandservice.com

Making a Name

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Features 14 Distributor of the Year finalist: Harman HVS 20 Get to know the Wyakin Warrior Foundation 22 SmartWay of thinking

Departments 1 2 6 12

Editorial Staff Editorials Industry Focus Tech Updates

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Marketplace Classified Ads Product Spotlight Advertisers’ Index

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Editorial | Lucas Deal

Evaluating Phase II

By Lucas Deal, Editor lucasdeal@randallreilly.com

A

s some of you may know, in addition to my responsibilities with Truck Parts & Service I also am the editor of Successful

Dealer.

Our coverage of these two markets is necessarily similar in many ways, but one area where there is clear differentiation is vehicle sales.

While there may be a few distributors or service providers out there who also flip trucks, on the dealer side, that’s the crux of almost everyone’s business.

And that means when news breaks that could impact the production and price of Class 8 trucks, dealers eagerly devour the information.

Such was the case in June, when the EPA and U.S. Department of Transportation released Phase II of their Greenhouse Gas Emission Standards and Fuel Efficiency Standards for Medium- and Heavy-Duty Engines and Vehicles.

I’m not going to dive deep into the specifics of the Phase II regulations— regular Truck Parts & Service editorial readers will know Jason Cannon did that in this space just a month ago—but I will tell you this, the NHTSA expects the new standards to raise the price of new Class 8 trucks by $10,000 to $12,000.

Your dealer counterparts are not thrilled about that.

In a prepared statement released just days after the EPA/DOT Phase II regulations hit the newswire, the National Automobile Dealers Association (NADA) and American Truck Dealers (ATD)

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responded by voicing several legitimate concerns.

“Affordable transportation is the bedrock of the American economy, and adding—by the Administration’s own estimate—an average of just under $12,000 to the cost of a new truck through mandates based on potentially untested technologies is a great risk to a still-fragile economy,” the organization wrote.

There were more Class 8 trucks sold last year than 2010 and 2011 combined.

“Recent history has shown that mandates with underestimated compliance costs result in substantially higher prices for commercial vehicles, and force fleet owners and operators to seek out lessexpensive and less fuel-efficient alternatives in the marketplace.”

This is true.

It wasn’t long ago that fleets and owner-operators were rushing out looking to get their hands on as many pre-2010 trucks as possible. As we all know, those trucks were the last introduced into the marketplace that did not require selective catalytic reduction (SCR) and/or exhaust

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gas recirculation (EGR) emission reduction systems in conjunction with diesel particulate filters (DPF).

The ATD fears that is going to happen again before Phase II goes live. They are concerned when they raise their prices the life blood of their business will crater.

There were more Class 8 trucks sold last year than 2010 and 2011 combined, so there are factual reasons for them to feel that way. But at the same time, those years also were the building blocks for the slow climb out of the recent recession.

Not every lost sale in that period was solely price-related.

I don’t think that will be the case this time. The technological enhancements required to meet proposed Phase II standards aren’t expected to be as drastic as Phase I, and our economy is in better shape to boot.

Truck and engine makers seemed more prepared as well, with Cummins, Volvo and the Engine Manufacturers Association (EMA) all publicly supporting Phase II’s introduction in June.

I think this is a good sign for both sides.

While I think dealers have a reason to be concerned, I think Phase II’s rollout is much more likely to mirror the smooth implementation of last year’s rule regulation enhancements than the 2010 debacle.

And if that’s the case, there should be plenty of new and aftermarket truck parts sales to go around for everyone.

SM

Editorial | Jason Cannon

Phase II spells bad news for glider kits

By Jason Cannon, Online Editor jasoncannon@randallreilly.com

T

here are a lot of good things that could come from the passage of the Environmental Protection Agency’s (EPA) Phase II fuel economy/greenhouse gas proposed rule, but what it could do to the glider kit industry isn’t one of them.

Under the proposed rule, a glider kit — basically a truck without an engine, transmission or rear axles — would be treated the same as a new truck off the line, and would be expected to meet current-day emissions standards despite being powered by prior-standard model year equipment.

Basically, if you install a 2010 engine in a 2018 glider kit, that 2010 engine had better be at least 2018 complaint.

A glider kit’s primary selling point is its sticker price, but under the current EPA proposal, all that incentive will disappear and it may take the entire industry with it.

Roughly 10,000 glider kits are sold annually and failing to offer an exemption for glider kits removes any incentive to purchase or manufacture them, which basically could kill the glider kit and related industries.

There also are other considerations.

I don’t want to get into a lot of doomand-gloom tin foil hat-type predictions here, but do we really want the government deciding if a rebuilt or remanufactured powertrain changes a truck’s new/ used status?

If, in 2018, you’re rebuilding a 2010 engine, must it suddenly be 2018

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compliant? That seems unlikely since most often the engine never leaves the truck, but new components are used and you never really know how lawmakers will interpret their own rules from year to year.

At what point can (the EPA) come in and say, ‘You can’t rebuild an engine anymore.’?

“Where do you stop,” asks Brian Harrison, whose company sells glider kits. “If we can’t take a donor truck off the road and put a glider kit on the road, at what point can [the EPA] come in and say, ‘you can’t rebuild an engine anymore’? but instead need to get an all new engine.

“Or if they say, ‘If you’re going to rebuild your engine, you need to bring

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it up to current EPA standards,’ which would be disastrous.”

The proposed rule comes at a time where the use of remanufactured components is more popular than ever before.

In fact, just this spring, the U.S. House panel approved legislation that will allow for the use of remanufactured parts when repairing federal fleet vehicles; a move that is expected to save more than $1 billion in repair costs.

I’m not comparing replacing an alternator on a mail truck to buying a glider kit, but the House panel clearly recognizes the financial advantages of using the remanufacturing supply chain.

Those benefits don’t change just because the VIN number does.

H.R. 2822, an amendment that would have given glider kits a reprieve from enforcement, passed the House on a voice vote last month but was mired in unrelated Confederate Flag controversy.

As it stands now, that amendment is unlikely to pass.

The question that needs to be answered before Phase II is enacted is what most defines the truck. Is it the manufacture date of the frame structure or the powertrain? And if those two are ever separated, what happens then?

As Lucas Deal eludes to in his column on page 2, Phase II is expected to cause sticker prices on new trucks to jump, making glider kits an even more financially viable option, assuming they are still an option at all.

To Goodyear® Air Springs Thank you for engineering and manufacturing the highest quality, most respected air spring products in the commercial trucking industry. Your innovations have improved ride quality, reduced driver fatigue and improved safety for millions of people worldwide. That’s why, as another industry leader in safety and efficiency, we at STEMCO are both proud and excited to be taking the baton and leading the Super Cushion® and Spring Ride® product lines into the future.

To our valued customers, rest assured that the same high-quality, reliable performance that you’ve come to depend on from Goodyear ® Air Springs will continue to be these products’ defining characteristics now that they are under the STEMCO banner. The acquisition of STEMCO Super Cushion® and Spring Ride® components perfectly complements our dedication to Making the Roadways Safer ®.

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Industry Focus

Dealer News Penske Truck Leasing has opened a full-service facility in the Birmingham, Ala., suburb of Alabaster.

C-B Kenworth in Portland and Bangor, Maine, has been acquired by Joseph Alosa, president and CEO of Yankee Trucks, LLC and Green Mountain Kenworth. With the acquisition, the group of Alosa-owned companies will rebrand itself as New England Kenworth.

Kenworth Quebec recently opened a new facility in the Saint-Georges-de-Beauce industrial park.

West Texas Truck Centers, Around The Clock Freightliner and Freightliner of Chattanooga/Knoxville have rebranded their family of dealerships as Premier Truck Group.

M&K Truck Centers has acquired Wyoming, Mich.-based L&V Trailer Sales, Inc.

Custom Truck Sales (CTS) recently celebrated its 50th anniversary as a Kenworth dealer.

Ontario-based Carrier Centers is now a dealer for Isuzu Trucks at its London dealership.

Trailer Wizards has expanded its Delta, British Columbia, location to 13,500 sq. ft. with 24 service bays.

Beaver Truck Centre has opened a new location in Brandon, Manitoba.

Wastequip brand Galbreath has named Carolina Environmental Systems (CES) its exclusive equipment dealer for Georgia.

Baltimore Truck Center has opened its newest facility in Hagerstown, Md.

Durham Truck & Equipment has opened a new Peterborough, Ontario, location.

Black Rock Truck Group’s Westchester Freightliner facility has moved into a new 30,000 sq.-ft.-facility.

Goodyear Expands Service Network

Volvo Debuts Mississippi Distribution Center

The Goodyear Tire & Rubber Company is expanding its Goodyear Commercial Tire & Service Network with the opening of three Goodyear Commercial Tire & Service Centers.

The new centers – located in Dearborn, Mich., Montgomery, Ala., and Garland, Texas – underscore Goodyear’s commitment to supplying fleets with premium Goodyear truck tires, retreads and services, says Paul Wanstreet,

Volvo Group has inaugurated its new 1,000,000 sq.-ft.-central distribution center (CDC) in Byhalia, Miss.

The $70 million facility supports the company’s Mack and Volvo truck brands, as well as Volvo Construction Equipment and Volvo Penta.

“The Volvo Group is pleased to officially open its new Central Distribution Center in Byhalia,” says Christer Svärd, senior vice president of Volvo Group Logistics Services. “The CDC will enable us to more efficiently handle an increased volume of parts distribution, while also significantly improving customer service.”

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president of Goodyear Commercial Tire & Service Centers.

“These state-of-the-art centers are important pieces in our expanding Goodyear Commercial Tire & Service Network,” he says.

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Industry Focus

Milwaukee Tool Enhances U.S. Manufacturing Milwaukee Tool has announced an expansion of its operations in Greenwood, Miss.

This, along with other investments to Milwaukee Tool facilities in the state, represents a $35 million investment in Milwaukee’s U.S. manufacturing operations over the last four years. Milwaukee Tool has locations in Greenwood, Olive Branch and Jackson.

“Milwaukee Tool is dedicated to driving growth and creating new jobs in the United States,” says Milwaukee Tool Group President Steve Richman.

BorgWarner Acquiring Remy Remy International, Inc. is set to be acquired by BorgWarner Inc. in a $1.2 billion deal the companies have announced.

“We are confident our customers and channel partners will benefit from the strategic fit, as it brings together two long-standing industry leaders,” says Jay Pittas, Remy president and CEO. Under the terms of the agreement, BorgWarner will acquire all of the outstanding shares of Remy for $29.50 per share in cash, which implies an enterprise value of Remy of approximately $1.2 billion. The transaction is expected to close in the fourth quarter of 2015.

People In The News Devin Hart has joined The Marx Group as the firm’s new president and coCEO. Tom Kenny has been named Yokohama Tire Corporation’s (YTC) Hart director of technical service.

Don Sturdivant has been appointed CEO at FleetPride.

Joseph Lehman has retired from Donaldson Company.

He has been replaced as Sturdivant vice president, Global Operations, by Richard B. Lewis.

Mike Postma has been named president Webb Wheel Products’ OEM business.

DTNA has appointed Eileen Frack as general manager of Human Resources.

Link Manufacturing has appointed Tom Perez to North American field sales manager.

Fleetline has hired Kevin Freson as aftermarket sales manager.

Former Daimler Trucks head Andreas Renschler has been named Chairman at Scania AB. Aaron Lay has been promoted to director of sales at Agility Fuel Systems.

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Derek Losh has joined Talbert Manufacturing as its new Great Lakes-area sales manager.

Losh Truck Bodies and Equipment International, Inc. (TBEI) has named Ray Salley as general manager of its Ox Bodies business, and has promoted Jeff Duchscher to Salley’s previous position of general manager at Rugby Manufacturing.

Dana’s Board of Directors has named James K. Kamsickas as president and CEO.

Rassini Entering Heavy-Duty Market Rassini, a Mexican industrial company, has expanded its suspension offerings to include leaf springs for the North American heavy-duty truck market.

Previously only serving South America’s heavy-duty truck industry, Rassini anticipates doubling its NA market share within the segment by 2018.

“With extensive experience in the light-truck market throughout North

America and the heavy-duty truck market in South America, we have worked hard to become an engineering leader in providing quality products and award-winning technology. Entering the commercial truck market in North America was a natural progression for us and we are already experiencing early success,” says Eugenio Madero, president of Rassini, S.A.B. de C.V.

Truck Parts & Service Calendar Event information can be submitted at: www.truckpartsandservice.com/story-ideas/

Aug. 26-27 Aug. 27-29 Sept. 12-16 Sept. 21-24 Oct. 18-23

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Commercial Vehicle Outlook Conference, Dallas Great American Trucking Show, Dallas CVSN Aftermarket Distribution Summit, Newport, R.I. TMC Fall Meeting & SuperTech Competition, Orlando VIPAR Heavy Duty Annual Business Conference, San Antonio

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OUTLOOK/Freight Infrastructure How will the trend toward larger, fewer stores, shifts in intermodal and even the potential for delivery-by-drone affect freight patterns over the next decade?

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Industry Focus

TruckPro Purchases Independent Distributor Power Train TruckPro has acquired Power Train, an independent parts distributor and service provider in Indiana, Ohio and Kentucky.

The acquisition includes 11 Power Train locations and expands TruckPro’s network of retail and service locations in the U.S. and Canada to more than 150.

Power Train’s current leadership team, including Lyle Bass and Joe Leffel, will continue to run the business while also becoming investors in the combined

enterprise.

“The merger is going to help strengthen and expand our customer service capabilities within our market and our

customers will benefit from having access to additional inventory and a large distribution network throughout the United States and Canada,” says Bass.

Online Wheel End Training Courses Offered The heavy duty wheel-end parts manufacturer RevHD has launched a free wheel-end training course online at www.revhd.com.

RevHD says after all participants complete the 35-minute online training, there is a quiz to test the knowledge they’ve gained. Successful completion of this quiz earns the participant a certificate demonstrating their level of understanding of various wheel-end systems and their ability to diagnose failures and correct them.

Hadley Sells Mirror Product Line Hadley has sold its transit mirrors line and related operations in Elkhart, Ind., to Safe Fleet, a division of The Sterling Group.

Hadley says it will continue to develop its full line of transit interiors, air horns, suspension controls and mirror systems for heavy-duty customers.

“We are very proud of the team and products produced in Elkhart,” says Hadley President Thomas Bronz. “The mirror product line is a strategic fit in Safe Fleet’s existing portfolio. The transit mirror operation is a vibrant business with a strong management and great opportunities.”

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SKF Trucknowledgy Sharing technical expertise to take your fleet farther SKF provides more than just premium solutions that improve wheel-end reliability and driver safety. We’re also a resource for the latest technical, product and industry information and training. Delivering valuable knowledge and a broad range of solutions, we take the world’s top fleets farther. Find out how we can do the same for you.

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THIS YEAR’S ACTIVITIES: JOHN ANDERSON CONCERT

• FREE tickets for all GATS registered attendees! First-come, first-served availability on seating.

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• Shuttle bus transportation to convention center • Showers provided by TA and Petro Stopping Centers • Food vendors and cooling tents

This pavilion will provide products, information, free services and education to assist you on the road to better health.

• Free health screenings • Cooking demos • In-cab fitness demos • Health-related vendors

RECRUITING PAVILION

• Expanded pavilion with more recruiters • Learn about fleet driver packages

OVERDRIVE’S PRIDE & POLISH • Celebrating its 25th anniversary, Pride & Polish sets the standard for truck beauty contests • Enter your truck to compete at PrideandPolish.com

THE GATS THEATER

Stage hosting numerous sessions that will excite and educate: • Trucker Talent Search • Pride & Polish award presentation • Partners in Business workshops

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• Daily meet and greets and celebrity appearances • Live performances at the booth • Prize giveaways and drawings

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SAFETY RECALLS The following are safety recalls issued by the National Highway Traffic Safety Administration: Blue Bird is recalling certain model year 20092016 All American rear engine school buses manufactured Dec. 7, 2008, to May 11, 2015, and equipped with certain Cummins Westport ISL G engines. Excessive engine crankcase pressures may cause the 90-degree elbow of the vent tube assembly to detach from the crankcase ventilation breather, possibly allowing engine oil to come into contact with hot surfaces. If engine oil comes into contact with a hot surface, there is an increased risk of a fire.

Collins Bus Corporation is recalling certain model year 2015 DE516WR, SL408, SH40, and DH500 school buses manufactured Feb. 2, 2015, to April 1, 2015. The affected vehicles have seat bottoms whose foam core may not meet the flammability requirements of Federal Motor Vehicle Safety Standard (FMVSS) No. 302, “Flammability of Interior Materials.” If the seats are built with this seat bottom foam core, the seats may not resist catching fire in the presence of an ignition source, increasing the risk that a fire may start or spread.

Daimler Trucks North America (DTNA) is recalling certain model year 2015 Western Star 4700, 4800 and 4900 trucks manufactured Nov. 15, 2014, to Jan. 30, 2015. In the affected vehicles, the speedometer may not operate properly, possibly not displaying the vehicle’s speed. If the speedometer does not show the vehicle speed, the driver may unknowingly exceed the posted speed limit, increasing the risk of a crash.

Fontaine Trailer Company is recalling certain model year 2016 Revolution flat deck platform and step deck platform semi-trailers manufactured April 20, 2015, to May 13, 2015. In the affected trailers, the hardened washers used in the bolted connections that secure the upper coupler, landing gear and suspensions to the trailer sub-frame may crack. Failure of the washers can cause the bolted joints to loosen, causing detachment of the trailer’s structural components, increasing the risk of a crash.

Forest River is recalling certain model year 2013 XLR and Vengeance, 2010 Sandpiper, 2004 Auto Plus, 2008 Cargo Mate and 2015-2016 HydraLift trailers. In the affected trailers, the studs that are used to attach the wheels to the axle hubs may break. If the wheel studs break, the wheel could detach from the vehicle, increasing the risk of a crash.

Great Dane is recalling certain model year 2015

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Converter Dolly trailers manufactured Feb. 18, 2014, Oc. 27, 2014. Due to a problem with the brake valve, the affected dollies may experience brake drag. If the brakes drag on the converter dolly, the wheel end may overheat, resulting in a fire. Also, the wheel may detach. Either condition increases the risk of a crash.

Navistar is recalling certain model year 20152016 International 9900 trucks manufactured Jan. 6, 2014, to March 12, 2015, and 20152016 International Lonestar trucks manufactured Feb. 20, 2014, to March 13, 2015. The affected vehicles are equipped with a 6 in diameter stack tail pipe, which may not have sufficient support.

The unsupported weight of the upper stack tail pipe and vibration associated with normal vehicle operation over time may cause a crack of the weld joint between the inlet pipe and the flare expansion of the stack tail pipe, which may result in partial or full separation of the stack tail pipe from the vertical exhaust pipe. If the stack tail pipe separates from the exhaust pipe it can fall into the roadway possibly hitting another vehicle, increasing the risk of a crash.

Paccar is recalling certain model year 2014 and 2015 Kenworth T660, T680, and T800 trucks manufactured January 29, 2013, to April 2, 2014, and 2013 Peterbilt 587 trucks manufactured on Aug. 8, 2012. The affected trucks are built with a driveshaft that may not transmit power to the wheels due to weld failure from corrosion. If the weld fails causing a loss of power to the rear wheels, the vehicle operator may be unable to move the vehicle, or may experience deceleration if the vehicle is in motion, increasing the risk of a vehicle crash.

Rush Truck Centers of Texas, LP, doing business as Custom Vehicle Solutions, is recalling certain modified 2011-2016 Peterbilt 337 trucks manufactured March 26, 2010, to March 9, 2015, modified 2013-2015 Peterbilt 348 trucks manufactured May 14, 2012, to March 25, 2014, and modified 2014 Peterbilt 382 trucks manufactured on Nov. 1, 2013. The affected trucks, converted from conventional day cabs to crew cabs, may be equipped with seat belt anchorage assemblies that may come unanchored when under load. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 210, “Seat Belt Assembly Anchorages.” If the seat belt anchor pulls away, the seat occupant may not be properly secured in the event of a crash, increasing the risk of occupant injury.

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By Lucas Deal, Editor lucasdeal@randallreilly.com

DOTY Finalist

Harman HVS

T

he independent aftermarket isn’t an industry known for progressives.

But up in Ontario, forward-thinking business planning and an honest approach to customer service have served as the cornerstones of success at Harman Heavy Vehicle Specialists for decades.

Founded nearly 80 years ago as a general supply and jobber business, the company the heavy-duty aftermarket knows today as Harman HVS has done it all. It’s been a brake and wheel end specialist; light- and heavyduty spring shop; full-scale machine shop and expansive auto parts distributor.

But while its product categories have changed, one area where the 2015 Truck Parts & Service Distributor of the Year finalist has never wavered has been its complete

and unequivocal focus toward serving its customers.

“One thing we’ve always said is we’re never going to be the same company [over time],” says President Jay Johnston. “What we are now may be close to what we were six months ago, but we’re always going to change and evolve to better serve our customers.”

Those words are especially true in 2015, as Harman is less than a year removed from consolidating two of its branch locations into a new superstore in Cambridge, Ontario.

Designed to function as a PDC, retail facility, service department and corporate hub, Harman’s new superstore offers customers access to the complete breadth of products and services the company offers in the most convenient way possible.

It allows the company to best provide its customers

Harman HVS at a glance

Source: Google Maps, Harman HVS

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Harman Heavy Vehicle Specialists has been serving the southern Ontario vehicle market since 1938.

everything they desire, says Ian Johnston, vice president of sales marketing.

He says that’s one area where Harman has always been progressive, citing a culture that empowers all Harman employees to think outside of their typical responsibilities to help enhance customers’ experience.

Another area where Harman’s progressive nature shines through is its acceptance of technology.

“We became computerized when 90 percent of my peers didn’t know what a computer was,” says Jay. “We saw the benefits for our business and our customers.”

Jay says Harman also was an early adopter of VMI (vendor managed inventory) to improve the functionality and performance of Harman’s parts department.

“We are one of the few — we might be the only — distributor in Canada using VMI and we’ve been using it for 12 Harman HVS recently combined two of its smaller facilities into one centrally-located superstore to better serve the entirety of its customer base.

to 15 years,” Ian says. “I can’t believe other people haven’t gotten involved in that.”

Ian mentions the company has even turned to non-traditional resources when posting job opportunities. He says a recent delivery driver position garnered nearly 300 applicants on Kijiji — a Canadian online classifieds page.

Looking ahead, the Johnstons anticipate adapting more technology into their business every day.

“I really think technology is going to change the [aftermarket] landscape,” Ian says.

“Some people say Amazon won’t happen in our business, but I think it’s already happening.

He adds, “We will do whatever it takes to continue to give our customers what they want [from us].”

Headquartered in Cambridge, Ontario, more information on Harman HVS can be found at www. harmanhvs.com.

Automann Assured is our commitment to deliver the highest level of quality, service and value everyday. Why choose one, when you can have all three?

Scan this QR code for more information.

Š Copyright 2014

Cover Story

g n i k a M

By Lucas Deal, Editor lucasdeal@randallreilly.com

Tips for strengthening your corporate brand

T

he independent aftermarket is a brand business. Premium brands. All-makes brands. Reman brands. This industry has

them all.

But the products on your shelves aren’t the only brands you sell. Your company is a brand as well.

Through careful planning and business calculation, you can develop your brand within your market to levels of appreciation and satisfaction equal to or greater than some of your most trusted

product lines.

Aftermarket customers are brand loyal. It’s time your entire business, not just your best products, reap the benefits of that loyalty.

Building your Brand Creating a brand as an independent distributor requires tangible and philosophical strategies. You need to know how your brand will look, and what it will represent.

Your brand’s physical appearance

Branding Glossary When it comes to branding, there are several similar terms with separate meanings. Growing your company’s brand requires a complete understanding of each term.

Brand: A feature that distinguishes your products and services from those of others. Your brand is who you are and what you do that makes your business unique. Every part of your business -- from exterior store paint color to the font on your invoices -- works in unison to build your brand.

Brand image: How customers perceive your business, i.e., what everyone else thinks of you. Like your brand, everything associated with your business is considered when others determine your brand image.

Brand awareness: This refers to how recognizable your business, products and services are within your industry. High brand awareness does not implicitly lead to higher brand image, but can potentially offer more sales as more consumers are aware of what you provide.

Brand line: These are subsets of your brand. For example, a towing operation or a machine shop. Brand lines can be tightly or loosely linked to brand names depending on how both are marketed, and perceived by customers.

16

T R U C K PA R T S & S E R V I C E | A u g u s t 2 0 1 5

is not something to take lightly. Every aspect of your business impacts your brand, and consistency matters.

Homogenizing your company’s public appearance is a good first step in building or stabilizing a brand. Every location doesn’t have to be identical, but there should be obvious similarities from one location to another. Paint schemes, signage, logos and employee uniforms are all areas where company-wide consistency can strengthen a brand.

Regarding logos in particular, simplicity and singularity is key. Pick a clean design and stick with it. If you design a new logo to replace an old one, make sure to scrub the previous versions from all locations, documents and other public records.

Including a value proposition or tagline with a logo can be another valuable step in reinforcing a brand.

A good value proposition not only helps define your company, it also acknowledges your promise to your customers. It conveys to them in a concise

Cover Story

The Peterbilt brand has been defined by its script logo for many decades.

manner the essence of your business relationship.

Betts Company implemented that strategy when updating its branding earlier this decade.

Unique in the aftermarket due to its supplier and distributor divisions, Betts Company’s team worked diligently to build, sharp, succinct messages for the company and its three business units, says President Bill Betts.

“We wanted to focus on our core values, and create a story that represents our business,” he says.

Value propositions, taglines and logos also should be constructed with long-term usage in mind. Consumers will occasionally accept minor updates to brands, but frequent alterations are a quick way to crater a brand’s image.

Developing a brand also requires the ability to communicate non-verbally, conveying a corporate identity that is so universal it doesn’t need to be said.

W W W . T R U C K PA R T S A N D S E R V I C E . C O M

At Peterbilt, where class is king, that manifests itself through marketing and corporate branding that is simple yet sophisticated.

“We focus on our core attributes: durability, reliability and quality,” says Todd Acker, Peterbilt’s director of marketing.

“We want our customers to know our company builds the best product in the world.”

This is how good reputations are born.

By recognizing and endorsing a strong aspect of your operation, you can

develop a brand identity that plays to your greatest strengths. And over time, as customers accept the message and receive the service you’ve promised, your brand’s image will grow.

Craig Kruckeberg says that’s a strategy he’s always held sacred at Minimizer — err, Spray Control Systems.

“Spray Control Systems is our legal corporate name,” he says. “But our marketing focus has always been ‘minimize weight, minimize spray and minimize expense.’ That was our message about our fenders, and that’s how people began to know us. Everything has evolved from there.”

The final step in building a brand is employee engagement. Everyone has to be on the same page about what your brand represents, and how to support it.

“We created a written document for our team members,” Betts says. “It was like an internal manifesto of our philosophical approach. Within it we laid out our message; why we exist and what our business and brand represents.”

Maintaining your brand Once you’ve built a brand identity you must work tirelessly to maintain it.

In some ways this can actually be more difficult than building a brand, says Pete Joy, vice president of sales and marketing at Phillips Industries.

“When you have a strong brand, every decision you make must work to reinforce it,” he says.

Acker agrees, adding, “Sustaining [a

Brand is more than just perception.

Your brand also is how you are perceived in your industry, by your peers, by your own team. Your brand has to work in all of those instances.

– Bill Betts, president at Betts Company

A u g u s t 2 0 1 5 | T R U C K PA R T S & S E R V I C E

17

Cover Story brand] is not an easy thing to do. You spend as much time protecting it as you do trying to change it.”

Joy says upholding the brand at Phillips is especially important because it doesn’t just refer to a company and its products — but also the Phillips family.

There are people working in the business that are living embodiments of the brand, and Joy says his team is incredibly cognizant of that.

“Our brand represents Bob almost as much as it represents Phillips as a company, and it represents him in a way that is unlike almost every other brand in our industry,” says Joy, in reference to CEO Bob Phillips’ 52-year career with the company. “Our brand has to represent the company in a way that Bob would want both to be represented.”

Family-owned distributors should operate the same way. When you put your name on the sign you put your reputation on the line.

The best way to protect your brand is to follow through on your brand’s promise. Provide anyone encountering your business exactly what is expected when coming into contact with your business.

“Brand is more than just perception”

When Betts Company updated its branding in 2014, it replaced its old diamond logo for a more descriptive new version and three similar logos for its various business units.

from customers, says Betts. “Your brand also is how you are perceived in your industry, by your peers, by your own team.

Your brand has to work in all of those instances.”

Maintaining a brand also requires the foresight to steer clear of situations where the brand could be put at risk.

“Everyone who works [for Peterbilt] take so much pride in the brand and has so much passion for it,” Acker says. “They work as police officers for the brand.”

He mentions one employee in particular who emailed him last month to notify him of a photo of a Peterbilt truck that was being used in a local

Minimizer has maintained a consistent message throughout its corporate history, as seen by these advertisements from 1988, 2003 and 2006.

18

T R U C K PA R T S & S E R V I C E | A u g u s t 2 0 1 5

advertisement.

“He wanted us to know because he was afraid it could damage [our brand],” Acker says.

A good example of this in the aftermarket is accepting a new product line without fully vetting its quality and performance. It doesn’t take many lowquality sales to torpedo your brand.

In unfortunate situations where your brand is perceived negatively or damaged, it is vital to aggressively work to amend the situation.

As Joy says, “If someone likes what you do they’ll tell their friends, but if they don’t like what you do they’re going to tell everyone.”

Kruckeberg says that’s one of the reasons for Minimizer’s lifetime product warranty.

“We’re customers of somebody, too, and we know that things aren’t always going to be perfect,” he says. “Heavy-duty trucking is a tough industry, and we want our customers to know if something does happen [to our products] that they can come back to us and we’ll make it right.”

Betts echoes that statement, both as a supplier and distributor.

“You have to keep aiming for excellence and moving forward,” he says.

“Once you have that brand you want, you can never stop supporting it.”

FROM LAB TO LIFT

Centric Parts offers the most comprehensive brake and chassis program in the industry, supplying both OEMs and the aftermarket a full range of standard grade, premium grade, fleet, medium duty, performance and dedicated racing components and systems for virtually every light and medium duty vehicle built from 1937 through 2015.

With the most comprehensive brake & chassis coverage, the widest product selection and full program expertise, it’s easy to see why more technicians and parts outlets put their trust in the professionals at Centric Parts.

www.centricparts.com (626) 961-5775

By Lucas Deal, Editor lucasdeal@randallreilly.com

Wyakin Warrior Foundation

Aftermarket Warriors Does a veteran have a place in your heavyduty aftermarket business? Wyakin Warrior Executive Director Todd Moore thinks so.

O

ver the last two-plus years, the heavy-duty aftermarket has gravitated toward supporting the Wyakin Warrior Foundation.

Founded to aid wounded military veterans, the Wyakin Warrior Foundation is one of the most respected post-service assistance programs in the United States.

Earlier this year we spoke with Wyakin’s Executive Director Todd Monroe about how the program was created, and how it works to assist America’s returning veterans.

Q: Please tell us about the creation of the Wyakin Warrior Foundation. How the program was founded, what is your

mission statement and what are the goals for your Warriors?

A: The Wyakin Warrior Foundation was established to help ‘enable severely wounded and injured post 9/11 veterans achieve personal and professional success as business and community leaders.’ The foundation provides multifaceted mentoring, financial support, professional development, and networking tailored to each Warrior’s unique journey and goals, culminating in an education and meaningful employment. The comprehensive program includes a community service project, completed by each Warrior while in school, to underpin the foundation’s focus on these young patriots’ strengths

Tenets of the Wyakin Warrior Foundation The Wyakin Warrior Foundation’s assistance program focuses on six tenets, each of which work in conjunction to offer comprehensive support to veterans. They are: Multi-faceted mentoring program (up to five mentors per Wyakin Warrior) individually tailored to meet each Warrior’s unique needs.

Professional development: Individual Development Plans by which staff and volunteers help mentor and coach the warriors toward their goals; and monthly seminars by leaders in business, government, and community service fields.

Educational/financial assistance (complementing the GI Bill or Vocational Rehabilitation) for up to 60 months.

Community Service project: To demonstrate opportunity and ability to become servant leaders and role models.

Robust networking designed to facilitate job placement.

Annual proactive follow up to monitor, and assist if necessary, personal and professional situations (Wyakin Warrior for Life).

20

T R U C K PA R T S & S E R V I C E | A u g u s t 2 0 1 5

over their struggles, and help realize and demonstrate their potential as community role models.

Now in its fifth year, Wyakin Warrior graduation and job placement rates remain strong, and are double the national average for veterans. The USO has named Wyakin ‘best in class’ among their ‘Battlefield to the Community’ partner programs. National branding and support continues to build with noteworthy partnerships. Wyakin relies on these critical relationships, such as with the heavy-duty aftermarket, to deliver its core mission on behalf of the growing number of Wyakin Warriors; and to help provide a strong and professional source of veteran employees to the heavyduty industry—a win-win relationship grounded in service.

Q: How are Warriors chosen for the program?

A: More than 51,000 troops have been seriously hurt in the combat zone since 9/11. Some are forced to leave the service right away because of their injuries, but eventually they all come home. When they do, they face the most dismal unemployment rates in the nation.

Their only training—military training—does not apply any more. They are left to chart their own courses while dealing with the challenges that come with severe injuries, such as blindness, loss of limb, spinal injuries, post-traumatic stress disorder, traumatic brain injury, … . They have the motivation to succeed, but lack the tools and training to do so.

The Wyakin Warrior Foundation provides both through its Wyakin Academies. Acceptance is not dependent on academic excellence or status of benefits. Each Wyakin Warrior is accepted for his or her character, motivation, need, and readiness—determined by application and records review, references,

Wyakin Warrior Foundation

Meet the Warriors

These three Wyakin Warriors are nearing the end of their collegiate careers and are interested in a career in the automotive and/or heavy-duty industries.

Matthew J. Watson Branch: U.S. Army, Infantry, June 2002 – July 2004 Rank: Specialist (E-4) Academics: Received AAS of Liberal Arts at College of Western Idaho in May 2014. Currently enrolled in the Automotive Technology program at College of Western Idaho, estimated graduation in spring 2016.

Goal: To work as a technician, then perhaps service manager.

Professional Mentor: John Albano, retired regional manager at AutoZone.

and interview. The number of Warriors accepted is dependent upon resources available. Before inducting a veteran into the program, Wyakin identifies enough funding to commit to each veteran for up to five years/60 months of support, approximately $25,000 per Wyakin Warrior.

Q: How are funds allocated to the Warriors?

A: Funds are allocated in many areas.

Education/Financial Assistance: Provides educational support for severely wounded, injured or ill veterans that includes cash assistance for such things as room, board, books, tutoring and living expenses. Our program provides benefits beyond what the VA provides to help meet the wounded veteran’s financial needs, and remove obstacles to achieve educational success. Retention, graduation, and job placement rates remain over twice the national average for veterans.

Multifaceted Mentorship Program: Each Wyakin Warrior is provided up to five volunteer mentors at three different levels: campus, local, and national/professional, consisting of students, local community leaders and nationally recognized

W W W . T R U C K PA R T S A N D S E R V I C E . C O M

Jonathan Olsen Branch: U.S. Army Rank: Sergeant (E-5) Academics: Currently pursuing Associates in Automotive Technology degree at the College of Western Idaho, estimated graduation in spring 2016.

Goal: To work in the automotive or heavy-duty industry as a technician.

Professional Mentor: Brian Bowersock, owner Escondido Auto Repair.

leaders in their fields. Each Wyakin Warrior is contacted at least weekly by mentors, staff and/or other volunteers. More than 300 volunteers have been screened and trained. Mentors are contacted monthly to monitor satisfaction.

Professional Development Program: The ultimate goal of the program is for its graduates to find successful careers. To that end, the Professional Development Program provides monthly professional development seminars, networking, career planning and job interview preparation. Individual Development Plans by which staff and volunteers help mentor and coach the warriors toward their goals; and the monthly seminars by leaders in business, government, and community service fields are at the professional development program core.

Warriors also are required to complete a service project while they are in school to give back to the community. After graduation, the professional development program continues to keep in touch proactively with its alumni to monitor progress. The Wyakin Warrior Foundation has a 100 percent placement rate of graduates thus far. Seminar speakers have ranged from political leaders to CEOs to celebrities, including experts in social

Thomas Lee Montgomery Branch: U.S. Army, U.S. Cavalry, June 2007 – June 2012 Rank: Sergeant (E-5) Academics: Pursuing a Bachelor’s degree in Mechanical Engineering from Boise State University, estimated graduation in May 2017.

Goal: Be a mechanical engineer working in the automotive or heavy-duty industry.

Professional Mentor: Brian Cruickshank, director, University of the Aftermarket.

skills and business interaction.

Q: How can we help? How can the aftermarket assist or donate to the Wyakin Warrior Foundation?

A: The need for the Wyakin program is great.

A white paper titled Veteran Stereotypes: A Closer Look from the Office of the Chairman of the Joint Chiefs of Staff last October noted ‘Each year for the next five years, more than 200,000 service members will transition from active duty to the civilian community. Many of them will face significant challenges as they reintegrate back into civilian society.’

The most severely wounded, injured or ill young veterans will face the most daunting challenges. Many proud Americans want to help, but don’t know how. Supporting the education and job placement mission of the Wyakin Warrior Foundation offers a profound way to help. Your support will make a lasting positive difference in the lives of our young veterans and their families.

To donate, or for more information about the Wyakin Warrior Foundation, please visit www.wyakin.org, call 888-WyakinW or 208-853-6001, or e-mail info@wyakin.org.

A u g u s t 2 0 1 5 | T R U C K PA R T S & S E R V I C E

21

By Lucas Deal, Editor lucasdeal@randallreilly.com

Service Bay

SmartWay of Thinking

Aerodynamic devices, such as this side fairing from Fleet Engineers, are just one of several technologies that benefit from the EPA SmartWay program.

The sales potential of EPA’s SmartWay program

T

he commercial trucking industry has been home to spectacular advancements in the performance and functionality of heavy-duty engines over the last decade.

Today’s trucks run cleaner, longer, faster, safer and more efficiently than ever before. And yet in spite of all of those changes, diesel fuel remains the largest expense in keeping trucks on the road.

One area where fleets and owneroperators have turned to combat that expense is the Environmental Protection Agency’s (EPA) SmartWay program.

Developed to lower emissions and reduce fuel consumption, SmartWay offers vehicle owners a cheat code. Fuel expenses can’t be eradicated, but with SmartWay-approved technology, they can be reduced.

For aftermarket distributors, SmartWay products increase sales and solve

22

customer problems.

SmartWay was launched in 2004 as “a public-private initiative to reduce greenhouse gas emissions and air pollution created by freight transportation in corporate supply chains” by reducing overall fuel consumption.

Though operated by the EPA, SmartWay is unlike other governmental programs in its acceptance, cooperation and partnership with business. SmartWay operates a joint effort between the government and private sector, with both sides striving to introduce and accelerate the adoption of fuel-efficient technology

in the transportation industry.

“Our first goal is to reduce harmful air emissions by increasing efficiency and reducing energy consumption,” says Cheryl Bynum, EPA’s national program manager for SmartWay. Commercial trucking has been a focus of the program from the outset, and today SmartWay has partners in the on-road, off-road, rail, barge and marine industries.

In the trucking industry, the program functions predominantly as a performance standard.

The program uses extensive research and testing to define average performance levels for products and component systems found in the North American marketplace. Once those numbers are identified, the EPA and its private sector partners work together

Our first goal is to reduce harmful air emissions by increasing efficiency and reducing energy consumption.

T R U C K PA R T S & S E R V I C E | A u g u s t 2 0 1 5

– Cheryl Bynum, EPA’s national program manager for SmartWay.

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Service Bay to determine achievable fuel efficiency benchmarks beyond industry averages.

These numbers — known as SmartWay standards — provide the requirement for shippers and manufacturers looking to gain SmartWay approval.

Bynum says an overwhelming majority of OEMs, component suppliers and large shippers actively strive to meet the standards of the voluntary SmartWay program.

“When we started we had 15 trucker partners and now we have more than 3,000 [partners],” she says. “We’ve grown in response to the needs of our partners.”

SmartWay’s popularity within the North American trucking industry is most obvious in the aftermarket by its support from component OEs and fleet customers.

Suppliers are building so many SmartWay-verified products today because customers are eager to buy them, says John Dennehy, vice president of marketing and communications, Eberspaecher NA. “The response from customers has been excellent,” says Dennehy, whose company produces a variety of SmartWay-approved idle reduction products.

“It’s the kind of thing where when

Auxiliary power units are great resources for drivers, but their design also offers a significant fuel savings by eliminating long idling periods.

you look at how successful it has been, you wonder why we didn’t do this 20 years ago.”

“The trucking industry has been very, very receptive [to SmartWay],” Bynum says. “I think shining a light on these advantages and being transparent about performance is a powerful marketing driver.”

But while lowering fuel expenses might alert customers to the value of SmartWay, Gary Roberts, business development manager at Fleet Engineers, says there’s also a benefit to being on the right side of environmental manufacturing.

The green movement is likely to only increase, and SmartWay fits perfectly within its message.

“I think there’s value to having products that promote sustainability and doing the right thing,” Roberts says.

“That’s going to matter” in the future.

SmartWay identified the fuel economy benefits of lowrolling resistance tires almost immediately. There are hundreds of commercial vehicle tires on the market today that are SmartWayverified to improve fuel economy.

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T R U C K PA R T S & S E R V I C E | A u g u s t 2 0 1 5

“The majority of our fleet customers are able to use the SmartWay certification to highlight their environmental focus while improving their bottom line,” adds Steven Rodger, marketing manager, Innovative Tire & Mileage Solutions at STEMCO. The EPA says fleets and owneroperators achieve SmartWay’s carrier designation by voluntarily spec’ing any combination of SmartWay-approved components that reduce fuel consumption “by 10 to 20 percent for 2007 and newer long-haul tractors and trailers.”

Some customers — such as large nationwide and regional carriers — reach these standards through spec’ing during production, while others achieve validation through aftermarket spec’ing.

But vehicle owners aren’t required to achieve a SmartWay carrier designation to benefit from the program’s approved technology, which is what makes SmartWay such an enticing sales opportunity for the aftermarket, says Josh Lupu, director of marketing at Webasto.

It only takes one properly selected SmartWay product for a customer to slash their fuel expense.

“When you can show hard data to fleets and customers and tell them how much [money] they are going to save —

Service Bay when they can see how fast [a product] pays for itself — that really sells them,” Lupu says.

Distributors can provide those potential savings by stocking SmartWayapproved products best suited to their customer base.

The EPA and its private-sector partners have determined those product categories to be aerodynamic devices, idle reduction technologies, low-rolling resistance tires and various retrofit technologies.

Most current technology manufacturers have a wide selection of SmartWayverified products to fit any and all customer needs.

“The amount of coverage of product lines that meet SmartWay approval is a differentiation point for us,” says Continental’s Prosser Carnegie, head of brand

W W W . T R U C K PA R T S A N D S E R V I C E . C O M

When you can show hard data to fleets and customers and tell them how much [money] they are going to save — that really sells them.

– Josh Lupu, director of marketing at Webasto.

management CVT, the Americas. “We do not just offer long-haul products with SmartWay but also regional and other segments.”

Bynum says the benefits of each product category are determined through extensive product testing.

“We really approached it more as engineers,” she says. “We tried to determine where improvements would create the greatest environmental benefit and settled on the engine, overcoming aerodynamic drag and overcoming

rolling resistance.”

Dennehy recommends highlighting that testing as a way to bolster sales.

Steady fuel prices today don’t guarantee future stability, and even if prices remain low, there’s still money to be saved by slashing overall fuel needs.

And in most cases, SmartWay-approved products aren’t just valuable for their fuel economy benefits. Idle reduction technology improves driver comfort, low-rolling resistance retreads cost a fraction of their new counterparts and

A u g u s t 2 0 1 5 | T R U C K PA R T S & S E R V I C E

27

Service Bay

Customers look for the SmartWay verification as a way to enhance their own businesses and brands with their customers.

– Steven Rodger, marketing manager, Innovative Tire & Mileage Solutions at STEMCO

aerodynamic technology can stabilize a trailer.

“The SmartWay approval and program has led to customers being much more aware of the fuel saving potential that tires can provide,” says Carnegie.

Combined with significant fuel savings, these benefits can be overwhelming.

“Our heaters can run 24 hours on a single gallon of gas,” Dennehy says, “and they can keep a driver warm in his sleeper all night. When you compare that to him running the engine … the fuel savings help the heater pay for itself in just a couple of months.”

SmartWay can help fleet customers sell their customers as well.

SmartWay-approved technologies allow end users immediate fuel savings and a rapid return on investment.

“Customers look for the SmartWay verification as a way to enhance their own businesses and brands with their customers,” Rodger says.

Adds Roberts, “There’s always going to be that upfront cost. But if you’re putting a [aerodynamic] product on a trailer that you’re going to run for a while you’re definitely going to see the payback.

Sometimes it only takes a couple months.

In situations like that, I just think it’s a no-brainer.”

A complete list of EPA SmartWay-verified technologies may be found at http://epa. gov/smartway/forpartners/technology.htm.)

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Marketplace

Viscous fan drives Horton, Inc. has expanded its line of viscous fan drives with the introduction of the new live center LCV40 and LCV80 models.

According to Horton, the new fan drives feature a lightweight, compact design with a unique housing and cover for greater heat dissipation, reduced fan noise and improved airflow, the company says.

Battery lift product Kiene Diesel introduces its K-1320 Battery Grip lifting product.

According to the company, the Battery Grip eliminates the problems commonly found when removing a battery from a truck. The Battery Grip simply clamps on to a battery, and then allows a tech to easily lift upward to remove the dead battery. The handle also is ergonomically designed and features textured grippers for a secure grip to the battery.

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T R U C K PA R T S & S E R V I C E | A u g u s t 2 0 1 5

Rechargeable work light Snap-on has unveiled its new rechargeable ECFBAR300 work shop light.

Snap-on says the lamp efficiently delivers more light while maximizing battery power, and is ideal for use anywhere that requires additional, reliable lighting.

Equipped with a 3.7V Lithium Ion Battery and a compact AC charger, Snap-on says the ECFBAR300 requires only two hours of quickcharge time and has an output of 300 lumens.

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Marketplace

SmartWay-verified widebase tire Michelin has launched a new SmartWayverified wide-base single retread trailer tire for regional operations.

The new Michelin X One Multi Energy T offering replaces the existing Michelin X One XTE products. It is available in sizes 375/425 and 385/485, features a 7 percent reduction in rolling resistance and has 15/32 in. tread depth, Michelin says.

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Off The Line Spotlighting a new OEM innovation New sleeper from Peterbilt Peterbilt says its new 58-in. sleeper is now available for order.

The new sleeper is available for Peterbilt’s flagship on-highway Model 579 and vocational Model 567. It reduces weight as much as 100 lbs. (versus an 80-in. sleeper) and is available in both low- and mid-roof configurations. The 58-in. sleeper goes into production during the fourth quarter, the company says.

“Peterbilt’s new 58-in. sleeper is a perfect fit for customers in applications where a shorter wheelbase and less weight are important, such as tanker and flatbed operations,” says Robert Woodall, Peterbilt assistant general manager of Sales and Marketing.

7/14/2015 8:50:19 AM 7/20/15 9:45 AM

A u g u s t 2 0 1 5 | T R U C K PA R T S & S E R V I C E

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Marketplace

The Buzz The five hottest products as determined by readers of truckpartsandservice.com

PC-based diagnostic software NEXIQ Technologies has released its new PC-based, heavy-duty diagnostic software application—eTechnician HD. According to the company, the application provides the basic functions to diagnose most electronically controlled vehicle systems. NEXIQ says eTechnician HD supports RP1210 compliant interface adapters, including the industry’s preferred vehicle interface adapter—the NEXIQ USB-Link 2 — available in both Bluetooth and Wi-Fi editions.

New trailer brake line filtration system Phillips Industries has introduced a new trailer brake in-line filtration system with Quick-Change Cartridge the company says traps debris before it can cause damage.

The AIR-DEFENSE System’s Quick-Change Cartridge, featuring a bypass mode to ensure air flow at all times, catches debris before it can enter the trailer air lines and brake valves, causing damage. When the cartridge is full, a red indicator pops out giving a quick visual notification to a technician or operator that it needs to be replaced.

Phillips adds the cartridge can be replaced in minutes without adding downtime to the vehicle.

Expanded aftermarket product lines

Automatic slack adjuster line Webb Wheel Products has added a complete line of clearance sensing automatic brake adjusters that will be offered by the company’s new business unit, Webb Brake Adjusters.

Webb Brake Adjusters will offer automatic slack adjusters in 5.5 in. to 7 in. arm lengths in 10, 28 and 37 spline models. Webb uses clearance sensing design for its standard automatic slack adjusters and a patent-protected design for its self-setting adjusters.

Dorman HD Solutions has added more parts numbers to its former dealer-only heavyduty aftermarket parts lines.

Among the new products added are air door actuators that are engineered to upgrade motor or internal materials for improved durability and performance; coolant reservoirs for Volvo trucks and a parking brake handle release for Chevrolet and Workhorse trucks.

Full line of wheel end components The Timken Company is now offering a full line of commercial vehicle wheel end components.

Timken commercial vehicle wheel end components include tapered roller bearings, seals, nuts, hub caps,

34

hubodometers and accessory tools.

Timken says its tapered roller bearings, the core of wheel end components, are designed to roll easier, install faster and last longer than ever. Timken says its seals use advanced internal

T R U C K PA R T S & S E R V I C E | A u g u s t 2 0 1 5

geometries to help keep lubrication in and debris out, and the company says it also is offering seal installation tools.

The Timken Axilock nut is designed for more accurate end-play setting compared with typical three-piece nuts.

Marketplace

New half-tandem fender Fleetline’s half-tandem poly fender, part number 5325-66-1, has been redesigned for enhanced performance and longevity. A reinforced edge helps improve stability, while a reduced rib length eliminates the need for spacers on the rear mounting bracket to help simplify installation, the company says.

ABS wheel speed sensors Newstar has partnered with ONYX to offer a complete line of ABS wheel speed sensors for trucks, buses and trailers.

Based in the UK, ONYX is among the world’s largest OEM manufacturers of ABS wheel speed sensors. Newstar says the range of sensors are made to exacting standards, are fully watertight, and compliant with IP68-IEC 529, and offer a one-year 100,000-mile warranty.

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New poly fender Minimizer has introduced its Smoky Black Mirror fender, which has the appearance and shine of metal without any metal properties but made from the same polyethylene material as the rest of Minimizer’s expansive fender product line.

In addition to Smoky Black, Minimizer is also releasing a Silver Mirror fender.

It, too, has a metal-like appearance, the company says.

W W W . T R U C K PA R T S A N D S E R V I C E . C O M

The Right People. The Right Parts. The Right Places.

Find out more at www.vipar.com

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EUCLID CLUTCHES FOR MEDIUM AND HEAVYDUTY APPLICATIONS CATALOG This Euclid catalog has been updated to incorporate the Euclid Self-adjusting Clutch including instructions for the flywheel gauge/adjustment tool, plus exploded views with component descriptions, and updated cross-reference part number charts.

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NEWSTAR has partnered with ONYX to offer a complete line of ABS wheel speed sensors for truck, bus & trailer.

Based in the UK, ONYX is one of the world’s largest OEM manufacturers of ABS wheel speed sensors.

The range of sensors are made to exacting standards, are fully watertight, and compliant with IP68-IEC 529, and offer a one-year 100,000 mile warranty.

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Automann offers three reference catalogs: • Air Spring: 250 pages with more than 500 air springs, bellows charts and extensive cross references.

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For product information and to order, call 888-725-9355 (U.S.) or 800-387-3889 (Canada) or visit MeritorPartsOnline.com Copyright © 2015 Meritor WABCO. All Rights Reserved.

W W W . T R U C K PA R T S A N D S E R V I C E . C O M

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