IDENTITY GUIDELINES 2014
CONTENTS Introduction 03 Doco Identity The Logo 05 Exclusion Zone 06 Colors 07 Stationary Letterhead & Envelope Business Card Note Card
09 10 11
Advertising Community Ad Education Ad House Ad Life Ad
13 14 15 16
Page 02 | Identity Guidelines
Introduction
THE GUIDELINES A strong, cohesive brand identity is crucial to our growth and success. These standards act as a reference guide for all printed and online materials created for marketing purposes, both internal and external. Whether it be letterhead, our website or printed in an ad, consistency is vital. All publications, correspondence and advertising that include the DOCO logo should be submitted to to the DOCO Marketing Department for approval before printing or submitting. We want to welcome new individuals and present our current staff with a clear platform for communications. The following pages will outline everything you need to build consistent, cohesive communications. If you have any questions, contact BBelcher@dococu.com.
Identity Guidelines | Page 03
DOCO IDENTITY Page 04 | Identity Guidelines
THE LOGO Full Color Logo
Two Color Logo
Black Logo Identity Guidelines | Page 05
EXCLUSION ZONE In order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text. The minimum excluclusion zone is equal to the width of the swirl. Always allow at least this amount of clear space around the logo. This will help give the logo clarity and presence.
Page 06 | Identity Guidelines
COLORS The colors shown here are the colors used in the DOCO logo. These colors should never be altered other than approved logo options.
PMS 377
PMS 378
PMS 382
Neutral Black
HEX# 799a3d
HEX# 495a13
HEX# c2d840
HEX# 343434
C 51 M 5 Y 98 K 23
C 43 M 13 Y 98 K 62
C 28 M 0 Y 92 K 0
C 69 M 63 Y 62 K 57
R 110 G 153 B 52
R 73 G 90 B 19
R 194 G 216 B 64
R 52 G 52 B 52
Identity Guidelines | Page 07
STATIONARY Page 08 | Identity Guidelines
LETTERHEAD & ENVELOPE
Identity Guidelines | Page 09
BUSINESS CARD Business cards will be edited by the printer as needed.
Page 10 | Identity Guidelines
NOTE CARD The notecard is a fold-over card and an A2 size envelope with the return address printed on the back flap.
Identity Guidelines | Page 11
ADVERTISING Page 12 | Identity Guidelines
COMMUNITY AD This ad is for the purpose of general advertising within the community, for example, yellow pages, chamber of commerce directory or a magazine. The ad is available in color or black and white in a variety of sizes. When placing an ad, always ask your ad rep for specific dimension on inches so that no distortion will occur. If the size is not readily available, the graphic designer can fit the ad to the specific dimensions for that publication.
Identity Guidelines | Page 13
EDUCATION AD This ad is for the purpose of advertising in graduation editions and yearbooks.
Page 14 | Identity Guidelines
HOUSE AD This ad is for the purpose of mortgages.
Identity Guidelines | Page 15
LIFE AD This ad is for general purpose advertising.
Page 16 | Identity Guidelines