gearing up for
23
back to school
A Special Advertising Section August 16, 2012
In fashion
I
Back to school trends 2012, a colorful fall By Sharon Mosley
Girls jump for joy this back to school season with colorful pants that mix and match with ruffled tees and hoodies.
t’s time to do your fashion homework. You can study up on some of the latest trends and make your shopping that much easier, according to Todd Christiansen, divisional merchandising manager for Lands’ End Kids.
n)T MAKES SENSE THAT PARENTS ARE DOING THEIR RESEARCH TO MAKE THEIR DOLLARS GO FURTHER )F KIDSm BACKPACKS FALL APART OR THEY TEAR THROUGH THE KNEES OF THEIR PANTS ITmS NOT ONLY MONEY THATmS WASTED BUT THE TIME IT TAKES TO REPLACE THEM o ! SURVEY CONDUCTED BY ,ANDSm %ND REVEALED THAT OUT OF PARENTS LOVE TO SHOP WITH THEIR KIDS nBECAUSE THEY LOVE SEEING THE NEW STYLES AND PRODUCTS o !ND A WHOPPING PERCENT OF PAR ENTS SAID THEY WOULD SHARE FIRST DAY OF SCHOOL PICTURES ON &ACEBOOK 3O WHAT FASHION TRENDS WILL KIDS BE POSING IN FOR THOSE &ACEBOOK PHOTOS (EREmS A ROUNDUP OF THE LATEST MUST HAVES
FOR GIRLS AND GUYS GOING BACK TO SCHOOL
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n4HE KEY FOR GIRLS TO MAKE THE GRADE THIS BACK TO SCHOOL SEASON IS COLOR o SAYS *ENNIFER #OCCARO SENIOR MERCHANDISE MANAGER FOR ,ANDSm %ND +IDS n#OLOR IS EVERYWHERE WHETHER AS A STRIKING STATE MENT IN PENCIL FIT PANTS AND SKIRTS OR A MORE SUBTLE SURPRISE IN SHOES AND ACCES SORIES o #OLORED BOTTOMS ,OOK FOR DENIM AND CORDUROY IN THE SEASONmS HOTTEST SILHOU ETTE THE PENCIL LEG )T DOESNmT HAVE TO BE TIGHT JUST SLIM AND TRIM -IX IT UP WITH A FUN SKIRT WITH A RUFFLED HEM THAT HAS A LITTLE BIT OF FLOUNCE 3PACE DYE STYLE 4HE TRENDY STRIATED SPACE DYE PATTERN IS FUN AND COMFORTABLE WHEN DONE IN &RENCH TERRY SEPARATES SUCH AS HOODIES LONG SLEEVE DRESSES RUF
FLED KNIT SKORTS AND ROLLED UP PANTS $ETAILED TEES &ORGET THE PLAIN *ANE 4 SHIRTS 4HIS FALL DRESS UP EVERYDAY JEANS OR SKIRTS AND BLAZERS WITH 4EES EMBELLISHED WITH DELICATE RUFFLES AND PIN TUCK DETAILING $RESSES AND LEGGINGS 4HEYmRE THE PERFECT DUO OFFERING STYLE AND COMFORT 3OLID COLOR LEGGINGS MAKE A GREAT ACCENT FOR ANY PRINTED DRESS WHILE MIXING AND MATCHING PRINTS AND PATTERNS LETS GIRLS CREATE THEIR OWN PERSONAL LOOKS
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n"OYS WILL BREAK THE MOLD IN BACK TO SCHOOL THIS BACK TO SCHOOL SEASON WITH LOOKS THAT ARE RUGGED TAILORED AND COM FORTABLE o SAYS !DAM .APIER SENIOR MER CHANDISE MANAGER FOR ,ANDSm %ND +IDS (ERE ARE FIVE MUST HAVES FOR THE BOYS ON Continued on page 2
COOL GEAR
TALKING TECH
ORGANIZED FOR SUCCESS
Check off that list with the lastest trends in school supplies
Strategies for safeguarding the family’s electronic devices
A checklist for the new school year
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