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November 2015
CONTENTS
Excellence In Landscape Awards Project
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FOCUS: Business Trends DBE Program Designed with Contractors in Mind IDOT is helping contractors get a leg up
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Cultivating Curb Appeal Through Landscaping Appraisors and contractors offer opinions
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Garden Speak 24 Thalictrums — Meadowy Rues
iLandscape Announces Program Enhancements There’s something to delight any attendee
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Certification Field Test Photos Landscape Industry Certified worn with pride
38
ILCA Attends Member Anniversary DeVroomen turns 90 and opens expansive facility
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ILCA Business Resource Panel Views on new Federal wage controls
42
Landscape Soil Management 44 Midwest Trading’s Ryan Wagner addresses the issue Member Profile 56 Planter’s Palette Landscaping Plant All-Stars 62 Epimedium (various species)
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EN ESPAÑOL
DBE Program Designed with Contractors in Mind Las decoraciones para las festividades 36
On the cover... Native Landscape Contractors, LLC. won a Gold Award in Sustainable Landscape Construction for this 2014 project. The Landscape Contractor November 2015
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CONTENTS
DEPARTMENTS ILCA Calendar From Where I Stand President’s Message Classified Ads Advertisers Index Photo Credits ILCA Awards Program Rick Reuland James Martin Associates Schmechtig Landscape Co. Hursthouse, Inc. Midwest Trading
1, 8-9, 19 38-40 16 19 18, 22 44-49
Calendar
4 5 7 58 61
NOVEMBER November 5, 2015 Annual Party and Membership Meeting Two Brothers Roundhouse 205 N. Broadway Aurora, IL 60505
Planter’s Palette Spring Grove Nursery
56 62
The official publication of the Illinois Landscape Contractors Association (ILCA), The Landscape Contractor is dedicated to educating, advising and informing members of this industry and furthering the goals of the Association. The Landscape Contractor carries news and features relating to landscape contracting, maintenance, design and allied interests. Publisher is not responsible for unsolicited material and reserves the right to edit any article or advertisement submitted for publication. Publication reserves right to refuse advertising not in keeping with goals of Association. WWW.ilca.net Volume 56, Number 11. The Landscape Contractor (ISSN # 0194-7257, USPS # 476-490) is published monthly for $75.00 per year by the Illinois Landscape Contractors Association, 2625 Butterfield Road, Ste. 104S, Oak Brook, IL 60523. Periodicals postage paid at Oak Brook, IL and additional mailing offices. Printed in USA.
November 13, 2015 Basic Pruning 2015 Schaumburg Boomers Baseball Park Schaumburg, IL 60193
FEBRUARY February 3-5, 2016
POSTMASTER: Send address changes to The Landscape Contractor, 2625 Butterfield Road, Ste 104S, Oak Brook, IL 60523. DISPLAY ADVERTISING SALES: Association Publishing Partners, Inc., Ph. (630) 637-8632 Fax (630) 637-8629 email: rmgi@comcast.net CLASSIFIED ADS, CIRCULATION AND SUBSCRIPTION: ILCA (630) 472-2851 Fax (630) 472-3150 PUBLISHER/EDITORIAL OFFICE: Rick Reuland, rmgi@comcast.net, Naperville, IL 60540 Ph. (630)637-8632 PRODUCT DISCLAIMER: The Illinois Landscape Contractors Association, its Board of Directors, the Magazine Committee, ILCA Staff, The Landscape Contractor and its staff, neither endorse any products nor attest to the validity of any statements made about products mentioned in this, past or subsequent issues of this publication.
ILCA Staff
Magazine Staff
Executive Director Scott Grams (630) 472-2851 sgrams@ilca.net
Rick Reuland Publisher/Advertising Sales (630) 637-8632 rmgi@comcast.net
Education Manager Julie Nicoll jnicoll@ilca.net Membership & Events Manager Terre Houte thoute@ilca.net Office Manager Alycia O’Connor aoconnor@ilca.net ILCA 2625 Butterfield Road Ste. 104S Oak Brook, IL 60523 (630) 472-2851 • Fax (630) 472-3150 www.ilca.net
Debbie Rauen Advertising Sales (817-501-2403) debbie.landscapecontractor@ yahoo.com
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From Where I Stand... Living in Chicago for 15 years, I took hun-
dreds of taxi cab rides. Very few of them were remarkable. If anything, they were remembered for some unidentified stain or smell. The drivers rarely spoke English. In fact, very few of the drivers spoke at all. The best I could get was a nod before they went back to talking into a hands free headphone. As the years went on, riding in a cab only grew more isolating. It almost became an assumption that no words would be spoken. I would slide into the back seat, ride in dark silence, and slide out. The most words we would muster were “keep the change.” Cabs also became more expensive. It seemed as soon as my butt touched the seat I already owed $2.50. Every few seconds the rate would climb. This glowing red box, tied to some unknown algorithm, would surge upwards whether the cab was moving or not. I remember my very first Uber ride. My wife had been using this new phone app to zip about the city. We were heading to a wedding on a Friday afternoon. The city was mobbed. No cab dome light could be seen for blocks. She pulled out her phone, punched in our location, and said, “He’ll be here in 5 minutes.” 4 minutes later, a Tesla pulls up to the curb like some chariot of the Gods. The driver was a clean cut kid. He told us he picks up his bar money in 90 minutes of work on a Friday afternoon. There were no stains. No smells. He plugged the address into his onboard nav system and 20 minutes later we arrived at our destination. He cheerfully said good-bye. No money changed hands. I grabbed my wife’s arm and asked, “how much?” I winced. She said, “$8.” I’d just been Ubered... and it was amazing. Every Uber I have ever taken has been better than every cab ride I have ever taken. This is not hyperbole. This is a true statement based on a large sample size. As most Chicagoans know, Uber is causing tremendous strife among cab drivers. I do not weep for cab drivers. I have sat in the back of too many filthy jalopies to feel any remorse. Cab drivers have made me dead inside. Yet, the age of Uberization has only begun. I wager that in the next 24 months, “Uberization” will become the word of the year. It will creep into every day conversation. It will strike fear into established industries. Since it’s not a real word, there isn’t a real definition of Uberization. It’s more of a collection of themes. I’ll take a stab at one. Uberization is the ability to use technology to decentralize a service by creating more service providers and then to easily connect consumers to those providers. Uber has created a purely vertical marketplace — one supplier offers one service. Often times, that supplier only offers that service once and uses volume to stay profitable. This dif-
fers from a horizontal marketplace where a service provider offers a wide array of services and hopes for repeat business. Driving a cab is a fairly blue collar job, but new websites like TaskRabbit and Freelancer have applied the Uber model to administrative and design work. Here, service providers flit about a virtual marketplace. They are hired, complete a specific task, and fly away never to be used again. Relationships are short, disposable, and impersonal. They are also much, much cheaper. Uberization has disrupted dozens of trades from grocery delivery to trucking to bed & breakfasts to house cleaning. I do not use “disrupt” as a pejorative term. Uberization has altered traditional business models. It is still such a new concept that to say its impact on most industries has been good, bad, or indifferent is premature. Most cab drivers hate it, but most consumers love it. The guilt has been assuaged in the consumer’s mind because (most) of their Uber fare winds up in the hands of the driver. In the Uber model, the middleman just looks greedy, bloated, and outdated. Now, it would not be long until there would be an attempt to Uberize landscaping. There are already a handful of apps for both landscape and snow removal that borrow heavily from Uber’s principles. Plowz and Mowz are members of the ILCA and use technology to quickly align customers with snow and lawn maintenance service providers. It was developed because the owner couldn’t find anyone to plow his Mom’s driveway during a snow storm. EdenApp is another example. They want to use a user-friendly app to link homeowners up with contractors. The goal is to tether rates to local industry rates so as to not undercut the market. The Uberization of landscaping relies on four variables that will ultimately determine its long term success. The first variable is the amount of one-off landscape and snow customers who simply want their grass-cut or snowplowed on demand. The previous business model has been seasonal contracts where the contractor is on site every week to two weeks to make sure the property looks good. The second variable is the number of service providers. These apps must find an ample number of service providers who can react quickly to new opportunities. Too many users and not enough providers spells disaster, especially during snow events. The third variable is awareness of the application. If clients don’t know a Mowz or EdenApp exists, the client base will remain small. Uber spread to 58 countries and 300 cities in six years because everyone can drive and the need for livery transportation is high. Not everyone has a zero-turn mower and skid steer. The final variable is cost. The app must be priced right, so contractors make money, and clients find it reasonable. If it’s
Ubermensch
The Landscape Contractor November 2015
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From Where I Stand... too skewed either way, it impacts the previous variables. Notice I did not mention quality of work. The quality of the experience is a major reason why Uber succeeds, but will be less important in landscaping, and, especially snow removal. The impersonality of the app and the typical service hours, may mean a homeowner never sees his service provider. The contractor merely has to snap a photo of the completed work that is texted to the client. For once, the dream landscape job — all of the work, none of the clients. The naysayers of the Uber model will decry commoditization of landscape services. When you strip away all the elements that distinguish landscape companies — brand, quality of work, acumen of the staff, engagement with the community, customer service, etc. you are left only with the actual service being performed. The identity of the landscape company is meaningless. Proponents of the Uber model will argue commoditization frees landscape companies from the burden of trying to set oneself apart in the marketplace. It lets an app become the sales person, scheduler, accounts receivable, and handles customer relations. The landscape company simply has to perform the task and never worry about any customer interaction. Yes, it depersonalizes the experience, but it also eliminates a number of steps that cause the most headaches for landscape companies. The ultimate lesson is that technology is creating vertical service models in countless industries. One version of the future would eliminate how we view “professionals.” The Uber model would turn everyone into an independent contractor. Anyone with a laptop and some basic skills could divide up their week mowing lawns, driving cars, stuffing envelopes, designing a flier, and delivering takeout. The unskilled labor force could make their own hours, deal with no bosses, and earn good money with a handful of logins, passwords, and a smart phone. In addition, the model poses advantages to current service providers. The average landscape company is $1.5 million in revenue. I’m sure many would not mind picking up a handful
more accounts, especially snow accounts, when the teams are deployed anyway. Instead of being hailed down by a woman in a housecoat on a snowy morning, the landscape company only needs to pick up a smartphone and head to the blinking light. The Uber model in landscaping is less about deputizing new service providers and more about expanding the consumer base of existing providers with no additional revenue or effort. If Mowz, EdenApp, and others tie rates to an industry benchmark, then they could create a more positive environment then we currently have. For instance, if they set mow rates at $45 instead of $30, and the apps are popular, then doesn’t the industry gain? Uber is reasonable but not free. I am sure you could find any stranger to take you to the airport for $20 but it would require work. Instead, why not press a button and get whisked away in 15 minutes for $30. Consumer convenience will always trump price. At the end of the day, Uberization isn’t really a choice. If the marketplace demands the Uber model, it will naturally occur. If the marketplace is not interested or grows dissatisfied, the Uber model will fail. Most industries just have to wait and see. The Magic 8 Ball future of Uber in the landscape industry is still hazy. It could be years before this model is truly tested on a wide scale. An alternative lesson may still be learned. Many cab companies have stopped trying to fight Uber and got busy joining them. Most large cab companies embraced technology and now allow prospective fares to use a similar app, and a cab appears on the scene a few minutes later. The existing service providers are combating technology with technology. The cabs may still be stinky, but they’re banking on the fact that on a cold snowy night, being first and efficient is all that matters.
Scot Grams October 23, 2015
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The Landscape Contractor November 2015
President’s Message I used to think that in business and association work it was critical
President
Rusty Maulding Nature’s View (815) 592-7582 rusty@naturesview.info
Vice-President
Mike Schmechtig Schmechtig Landscape Company (847) 566-1233 mschmechtig@schmechtiglandscapes.com
Secretary-Treasurer
Lisa Fiore Kositzki Don Fiore Company, Inc. (847) 234-0020 lfiore@donfiore.com
Immediate Past President Kevin Vancina Vancina Landscaping, Inc. (815) 726-2300 kvancina@sbcglobal.net
Directors
Mark Breier National Seed Co. (630) 963-8787 mark.breier@natseed.com Lisa Fiore Fiore Nursery and Landscape Supply (847) 913-1414 lisa@cjfiore.com Jose Garcia Natural Creations Landscaping, Inc. (815) 724-0991 info@naturalcreationslandscaping.com Dean MacMorris Night Light, Inc. (630) 627-1111 dean@nightlightinc.net
Kevin Manning K & D Entreprise Landscape Management, Inc. (815) 725-0758 kmanning@kdlandscapeinc.com Tom Lupfer Lupfer Landscaping (708) 352-2765 tom@lupferlandscaping.com Maureen Scheitz Acres Group (847) 526-4554 maureen.scheitz@acresgroup.com Donna Vignocchi Zych ILT Vignocchi, Inc. (847) 487-5200 dvignocchi@iltvignocchi.com
www.ilca.net
to have a destination. Where are you going? If you set a destination, you can determine how to get there over some period of time with xyz resources. Maybe the goal was to have 300 residential clients and have a 20% net profit off this work. Maybe it was to be the largest commercial contractor within the region. Or perhaps provide living wages to 100 employees, provide the owner with a certain lifestyle or convert 200 acres to sustainable green space. Whatever the end goal, you could rally the troops and get going. As you approached the goal, you reassess and set a new destination. I’ve come to appreciate that associations are not businesses (duh) and their purpose is more nuanced. Don’t get me wrong, ILCA still has goals we strive to reach, but the reason, the main push behind these goals is to help our membership do what they do more successfully than they already do. That’s the unique difference. There is no destination to reach only a myriad of opportunities to take steps to improve members’ positions. ILCA’s mission statement says it all: To enhance the professionalism and capabilities of members by providing leadership, education, and valued services while promoting environmental awareness within the landscape industry. The actions we could take from this mission are limitless and new ideas are generated every day. It’s a matter of matching resources and time with a strong desire to do what we think is most impactful in that moment. This year we are ambitiously pushing forward to start moving the needle on the public perception of our industry. When you break down many of our challenges, one significant thing that impedes our ability to be more successful is public perception. Enrollment has plummeted at college horticulture programs nationwide. This is due in large part because parents want their kids to make more money than what landscaping is perceived to pay. Why is there such a low pay perception? A significant part of it lies in the perception of what our services are worth. How can an industry charging 15 bucks a lawn have a bright future for my kid? Why would I need to hire a horticulturist to plant my shrubs or trim them when I bet I could get that other guy to do it for less? It’s just landscaping. Insurance? What’s workman’s comp? There are bright spots however. Some property managers, villages and homeowners see the benefit in what we do and expect professional services. We need to grow that group. There is a growing body of research that touts the benefits of green spaces to aid us. There’s also a rise in environmental awareness and increased feelings of stewardship. There’s even a pro-business governor (or at least it seems he’d like to be). Now is the time to make our move and we have positioned ILCA well to take advantage of this opportunity. We hired a new staff person for membership and marketing. We updated our logo and created a website with outward and inward looking components. But these are just setting us up for success. The real work is yet to come. There is a way you can help as well. Encourage staff at all levels within our companies to understand that we do more than mow grass and plant shrubs. These tasks are commodities to be bought at the lowest price. The landscape industry increases communities’ quality of life, we restore and maintain ecologically balanced environments, we mitigate storm water runoff, we decrease global warming, we provide better learning opportunities at schools and healing opportunities for the sick, we provide solutions. So let’s change our language. The next time someone asks you what you do, tell them you provide landscape solutions, you improve the environment; tell them the big picture things we accomplish instead of the tasks performed and see how they respond. Let’s work together to change public perception. Rusty Maulding October 23, 2015
The Landscape Contractor November 2015
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Greenhaven Landscapes, Inc. • A Home to Showcase Lake Bluff
When the client
tidy. A two foot grade change was used to create outdoor rooms and purchased this property in provide seat walls. Just off of the pool deck and on-center of the office 2010, he wanted the landscape to showcase the historical and windows, a cut flower garden was designed with a stretched quatrefoil architecturally significant 1923 Seyfarth Tudor home. shaped hedge and a repurposed garden ornament original to the house. The landscape design was developed at the same time as the On the north side, the driveway required by the Village to access garage renovation, back addition, and pool house construction. the garage/pool house was designed for dual purposes. An old street We worked closely with the overall project team, and met all paver section performs as a dining terrace and a Grasspave section the client’s wishes while addressing the site’s challenges. The is disguised as lawn. There was just enough room to place a built in utility pole in the parkway was relocated, the front wall was grill and fire pit off of the family room. In the back border, the 20x30 opened, and the driveway was re-oriented on center of the front foot underground detention vault was covered by a well-defined lawn door. Appropriately scaled planters were added to enhance the panel. To buffer the view of the neighbors, trees were carefully plantfront entry and provide seasonal color. The motor court was ed between the garden wall and detention vault. Triumph elm trees proportioned from the house with an old street paver banding were selected for their less aggressive roots and dappled shade so and quatrefoil center detail repeated from the home’s architeca layered perennial border could be planted beneath. ture. The scale of the motor court was defined and softened with Now the client can entertain comfortably within a beautifully boxwood hedging and large lindens. Layered shrub plantings landscaped setting that showcases his historical home. and ground cover added texture while keeping the front neat and The Landscape Contractor 9 November 2015
Focus — Business Issues
DBE Program Designed With Contractors in Mind
and smart contractors have learned to take advantage of the trends By Meta L. Levin
“This is a really
a great way for a young company to get some experience and grow,” says Christy Webber, president and founder of Christy Webber Landscapes. Webber is talking about IDOT’s (Illinois Department of Transportation) DBE (Disadvantaged Business Enterprises) program. The program, which serves minority and women owned businesses, provides both business and technology training to contractors who want get DBE certification and bid on IDOT projects. And best of all, the program is free. “It’s designed to level the playing field,” says Dana Goodrum, policy and support services unit manager for IDOT DBE Supportive Services. Getting started Information about the program goes out with all DBE certification letters. So, when a company completes its paperwork and requirements, it gets certified and invited to take advantage of the program, providing, however, that the owner’s net worth does not exceed around $750,000. Webber had topped the limit by the time she was certified, although she was able to take advantage of one service. Still, she is a big proponent of the program. Webber learned about the IDOT DBE program when attending a meeting for those who wanted to bid on another public project. Various agencies and programs, including IDOT’s DBE, had representatives at the meeting, something she says is not unusual.
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“They are extremely accommodating and helpful. They really want you to succeed.”
Christy Webber
Natural Creations’ Jose Garcia first heard of the program when he worked for a company that had taken advantage of it. “That was back in 1986,” he says. “I got excited and knew it was a possibility I could explore. I knew, in the back of my mind was that I could do this.” In fact, when he started his own company applying to be certified as a DBE was one of the first things that Garcia did. “It still surprises me how many companies do not know about it,” says Goodrum, who has been running the DBE program for the last four years.
“It’s designed to level the playing field.” Dana Goodrum Under the Unified Certification Program (UCP) contractors can apply to be certified for four other agencies at the same time with IDOT: City of Chicago, PACE, Metra and the CTA. The Landscape Contractor November 2015
A golden opportunity IDOT has divided the state into nine districts, with resource centers covering each (two are located in the Chicago area). Each center has WiFi access, a copier, printer, scanner and other tools that those in the program can use. Often these centers also are used as sites for consultants to meet with DBEs, as well as for workshops and classes. “Each certification letter also includes a list of consultants, as well as the services we offer,” Goodrum says. These services are provided for free to the IDOT certified DBE companies, to those seeking IDOT DBE certification, to Illinois UCP DBE firms with an IDOT contract and to prime contractors doing business with IDOT. “They are extremely accommodating and helpful,” says Webber. “They really want you to succeed.” Webber’s company did do a couple of jobs for IDOT, but decided that it wasn’t for her. It was, however, a good learning experience. Garcia, on the other hand, has gradually increased the amount of work that he does for IDOT to the point where it accounts for most of his company’s income. In fact, the portion that comes from seeding, sodding and landscaping has just about reached the limit for him to be considered a DBE when applying for jobs. He also provides grading, construction and paving, but those, so far, have not reached the limit. Webber admits that paperwork was one of her stumbling blocks in doing her first public projects. “You have to follow the rules,” she says. “You have to do it right.” (continued on page 12)
L O N G S H A D OW
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Focus — Business Issues (continued from page 10) Walking contractors through that aspect of public and government jobs is another of the services provided by the IDOT DBE program. You won’t walk alone IDOT hires consultants in each district to help the DBEs. Theo Joyner, project director for RGMA, a Chicago based supplier diversity firm, is one such consultant. He works with DBEs in districts one through three (Chicago, Cook and the collar counties) on the business side. “The kind of companies we work with run the gamut,” he says. “We have companies that have been in business for one day and some for 30, 40 or 50 years.” Once a company contacts Joyner or one of the other consultants, he sits down with them to do a needs assessment. They may think that they need one type of service, but Joyner may find that their needs extend beyond that. Or, he may find that they are doing pretty well and just need some coaching and counseling in one area.
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RGMA, the company for which Joyner works, helps corporations set up their supplier diversity programs, so working with these contractors in the DBE program is
“We see a lot of small contractors who are fantastic in their trades, but, because they are small, they lack expertise in the business aspect.” Dana Goodrum natural. “The best thing for us is to make sure that there are viable contractors out there,” says Joyner. “If we help companies
develop a program, they are going to be looking for contractors. There have to be qualified contractors available.” Services range from workshops and classes to one-on-one training and help. They will help DBEs find financing, build a website, learn QuickBooks™, write a business plan, develop a capability statement or any one of a number of other business related services. A second area consultant can help with assessing such technology needs as the type of equipment needed and how to get employees trained. “We see a lot of small contractors who are fantastic in their trades, but, because they are small, they lack expertise in the business aspect,” says Goodrum. “We can help firms expand their work categories; help them see where they can expand their businesses outside of their niches.” A trusted endorsement Garcia ticks off a list of ways the program has helped him, everything from bidding strategies, to what to do if there are problems collecting money from prime
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contractors or bonding. “It’s very complex and hard to survive,” he says. “But they truly have the drive to help people. (continued on page 14)
“We often struggle to get firms to take advantage of networking resources. For small businesses, that is one of the most valuable resources.” Dana Goodrum
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Focus — Business Issues (continued from page 13) There are some real success stories and I am one.” There are about 2000 certified DBE firms, about 800 of which are certified with IDOT, says Goodrum. Only about 80 have taken advantage of the DBE service program. IDOT also runs a specialized Business Development Program (BDP), which features hard requirements, setting yearly goals with the necessity of showing documentation for each step along the way. “It’s specialized and intense,” says Goodrum. Her office evaluates the DBE applications and chooses 15 for the BDP program, requirements for which are set by Federal regulations. Participating companies have six months to develop a plan and a year to complete it. They also have the services of a support service consultant, such as Joyner. Most DBEs start out as subcontractors. A small number
eventually become prime contractors on IDOT jobs, the rest continue on as subcontractors. IDOT’s DBE program hosts workshops on how to enter into joint ventures with other contractors, says Goodrum. Still in 2014 IDOT awarded $347 million in contracts to DBE contractors. That’s 15 percent of the work in Illinois. “We often struggle to get firms to take advantage of networking resources,” she says. “For small businesses, that is one of the most valuable resources.” Garcia is a big proponent of networking. In fact, he often goes to the DBE workshops to act as a mentor and network with the new Jose Garcia DBE contractors. He tells them that they have to get a good reputation and learn that the people who work for them are an extension of themselves. “We want people to say that Natural Creations is a good company to work with, that they don’t have to babysit us, that we do a good job,” he says.
“They truly have the drive to help people. There are some real success stories and I am one.”
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The Landscape Contractor November 2015
Opportunity abounds IDOT also runs an annual conference at which they work to introduce the contractors to each other and encourage networking. The two day conference also includes workshops, an exhibitor fair and an awards luncheon where, among other things, the DBE of the Year is honored. The program is scheduled in February. “We try to do it in the off season,” says Goodrum. Last year IDOT’s program was submitted as a National Best Practices program. Now they are a resource for other states that want to set up similar programs. Joyner loves working with the DBE contractors. “The best reward is seeing someone start at ground zero and grow to where they employee 20 or 30 people,” he says. “We see people living the American dream.”
Helpful Information— DBE — Disadvantaged Business Enterprises, encompasses minority and women owned businesses. Getting certified — http://www.idot.illinois.gov/doing-business/certifications/ disadvantaged-business-enterprise-certification/index DBE Supportive Services — http://www.idot.illinois.gov/doing-business/procurements/Industry-Marketplace/dbe-supportive-services/index and http://www.idot.illinois. gov/Assets/uploads/files/Doing-Business/Directories/OBWD/SS%20Flyer%202015.pdf Doing Business With IDOT — http://www.idot.illinois.gov/doing-business/index Contact a consultant — Theo Joyner, Senior Consultant, RGMA, 401 S. LaSalle St., Ste. 1401, Chicago, IL 60605, 312-419-7260 - theojoyner@rgma.com - RGMA.com
The Landscape Contractor November 2015
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Focus — Business Issues Special Feature
≥ultivating Home Value through Thoughtful ◊andscaping What can landscape improvements mean in efforts to reap higher residential returns? Some industry watchers – and participants – offer thoughts. by Barbara Dutton
A new roof or chic kitchen expansion
might come to mind as improvements homeowners could make in looking for greater payback when selling a house. But what value can landscaping enhancements bring in increasing the worth of a residential property? A homeowner can expect a return on investment (ROI) from an upgraded walkway, attractive plantings, or installation of a stone patio, suggest observers of residential landscaping trends. An attractive yard is part of the positive package a potential homebuyer notices, and which an eager home seller should look to present – with efforts displaying attentive care overarching. “If landscaping is properly maintained, the impact on home values can be positive,” declares M. Lance Coyle, MAI, SRA, president of the Appraisal Institute, Chicago, in a 2015 announcement made by the national association of real estate appraisers. “Curb appeal” can be an important factor when selling a home, notes Coyle, who indicates that it’s a key factor for property owners in presenting a positive initial impression. The concept of curb appeal is one echoed by landscaping and appraisal professionals alike, who express that, at very least, a property up for sale should look cared for. “I have clients call with the intent purpose of improving curb appeal,” reports Bob Hursthouse, president of Hursthouse Landscape Contractors and Architects, Bolingbrook, Ill., who cites “simple things, like proper pruning, flower pots, and a freshening up to give a home a facelift.” As a residential landscape’s “number one feature” is the lawn, declares Michael Schmechtig, president of Schmechtig Landscape Co., Mundelein, Ill., “It should be lush, green and weed free to make a good first impression.”
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Less, or more, is more
Attention to care, according to landscape professional Barb Rosborough, co-owner of Rosborough Partners, Libertyville, Ill., helps people form a positive first impression of a property. “Before they walk in the door they will think, ‘this is a wellcared-for house,’” she says, noting that subtraction rather than addition can achieve a kempt appearance. “Sometimes removal is necessary to get the best look,” explains Rosborough. “Get rid of the big plants that are unruly.” Concurs Dan Wanzung, partner/landscape architect at American Gardens, Elmhurst, Ill., who says, “Sometimes less is more,” and that cleaning up an overgrown landscape can serve to “redefine” a property. He compares eliminating a negative landscape feature to taking out an avocado sink in an outdated bathroom that detracts. “A homeowner might, for example, remove a pond that’s not in the best shape or may be viewed by a parent as a maintenance or safety concern, or exchange a large perennial garden for simplified beds.” Using landscaping to create a buffer or eliminate an unsightly view is another technique to be considered. As an example, cites residential real estate appraiser Sharon Bagby, SRA, Bagby & Associates, Crystal Lake, Ill., “If a property backs up to a busy road, trees can provide privacy.” Landscaping, she says, can also protect against wind, snow, sun or erosion. Similarly, a deficiency in landscaping can influence how an appraiser or a house hunter determines a home’s worth. “Repairing a walk that has settled, addressing drainage issues, and improving weak lawns are important,” says Schmechtig, who emphasizes that attending to problems is a priority for improving a property’s stature. (continued on page 18)
The Landscape Contractor November 2015
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Focus — Business Issues Special Feature (continued from page 17) “If a property has a deficiency,” agrees John McMahon, SRA, Principal, McMahon, Baldwin & Assoc., Lombard, Ill., correcting it would add the most in terms of return on dollars spent.”
Landscaped to the hilt
The perceived worth of a property can also suffer by dearth of landscaping. “I tend to appraise on a percentage basis,” explains David Binz, SRA, president, Realpro Appraisals, Elgin, Ill., who adds, “a property either has an amenity or it doesn’t.” The lack of one can be viewed from an appraisal standpoint almost as a cost, or what he calls “a curable absence.” Because often a buyer will look at what it costs to make a residential property “whole” by adding a desired feature, the seller will be “penalized” by the subtraction of the cost to do so, reducing the purchase price. “People want to be able to enjoy their outdoor space, so if they don’t see a patio or deck, they’ll want to add one,” says Binz. A simple patio addition, he estimates, could add 2 percent to a home’s value, with a “more extravagant” patio containing levels or an enclosed sunroom or gazebo, contributing 5 percent to 8 percent to a home’s value. “In terms of an appraisal or a potential buyer’s assessment, landscaping frames a home,” says Bagby. “A residential prop-
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erty without landscaping looks barren,” she says, noting, “Every model home is landscaped to the hilt.”
How do I add sizzle?
Using landscaping devices as a differentiator is another strategy that homeowners may consider to realize value. Enhancements can take a variety of forms representing a range of preference and price. Hursthouse sees sellers looking to “boost the ‘wow’ factor” so to stand out among competing properties. Homeowners, he conveys, might ask, “If I were dressing up for curb appeal, how do I add sizzle?” Kevin Vancina, president-owner of Vancina Landscaping, Joliet, Ill., sees as typical improvements new patios and plantings. “All those enhance the property in some way,” he says, while, also perceiving that “Everyone wants an outdoor living space of some kind.” He lists among potentially desirable amenities gas fire pits, shaded areas, and small privacy nooks. Schmechtig embraces a philosophy that submits that personal pursuits guide a backyard treatment, while a home’s architecture dictates landscaping in the front. “The back is more about the lifestyle of the family,” he says, pointing to play sets’ appeal to families with children, and whereas noting a garden might be more likely favored by retirees.
The Landscape Contractor November 2015
(continued on page 20)
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Focus — Business Issues Special Feature (continued from page 18) In focusing on the front, he stresses, “You want to concentrate on the entryway, making it inviting and highlighting the front door.” Ways to do this include installing a generous sidewalk for “meet and greet” activity, or placing containers near the front door. Schmechtig likens developing an appealing overall composition to creating a painting. “To emphasize a front door, and add color, we’ll frame it with the right size plants,” he offers as an example. “It’s all subconsciously pointing you to the front door.” McMahon, who sees demand for outdoor living space, identifies value derived through solid workmanship and planning. “A quality landscape plan,” he says, “can not only add to value, but also present other benefits, such as privacy, blocking a view, lowering noise levels, or reducing heating and cooling costs.” When it comes to determining ROI, however, McMahon observes a challenge in quantifying values attained through added amenities. “For a diverse residential market, there’s not a lot of empirical data,” he says, while noting, “There are so many features going into that collective bucket.”
Market-driven amenities
Neighborhood or other location factors, style of a home, and the duration a homeowner plans to reside in the home and enjoy specific improvements, all figure into landscaping decisions. With determinations being site and property specific, and the many different submarkets with expectations of buyers that differ from one market to another, McMahon stresses, “It’s so important to understand the nuances of a market in order to match improvements to it.”
A neighborhood’s age and affluence can influence what treatments add value. “In a new construction market, which has more uniformity,” McMahon notes, “it’s easier to see that difference between cost and value.” Observes Binz, “In newer tracts on the fringes all of the homes will be relatively the same, so it’s hard to make a house stand out.” Ones that do, he says tend to have been embellished shortly after purchase with amenities such as layers of plants, patios, brick or stone accents, and lighting. These landscape and hardscape features are among the many choices that homeowners might contemplate in establishing a plan. “The top amenities are driven by market, from area to area,” discerns Chip Wagner, SRA, SCRP, CDEI, A.L. Wagner Appraisal Group, Naperville, Ill., who in recent years has seen an increase in multi-tiered patios with built-in lighting, as well as an uptick in natural gas fire pits that has led to interest in outdoor fireplaces. “Surrounding properties will set the minimum standard for landscaping projects,” says Wagner, who advises that homeowners planning to sell a house be mindful of prevailing norms as well as distinguish between their own personal preferences and those of potential future occupants. he says. “At some point, the work can become over improvement, and you wouldn’t get return on investment.” On the whole, Binz sees a number of features in demand, including paver patios with knee or sitting walls, stamped or colored concrete patios and walkways, and driveway ribbons. “Landscape lighting is something I’ll note in my reports, too,” he relates. “When a house has that appeal,” Binz concludes, “market times tend to be shorter, it draws more offers, and sells closer to list price.” For more, See sidebar on page 22.
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The Landscape Contractor November 2015
Focus — Business Issues Special Feature
Staging a Set Table While some landscape amenities – such as pools, ponds or high-end outdoor kitchens with granite countertops – are tailored to specialized homeowner interests or reflect a particular market, industry observers point to features that offer general appeal – and which are more likely to make an impression on homebuyers. “An appraiser tries to measure what a buyer will see as important,” remarks Chip Wagner, SRA, SCRP, CDEI, A.L. Wagner Appraisal Group, Naperville, Ill. “As an appraiser I do look very close at those amenities and make adjustments for them.” Amenities that are aesthetic or promote outdoor living include: • Paver walkways • Colorful/seasonal plantings • Brick or stone patios • Decks • Sitting walls • Shaded spaces
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Landscape contractor Barb Rosborough, co-owner of Rosborough Partners, Libertyville, Ill., stresses the value of an artistic approach, suggesting the appeal that tasteful placements and landscapes reflecting an owner’s personality can offer. Rosborough likens the development of an inspired landscape to “staging a set table that looks very inviting,” and says, “garden art and colorful garden accessories can add a ton of value.” While she acknowledges that certain devices “might not touch everybody, those that do,” she says, “can do so deeply.”
The Landscape Contractor November 2015
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Garden Speak — Practical Plant Evaluations
Thalictrums
Meadowy Rues
By Patrice Peltier
Contrary
to popular opinion, made a big impression on Hawke. meadow rues (Thalictrum) aren’t just Long a fan of lavender mist meadow for moist shady places. During two trials rue (T. rochebruneanum) Hawke studover the course of eight years, Chicago ied the species as well as two cultivars: Botanic Garden’s Plant Evaluation ‘Lavender Mist’ and ‘Purple Mist’. He Manager Richard Hawke, studied 26 taxa. found no difference in the flower traits He was a bit surprised by what he found. or floral displays, the foliage or stature. “I thought I needed a consistently This made him wonder whether the three moist site in partial shade to successfully were all actually the same plant, sepagrow meadow rues,” he recalls. However, rated by a long-ago mistake in labeling. the Chicago Botanic Garden’s existing trial beds were in an area that received 10 hours of full sun and water on what he calls a “feast or famine” basis. Like many plant enthusiasts curious about a new plant, Hawke decided to try growing them anyway. He and his staff planted every commercially available meadow rue they could obtain as well as eight species collected in the wild during three trips to Russia. What they found, was of the 17 commercially available meadow rues, all but one—columbine meadow rue (T. aquilegifolium)—thrived in full sun. What’s more, 11 of these durable, largely trouble-free plants received 5-star (Excellent) ratings for their flower production, health, habit quality and winter hardiness. Only one plant, T. delavayi ‘Hewitt’s Double’ failed to complete the study. The cultivar was planted Thalictrum aquilegifolium purpureum three times. Each time, all eight of the plants died after one season. Identity issues aside, Hawke is an What are some of the highlights of the admirer of all three taxa. “I wouldn’t be study? Here are some of the plants that without this graceful plant in my garden. 24
The Landscape Contractor November 2015
It flowers for months and stays attractive even when it’s not in bloom,” he says. Hawke likes the lavender sepals surrounding a cluster of yellow stamens. Foliage emerges purple, fading to bluegreen by late May. Although the flowering stems grow to 6 feet tall most years, Hawke thinks this plant works almost anywhere in the border due to its seethrough nature. Thalictrum ‘Elin’ has very similar flowers to T. rochebruneanum. That’s not surprising since the plant is thought to be a hybrid of T. rochebruneanum and T. flavum ssp. glaucum. In the trial, ‘Elin’ bloomed slightly earlier each year than the species and sported a secondary bloom in the lower leaf axils later in the summer. Although the foliage is similar to lavender mist meadow rue, the new leaves remained purple longer, fading in mid-June. A vigorous plant, ‘Elin’ reached 8 feet tall while maintaining a dense, bushy habit throughout the summer. ‘Elin’s other parent, T. flavum ssp. glaucum and the cultivar T. flavum ‘Illuminator’ also both earned 5-star ratings. Yellow meadow rue’s flowers have a completely different structure than lavender mist. These yellow flowers are comprised of stems only held in broad, 6-inch wide terminal inflorescences in June and July. Some repeat bloom was noted in August in the lower leaf axils.
Thalictrum ‘Illuminator’
Thalictrum flavum glaucum
Thalictrum pubescens
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Garden Speak — Practical Plant Evaluations The leaves and stems emerge purple, turning dusty blue in June. “The handsome leaves are attractive all season but are particularly striking when topped with powder puffs of yellow flowers in late spring and early summer,” Hawke says. The plant’s health generally declined after flowering, so Hawke cut the stems to the ground, resulting in bushy mounds several weeks later. The cultivar ‘True Blue’ earned only a 3-star rating because its stems were uneven in height and often lodged early in the season. A rhizomatous plant, yellow meadow rue had spread up to six feet from the original plot by the fourth year of the trial. T. flavum ‘Illuminator’ has foliage that emerges yellow with a bronze tint, changing to blue-green as the flower buds swell in June. Otherwise, ‘Illuminator’ is similar to T. flavum, according to Hawke. For sheer stature, Hawke was wowed by tall meadow rue (T. pubescens) which grows to 10 feet. In mid-summer those sturdy stems are topped by a cloud of creamy white flowers comprised of stamens only. A moisture lover that’s most at home in a shady, woodland garden, its size means it’s not for every garden, Hawke admits. “But if you have the space, you should try it,” he advises.
At the other end of the spectrum is Kyushu meadow rue (T. kiusianum) which grows only 2 inches tall—five in early summer when it’s covered in fuzzy pink flowers. “Flower production was especially strong each year,” Hawke notes. Its small size does mean it can easily be overwhelmed by its neighbors, and Hawke says the taxa did not compete well with weeds early in the season. For more information on meadow rues, go to the Chicago Botanic Garden website: http://www.chicagobotanic.org/research/ornamental_plant_research/ plant_evaluation
Thalictrum rochebruneanum 26
The Landscape Contractor November 2015
5-Star Meadow Rues Common Name
Botanic Name
Height
Spread
Flower Color
Purple columbine T. aquilegifolium meadow rue ‘Purpureum’
42”
20”
Lavender
Early meadow rue
T. dioicum
15”
33’
Green and yellow
‘Illuminator’ Yellow meadow rue
T. flavum ‘Illuminator’
49”
28”
Yellow
Yellow meadow rue
T. flavum ssp. glaucum
72”
30”
Yellow
Kyushu meadow rue
T. kiusianum
5”
15”
Pink
Shining meadow rue
T. lucidum
72
30”
Pale yellow
‘Adiantifolium’ lesser meadow rue
T. minus ‘Adiantifolium’
60”
24”
Yellow
Tall meadow rue
T. pubescens
120”
45”
Creamy white
Lavender mist meadow rue
T. rochebruneanum 72”
30”
Lavender/yellow
‘Black Stockings’ T. ‘Black meadow rue Stockings’
72”
30”
Lavender
‘Elin’ meadow rue
96”
42”
Lavender, yellow
T. ‘Elin’
Bloom Period
Flower Coverage
Leaf Color
Late April to early June
Excellent
Blue-green
Mid Good May-late June
Blue-green
Late Fair june-late July
Yellow/blue-green
Late JunemidAug.
Mid Good June-late July
Blue-green
Excellent
Purple/green
Late Juneearly Aug.
Excellent
Green
Late Juneearly Aug.
Late May to midJune
Mid Excellent June-late July
Blue-green
Excellent
Green
Early JulySept.
Good
Purple/blue-green
Good
Green
Late Junemid Aug.
Good
Purple/blue-green
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iLandscape 2016
iLandscape
TM
the illinois + wisconsin Landscape Show
Show Enhancements for 2016 Address Attendee Convenience by Meta Levin
It’s Showtime!
The curtain rises February 3 on the third annual iLandscape. There will be music, awards, new products and services, educational offerings, partying and gnomes. It will be everything that you have come to expect from iLandscape and more. “It’s a marriage between product awareness, fun and education,” says Scott Grams, ILCA executive director. Every attendee will have a chance to have a staring role, walking the red carpet and traversing the “Walk of the Stars.” The show will go from Wednesday, February 3, 2016 through Friday, February 5, 2016 at the Renaissance Schaumberg Convention Center and Hotel in Schaumburg. Keeping it fresh In an effort to keep the show fresh and interesting, the iLandscape Experience Committee has changed and updated a number of aspects of the event, all the while paying close attention to the comments they received from last years’ exhibitors and attendees. To that end, the show stage has been moved to the center of the exhibit floor, allowing everyone to see and hear from anywhere in the room, while continuing to check out the vendors’ offerings. (see the new floor plan on pages 32-33)
Women roar at iLandscape 2016 The opening keynote will feature a panel moderated by WGN television’s Ana Belaval. The panelists will be three green industry women with household names and strong views on leadership. The three include Anna Ball president of Ball Horticultural; Terri McEnaney, president of Bailey Nurseries and Donna Vignocchi, president of ILT Vignocchi. Their conversation is entitled The Landscape of Leadership and will cover essential topics for managers, ranging from time management to vision to delegation to active listening. There is a special treat in store on Thursday. Liza Hausman is the Vice President of Industry Relations at Houzz.com. Houzz is revolutionizing design sales. Bob Hursthouse of Hursthouse, Inc. noticed it’s become his second biggest lead generator behind referrals. ILCA did a survey of its members and found it was the only social media site with a direct bottom line impact. Liza has a god’s eye view of national landscape and design trends and will discuss how a social media presence is going from a “nice to have” to a business necessity. (continued on page 30)
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iLandscape Education for 2016 (continued from page 29) New spin on a popular feature This year the popular speaker lead trade show tour will feature Dr. Michael Dirr, Horticulturalist and Professor of Horticulture at the University of Georgia. He will lead a “Shrub Crawl” from the Garden Stage. The latest in a popular series of walkabouts, the Shrub Crawl will feature woody plants from a variety of vendors. The sound of music Once again iLandscape will be full of music. On Wednesday there Go on a “Shrub Crawl” with will be a Dr. Michael Dirr Flamenco guitarist in the lobby; on Thursday Dave Byron will return for a second year to perform and on Friday, there will be a Mariachi band. “There will be musicians throughout the whole show,” says Tony Lobello, who, along with Katrina House, are cochairs of the iLandscape Experience Committee.
add variety to the experience,” says Grams. “The artists and the musicians set the right tone.” Responding to suggestions from students that did not like the format of last year’s student panel, the committee has completely changed it. Instead of sitting and listening to what amounted to lectures, the students will be divided into groups and invited to sit around tables with young landscape contractors who will answer their questions and talk about their own experiences. “We’re hoping to help them better understand the importance of and how to build a network,” says Grams. “We want them to learn the things that they can do now to prepare for success.” And there will be gnomes. Hidden gnomes, including a golden gnome worth $1,000 to the finder. Concealed throughout the exhibit show floor, peeking out from various spots in vendors’ displays, each regular gnome will be worth $200. Find the gnome, bring it to the ILCA booth and claim your reward. It’s as simple as that. Of course the Experience Committee also is paying attention to detail. Again responding to comments from last year, there will be better signage for parking, as well as
The attractions don’t stop If the music isn’t enough Anderson Animal Shelter will show up with some cute pets for adoption and on Thursday Magician Bill Cook will take the stage in the exhibit hall. Of course attendees will be able to party Wednesday evening to music by Tributosaurus Band. “They are a talented group,” says Lobello. “We will have a fun party.” The annual ILCA Awards Dinner will cap off Thursday evening. A sculpture garden through which people can stroll, as well as an eating area and a central meeting spot all are in the works. “We continue to try to 30
The Landscape Contractor November 2015
for the shuttle bus pick up areas. And, promises Lobello, there will be more and closer parking than in the past. The plans portend hints of lots more, but until it’s all finalized, Lobello and his crew are keeping mum. In the meantime, he vows that it will be different. “Don’t think that you saw it all last year,” Lobello says. “Come to the show. It will be a great learning and social event.”
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iLandscape Show Enhancements for 2016
32
The Landscape Contractor November 2015
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33
Enfoque: Sección en Español
Programa DBE diseñado con los contratistas en mente
y los contratistas inteligentes han aprendido a aprovechar las tendencias
por Meta Levin
“Esta es realmente
una manera estupenda para una compañía joven de adquirir experiencia y crecer”, afirma Christy Webber, Presidenta y fundadora de Christy Webber Landscapes. Webber está hablando del programa de Empresas Comerciales en Desventaja (DBE, por sus siglas en inglés) del Departamento de Transporte de Illinois (IDOT, por sus siglas en inglés). El programa, que sirve a negocios propiedad de mujeres y minorías, ofrece capacitación tanto técnica como comercial a contratistas que desean obtener la certificación DBE y licitan en proyectos del IDOT. Y, lo mejor de todo, el programa es gratuito. “Está diseñado para nivelar el campo de juego”, asegura Dana Goodrum, gerente de la unidad de política y servicios de apoyo de los Servicios de Soporte del programa IDOT-DBE. Cómo empezar Todas las cartas de certificación DBE incluyen información sobre el programa. Por consiguiente, cuando una compañía completa su documentación y satisface todos los requisitos, obtiene la certificación y se le invita a aprovechar los beneficios del programa, siempre y cuando el patrimonio neto del propietario no sobrepase los $750,000. Webber había sobrepasado el límite cuando fue certificada, aunque pudo 34
“Está diseñado para nivelar el campo de juego.” Dana Goodrum beneficiarse de un servicio. Aun así, es una gran promotora del programa. Webber se enteró del programa IDOT-DBE durante una reunión de personas que deseaban licitar en otro proyecto público. Varias agencias y programas, incluyendo IDOT-DBE, tenían representantes en la reunión, lo cual, según Webber, no es nada raro. José García, de Natural Creations, oyó hablar del programa por primera vez cuando trabajaba para una compañía que se había beneficiado del mismo. “Eso fue en 1986”, dijo. “Me entusiasmé y comprendí que se trataba
“Son sumamente flexibles y colaboradores. Realmente desean que usted tenga éxito”
Christy Webber
The Landscape Contractor November 2015
de una posibilidad que podía explorar. Pensé, en el fondo, que era algo que podía hacer”. De hecho, cuando inició su propia compañía, una de las primeras cosas que hizo fue solicitar la certificación DBE. “Todavía me sorprende el gran número de compañías que desconocen la existencia del programa”, dijo Goodrum, que ha estado dirigiendo el programa DBE durante los últimos cuatro años. Bajo el Programa de Certificación Unificada (UCP, por sus siglas en inglés) los contratistas pueden solicitar certificación de otras cuatro agencias, al mismo tiempo que solicitan la certificación IDOT: Ciudad de Chicago, PACE, Metra y la CTA. Una oportunidad dorada IDOT ha dividido el estado en nueve distritos, con centros de recursos en cada distrito (dos están ubicados en el área de Chicago). Cada centro tiene acceso WiFi, una fotocopiadora, una impresora, un escáner y otros dispositivos que los participantes del programa pueden usar. Con frecuencia estos centros se utilizan como centros de reunión de consultores con DBE, así como para talleres y clases. “Cada carta de certificación incluye también una lista de consultores, así como los servicios que ofrecemos”, afirma Goodrum. Estos servicios se
ofrecen gratuitamente a las compañías certificadas IDOT-DBE, a las que solicitan certificación IDOT-DBE, a las firmas UCP-DBE de Illinois con un contrato con IDOT y a los contratistas primarios que están haciendo negocios con IDOT. “Son sumamente flexibles y colaboradores”, afirma Webber. “Realmente desean que usted tenga éxito”. La compañía de Webber hizo algunos trabajos para IDOT, pero decidió que eso no era para ella. Fue, no obstante, una valiosa experiencia de aprendizaje. García, por su parte, ha aumentado gradualmente la cantidad de trabajos que realiza para IDOT, hasta el punto que representan la mayor parte de los ingresos de su compañía. En realidad, la parte que proviene de sembrar, cubrir con césped y paisajismo ha casi alcanzado el límite para ser considerada una DBE cuando solicita trabajos. También ofrece nivelación, construcción y pavimentación, pero estos servicios, hasta ahora, no han alcanzado el límite. Webber admite que el papeleo fue uno de los obstáculos que enfrentó al hacer sus primeros proyectos públicos. “Hay que seguir las reglas” asegura. “Hay que hacerlo todo correctamente”. Guiar a los contratistas por ese aspecto de los trabajos públicos o gubernamentales es otro de los servicios que ofrece el programa IDOT-DBE.
“Vemos muchos contratistas pequeños que son fantásticos en sus áreas de trabajo, pero, por ser pequeños, carecen de conocimientos y experiencia en el aspecto comercial.” Dana Goodrum No caminará solo IDOT contrata a consultores en cada distrito para ayudar a las DBE. Theo Joyner, director de proyectos de RGMA, una firma de diversidad de proveedores con sede de operaciones en Chicago, es uno de tales consultores. Trabaja con DBE en los distritos del uno al tres (Chicago, Cook y los condados “collar”) en el aspecto comercial. “Las clases de compañías con las que trabajamos cubren toda la gama”, afirma. “Tenemos compañías que han estado operando por un día y otras por 30, 40 o 50 años”. Una vez que una compañía contacta a Joyner o a uno de los otros consultores, Joyner o el otro consultor se sienta con los representantes de la compañía para hacer una evaluación
de necesidades. La compañía podrá pensar que necesita un tipo de servicio, pero Joyner podría llegar a la conclusión de que sus necesidades son más amplias. O que está teniendo bastante éxito y solo necesita entrenamiento y asesoramiento en un área. RGMA, la compañía para la que trabaja Joyner, ayuda a las corporaciones a establecer sus programas de diversidad de proveedores, por lo que trabajar con estos contratistas en el programa DBE es algo natural. “Lo mejor para nosotros es asegurarnos de que haya contratistas viables disponibles”, afirma Joyner. “Si ayudamos a las compañías a desarrollar un programa, tendrán que buscar contratistas. Tienen que haber contratistas calificados disponibles”. Los servicios abarcan desde talleres y clases hasta capacitación y ayuda individualizada. Ayudarán a las DBE a encontrar financiamiento, construir un sitio Web, aprender QuickBooks™, redactar un plan comercial, desarrollar una declaración sobre la capacidad o cualquier otro de varios servicios relacionados con los negocios. Un segundo consultor de área podrá ayudar evaluando necesidades de tecnología, como el tipo de equipos que se necesitan y cómo capacitar al personal. “Vemos muchos contratistas
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Enfoque: Sección en Español pequeños que son fantásticos en sus áreas de trabajo, pero, por ser pequeños, carecen de conocimientos y experiencia en el aspecto comercial”, afirma Goodrum. “Podemos ayudar a las firmas a ampliar sus categorías de trabajo; ayudarlas a determinar dónde pueden ampliar sus negocios más allá de sus respectivos nichos”. Un respaldo de confianza García especifica algunas de las maneras en que el programa lo ha ayudado, desde estrategias de licitación hasta qué hacer si hubiese problemas para cobrarles a los contratistas primarios o fianzas. “Es muy complejo y difícil de sobrevivir”, asegura. “Pero realmente tienen la motivación para ayudar a las personas. Hay algunas historias de verdadero éxito y yo soy una de ellas”. Hay aproximadamente 2000 firmas certificadas DBE, unas 800 de las cuales son certificadas con IDOT, afirma Goodrum. Únicamente unas 80 han aprovechado el programa de servicio DBE. IDOT también cuenta con un Programa de Desarrollo Comercial (BDP, por sus siglas en inglés), que establece requisitos rigurosos, fijando metas anuales con la necesidad de mostrar documentación para cada paso del proceso. “Es un programa especializado e intenso”, afirma Goodrum. Su oficina evalúa solicitudes de DBE y selecciona 15 para el programa BDP, cuyos requisitos son establecidos por regulaciones federales. Las compañías participantes tienen seis meses para desarrollar un plan y un año para completarlo. También cuentan con los servicios de un consultor de servicios de apoyo, como Joyner. La mayoría de las DBE comienzan como subcontratistas. Unas pocas se convierten eventualmente en contratistas primarios en trabajos del IDOT, las demás permanecen como subcontratistas. El programa IDOT-DBE organiza talleres sobre cómo establecer empresas conjuntas con otros contratistas, afirma Goodrum. Todavía en 2014, IDOT asignó $347 millones de dólares en contratos a contratistas DBE. Eso representa el 15 por ciento del trabajo en Illinois. “Con frecuencia nos esforzamos por lograr que las firmas aprovechen los recursos para establecer contactos”, afirma. “Para las pequeñas empresas, ese es uno de los recursos más
valiosos”. García es gran promotor de las redes de contactos. De hecho, con frecuencia asiste a los talleres DBE para actuar como mentor y relacionarse con los nuevos contratistas DBE. Les aconseja que deben ganarse una buena reputación y aprender que las personas que trabajan para ellos son una extensión de ellos mismos. “Queremos que las personas digan que Natural Creations es una buena compañía con la que se puede trabajar, que no tienen que hacer de niñera, que hacemos un buen trabajo”, dice.
“Con frecuencia nos esforzamos por lograr que las firmas aprovechen l os recursos para establecer contactos.”
Las oportunidades abundan IDOT también organiza una conferencia anual para que los contratistas se conozcan y los animan a establecer contactos. La conferencia de dos días también incluye talleres, una feria de expositores y un almuerzo con entrega de premios durante el cual, entre otras cosas, se honra a la DBE del Año. Dana Goodrum La conferencia se programa en febrero. “Tratamos de hacerla en temporada baja”, afirma Goodrum. El año pasado, el programa IDOT fue presentado como un programa Nacional de Mejores Prácticas. Actualmente es un recurso para otros estados que desean establecer programas similares. A Joyner le encanta trabajar con los contratistas DBE. “La mejor recompense es ver a alguien comenzar desde cero y crecer hasta tener de 20 a 30 empleados”, afirma. “Vemos a las personas hacer realidad el sueño Americano.”
“Queremos que las personas digan que Natural Creations es una buena compañía con la que se puede trabajar, que no tienen que hacer de niñera, que hacemos un buen trabajo.”
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Jose Garcia
The Landscape Contractor November 2015
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Photos From ILCA Fall Events
Field Test
October 3, 2015
The ILCA Certification Committee administered its annual hands-on certification field test at Joliet Junior College. Landscape Industry Certified is a powerful distinction for individuals who have taken their experience, skills and desire for excellence to the next level by studying, testing and becoming certified.
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The Landscape Contractor November 2015
The Landscape Contractor November 2015
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Photos From Member Events
DeVroomen
Open House
October 2, 2015
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The Landscape Contractor November 2015
Join us for our Grand Opening October 2, 2015 New Distribution Facility Dedication—90 Anniversary Celebration 1pm to 5 pm Tours and refreshments 3850 Clearview Court, Gurnee, IL 60031
The Landscape Contractor
2015 we pride ourselves on: As a Family-run Company,November est in 1925,
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Business Resource Panel
Mike Schmechtig Schmechtig Landscape Co. Owner
Tom Sotka Western DuPage Landscape VP Finance and Administration
George Kinsella Kinsella Landscape, Inc. Owner
Will the Executive Order on Over Have any Direct Impact on Your by Meta Levin The comment period ended Friday, September 4, 2015 for a proposed new federal wage rule that would change the way overtime is calculated for some employees, including some in the landscape industry. Under current regulations, which have not changed since 2004, workers earning as little as $455 a week or $23,660 annually, less than the poverty level for a family of four, can become exempt from overtime pay if given a management title. This means that they can be required to work more than 40 hours a week without extra compensation. In March 2014, President Barack Obama signed a Presidential Memorandum directing the United States Department of Labor to update regulations stating which white collar workers would be protected by the Federal Labor Standards Act (FLSA) minimum wage and overtime standards. In July 2015, the Department of Labor issued a Notice of Proposed Rulemaking, inviting interested parties to submit comments on the proposed new rules, which would raise the minimum for overtime exemption to a $50,440 annual salary. Government figures estimate that the new rule, if implemented, would affect a total of 200,000 workers in Illinois, or about 3.4 percent of the total workforce. 42
Bob Bertog Bertog Landscape Co. Only a couple of Bertog Landscape Company’s employees fall into the category covered by the proposed new rules. Even then Bob Bertog, company president, negotiates with them when offering them the job. During the busiest time of the season, i.e. April and May, “they can expect to work 60 hours a week,” but later it drops to 40, says Bertog. “We build the overtime into their salaries.” No one has ever complained about working the extra hours during the most active periods. “That tells me that we are being generous.” At one point Bertog Landscape was audited, but the auditors only questioned one employee’s status. A fleet manager, who, just as the audit group came in, had picked up a tool to tighten something, although he normally did not work on the vehicles. Once they interviewed him, the matter was cleared up. “When we explained our compensation package, they said it was all right,” says Bertog. Although proposed new regulations would not change current procedures at Bertog, he does have some concerns about them. These include added costs, which would be passed along to customThe Landscape Contractor November 2015
ers, as well as the possibility of hiring fewer people, if the increased costs result in losing customers.
Julie Proscia Smith Amundsen Attorney
Maureen Scheitz Acres Group VP Human Resources
Claire Storti Scott Byron & Co., Inc. Human Resources Manager
Bob Bertog Bertog Landscape Co.
Don McNeil The Law Office of Don McNeil Attorney
Paul Washburn Acres Group VP Finance
Steve Raczak Twixwood Nursery
Heidi Trybus HR Consultants
rtime Paymanet Business ? Maureen Scheitz Acres Group The Acres Group already has done the math. If the new rules go into effect as proposed, it will affect two primary job classes and a couple of miscellaneous employees. “We may have to change the pay range for one job class, but for the others, we will manage the hours so as to remain at a 40 hour work week,” says Maureen Scheitz, vice president of human resources for the Acres Group. One of the potentially affected positions is someone who is in training. “These are people who already have the job title, but are at the low end of the pay scale,” she says. Acres has a strong culture of training and promoting from within. Scheitz believes that the proposed new rules actually create an incentive to hire someone from the outside who already has the necessary skills and experience. The recommended changes are the talk of the landscape industry, as well as other industries. When a group of landscape contractors made its annual trip to Washington DC, they made a point of discussing it with legislators with whom they met.
Despite the possibility of some negative effects, Scheitz admits that it has been a long time since there has been any adjustments to the salary level and it is low. She would, however, prefer a slightly lower than the proposed threshold, as well as a plan that would allow the change to be made gradually. She suggests raising the minimum to $40,000, instead of the proposed $50,440, or an approximately 67 percent increase from the present level, slowly rising over a several year period. “To stair step to a $40,000 threshold would be reasonable for us to accomplish without creating a disincentive to training and promotion from within,” she says. “This would be a win-win, while minimizing unintended consequences.”
Need guidance on the new rule? Contact information@ilca.net for a primer prepared by the law firm of Smith Amunsen, an ILCA member.
The Landscape Contractor November 2015
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Landscape Soils Management
Landscape Soils Management by Meta Levin
The soil you let slide through your fin-
gers, lift with your shovel and water with your hose is alive, teaming with microscopic creatures, nutrients and needing the right combinations of sunlight and moisture, like most living things on this planet. Treat it well and it will reward you with beautiful, healthy plants. “Not all soil is created equal,” says Ryan Wagner, sales representative for Midwest Trading Horticultural Supplies, Inc., who went through the basics of Landscape Soils Management in his Summer Field Day presentation. “It’s not an ingredient sitting on a shelf that you can just pull off and use.” In fact, one cup of healthy soil is estimated to contain five to eight billion microorganisms. Probably the
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best known by the general population is something called the water bear or tardigrade, which has proved resistant to boiling, freezing, radiation and even the vacuum of space. Resilient little creatures. A mixture of landscape contractors and architects, as well as those from nurseries and greenhouses listened and asked questions during Wagner’s presentation. “I hope that they now look at soil differently than they used to,” he says. Healthy soil supports healthy plant growth, resists compaction, provides storm water infiltration, prevents erosion, reduces summer water needs, filters out pollutants and reduces the need for landscape chemicals. That’s a tall order, which is the reason that Wagner is a proponent of soil testing before planning and planting. (continued on page 46)
The Landscape Contractor November 2015
Landscape Soils Management (continued from page 44) “The number one thing I try to get landscape contractors or homeowners to do is a basic soil test,” says Wagner. In the scheme of things, rudimentary soil tests are relatively reasonably priced, depending on what and where it is done costs range from $18 to $50. They can be more complex and more expensive, but usually basic is all that is needed. “It’s inexpensive insurance. I’d much rather do that than come back a couple of months after planting to find that something is wrong.” Ideally soil is composed of 25 percent air, 45 percent mineral particles, 25 percent water and 5 percent organic matter, including 80 percent humus, 10 percent roots and 10 percent organisms. It’s the organic piece of the pie that will tell whether and what kind of soil amendments may be needed. Too much organic material can be just as detrimental as too little. Anything more than 10 percent organic material in a soil sample is too rich, but, says Wagner, your soil sample is more likely to have too little than too much. Soil pH affects the solubility of minerals or nutrients, with most being more soluble or available in acidic than in neutral or alkaline soils. “Knowing the soil’s pH is important, because it determines which nutrients will be readily available to
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plants,” says Wagner. A soil’s pH measures its acidity or alkalinity. Measurement goes on a scale from 0 to 14, with pH7 as the neutral point. Anything from pH 0 to 7 is acidic and from pH 7 to 14 it is more alkaline or basic. Soil can be measured using either a pH meter or using dyes or indicators that change color at various pH levels. The pH can change from one spot on a lawn to another, so it’s normally recommended to combine several samples and test them together. Soil texture is just as crucial as composition. Using a soil texture pyramid compiled by the United States Department of Agriculture (USDA), Wagner went through the various possible components and amounts of different types of clay, sand and silt that may make up a soil sample. Percentages of each will tell you a lot about the porosity and permeability of the soil. Let’s pause a moment to make the definitions clear: porosity is determined by the size, texture and structure of the particles, as well as the type and distribution of organic matter, while permeability is the ability for water to move through the soil and how fast (or slow). Permeability is affected by porosity. Fine texture holds more water, coarse texture holds less
The Landscape Contractor November 2015
and medium textured soils can do both. In other words, porosity means the volume of open spaces or pores between grains of soil. Properly interpreted it can tell you how much water can be held in a given amount of soil. Permeability, on the other hand, is why and how well pore spaces allow water to flow through the soil. Water flows easily through soil with large pores that have good connectivity between them, while small pores with the same degree of connectivity between them have lower permeability, because water flows through them at a slower rate. Zero permeability is possible. In this case the soil has high porosity, i.e. the pores are not connected or very small. This can occur in clay. Once you know a soil’s composition, i.e. percentages of clay, silt, loam, you can estimate its porosity and permeability,
but there is a quick test you can do to give you a better idea or confirm your estimate. Testing a soil’s permeability can be quick and easy if all you want is a basic understanding of conditions. Wagner suggests using a large, empty can, such as a coffee can or its equivalent that is open at both ends. You also will need a ruler, a timer and water. 1. Drive the can into the soil so that there is at least 3 inches below and above ground 2. Tamp the area down around the can to make a seal 3. Saturate the soil area first to ensure you are seeing infiltration vs. going into dry soil 4. Measure how far the water level drops in one, two and three hours 5. Estimate inches per hour of infiltration (continued on page 48)
The Landscape Contractor November 2015
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Landscape Soils Management (continued from page 47) “You want a happy medium, not moving through too fast or all locked up,” says Wagner. Once you have a good understanding of a soil’s composition, you can determine whether and what types of amendments it needs. Soil amendments can serve to support organisms, buffer pH toward an optimal 6.3-6.8 pH level, reduce bulk density (compaction), improve water holding capacity, improve soil structure and increase nutrient storage and availability (CEC – soil cation exchange capacity). “Amendments are ingredients going into improving the soil,” says Wagner.
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“They unlock the nutrients, making them more available to the plants.” If you do not plan to amend the soil, Wagner suggests choosing plants that will do well in the type of soil available. While testing can be inexpensive, soil amendments can cost a little more, so selling your customer on their importance is crucial. Wagner suggests speaking in terms of better erosion control, easier planting, healthier plants, with fewer losses and call backs, not to mention easier maintenance (fewer weeds, less need for water, fertilizer and pesticides), easier soil preparation and planting and regulatory compliance. In the case of new construction,
The Landscape Contractor November 2015
Wagner suggests paying attention to retaining, protecting and restoring native topsoil and vegetation, particularly trees. “Minimize the construction footprint,” he says. “Store and reuse topsoil from the site and retain buffer vegetation along waterways.” If you are going to restore disturbed soils, you can till 2 inches to 4 inches of compost into the upper 8 inches to 12 inches of soil, ripping to loosen compacted layers. When working with existing landscapes, he recommends retrofitting soils with tilled-in compost, mulching beds with organic mulches (bark and/or leaf mulch, as well as compost amendments) and top dressing turf with compost, avoiding overuse of chemicals and building soil-foundations for success. Mulching provide several services to the soil: • It can minimize evaporation by keeping sunlight from reaching the soil • As an organic mulch breaks down it will release nutrients that plants can use • Weed seeds that would germinate when exposed to light will stay dormant beneath the mulch “Make soil a priority on every landscape project,” says Wagner. “And test, test, test!”
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ILCA Business Library
Nine Brain-Aging “Sins” by Marcel Daane
It’s Monday morning, and
Michael, a senior executive at a global telecommunications company, faces the week utterly exhausted. Only 38, he’s been a high-level leader with the firm for more than a decade. Once, he was a wunderkind, an “energizer” on the fast track to become the company’s youngest-ever CEO. But those days are over. Now, Michael is perpetually depleted, and his pinpoint focus has given way to constant brain fog. He struggles with stress and anxiety every day—a state of mind (and body) that’s killing his performance capacity. There are many “Michaels” out there. As demands grow and resources shrink, we all struggle to do more with less — and without proper coping skills, we slide down a slippery slope of chronic exhaustion into debilitating burnout. That’s bad news for the middle-age-ish among us who must compete with the endless line of fresh-faced, energetic younger workers jostling for position. Working while fatigued once in a while is okay, but when this state becomes chronic, our resilience against stress drops. Enthusiasm and motivation plunge, and before we know it, we can no longer perform at our best. What’s more, this endless fatigue ages us rapidly. You don’t just feel older than your age; you are older. Your capacity to regenerate the cells in your body and brain falls off sharply. That’s right. Stress is a potent cause of neurodegeneration. The brains of people who are chronically fatigued show signs of shrinking, which means stressed executives have about the same brain capacity as people decades older. “This deterioration of critical brain regions hinders memory processing, strategic planning, and the ability to manage anxiety, which are all crucial skills for the executive,” says Daane. The defi50
ciencies can knock you out of the game. Mental sharpness and the ability to innovate, collaborate, and connect are the price of admission in today’s world. The good news is we can affect how fast our brain ages, depending on how we treat it throughout life. Research at King’s College in the UK shows the brains of elderly people who practice a healthy lifestyle are the same as people decades younger. The lesson is clear: Overworked executives can go a long way toward keeping their brains young and high-performing. We may not be able to control our workload but we can control our lifestyle choices. We may be committing predictable brain-aging “sins” on a regular basis. Here are nine of the most damaging.
BRAIN-AGING SIN #1
You regularly forgo a daily walk in favor of a flop on the couch. After a long day, it’s tempting to talk yourself out of exercise with a weary, “I’m just too tired.” But sedentary behavior doesn’t reward your fatigued brain and body — it makes you more fatigued. It may sound counter-intuitive, but it’s true. Your brain recovers better and faster when your body moves. Movement produces proteins and hormones in the brain that stimulate memory and make you more alert. One such protein is called brain-derived neurotrophic factor (BDNF), which is produced only during exercise and works like fertilizer to help new brain cells grow. Thus, a daily walk in the office, around the parking lot, or through the airport helps keep your energy level up and your brain awake. Even short bouts of exercise make a difference. Just 12 minutes of moderateintensity cardiovascular exercise, such as brisk walking, improves cognitive function and oxygenation and provides energy. You’ll feel the results right away.
The Landscape Contractor November 2015
BRAIN-AGING SIN #2
You hit the snooze button (again) and run out of time for breakfast. While you’re still lying in bed, it may seem like a good idea to stay there for an extra 30 minutes at the expense of breakfast. But robbing your brain of essential nutrients in the morning is a big mistake. In the same way that an athlete needs fuel for the body to perform and recover from training, an executive needs fuel for the brain to perform and recover from stress In fact, just as an athlete’s muscles shrink without proper refueling, so do the executive’s “mental muscles.” Neurons in the brain die with repeated exposure to stress, resulting in a loss of brain mass and ability. To fuel and protect your brain, start your day with breakfast. But don’t zip through the drive-thru window for a biscuit. Instead, choose oatmeal topped with berries, cinnamon, and walnuts. This takes only a few minutes to prepare. You may even be able to hit snooze once or twice and still have time to make and eat a healthy breakfast.
BRAIN-AGING SIN #3
You skip lunch to take an emergency conference call. If your workday includes last-minute meetings, emergency conference calls, staffing issues, or other urgent craziness, taking time to refuel your brain can seem impossible. Interruptions can derail the most wellintentioned healthy meal plan. It may be tempting to skip a healthy lunch or snack and just keep working. But how can a brain perform without fuel? It can’t. The brain has a minimal capacity to store its own glucose, which is the primary brain fuel, so it relies on you to feed it regularly. When you skip meals, the regions of your brain responsible for self-regulation, empathy, and solutionbased thinking begin to shut down. You become hyper-responsive to stress, brain cells in your memory processing centers
die, and your brain ages more rapidly. Bring your own healthy lunch or snacks to work, so you have food available no matter how crammed your day becomes.
BRAIN-AGING SIN #4
You don’t stock up on good snacks — so you naturally grab bad ones when temptation strikes. Stress and fatigue are notorious triggers for bad-food binges. That’s why many people grab chips or cookies and mindlessly devour them while multitasking. The problem is that stress causes chronic brain inflammation, and processed foods like cookies, sodas, and cakes only add fuel to the inflammation fire. They speed up brain cell destruction from stress, resulting in memory decline similar to what we see in Alzheimer’s patients. If your workplace (or your home) is stocked with cookies, sodas, candies, and chips, of course you’ll reach for them when stress hits. The remedy is to plan ahead. Bring your own healthy snacks
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— those that build memory capacity, improve physiological brain balance, help you perform complex mental tasks, reduce symptoms of stress and anxiety, and keep you focused — and eat them instead. An apple or banana with a handful of almonds or walnuts. Bananas are a quick source of glucose and potassium, and potassium improves physiological brain balance. Cottage cheese is another good option because it includes whey protein that’s been shown to remove symptoms of stress and improve cognitive function. Bring a container of chopped celery, carrots, and broccoli with organic almond or coconut butter for dipping. Finally, you can top anything with almonds, which improve cognition and memory.
BRAIN-AGING SIN #5
You swill coffee and soda instead of water. You may think your morning jolt of caffeine is revving you up, but it really isn’t. Yes, it creates a momentary lift as it blocks neurons in the brain that make you feel tired, but the lift quickly
declines and fatigue sets in. The more you consume, the greater the impact of stress on your brain, and the more dehydrated you become. The best hydration is water, which transports nutrients and oxygen into your tissues and brain cells. Without enough water, our bodies and brains can’t function properly. Imagine your blood slowly turning to mud, making it difficult for nutrients to travel throughout your body. Imagine your brain cells turning from juicy grapes to dried-out raisins. Dehydration leads to serotonin deficiency, which means less stress-resilience, more depression, poor sleep, and memory loss. How much water should you drink to keep your body and brain hydrated? I recommend a half-ounce to one ounce of water per pound of bodyweight per day. So someone who weighs 150 pounds needs between 75 to 150 ounces of water per day. An easy solution is to keep a 20-ounce water bottle with you at all times and refill it at least three times a day. Your brain and body will thank you.
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ILCA Business Library BRAIN-AGING SIN #6
You regularly “relax” with an afterwork beer or a nightcap. No one is saying you have to be a teetotaler. The occasional drink with friends is okay. But don’t go beyond one 250-ml glass of wine or two 8-oz glasses of beer a day — at most. Any more and you’re accelerating the aging of your brain. Alcohol is not so much a relaxant as it is an anesthetic combined with a stimulant. During a stressful day, the brain cells in the hippocampus (our memory-processing center) are stretched beyond capacity. As we drink alcohol, our brains are anesthetized and overstimulated, which causes additional trauma to the hippocampus and compounds the damage. The brain can recover from the occasional trauma of drinking, but if it’s too much and too often, it loses its capacity to recover. There are more effective ways to recover from stress. You can practice mindfulness meditation, go for a walk or a run, or take a yoga class. All of them reestablish calm
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in the brain and body, and help you build brain cells rather than kill them. And if you insist on drinking alcohol, train yourself to do so only after relaxation exercises and rehydrating with water.
BRAIN-AGING SIN #7
You sacrifice sleep on the altar of work. On occasion we all have to burn the midnight oil to finish a project. Yet many executives think it’s a badge of commitment to regularly sacrifice sleep in favor of working late or starting up in the wee hours of the morning. The irony is that a bit more sleep would make them far more effective by allowing the body to recuperate and super-compensate (a fancy word that means to store excess energy for the next day). A chronic lack of sleep has serious effects on brain health and function. One study showed a single 90-minute reduction in sleep decreased performance and alertness by a whopping 32%, and another study showed that a chronic lack
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The Landscape Contractor November 2015
of sleep caused significant decreases in brain volume and memory. To top it off, poor sleep has also been associated with body fat gain, high blood pressure, heart disease, and diabetes. We all need different amounts of sleep at different stages of our lives, but the magic number still seems to be around the eight-hour mark. Aim for eight, but if you find yourself needing to pull an all-nighter, try taking periodic naps during the day. A 30-minute nap can greatly increase alertness, focus, and memory.
BRAIN-AGING SIN #8
You skip water cooler chats. In today’s always-on technology-fueled culture, it can be tempting to lock yourself in your office or hide away in your cubicle, chasing the deadlines all day. No wonder research suggests that more than 50% of employees suffer from feelings of isolation at work. And that’s bad for organizational and personal performance. Humans need interaction and connectivity, just as we need food and water.
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One study showed that social isolation results in reduced capacity for planning, communicating, impulse control, imagination, and empathy. Conversely, social interactions help us learn and see other perspectives. They help us relax and feel happier. They make us more effective when we do return to focusing on work. Plan regular social sessions for yourself and your team when you can bond, share, and laugh. Structure your day to allow social time even if your brain tells you it has too much work to do. Some people need much more social time than others, but we all need some form of social connection for optimal brain function.”
BRAIN-AGING SIN #9
You sit and sit (and sit some more). Every day, millions of executives and office workers suffer the ill effects of sitting too much. Scores of research show that sitting more than six to eight hours a day increases brain stress and early mortality, not to mention exhaustion, stiff necks, heavy limbs, and aching backs. If
all that isn’t disturbing enough, consider that too much sitting actually thickens your connective tissue over time until you lose your range of motion. Fact is, the human brain was designed to function best in an environment that required physical movement such as foraging and hunting for food. Many of the brain regions involved in our current daily functions are directly linked to the brain neurons involved in movement. While sitting for hours, the neurons switch off, and your brain’s capacity drops below that of a person who is decades older than you. Hardworking neurons need oxygen and nutrients to function, build memory, remain alert, and stimulate creativity. That’s why you must stand up and move around during the day. Stand at your desk; conduct stand-up or walking meetings; take regular walks away from your desk; walk or stand while thinking. These small changes will greatly increase oxygenation and reinvigorate the neurons needed for your brain to excel at any cognitive task.
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Assink Assink Landscaping LLC. Robert Assink 7350 W. Monee Manhattan Road Monee, IL 60449 Phone: 708-609-6542 Email: robassinklawns@gmail.com Provides design/build, maintenance, installation and snow removal for commercial and residential clients. Bluestem Ecological Services Jan Papa 19812 W. Coral Road Marengo, IL 60152 Phone: 815-568-2927 Email: jan@bluestemeco.com Bluestem Ecological is a sustainable company that builds, restores, and maintains native ecosystems.
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Tentinger Landscapes, Inc. Zack Tentinger 1290 Molitor Road Aurora, IL 60505 Phone: 630-913-5100 Email: info@tentinger.com Tenitinger Landscapes is a full-service landscape provider offering design, construction and maintenance to residential and commercial dlients throughout the western suburbs of Chicago. Chicago Gas Lines 1118 W. Marion Road Arlington Heights, IL 60004 Phone: (847)414-7876 zac@chicagogaslines.com R.G. Patios Landscaping 4222 W. Melrose Street Chicago, IL 60641 Phone: (773)510-9224 rgpatios@yahoo.com
All Star Trading/Midwest Bulk Transload Ted Kennedy 2100 Clearwater Drive Oak Brook, IL 60523 Phone: 847-373-5938 Email: ted@allstartrading.com Seller of custom-mixed natural fertilizer and organic turf care products such as “Safe Lawn”. Alysstone, LLC Tania Rients 13332 Round Barn Rd Plainfield, IL 60585 Phone: 708-790-8117 Email: trients.alysstone@gmail.com Provides customer service and time management services for growing businesses. Does assessment of current systems and processes. Recommends sales training opportunities.
Ken Burns, Inc.
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Trinet, Inc. John Littler 2625 Butterfield Rd Ste 116E Oak Brook, IL 60523 Phone: 312-550-5891 Email: john.littler@trinet.com Trinet works to lower total cost of ownership through workmans compensation, benefits, and risk mitigation by providing a bundled HR and benefits solution. West DuPage Recycling & Transfer, Inc. Ken Hoving 2351 Powis Road West Chicago, IL 60185 Phone: 630-377-7000 Email: ken@khoving.com Wholesale supplier of premium colored mulch. Dirt-N-Turf Consulting, Inc. 542 Clark Street Hinckley, IL 60520 Phone: 630-251-1511 dave@dirt-n-turf.com
The heart of ILCA is our community of members. We turn competitors into colleagues. Altruism is the backbone of Give to Grow. Any ILCA member who refers a new company will allow that new member to receive $100-off their first year of membership. You will not only place that company on a path to be better, but you will put $100 in their pocket. The $100 bonus you are passing along to them pales in comparison to the money lost on poor competition or an inexperienced customer. Any member may refer any other potential member. If you have a company in mind you want to Give to Grow, they can bo to https://www.ilca.net/membershipapp. aspxand complete the instructions. Together, ILCA gives to grow!
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The Landscape Contractor November 2015
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Member Profile Planter’s Palette Landscaping 28 W. 571 Roosevelt Road Winfield, IL 60190-1588 (630) 293-1040 www.planterspalette.com by Meta Levin
When Dave
Tyznik started Planter’s Palette the goal was to grow perennials. It wasn’t long, however, before customers began asking for more help. Through happy circumstance, his father, Anthony Tyznik, well known in the landscape design world, was retiring from Morton Arboretum. With the senior Tyznik on board in 1993, customers were able to get landscape designs. That was all well and good, but they wanted more and began asking for installation. In 2006 Planters Palette Landscaping began with one crew, a van and a pickup truck. Now there are two crews, many trucks and “we are still growing,” says Amanda Arnold, a landscape architect who runs the landscaping division. They offer design, installation and garden maintenance services. Anthony Tyznik officially retired last year at age 90, but is still doing some design work and consulting. “He’s our mentor and a source of inspiration,” says Arnold. “He’s the reason I came to work here.” In addition to Arnold, Planters Palette Landscaping employs one design associate and had two interns this past summer. Planters Palette continues to grow, providing the designers with an exceptional variety of plants to use. Most of Planters Palette Landscaping’s work is residential, with a few commercial clients. They are willing to take jobs both large and small. They are not kidding about the latter. Arnold points to a long time and regular customer, located near their Winfield, IL office; an elderly lady for whom they annually rototill her garden. “We have a 56
broad base of customers,” says Arnold. “And we have a great team.” Craig LaBudde, the landscape supervisor, manages and directs the crews. “He helps maintain our high quality,” says Arnold. LaBudde, who has years of experience and has been with the company for a year, was hired to help bring it into the “next realm.” Arnold, who also functions as the design supervisor, is a Ball State University graduate who moved to the area from Indiana where she was working for Flatland Resources LLC, dealing with public design-build work and stream bank management, among other things. “I love to work with different types of people and I always want to keep learning,” she says. Planter’s Palette Landscaping’s customers are demanding low maintenance gardens, especially good looking edible gardens. “They want an aesthetic solution,” she says. But they also want to use their outdoor spaces as extensions of their homes, as another room. Clients also want native plants, but they want them to look neat, so Arnold finds herself designing native gardens with that in mind. All of their design is done with the intent of personalizing the landscape, making it reflect each client’s life. “One of the biggest compliments we get from clients is that we really listen to them and that we made the landscaping more than they thought possible,” says Arnold. She works to make each solution creative, bringing a personal touch. Committed to giving back to the community, Planter’s Palette donates plant material and labor for projects at The Landscape Contractor November 2015
churches and for community service organizations. They also present programs for area garden clubs, write for local publications and offer garden tours for groups. In the spring of 2015 Planter’s Palette rejoined ILCA. They had let their membership lapse during the recession, but missed it. They returned to take advantage of the networking and education opportunities. “It helps to talk with other professionals about what is going on in the industry,” says Arnold. She points to the hardscape conference, which she found useful, as well as Summer Field Day, to which they took their entire staff. “Our staff got to look at the machines and the tools, but the focus was on education,” she says. “The more my staff learns and grows, the more it helps the company. We plan to do it every year.”
Successful suppliers know— industry leaders read this magazine. is the Midwest’s premier monthly magazine for the landscape, nursery and green industry. • Sales and marketing statistics show that the single best way to reach buyers is through highly-targeted specialty magazines • This award-winning magazine is frequently hailed as the best magazine of its kind. Put your message in this flattering environment. • The Landscape Contractor has an affordable advertising program for every budget. JUL.15_TLC.indd 1
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For immediate attention CALL Debbie at
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The Landscape Contractor November 2015
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Classified Ads HELP WANTED
HELP WANTED
HELP WANTED CLASSIFIED ADVERTISING also available on ILCA’s WEB SITE www.ilca.net Call for information (630) 472-2851 Residential Maintenance Account Rep Rosborough Partners, Inc. located in Libertyville, IL is accepting resumes for an experienced Residential Maintenance Account Representative to manage portfolio of residential maintenance clients. Responsibilities include preparing proposals, contract renewals, identifying and selling new sales leads and ensuring quality control is followed on client sites. Revenue and profitability goals will be set each year and accomplished by analyzing, planning, organizing, and adjusting schedules to achieve efficient use of resources and people. Establishing, building and maintaining client relationships are the keys to being successful in this position. Landscape industry experience and/or a horticultural degree is required. English & Spanish fluency is a plus. We offer competitive wages and benefits. Please email resume to: mary@rosboroughpartners.com
HELP WANTED
Commercial Operations Manager
Landscape Construction Project Manager (F/T)
Rosborough Partners, Inc. located in Libertyville, IL is accepting resumes for an experienced Commercial Operations Mgr to coordinate & schedule operations within the Commercial Dept. Analyzing, planning, organizing & adjusting schedules to achieve the most efficient use of resources & people are responsibilities of this position. Managing & coordinating the winter snow-plowing schedule & execution of activities during snow events are also part of this position’s responsibilities. Excellent communication skills are key to being a successful Commercial Operations Mgr. Landscape industry experience and/or a horticultural degree are required. English & Spanish fluency is required. We offer competitive wages & benefits. Please email resume to: mary@rosboroughpartners.com
Landscape Co. in Libertyville is seeking an experienced individual to join our team. You will be responsible for scheduling crews, materials, & sub-contractor mgmt. on a daily basis. You will also be responsible for the client’s expectations regarding quality and service. Strong leadership qualities; understanding the safety of equipment, technical construction aspect of landscape construction, hardscape and plant material. Min.3-5 yrs. Exp., SP speaking a plus. Exc. Comp. & Benefit pkg. Email resume: mailbox@roccofiore.com or fax to 847-680-6084
Landscape Maint. Client Rep (F/T) Landscape Co. in Libertyville, seeks individual possessing strong background in project & client mgmt., cust. service, est. & sales, as well as in all phases of Hort., turf mgmt., proper maint. techniques, leadership & communication skills. Min. 3-5 Yrs. Exp.; SP speaking a plus. Exc. Comp. & Benefits pkg. Email resume: (mailbox@roccofiore.com) or fax to 847-680-6084
Chicago Account Manager Grow with us! Balanced Environments, Inc. is looking for a fulltime addition to our team to concentrate on work in the city of Chicago. As a Chicago Account Manager, you will supervise and manage a portfolio of landscape and snow accounts, prepare and present site recommendations, maintain client relationships and develop new clients through networking and sales of new services. Our organization offers a compensation plan that includes a competitive salary/commission structure, health/ dental/disability insurance, and 401(k) plan. For a confidential consideration, please send your inquiry and resume to mbrooks@balancedenvironmentsinc.com or call Ed Reier at 847-833-3594.
CAREER OPPORTUNITIES JAMES MARTIN ASSOCIATES, INC. Vernon Hills, IL & Boulder, CO
James Martin Associates, Inc. is a leader in the Landscape and Snow Management industry. We have been providing services to our customers for over 37 years.
Account Managers
We are seeking candidates for the following positions:
Designer/Sales
Superintendents
Business Development
To be considered for any of these opportunities, please forward your resume and salary history to b.mcelroy@jamesmartinassociates.com or call Beth at 847-876-8052.
Landscape Architecture • Construction • Maintenance • Snow Management
www.jamesmartinassociates.com
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The Landscape Contractor November 2015
Classified Ads HELP WANTED
HELP WANTED
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SEBERT LANDSCAPING CAREER OPPORTUNITIES
Come grow with us!
RYCO Landscaping
Sebert Landscape services the Chicago-land area with a unique and sustainable approach. We call it “The New Green” and it’s our way of changing the landscaping industry. *Account Manager* Candidate is the primary customer contact and company liaison for contracted accounts. Individual is responsible for necessary follow-up and follow-through to maintain positive customer relations, to insure complete customer satisfaction and contract renewals, suggest and sell non-contracted landscape enhancements. *New Business Development * Applicant shall be a highly motivated and creative professional who is looking to work in a team environment. *Commercial Construction Estimator/ Project Manager* Responsible for the sales, project management, scheduling, completion and billings of commercial landscape construction projects. *Commercial / Residential Field Supervisor* Under the direction of the Account Manager, this position will work with crews directly, using their field experience to assist crews with training and guidance to achieve quality and efficiency. *Landscape Designer* Great Impressions, our residential Naperville branch, is looking for an experienced, highly motivated and talented landscape designer/architect to be a pivotal piece of design/build’s growth. A qualified candidate will have the background in sales, knowledge of estimation & construction, and provide premier customer service. All full time positions offer benefits including a competitive salary, an incentive program, paid vacation, 401k and health/dental/vision insurance. If interested in any listed position, please send your resume to: lorena@sebert.com Irrigation Contractor looking for the following positions: • Service Manager • Project Manager • Engineer/Designer/Estimator • Immediate openings. CAD drafting abilities a plus. Please send resume to: service@hyirrigation.com
Balanced Environments, Inc. is looking for a full-time Estimator - some of the responsibilities include: • Compile site measurements, record data and estimate labor and material needs and quantities. • Calculate total project costs and projected indicated selling price using approved markups and estimating procedures/programs. • Review plans, specifications, contract and all other relevant documents to gain thorough knowledge and understanding of the project scope. • Assist account managers and branch managers with estimating (understanding of plans and specifications and other bid documents, labor calculations, material costs, subcontractor quotes, etc). • Preparation of proposals. • Involvement with snow and ice control services. Our organization offers a competitive salary, health/dental/disability insurance, and 401(k) plan. For a confidential consideration, please send your inquiry and resume today to: mbrooks@balancedenvironmentsinc.com or call Ed Reier at 847-833-3594. Are You Looking To Move To A Warmer Climate? Palm Trees Ltd in Charleston, SC is hiring an experienced crew leader. Good driving record, ability to get a CDL, experience operating equipment, installing plants, and supervising employees required. Please email resume to: palmtreesltd@gmail.com or fax 843-559-1766 or mail: PO Box 1535, Johns Island, SC 29457
** Commercial Maintenance Account Manager ** The Commercial Maintenance Account Manager must be thoroughly familiar with all aspects of commercial landscape maintenance to include: sales, production, customer service, estimating, training, etc. Oversees all interaction with the customer and keeps him/her informed as to all aspects of the maintenance process. Grooming the relationship with the client while interfacing with company production and accounting personnel, and interfaces with subcontractors and vendors as required throughout the maintenance process. Responsible to conduct monthly walk-throughs with the client, resolve any issues discovered therein, follow through to ensure that all issues are resolved to the satisfaction of the client, and ensure all change orders/enhancements are billed properly. *** Landscape Designer / Sales Person*** The Landscape Designer / Sales Person must be thoroughly familiar with designing all aspects of landscape construction to include: site analysis, grading, drainage, plant selection and placement, hardscape (patios, walkways, decks, barbecues, gazebos, etc.), water features, lighting, etc.; and be able to design the same using Dynascape software. Excellent analytical as well as aesthetic skills, providing excellent customer service and being able to do take-offs are a must. This position entails being responsible to coordinate with the production manager on a daily basis as well as with clients, subcontractors, suppliers, and Accounting personnel. Please email your resume to Debbie Bartsch: DBartsch@rycolandscaping.com ADVERTISING CLOSING DATES & RATES December 2015 issue ads: November 15, 2015 January 2016 issue ads: September 15, 2015
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“HELP WANTED” AD SALES ARE LIMITED TO ILCA MEMBER COMPANIES
Soil Apply Terreplenish this Fall and watch your soil come to life Spring 2016! Terreplenish is a powerful fusion of nitrogen fixing bacteria, trace minerals, organic acids and self-propagating beneficial microorganisms.Great for accelerating crop residue breakdown and restoring soil microbiology FAST. 275 gallon totes available for pick up or delivery, Poplar Grove, IL. Concentrate makes up to 7,000 gallons of solution. OMRI Listed ~ We Support Pesticide Free Parks. Call for volume pricing 877-905-7109
The Landscape Contractor November 2015
Magazine Cost is $5 per line Minimum charge $50 Optional Website Cost is $7 per line Minimum charge $70 (About 6 words/line) Call Alycia O’Connor (630) 472-2851 or use the online submission form located at www.ilca.net
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Obits
D OTY NURSERIES
We take Pride in Our Quality and Customer Service
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SHADE TREES • ORNAMENTALS • UPRIGHT CONIFERS Locally grown for over 25 years Ryan Doty sales@dotynurseries.com
P 630 365 9063 F 630 365 9081
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Your native plant nursery Bioswales • Basins • Shorelines • Stormwater Phone 608.223.3571
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In Memoriam On Sunday, July 19th, the Illinois Landscape Contractors Association, and entire green industry lost a very dear friend. Peter Lindsay Schaudt unexpectedly passed away at his home in Villa Park, Illinois. Peter was a visionary who inspired the public and professionals, alike. His work and accomplishments leave behind a legacy of achievement, impeccable craftsmanship, and deep relationships that spanned industries. He will be dearly missed. An excerpt from Hoerr Schaudt Landscape Architects notifying the green industry of his passing: Peter’s dedication, generosity, integrity, and kindness were evident in everything he touched, and he held himself - and the profession - to the highest ideals. He was a master of his craft; a leader, a visionary, and a giant within our profession. But, most importantly, Peter was a loving husband, a proud father, and a wonderful friend. Our thoughts and prayers are with his wife Janet, his children Elaine and Elliot, and his entire family. ILCA’s thoughts and prayers go out to the Schaudt family and Hoerr Schaudt Landscape Architects.
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Attention Landscape Contractors:
1st Choice Equipment .............................................15 Agrecol..............................................................60 Bartlett Tree Experts .............................................55
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These include:
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• The Landscape Contractor magazine reports of events with sponsor acknowledgments • www.ilca.net member lists – Finding a Landscape Contractor & Suppliers to the Trade
Hinsdale Nurseries, Inc. ......................................53 iLandscape 2016 ...................................................28 James Martin Associates ........................................58 Ken Burns Inc. .........................................................54 Lafarge Fox River Stone .........................................45 Longshadow Planters .............................................11 McGinty Bros. ........................................................52 Midwest Groundcovers ...........................................2 Midwest Trading .....................................................12 Mobile Fleet Xpress ...............................................26 ProGreen Plus ........................................................6 RugZoom Synthetic Grass .....................................48 Stockyards Brick Co. ...........................................21 The Care of Trees ..................................................6 The Mulch Center ...................................................52 The Landscape Contractor ......................................57 Timber Industries...................................................4 Unilock, Inc. ...........................................................6.4
The Landscape Contractor November 2015
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By Patrice Peltier
Carpinus caroliniana
Some plants
— just like All-Star athletes — make everyone around them look better. What’s a plant you can use — and recommend — with confidence? We’ve asked ILCA members to share their thoughts on proven performers. The American hornbeam is one of my favorite trees in the nursery. As an intermediate size tree in the landscape, its dependable growth and beautiful features make it an excellent choice for our Chicago area landscape. The American hornbeam is a native tree in the Midwest. It is sometimes also referred to as musclewood, ironwood, or blue beech. This tree grows naturally in the forest as an understory tree, but it is definitely worth a look as a landscape plant. Maturing to 20-30’ in height with a similar spread, the American hornbeam is a perfect mid-sized tree for smaller spaces or understory plantings. Its small, dark green leaves turn bright yellow, orange, and red in the fall. Besides the excellent fall color, my favorite feature of this tree is the bark. The smooth, gray bark has a fluted appearance, similar to “muscles”, hence the name musclewood or ironwood. The American hornbeam adds an excellent texture to the landscape in every season. Another great feature of this tree is its durability and dependability. The American hornbeam transplants best in the spring. It can handle sites that have deep moist soils as well as drier sites. The ideal site would be part shade due to its native range as an understory plant. In the nursery, we have not seen any pest or disease problems, which also seems to be the case in the landscape as well. A few new cultivars are in production now for this tree. Look for ‘Firespire’ to be ready soon in Illinois nurseries. This cultivar has an upright, oval habit and be well suited for tight spaces. When looking for new trees to add to the landscape, look no further than the dependable and beautiful American hornbeam!
Carpinus caroliniana facts— Size:
20-30’ high with similar spread
Foliage
Dark green, serrated, elliptic-oval leaves turn bright yellow, orange and red in fall.
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Culture:
Part shade in deep moist to drier soils.
Becky Thomas Grower and Landscape Architect Spring Grove Nursery Inc.
Becky Thomas graduated from University of Illinois in 1993 with a B.A. in Landscape Architecture. In 1999, Spring Grove Nursery took root as Becky and her husband Jamie planted their first crop of trees. Now the nursery grows on 94 acres in Grundy County just south of the Chicago suburbs. The Landscape Contractor November 2015