THE GUIDEBOOK
Corporate Logo Guideline.
BACKGROUND
Bidda MALAYSIA’S BRAND NEW BIDDING PLATFORM. A RELIABLE platform to provide CHEERFUL & FUN bidding experience for users. Key objectives for better user’s experience: MORE VALUABLE, COST SAVING & EFFICIENCY To be the reliable bidding platform to share joy & happiness with every users, a TRENDY brand to let user keep in mind.
Harabara
Roboto (regular)
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CONCEPT
Connection One of the most important message, now everyone can bid & connect each other in Bidda. Infinity Represent endless possibilities, Bidda will non-stop create more exciting deals & features. Price label
$
The price label symbol that mean “promotion” which user can always get best offer in Bidda.
Alphabet “B” The first letter of the brand name Bidda.
Smiling A big smile symbol to represent the meaning of happiness & cheerfulness. The main concept behind the logo design is “connection & modern”. With the combining of latest design trends “wordmark” & “semi flat”, the logo look more simple and clear cut. At the same time, it contain very strong and important meaning in the symbol,
Global Represent the brand globality, Bidda is now available across the country & worldwide.
CONCEPT
1 Mango Majito (Yellow & Orange)
3
Represent creativity & energy.
Dark Cheddar (Orange) Represent cheerfulness & joy.
2
4
Living Coral (Red) Represent excitement & passion.
Greyish Blue (Gray & Blue) Represent Reliability & loyalty.
The main color concept applied in the logo is “bright & simple”, with the combining of our latest color trends in the gradient. The color begin from yellow, red, orange & gray blue, which represent the message of “begin with creative, create with passion, deliver joy & happiness, and become a loyalty & reliable brand.”
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x
1/2 x
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1/2 y
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PRIMARY VERSION PRIMARY VERSION (VERT ICAL)
PRIMARY VERSION (HORIZONTAL)
SPECIAL EFFECT LINE MARK
WORDMARK
SYMBOL
WAT ERMARK
SIZE MINIMUM PROMOT ION SIZE 50mm
40mm
25mm 20mm
40mm
15mm
7mm
2.5mm
40mm 25mm
20mm 10mm
30mm 61mm
25mm
15mm
PL ACEMENT PRINT FORMAT
DIGITAL FORMAT
APPEAR ANCE
VISUAL Visual must be contain the element below, Cheerfulness - to show the emotion by using Bidda. Happiness - to show the satisďŹ cation of user. Youthful - to represent the key audience group. Trendy - with uptodate fashion / modern background. Hi-tech - with mobile device / digital gadget. Cleanliness - with clean background / image, avoid dark color images.
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APPEAR ANCE
DISPLAY Display of the logo must contain elements below, Clean - background remain white most of the time. Simple - no distract images appear / overlap with the logo. Bright - White / Orange for the background color, avoid dark color background.
Featured
Bidda
Malaysia’s bidding marketplace
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