Brand guidelines [English]

Brand Guidelines_Corporate

1-COLOR USAGE

BRAND GUIDELINES

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SCOTT SPORTS BRAND GUIDELINES

V 9.0

29.10.2009

29.10.2009

Brand Guidelines

INTRODUCTION

Scott Sport is continually evolving as a brand.

In its evolution, updates have been made to the brand’s logos and how they are implemented.

Please abide by the guidelines within this PDF. With your commitment to the guidelines, you will help Scott Sport maintain consistent visual messaging throughout the brand’s many facets.

If you have any questions please contact: Reto Aeschbacher Phone: +41 26 460 16 59 Email: reto.aeschbacher@scott-sports.com

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Brand Guidelines

CONTENTS 04-12 Corporate Guidelines 05 Master Logo 06 Master Logo Colors 07 Master Logo Clear Space 08 Master Horizontal Logo 09 Master Horizontal Logo Colors 10 Master Horizontal Logo Clear Space 11 MASTER LOGO - “® & ™” Reduced Scale 12 Logo Don’ts 13-17 Communication Guidelines 14 Color usage - Master Logo 15 Color usage - Master Horizontal Logo 16 Color Usage - Do’s & Don’ts 17 Logo Don’ts 18-23 Product Guidelines 19 Scott Logo - Used Separately 20 Scott Logo - Graphic Treatments Example 21 Scott Logo - Used Separately - Clear Space 22 Scott Logo - Outlined - Special use only 23 Scott Logo - Outlined Bold 24 Scott Logo - Outlined Thin 25 Logo Don’t’s - Used Separately

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BRAND GUIDELINES_CORPORATE

Brand Guidelines_Corporate

MASTER LOGO The Scott Sport brand is present in many diverse markets and geographies, therefore it is vitally important that we manage our brand identity in a disciplined manner across all of our Corporate Communications materials. Ensuring that our logo is used consistently and reproduced optimally will protect and strengthen the value of the Scott brand.

Scott Sport has two Corporate logos that can be used. The Master Logo and the Horizontal Master Logo. These two logos are the only logos that can be used for Scott Corporate purposes. Please use best judgement when selecting an approirate Master Logo for your needs. The Master Logos must always be used consistently and please closely follow the guidelines in this PDF. The Scott Master Logos can only be used in black, white or metallic silver.

The Scott Logo and Word Mark must always be used together and never separated.

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Brand Guidelines_Corporate

MASTER LOGO COLORS For Corporate Communication purposes the Master Logo is restricted to three color applications. They are Black, White against a dark background, and Metallic Silver, matched to Pantone 877C Solid Coated.

Black

White

Metallic Silver, Pantone 877C

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Brand Guidelines_Corporate

MASTER LOGO CLEAR SPACE Clear space around the Scott Master Logo amplifies its significance, maintains its visual integrity, and enhances its overall impact. It is also critical to preserving the legal integrity of the mark. To this end, it is imperative to prevent any non-logo elements from interfering with or appearing as integrated parts of the official logo.

In all applications, please surround the Scott Master Logo with at least the minimum amount of clear space defined by the diagram below. Note that the clear space is defined by the outer boarder of the red lines (A). For a spacing guide use the outer right edge and the inside left edge of the of the Scott Logo shown in grey below.

As the logo is scaled up or down, the value (A), the clear space around the logo, increases or decreases proportionally. Please maintain the space between the Scott Logo and Word Mark (B).

This space defined by rotating the “T� at the end of the Word Mark to give you a spacing guide for (B).

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Brand Guidelines_Corporate

MASTER HORIZONTAL LOGO Scott Sport has two Corporate logos that can be used. The Master Logo and the Horizontal Master Logo. These two logos are the only logos that can be used for Scott Corporate purposes. Please use best judgement when selecting an approirate Master Logo for your needs. The Master Logos must always be used consistently and please closely follow the guidelines in this PDF. The Scott Master Logos can only be used in black, white or metallic silver.

The Scott Logo and Word Mark must always be used together and never separated.

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Brand Guidelines_Corporate

MASTER HORIZONTAL LOGO COLORS For Corporate Communication purposes the Master Logo is restricted to three color applications. They are Black, White against a dark background, and Metallic Silver, matched to Pantone 877C Solid Coated.

Black

White

Metallic Silver, Pantone 877C

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Brand Guidelines_Corporate

MASTER HORIZONTAL LOGO CLEAR SPACE In all applications, please surround the Scott Master Horizontal Logo with at least the minimum amount of clear space defined by the diagram below. Note that the clear space is defined by the outer boarder of the red lines (A) which is equal to the height of the Scott Logo. As the logo is scaled up or down, the value (A), the clear space around the logo, increases or decreases proportionally. Please maintain the space between the Scott Logo and Word Mark (B).

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Brand Guidelines_Corporate

MASTER LOGO - “® & ™” Reduced Scale When using the Scott Master Logos at reduced scales the size of the “® and ™” marks will need to be increased. Please use best judgement when increasing the size of the “® and ™” marks. The “® and ™” marks must be at a size that they are clear and readable but they must never over power the clarity of the Scott Master Logos.

Please note: The Scott Master Logos examples below show the proper size of “® and ™” marks when the Scott Master Logos are used at reduced scales.

™

®

™

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®

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Brand Guidelines_Corporate

LOGO DON’TS - Applies to Both Master Logos Maintaining a strong corporate identity means careful and consistent use of the Scott Master Logos. Please follow the guidelines exactly, and avoid “don’ts” at all times. Don’t reproduce the Master Logos in any other way than those specified in this manual. The examples shown here, and all other deviations from the guidelines, are incorrect and strictly prohibited.

Do not change the color of logo and it’s parts.

Do not use gradients in the logo.

Do not stretch the logo.

Do not use drop shadows or other effects.

Do not use Word Mark alone.

Do not use logo alone.

Do not crop the logo.

Do not rotate the logo or its parts.

Do not repeat or create patterns.

Do not use the logo too small.

Do not outline the outside of the logo.

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Do not outline the logo.

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BRAND GUIDELINES_COMMUNICATION

Brand Guidelines_Communication

COLOR USAGE - MASTER LOGO In Communication and Sponsoring usages, only the Scott Master Logos can be used. The Scott Logo must be always locked up with the text mark.

But the use of color can be implemented. Please follow the color usage examples closely below.

The colors shown below are for example purposes only. Please use best judgment at all times when implementing color into the Scott Master Logos.

A. Logo in 2 Colors - Rule: The bottom right section of the Logo must be in a dominate color. The upper left section of the Logo must be in a subordinate color. The Word Mark must always be in a dominant color to the Logo.

B. Logo in Color - Rule: Word Mark must always be in a dominant color to the Logo.

C. Gradient in Logo - Rule: Word Mark must always be in the same Gradient as the Logo.

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Brand Guidelines_Communication

COLOR USAGE - MASTER HORIZONTAL LOGO In Communication and Sponsoring usages, only the Scott Master Logos can be used. The Scott Logo must be always locked up with the Word Mark.

But the use of color can be implemented. Please follow the color usage examples closely below.

The colors shown below are for example purposes only. Please use best judgment at all times when implementing color into the Scott Master Logos.

A. Logo in 2 Colors - Rule: The bottom right section of the Logo must be in a dominate color. The upper left section of the Logo must be in a subordinate color. The Word Mark must always be in a dominant color to the Logo.

B. Logo in Color - Rule: Word Mark must always be in a dominant color to the Logo.

C. Gradient in Logo - Rule: Word Mark must always be in the same Gradient as the Logo.

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Brand Guidelines_Communication

COLOR USAGE - DO’S & DON’TS Please Note: The Scott Logo must always be locked up with the Scott Text Mark for Communication usage. The Scott Logo can be in any color.

The colors shown below are for example purposes only. Please use best judgment at all times when implementing color into the Scott Logos.

A. Logo in 2 Colors - Rule: The Logo must be clearly readable as itself. You must be able to fully see the outside shape. The colors must not contrast each other either, too strong or too week.

The bottom right section of the Logo must be in a dominate color. The upper left section of the Logo must be in a subordinate color.

B. This is an example of what NOT TO DO! The Logo must be clearly readable as itself.

You must be able to fully see the outside shape.

The yellow upper section is too light. When viewing the Logo the outside shape is unrecognizable.

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Brand Guidelines_Communication

LOGO DON’TS - Applies to Both Master Logos Maintaining a strong corporate identity means careful and consistent use of the Scott Master Logos. Please follow the guidelines exactly, and avoid “don’ts” at all times. Don’t reproduce the Master Logos in any other way than those specified in this manual. The examples shown here, and all other deviations from the guidelines, are incorrect and strictly prohibited.

Do not use more than two colors in the logo.

Do not outline the logo.

Do not stretch the logo.

Do not use drop shadows or other effects.

Do not use Word Mark alone.

Do not use logo alone.

Do not crop the logo.

Do not rotate the logo or its parts.

Do not repeat or create patterns.

Do not use the logo too small.

Do not outline the outside of the logo.

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BRAND GUIDELINES_PRODUCT NOTE: THESE RUES APPLY TO PRODUCT ONLY.

Brand Guidelines_Product

SCOTT LOGO - USED SEPARATELY The Scott Logo can be used by itself only on product. In this usage the Scott Logo can be implemented in any color. Please follow the Logo Color Guidelines in the Communication Chapter for best color practices.

When the Scott Logo is used by itself on product, there must be one instance of the Master Logo used locked up (Scott Logo in combination with the Scott Word Mark) on the product piece. Examples of where the Master Logo to be used but not limited to: Head tube badges on bicycles and internal woven labels on apparel.

Below are other guidelines you must follow for using the Scott Logo for Product: • One Scott Master Logo + Icon has to be readable on every product.

• Only one Scott (Logo version/target group) per product.

• Never change the Icon (shape or dimension) • No over branding on products. (Amount of Logos per product) • Don’t mix the target group of a logo. (Racing Bike – Women Ski) • The Master Logo has to be always used for branding. Never used as a graphic element.

• Do not us ® or ™ marks with the logos for product.

• No political statements with logos nor graphic elements.

• Logos or graphics need to be approved by Reto or Pasci before production.

NOTE: When the Scott Logo is used by itself on product, there must be one instance of the Master Logo used locked up. (Scott Logo in combination with the Scott Word Mark) on the product piece.

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Brand Guidelines_Product

SCOTT LOGO - GRAPHICS TREATMENTS - For Example Only!

The Scott Logo used by itself in on product graphics can be illustrated in many ways. Please make sure that the Scott Logo is clearly readable and does not violate any of the “LOGO DON’TS” found on the following pages.

The Scott Logo can contain some graphic details within it’s form such as over-spray shown below to help with the artistic integrity of the graphic.

Please use best discretion when creating graphics of this nature and make sure that the Scott Logo is clearly readable.

NOTE: When the Scott Logo is used by itself on product, there must be one instance of the Master Logo used locked up. (Scott Logo in combination with the Scott Word Mark) on the product piece.

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Brand Guidelines_Product

SCOTT LOGO - USED SEPARATELY - CLEAR SPACE Clear space around the Scott Logo amplifies its significance, maintains its visual integrity, and enhances its overall impact.

It is also critical to preserving the legal integrity of the mark.

To this end, it is imperative to prevent any non-logo elements from interfering with or appearing as integrated parts of the official logo.

In all applications, please surround the Scott Logo with at least the minimum amount of clear space defined by the diagram below. Note that the clear space is defined by the outer boarder of the red lines (A). As the logo is scaled up or down, the value (A), the clear space around the logo, increases or decreases proportionally.

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Brand Guidelines_Product

SCOTT LOGO - OUTLINED - Special use only!

The Scott Logo can be outlined only in special cases. These cases are when the graphic surrounding the Logo may touch the Logo or interfere with the Logo’s Clear Space. Another case is when the Logo may need an outline to help it stand out and be readable on a visually distracting background. When using an outline on the Logo the inside fill color of the Logo (A) must match the color of the outline. Please use best judgment at all times when using Outlined Scott Logos.

Below is an example of an outline properly applied to the Scott Logo. The outline protects the Logo from the lines of the graphic interfering with the Logo.

(A)

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(A)

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Brand Guidelines_Product

SCOTT LOGO - OUTLINED BOLD Use either the Bold Weighted Outlined Logo or the Thin Weighted Outlined Logo that best suits your graphic needs. The Scott Logo and its Outline can be implemented in any color.

When using a bold outline on the Master Horizontal Logo, the inside fill color of the Logo must match the color of the Outline and be solid. This is due to the smaller scale of the Scott Logo versus Word Mark. At this smaller scale the negative space within the Scott Logo will look incorrect.

Please use best judgment at all times when using Outlined Scott Logos.

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Brand Guidelines_Product

SCOTT LOGO - OUTLINED THIN Use either the Bold Weighted Outlined Logo or the Thin Weighted Outlined Logo that best suits your graphic needs. The Scott Logo and its Outline can be implemented in any color.

Please use best judgment at all times when using Outlined Scott Logos.

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Brand Guidelines_Product

LOGO DON’TS - USED SEPARATELY PRODUCT ONLY The logo is sacred. While it may at times be tempting to use it in creative and unorthodox ways, its integrity must be honored if it is to endure as a powerful, memorable mark. The following “don’ts” are presented in the spirit of learning from past mistakes so that we don’t repeat them.

The examples shown here, and all other deviations from the guidelines, are incorrect and strictly prohibited.

Do not fill in the inside “S” of the logo.

Do not crop the logo.

Do not repeat or create patterns.

Do not use the logo next to different word marks.

Do not flip the logo.

Do not stretch the logo.

Do not rotate the logo.

Do not use the logo too small.

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