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Content gains steam Survey shows where marketers are putting their investments
T
he content ontent marketing train keeps rolling on. According to the “Marketing is a (Buyer) Journey, Not a Destination” survey, 57 percent of CMOs plan to boost their marketing budgets over the next two to three years, with content development topping the list. The report, an online survey of 100 CMOs conducted by IBM and the CMO Club, shows how marketers are shifting their budgets toward customer retention and advocacy. Here’s a look at where their money is going:
13.3
%
Content development
11 .5 11.1
%
%
Traditional advertising
Online advertising
10.5
%
Website development
9.6
%
Public relations
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