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The most strategic marketers will revisit their content, targeting and media strategies, and challenge themselves to offer more relevant and rewarding audience experiences; in other words, they will focus on earning their audience.” – ThinkVine CEO Damon Ragusa on the importance of marketers findin effective new methods for reaching their consumers
1.4 The number, in billions, of consumers who are expected to utilize a mobile messaging application by 2018, according to eMarketer’s “Mobile Messaging Apps: Global User Forecast, Leaderboard and Outlook on Monetization” report. That’s more than 80 percent of all smartphone users. As more consumers gain mobile internet access worldwide and flock to messaging apps as cheaper alternatives to SMS, MMS and voice calls, the numbers are expected to post double-digit growth over the next couple of years, the study reports.