It's A Print Thing

IT’S A PRINT THING L

Before You Go

SURVEY SHOWS PUBLICATIONS ARE AMONG KEY WAYS COMPANIES ATTRACT BUYERS ooking for ways to generate more leads? According to Eccolo Media’s “B2B Technology Content Survey,” customer magazines and publications are among the valuable ways companies explain to buyers how their products and solutions can solve their problems. The survey queried 100-plus influencers, including C-level executives, managers, directors, vice presidents and developers from mid-market to small businesses. Here’s a look at some of the ways they are consuming and evaluating product and service purchases:

57% Product brochures/ data sheets

52%

52% White papers

Email

42% Case studies/ success stories

35% Video/ multimedia files

42% Competitive vendor worksheets

35%

Customer magazines/ publications

35% Detailed technology guides