WHAT’S YOUR SURVEY SHOWS GOALS OF CONTENT CREATION ontent. Ask any marketing department, and they’ll tell you that the quest for organic and compelling content is among their top priorities. According to the “2016 B2B Content Marketing Trends—North America” from Content Marketing Institute/MarketingProfs, 82 percent are highly focused on creating more engaging content. The report surveyed 1,521 U.S. B2B marketers representing a full range of industries, functional areas and company sizes. Following are some of what marketers say are their top priorities for content creation:
72%
Creating more engaging content Better understanding of what content is effective – and what isn’t
57%
Finding more/better ways to repurpose content Creating visual content
65%
51%
Better understanding of audience
41%
Becoming better storytellers
41%
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