Maxi & Helium Brand Presentation

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Brand awareness

20.000.000 in total book sales total book sales list 2022. 6 languages Books available in

Fastest growing children’s book ever in Sweden and Norway

Several titles on top Charts for 4 consecutive years

3.800.000 Based on all audio books and paper books in the Nordic countries books sold record

3.700.000 views on YouTube and over 8,9 K subscribers.

15 audio books produced so far 11 podcast episodes

2,7 m streams on Spotify 11 songs produced so far

100.000 followers On social media platforms

Games and communities

Building online communities similar to Star stable

BOOK TITLES

Chapter and audio books

Picture books
Cinematic books
Craft books

Music shows around sweden

During the summer of 2023, Maxi and Helium went on a tour around Sweden with their music show. It was hugely successful and a total of 5000 people attended, with 3000 people in the audience at Norrviken.

In September of 2024, Maxi & Helium will go on tour again, visiting 24 towns around Sweden. The show ”Musse & Helium Siktar mot Stjärnorna” will encourage the children to join in through music and story telling.

Coming:

Animated film

Nordisk Film and Qvisten Animation have signed flm rights for an animated feature with Maxi & Helium! Lindrizia AB has had plans to develop a family flm based on Maxi & Helium for a long time, as it is the fastest growing children’s and family book series ever in Sweden and Norway.

The new flm deal is part of the international expansion of the Maxi & Helium brand that also includes books, music, games, performances and much more.

Animated Film - Press

Meaning

Magic is when we fnd

MAGIC

Authenticity

Magic is when we can show who we really are

Generosity

Magic is when we give to each other

Imagination

Magic is when we use our imagination

Based on all the audio books and paper books in the Nordic countries.

GROWTH

Based on all the audio books and paper books in Sweden.

3.800.000 books sold

2018

Based on the audio books and the frst paper book in the series.

1.000.000 books sold

60.000 books sold

3,8M

The author

I used to work as a music producer. One day, when distorting my voice in the computer to imitate a mans voice, I accidentally made it high pitch instead of low pitch. I was so surprised when I heard the voice in my headphones.

- ”Who are you?” I asked. And the voice echoed back to me.

- ”Who are you?”

I laughed. It was Maxi who had spoken to me! I could see him as clear as day. Soon, after some more tinkering with the computer, his sister Helium spoke to me as well. Since that day, they have been by my side.

Maxi & Helium were clever enough to come to me through sound. Due to my dyslexia it made more sense for me to write an audio drama rather than a book.

I was convinced that my reading difculties meant I could never write a book. But I was so wrong! Maxi & Helium have taught me that. Today my dyslexia is a strength rather than a weakness. It helps me write easy-to-understand books for children and adults.

Collaborations

Micki Leksaker
Micki Leksaker

Personal care

licensee categories

Christmas and Easter products

Arts & Crafts

Cutlery, plates and placemats

Fashion accessories

Artwork examples

Maxi
Helium
Sigge
Vulturine
Ta-ta
Frah
Feather Claw
Tracker
Shatilla

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