Characters
High recognition
Communicators
Audio, video, books and live
Likability
Both in appearance and personalities
Magic sagas and real life
Moves between two worlds
Great values
Needed for the next generation
For the entire family
An amazing and entertaining adventure
International
Scalable for the rest of the world
Multiple platforms
Social media, audio, video, books etc.
Books available in
7 languages
25.000.000 in total book sales
Fastest growing children’s book ever in Sweden and Norway
Several titles on top Charts for 5 consecutive years
4 million
Based on all audio books and paper books in the Nordic countries books sold live shows
5.700.000 views on YouTube and over 12 K subscribers.
16 audio books Produced so far 11 podcast episodes
36K Monthly listeners on Spotify
125K followers On social media platforms
Games and communities
Building online communities
Based on all the audio books and paper books in the Nordic countries.
4.000.000 books sold
Based on all the audio books and paper books in Sweden.
1.000.000 books sold
2018
Based on the audio books and the frst paper book in the series.
60.000 books sold
Sweden - Bonnier Nordstedts
Norway - Cappelen Damm
Finland - WSOY
Denmark - Carlsen DK
Turkey - Eksik Parça
Estonia - Sinisukk
The Netherlands - Condor
Belgium - Condor
Germany - Penguin Random House
Switzerland - Penguin Random House
Austria - Penguin Random House
Magic is when we fnd
Magic is when we can show who we really are
Magic is when we give to each other Authenticity
Magic is when we use our imagination
During the summer of 2023, Maxi and Helium went on a tour around Sweden with their music show. It was hugely successful and a total of 5000 people attended, with 3000 people in the audience at Norrviken.
In September of 2024, Maxi & Helium went on tour again, visiting 24 towns around Sweden. The show ”Musse & Helium Siktar mot Stjärnorna” encourages the children to join in through music and story telling.
More than 20 thousand people has attended Maxi & Helium’s live shows.
Nordisk Film and Qvisten Animation have signed flm rights for an animated feature with Maxi & Helium! Lindrizia AB has had plans to develop a family flm based on Maxi & Helium for a long time, as it is the fastest growing children’s and family book series ever in Sweden and Norway. The new flm deal is part of the international expansion of the Maxi & Helium brand that also includes books, music, games, performances and much more.
Fans of Maxi & Helium are in for an exciting treat as the beloved universe goes into the digital realm with the launch of the game “Maxi & Helium’s Cheese Run” on Roblox. This collaboration between the Maxi & Helium brand and the developer Simple Magic is a thrilling reinterpretation of a classic children’s game infused with all the whimsy and wonder fans have come to love.
In this captivating adventure game, players are split into two teams: Runners and Hunters. The Runner’s task is to collect all the cheese while the Hunters must capture them and drop them in the foating jail. Maxi & Helium’s Cheese Run ofers suspenseful, fast-paced gameplay, providing an excellent introduction to the enchanting Maxi and Helium universe for newcomers while also delighting loyal fans.
Developed by Simple Magic and published by Lindrizia, the game was launched on December 18, 2024, and is free to play across all devices via Roblox. Roblox boasts over 72 million unique users globally, with approximately 4 million in the Nordics within our target audience.
See the trailer here!
I used to work as a music producer. One day, when distorting my voice in the computer to imitate a mans voice, I accidentally made it high pitch instead of low pitch. I was so surprised when I heard the voice in my headphones.
- ”Who are you?” I asked. And the voice echoed back to me.
- ”Who are you?”
I laughed. It was Maxi who had spoken to me! I could see him as clear as day. Soon, after some more tinkering with the computer, his sister Helium spoke to me as well. Since that day, they have been by my side.
Maxi & Helium were clever enough to come to me through sound. Due to my dyslexia it made more sense for me to write an audio drama rather than a book.
I was convinced that my reading difculties meant I could never write a book. But I was so wrong! Maxi & Helium have taught me that. Today my dyslexia is a strength rather than a weakness. It helps me write easy-to-understand books for children and adults.
Camilla Brinck Founder and proud ambassador of Maxi & Helium
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shatilla.holm@rightsandbrands.com
