POCOYÓ™ BRAND VALUES

Pocoyó™ embraces a universe of human values, promoting a philosophy of curiosity, openness, interest, understanding, tolerance, respect and love.

Pocoyó™ represents an inspirational ideal – the kind of world parents would love their kids to experience and discover, and one they will want to share with family and friends.

Pocoyó™ is more about learning how to learn, than about teaching specific lessons by encouraging kids to discover the world around them.

We want Pocoyó™ to be synonymous with clean, sound and entertaining fun and for Pocoyó™ to be the icon of choice not only for the newest generation but also for generations to come.

Values: Tolerance, Respect, Friendship, Generosity, Curiosity, Diversity, Honesty and Imagination.