POCOYÓ™ 20th ANNIVERSARY

In the two decades since its inception and creation, Pocoyó™ has converted itself into much more than a Brand: Pocoyó™ is now a Pop Icon.

“We want to form part of our children’s favorite childhood memories”. This manifest, from the show’s creators, which served as the driving force in its creation, in addition to being achieved, has made it true for millions of children world–wide to have Pocoyó™ as their first loved character. It is now the Generation Z and Digital Natives that are turning those memories into their reality.

An anniversary that is serving to introduce novelties into the series, new formats and tributes to their idol that transcends generations, and serves as an inspiration in the fashion, technology, and creative spaces. A trajectory that has won us more than 40 international awards, including a Cristal Annecy, and a BAFTA, both of which for Best Animated Series.