CARBON NEUTRAL AIRCRAFT
CARBON NEUTRAL AIRCRAFT
To create our logo shape we use the process of synergy to fuse two key visuals of the project together to come to a bold and simple final shape.
This new shape both visually represents a tree shape - symbolising the eco friendly element. It also visually shows the idea of movement and
represents the shape of an aircraft. The logo has an over-all positive feel with the use of the arrow shape pointing upwards to the future expressing the forward
thinking behind the idea of the aircraft making an effort to reduce CO2 emissions.
CARBON NEUTRAL AIRCRAFT
Our final logo shape and text combination.
environmentally friendly nature of the logo.
The typeface is a bold and friendly typeface to both balance out the feel of the straight lines of the logo and also reflect the
All lower-case to further emphasise the ecofriendly nature and the type in italics to show the idea of movement.
This both represents the movement of the plane and the forwardthinking behind reducing emissions.
CARBON NEUTRAL AIRCRAFT
TerraPass option
CARBON NEUTRAL AIRCRAFT