TIMES SQUARE
Here we use the simple idea of illustrating the name Times Square with the visuals it inspires to create our initial shape.
The hands within the clock crossing over also symbolise Times Square being the “crossroads of the world�
TIMES SQUARE
TIMES SQUARE
We now have a simple and modern design in which has the ability to stand the test of time. It is important for a design such as this to not become over-worked in an effort to try and emulate the colours
and busyness of Times Square as this can quickly date a design and become tacky very fast. However, a simple design such as this has many options and applications in which it
can capture the feel of Times Square without having to become an over-worked design. The logo design needs to not only think of how it will look and feel now but also in 5, 10 and 20 years. Creating a
strong and simple brand now may have much more longevity and versatility in the long run in comparison to some other designs that are too complicated.
TIMES SQUARE
TIMES SQUARE
We can also reference the current design and build on this concept. This shows one of the uses for the logo and how it can still capture the feel of Times Square and still retain its simple form.
TIMES SQUARE
Photo from: http://farm3.staticflickr.com/2057/3868150644_122fe5534f_z.jpg
TIMES SQUARE
Photo from: http://30.media.tumblr.com/tumblr_lyut2pfn9x1qbs0f7o1_500.jpg
TIMES SQUARE
The Times Square logo design can be used alongside a range of different colours so it can capture a wide variety of looks and show the colours and excitement of Times Square.
Times Square
Times Square
Times Square
Times Square
Times Square
Times Square
Times Square
Times Square
Times Square
Times Square
Times Square
Times Square
TIMES SQUARE
The Times Square logo can easily be integrated with photography. This is a great way to build the Times Square brand and look and is also essential if the new website will be more photography driven.
TIMES SQUARE
The Times Square logo can easily be integrated with photography. This is a great way to build the Times Square brand and look and is also essential if the new website will be more photography driven. Photo from: http://www.trekexchange.com/images/NYC_Times_Square.jpg
TIMES SQUARE
Example of how the Times Square logo could work across products such as tote bags.