La'dame Magazine 2014 by Rimishha Eejaz

DAME

DRESSES SHOES BAGS

April 2014 issue

BEAUTY HOW TO GET:

LUMINOUS SKIN EASY HAIR-DO’S

TREND REPORT

40+ PAGES

S/S 2014/15

Collars

THE LOOK YOU CAN WEAR TO EVERY EVENT!

exclusive interview

VANESSA NORTHWAY “AMBITION AND DEDICATION IS VERY IMPORTANT.”

FASHION

SUMMER/SPRING TRENDS YOU NEED TO TRY OUT!

DUBAI LIFESTYLE

NET A PORTER new collections, new entries BUY IT ONLINE!

$3.99 LADAME.COM

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The Editor’s Letter LA’ DAME

elcome to LA’DAME, our very first issue of the month – April 2014. Thanks for joining us on this amazing fashion ride LA’ Dame has to offer right now. In this issue, find out all the feminine, fresh and inspirational trends summer spring has to offer. I think it’s time for you to open up your curtains, let the sun barge in and put aside your winter clothes. Because it’s time for you to get a new wardrobe! So get your checklist ready….. First thing first! Buy yourself a CLEAN CHEEKY collared blouse to your collection. Why not in PASTEL TONES (personally I believe, it’s going to stay here for a long, long time). Don’t forget to put somewhat denim on it. Denim has definitely taken on a new turn this year, it’s surprising that we still don’t mind wearing denim every SEASON. Anyways, go through the magazine, pick out styles from our style360 and trend report to keep you upgraded in April. These were just a few. We have Net a Porter online Shopping website with us in this issue, where you’ll find amazing branded clothes like Stella McCartney, Kenzo, Michael Kors, Armani and so many others. Also tag along to new makeup trends this season where Urban Decay and L’Oreal have

definitely sold me out! & some other good stuff you must try to keep your skin healthy in summer. Besides that our writers have put quite some energy in their enticing and playful writing in our news and written features. So get hooked to what they have to say about what’s happening in the fashion industry today. Headliners like DVF taking over L.A for her exhibition! (Do check it out), a trip to Dubai to get know the hard working Head of Textiles and Design at Heriot Watt University- one and only – Vanessa Northway and our bonuses along the way! But most importantly, celebrating women of today- a firm photoshoot that will say it all. Well that’s all the time I have, enjoy flipping our pages over and over again because it’s going to stay here for a long time.

Rimz

Rimishha Eejaz Editor in Chief

Follow me on Twitter - RimzDAME Follow me on Facebook - Rimishha.LD

Read Rimishha’s blog at LADAME.COM/EDITOR SAYS 8

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Contributos

LAâ&#x20AC;&#x2122; DAME

EDITOR IN CHIEF - Rimishha Eejaz SUB EDITOR - Zeena Andrews CREATIVE DIRECTOR - Rimishha Eejaz ART DIRECTOR - Rimishha Eejaz PHOTOGRAPHER - Zeena Andrews FEATURE WRITER - Shameen Irfan NEWS WRITER - Shameen Irfan STYLIST - Nisha Bajaria CASTING DIRECTOR - Nisha Bajaria FINANCE MANAGER - Pooja Bhagchandani ASSISSTENT ADVISORS - Nisha Bajaria, Shameen Irfan, Zeena Andrews & Pooja Bhagchandani PRODUCTION MANAGER - Pooja Bhagchandani NETWORK OFFICE - DESK LANDLINE : +1-541-754-3010 DISTRIBUTION AND PRINT BY PRINT OUTS : 564-4431-889

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LA’ DAME

CONTENT April 2014

FEATURES JOURNEY OF A DRESS - 20-25 pgs Diana Von Furstenberg celebrating her 40 years in fashion. Exhibition held to display her greatest work and photography. EXCLUSIVE INTERVIEW WITH VANESSA NORTHWAY - 48-52 pgs The head of Fashion textiles and design at Heriot Watt University-U.A.E takes us on her journey and good times she had so far.

BEAUTY HOW TO GET A LUMINOUS SKIN - 18-19 pgs Check out all the products you can use in summer. Get that perfect natural face SIMPLE HAIR DO’S - 20 pg try out our two easy hairstyles when you’re in a rush.

FASHION APPROPRIATE DRESSING FOR WORKING WOMEN - 58-59 pgs Best ways to dress when a women is always on the move. COLLAR ME CRAZY! - 60-63pgs The new major trending style going globally. Check all the details in the trend report.

TRAVEL THE NEW FASHION DISTRICT :DUBAI - 64-67 pgs With the new win at EXPO 2020, Dubai has raised the bars in terms of fashion destinations.

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CASUAL BUN

1 2 3

- BRUSH YOUR HAIR TEN TIMES.

- SHAKE THEM UP BY FLIPPING IT OVER.

- HOLD YOUR HAIR NEAR YOUR SCALP PARTING, LIKE A PONY TAIL.

4 5 6

- TWIST YOUR HAIR OVER AND OVER AGAIN.

- MAKE A CIRCULAR BUN AROUND IN ONE DIRECTION

Working woman - Teacher

- USE A NEUTRAL COLOR HAIRBAND OR PINS TO FIX THE POSI-

SILKY STRAIGHT

1 2

- BRUSH YOUR HAIR 5-10 TIMES.

- AFTER BRUSHING, USE YOUR ANTI

FRIZZ CONTROL SERUM AND PROPERLY MASSAGE YOUR ENDS.

- LEAVE IT FOR 3-5 MINS, THEN

BRUSH YOUR HAIR AGAIN UNTIL THE ROUGH EDGES HAS BECOME FLAT. - USE A STYLER CREAM TO SETTLE DOWN SPLIT ENDS, AND SMOOTHEN OUT FRIZZY SECTIONS.

- AND YOU ARE ALL SET TO GO! Student - University going

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Stay Beautiful... Be Laâ&#x20AC;&#x2122;Dame.... laDame

WRAP 40 Celebrating the DRESS

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that started it all.

“The Journey of a Dress”

Diane Von Furstenberg

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Exclusive Exhibition

celebrating 40 years of DVF...

mean come on! Who hasn’t had a wrap dress and not

The extraordinary picture gallery is designed by Bill Katz

known who brought it up! Well, I’m talking about Di-

and photographed by Helmut Newton and Anne Leibovitz;

ane Von Furstenberg if you know what I mean. She

along with two sets of portraits by Andy Warhol-one from

recently started ‘The Journey of a Dress’ exhibition

the seventies and one from the eighties. According to Furst-

to complete her “40 YEARS in fashion”. Fashionis-

enberg, this picture gallery is a ‘strong’ trip down the memo-

tas, celebrities and fashion designers came out for the open-

ry lane that sums up her entire fashion journey till now; hop-

ing of this exhibition to celebrate with DVF and share their

ing visitors will enjoy the visuals and become fond of her.

memories. Where stars like Chiara Ferragni, Gwyneth Paltrow till Disney star Bella Thorne stole the spotlight at the event.

In her first advert for ‘Women’s wear daily’ Diane was her

Infact, people from all waux of the fashion industry were pres-

own model;she sat on a white cube and posed for a black and

ent at the opening of the event and attended the exhibition to

white picture in her wrap dress.This picture is also featured

get a look of what marked the 40th anniversary of DVF’s ‘wrap

on that gallery along with a letter from Vogue editor in chief

dress.’ This is what started her

Diane Vreeland,who was the

journey as a designer when she

first one to believe in Fursten-

was only 27 years old. Diane’s own granddaughter also attended the opening ceremony which was one of the major highlights as she reflected upon the timelessness of the wrap dress and indicates its significance to young girls

“ The WRAP dress is the one thing that I owe everything to.”

berg’s creations. Besides that, Diane’s famous quote ‘Feel like a woman,wear a dress’ is played right in the middle of the hallway in glowing lights; personally, La’Dame’s favourite section at the exhibition.

out there entering womanhood.

The dresses definitely got the Along with this, we got all exclusive details on the exhibi-

audience excited and dazed. Michael Herz worked with Di-

tion, which was held at Los Angeles’s Wilshire Boulevard. A ane to create some exceptional pieces and timeless dresses that lot of hard work was put in together by Stephan Beckman for

can be set at any time of a year as this style never goes out

the interior design aspect, where custom flooring, 200 man-

of fashion. The dresses include bold and bright prints includ-

nequins and installations represented DVF’S aesthetics. The

ing animal prints along with Jackson Pollock’s splash print,

exhibition hallway is full of stunning and exciting pictures

which Diane remembers creating herself,;dripping ink at her

of wrap dresses where popular icons including Diane herself

factory. Andy Warhol’s work was also seen through her collec-

wore the everlasting dress. The extraordinary picture gallery

tions. “The Journey of a Dress” will end on April 1st 2014, so

is designed by Bill Katz and photographed by Helmut New-

why not start your april with a WRAP DRESS and pay a visit.

ton and Anne Leibovitz; along with two sets of portraits by

JANUARY 11 - APRIL 1, 2014

Andy Warhol-one from the seventies and one from the eighties.

WILSHIRE MAY COMPANY BUILDING 6067 WILSHIRE BOULEVARD LOS ANGELES, CA MON, TUES, THURS 11AM - 5PM I FRI 11AM - 8PM I SAT-SUN 10AM -7PM

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BEAUTY has no

Boundries Photographed by Zeena Andrews Stylized by Nisha bajaria & rimishha eejaz 32

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velvet sleeveless dress by Armani -$850 makeup by Lâ&#x20AC;&#x2122;Oreal - $459 denim jacket by American Vintage - $1,105 tights by Tom Ford - $348

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crop top by Missoni - $91 makeup by Lâ&#x20AC;&#x2122;Oreal - $634 accessuries by Kenzo $2,230 dress shorts by Burberry Brit - $ 885

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ou never

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jewelry by Stella Mccartney makeup by Lâ&#x20AC;&#x2122;Oreal - $459 party shorts - Tom Ford $1,400 top and shrug by American Vintage - $675

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leather jacket by Louis Vuitton - $ 3,000 top by Tory Burch $1890 tights by Fendi - $1,382 heels by Kenzo - $670

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Never let

stran ger

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VN La’Dame INTERVIEW

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LA’ DAME takes on an exclusive one on one chat with the Academic head of Fashion - Textiles and Design- at the Heriot Watt University Dubai campus. She expressed her journey in this fashion industry so far and what she has to say about Working Women of today..

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CHECK BEHIND THE SCENES AT LADAME.COM

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hat was it about fashion that caught your attention? My dad was a huge influence when growing up. He really encouraged my artistic side and he was quite happy for me to get some experience in art. I always had an art school project going on or he would sign me up for pottery class and drawing classes. He always knew as long as you went along the right path, it didn’t necessarily mean that you would get a career out of it. Back in those days, very long time ago, people were concerned that art was something that would not be able to make you a salary or something you could make a career out of. It was always something to do with art but I was just never quite sure what it was. When I was about 16, he found a stitching class for me and it just transformed everything. I suddenly realized this whole world of fashion on how people make careers out of it. What made you think fashion was for you? From about the age 16 to 18, I surrounded myself with a lot of people in the textile industry. At that time, I didn’t really know anybody personally that was in the fashion industry but there were a lot of textile, print and jewelry designers. I had a choice to go to a local college and get foundation course and the course was in fashion so I thought it’s just one year so I’ll try it and if I don’t like it then I could do something else. There was few months of trying everything; graphic design, fashion design, jewelry design, product design. So, we had couple of months trying everything. It was just fashion all the way for me I guess, the making of the garment mainly. I’ve been making my own garment since I was about 9, 10 years old. I would get a pair of jeans and ripping them up or stitching embroidery onto them. I’ve always been making things. It was the natural way to go.

Who were your influential idols that inspired you back in the day? Well, I had a teacher at the local college when I was doing my foundation course, she was called Kim. She is still there till this day. I was about 18, 19 at the time, and she was my fashion teacher, from Winchester Art school. later when I went to university, a teacher called Vivian, I still keep in contact with; taught me at the university I went to. She’s always been there for me, she’s very proud of me. She was absolutely amazing; she was the one that kept me going because fashion can be a quite hard industry, very tiring and long hours. Have you ever thought of getting into another field other than fashion? No –gigglesDid you ever consider doing something else in your beginning years before stitching came along? Was there something else you wanted to pursue? There was a time I did consider going into some kind of social work, social care. When I was 14, my dad got me a job at the local youth center, I volunteered for 2 years. Through that I got to work with a whole array of different people. I also helped with girls and young women; I would go to seminars and see what girls needed. I also helped with children with abuse and foster homes. I thought social service was what I should go into and keep fashion as a hobby but it wouldn’t have been able

“

As soon I got out of university and started work, it became fashion, purely fashion.

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”

How would you describe fashion at the Heriot Watt University in Dubai? Well, I am really proud. I truly believe we are a very ambitious university; there isn’t anything that we can’t do. If the team and I want to do something, there is nothing that will stop us. There’s always a full support and network of people trying to help us implement it. That is what I love about this place, it is always willing to grow and always willing to develop, of course there is also opportunity to stop, reflect, look and see how things are going. So, I’m very proud to be part of Heriot Watt University, for sure. I will be here a long, long time. How would you describe your city’s fashion? London or Dubai. Dubai is still quite a new city, if you think about it where it was 10 years ago. It looks completely different and there weren’t must industries around. Fashion seemed to be one of the things that came along but now look at all the retail outlets we have here, it’s just astronomical, absolutely amazing. London is different, I think because the fashion industry has been around lot longer, also the textile industry. The UK has more history of these industries but that’s not to say Dubai is behind, not in any shape or form. I look at what we have here now because of its position, it draws in designers from all over the world. What we have here is more multicultural whereas London you need to search around for non-local designer brands. London is very fast moving, street fashion. In London, fashion starts from the street and pretty much works its way up. I think Dubai will get there.

“

Women should just keep their dream and goal going until the day they have achieved it.

”

Do you consider yourself an artist? No. I think through university, yes I was always painting and drawing. I always had a sketchbook with me. I was like a pained artist that could never get a painting right. What would be your tip for young fashion designers and entrepreneurs? The most important, personal skill you should have is ambition and dedication. What is your vision and thought on women? I think we have a lot of choices now for us. I think it’s very difficult to wake up in the morning and think who you are today and who do I want to be today. If you’re a woman and you’ve got your support from your friends and your family, then I think we are fine. I think in terms of women in the work place, that has very much changed, there is very little stigma now as they used to be say. Now women are taking jobs all over the place and high levels, so that’s quite a great achievement. I still love women like Vivienne Westwood who I just think is absolutely crazy and inspirational. I look at where women like her were and how they started and where they are now. They have had all that longevity in the fashion industry and they’ve never stopped, instead just adapted.

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MY MEMORIES...

Vanessa shares some great times she had till now.

Grazia young designer of the year - 2010 Dubai

My 1st Fashion Show in Dubai

My students & couple of my faculty team in Shanghai - 2009

PowerPuff Girls Fashion show - HWU - 2012

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Finally spending time with my family especially my daughter

PUMA Creative Factory ‘Built for One’ T7 Middle East - 2012

SUBSCRIBE TO OUR MAGAZINE GO TO LADAME.COM become the one of the first 200 member list AND WIN GOODY HAMPERS we will be waiting From 1st-15th April 2014

WHATS YET TO COME

what to wear in SUMMER? check out all the pair ups our creative team have stylized! FIND ALL THE OUTFITS AT Net A Porter online shopping destination!

58 pg

whats the big deal with collars? try different looks to wear TIPS on various styles you can earn with Collared tops trend report say it all collars take over the street style

60 pg fashion in dubai dubai evolved -new fashion cameEXPO 20/20 happened! new places to check out fashion hubs in dubai district malls becoming the new fashion destination

64 pg laDame

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Typ

J hoo IMMY n le CH O $65 ather O 4.8 pum 8 ps

BURBERRY BRIT Quilted shell biker jacket $836.59

APPROPRIATE

WORKING

S/S trend forcast 2014/15 STELLA MCCART NEY Faux leather clutch $691.26

STELLA MCCART NEY Aubine embellished satintwill dress $938.71

OSCAR DE LA RENTA Gold-plated pyramid stud clip earrings $131.25

M Mira ICHAEL nda K lea ORS $1186 ther t ote .08

J.CREW Gold-tone, crystal and cubic zirconia necklace $ 160.08

KENZO Tiger gold-plated cubic zirconia necklace $189.19

J.CREW Audrey suede point-toe flats $312.60

KENNETH JAY LANE G o l d - p l a te d resin necklace $115.26

JIMMY CHOO Lang patent-leather sandals $691.56

PAUL & JOE Silk-crepe jumpsuit $582.12 ROKSANDA ILINCIC Printed silk-dupion and silkchiffon top $811.64

Whistles Lucie Spot Skater Skirt $345.78

NIGHT WEAR

KENZO ng -plated ri Tiger gold $109.14

CÉDRIC C H Color-bloc ARLIER k crepe to p $640.33

RFELD KARL LAGE key fob lic ry ac l Kar 21 8. $5

AMERICAN VINTAGE Yosemite wrap-effect crepe maxi dress $174.64

MARKUS LUPFER Pleated printed satin mini skirt $429.31

J.CREW Arrowhead gold-tone, crystal, acetate and cubic zirconia necklace $148.44

1 ELLEGANCE 2 ECCENTRIC 3 PLAIN JANE This stunning Stella McCartney’s embellished dress is out of this earth no literally! It takes me straight to Mars. With the delicate work done on this melting cream color brings out the feminine sole in the woman despite the lips and hearts. And the best way to pair this cut is with matching nude shoes and an off-white clutch. It definitely will give the right finish to this look. But offcourse how can one not resist throwing a Burberry Biker jacket over it to leave the crowd in suspense.

Earn this look by mixing eccentric and crazy prints together and complete them with J.Crew statement necklaces and orange tanned handbags. And since the spring has already begun, why not throw in some structured floral printed skirt to stand out in the night light. And with a flirtatious skirt like that! showoff those legs in these gorgeous Jimmy Choo shoes. This can give a whole new flavor to ur look just by pairing it in pastel tones.

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In all the hustle of what to wear to the mall at night, a simple one piece outfit can solve it all! This amazing neutral shaded Jumpsuit will definitely accentuate your complexion and make you feel like a cover girl. Then there’s this accessible wrap maxi dress that you can find in any store especially in American Vintage. To complete this Plain Jane look, one can accessorize with long chains, pendants, this amazing KENZO roar collection and a pair of black flats.

DRESSING

WOMEN

SHOP ALL OFTHESE AT : http://www.net-a-porter.com/

LEMLEM Zema striped cottonblend kaftan $ 247.40

MISSO Diam NI an croch tino Rilievo et-kn it tria reversible $ 327 ngle bikini .45

T BY ALEXANDER WANG Mesh-paneled triangle bikini $ 472.96 ÉT OILE ISABEL MARANT Nea printed mid-rise boyfriend jeans $ 283.78

SOPHIA WEBSTER Leilou Stripe leather, suede and canvas sandals $ 656.63

STELLA MCCART NEY Franky printed satin pants $ 814.97

A CH ce RO ckla E e ON l n SIM pear 3.01 5 x u $5 Fa

DIANE VON FURSTENBERG Stay Connected leopard-print iPhone 5 charging cover $ 116.42

JASON WU Embellished crepe and silk-chiffo n top $ 4482.32

SAINT LAURENT Denim jacket $ 864.86

DIANE VON FURSTENBERG Faux patent-leather on-the-go essentials kit $40.75

FENDI d pants Crepe tapere $ 1072.76

DAYLIGHT WEAR

NG WA st ER pe ve D XAN k cre ALE -bac 3.21 on $95 Apr

H BURC ps T ORY er flip-flo b b u nd r PVC a $ 65.36

MISSONI Straw boater $ 152.81

VICT ORIA BECKHAM Stretch-satin crepe dress $ 1729.73

CHARLOTTE OLYMPIA Sweet Dolly suede pumps $986.69 HOUSE OF HOLLAND Cagefighters roundframe latticed metal sunglasses $ 320.17

6 FUN This look can definitely upgrade your Summer with bright Red and purple on your way! Wear this beautiful goldplated finger bracelet by Arme De L’Amour with your red bubble dress to give an intricate aesthetic to your outfit. Pair em up with a denim jacket to express that Nostalgic aura about old denim jackets. On the other hand, with a woman always on a move, tag along your Micheal Kors bright purple leather bag with legendary goggle sunglasses; that will get the party started!

MIC Selm HAEL M a la rge ICHAEL tote textured KORS -le $ 46 5.70 ather

BELSTAFF Wellbourne jersey dress $ 785.86

AQUAZZURA Positano elaphe and PVC pumps $ 943.65

5 OFFICE Here in this section, structural and straight cuts can add a very professional perspective to your look; where a stretchsatin dress by Victoria Becham can help you feel confident and dominant in your work space. A heavy necklace can give you that attention in the office when u need it, a DVF kit bag where you can put in all your essentials of the day- especially MAKEUP! To conclude this look, wear some funky bright stilettos to shakeup that old Black and white shoes persona!

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ARME DE L’AMOUR Rose gold-plated finger bracelet $ 436.59

4 BEACHY In this crazy hot weather, beachwear always comes in handy at a certain point. So we have put together a perfect combination for Working women who want to reveal their body in a fun but easygoing combo. Thus we have a mix of Missoni and T by Alexander Wang where peachy pink builds up in the Bikinis. There is a stretchy net strap to the top and underwear that helps the body from sun burning and keeps the straps from not staining on the body. Offcourse there is a perfect kaftan and straw hat you can wear on the beach with Tory Burch’s comfy flip-flops! Duh matching stripes.

Laâ&#x20AC;&#x2122; Dame

style 360

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Trend BUZZ

COLLAR ME CRAZY!? Check out Different ways of rocking AWESOME Collared Tops! Make it your OWN :)

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T Embellishments

he ‘buttoned up’ trend is taking over the streets! And no, we are not talk ing about looking like a schoolteacher or a librarian - this style can be worn in many different ways and is perfect for layering. The simplicity of the shirt on its own also makes it a go-to favorite. The usual formal button-ups have given a direction to a style that is considerably more “Sexy and Chic”. It can be the perfect outfit for going out with friends not just for wearing at work.

Buy these looks at Net-A-Po rter ONLI NE STORE

The focus of the highly popular buttoned-up shirts has given rise to accessorizing the collar area. This can be particularly appropriate for when you want to style your look for a particular occasion. There is an array of possibilities, whether you want to dress up for a date or if you are looking for a laidback style for going out shopping with friends.

S L A FLOR

To achieve a sophisticated look, simply by adding some shiny studs to the edges of the collar - and instantly the attention will be drawn to your new style. If you are bold enough, then try wearing a sparkly bow-tie to show off your neck area. To make it a bit more young and casual or for a weekend look, add the bow to a denim shirt to make an impact.

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La’ Dame

style 360

K O O L N A E L C S/S 2014-15 -Trend Report

This is not about dusting off any old flannel and calling it a trendy look - the current climate calls for something more refined and well put together. When you try the ‘look’ for the first time, it can take some getting used to - and you may feel very covered up and geeky so you will need to compensate by adding some ‘glamour’. By that I mean that you could add a splash of color by combining the shirt with a jacket that will be perfect for spring! The rise of the ‘add-on’ collar!! The love of collars has no boundaries! Several different styles of collar have arisen and today you see them everywhere - as knitted or embroidered, glittery or sparkly, pointy or round. There are even collars shaped as necklaces, which will help you update any plain sweater. Many of these collars are now pointy or rounded ‘Peter Pan’ style, and many are minimalistic (and sometimes barely there!)

Cats all the way! What I find so comfortable in these collars is that there is no need to buy a blouse to wear under neath your sweater, you simply wear an add on collar instead! No need for bulky layers when you can add a collar to any outfit. Interestingly, I have been noticing that the newest way to emphasize the collar is just by leaving it bare and buttoned. No additives, pure minimalism. laDame

Laâ&#x20AC;&#x2122;Dame travel

the new fashion district

DUBAI

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omewhat shocking when one looks at the improvements technology and science have led to! From computers to tablets and deserts to fully developed cities. Dubai also experienced this alarming yet amazing transformation since it won the EXPO 2020; this accomplishment has opened many doors, interms of fashion also.

This month La Dame takes you to the fashion world of Dubai.Not long ago,Dubai was just a desert,where Trade Centre would be the only corporate hub of the city! However,today it has become a very important city not only for UAE but also the entire world because while other Arab countries continue to suffer from violence and turmoil,Dubai with its tall skyscrapers continues to impress and charm the world.By 2020,Dubai will become what we never expected but hoped and dreamed off. While this destination continues to prosper in business,education,and media,the fashion industry is also gradually developing where a lot of effort is being put to make this side of the market flourish.Dubai has now various opportunities for those looking to invest in fashion and even for those who call themselves SHOPAHOLICS.Besides the skyscrapers and night life,what attracts elite tourists more is Dubai’s fashion hub. Henceforth,many large malls have been built in Dubai which contain low-end to high-end brands like Ralph Lauren,Armani, till Lacoste and much more - making it easier to shop according to one’s affordability.What’s interesting to note is the effort being taken by the Government to cater to the needs of specifically those interested in fashion.

The Fashion District has recently been launched at the Mall of Emirates which is helping Dubai climb the ladder of success in the fashion industry. This district, launched by the Al Futtaim Group, is a 100 million Dhs project based on 5000 sq. m and includes 30 new stores including boutiques of designers like Alexander McQueen and Diane Von Furstenberg. Considering the amount of money being spent just on the fashion sector, there is no doubt that Dubai can easily add on to the list of fashion cities like Paris and New York.Mall of Emirates is now extending it’s Fashion District which will be completed by either 2015 or 2016.

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esides that ,The Dubai Mall fashion avenue continues to not only be a tourist attraction but also the perfect place for those looking to buy high end apparel and accessories such as Louis Vuitton,Prada,Gucci and more.The shops are created in an exquisite way along with the hallways of the fashion avenue. This allows shoppers to get the best

visual experience that they have ever seen before at malls.

Dubai is exactly where fashionistas should be because there is more to it than just the malls! Dubai hosts many fashion shows and other related events along with parties throughout the year. In April2013,Fashion Forward also kicked off in Dubai which includes a series of fashion shows by well-known designers like Tahir Sultan and Amira Haroon just to name a few. This event is also taking place again in April 2014, where more interesting fashion looks are expected to be seen.

The beautiful location Madinat Jumeirah was selected for this event since it has a vast area where fashion shows can be held. On the other hand, The Dubai Fashion Week that started in 2005, still continues to surprise us every year with new designers and exotic locations.Fashion events in DFW include, The Bride Show, Sportswear, Jewelry exhibitions, and Charitable fashion foundations.

In 2020,what will take Dubai to the next level in the fashion industry is the Dubai Design District or D3 that will be created opposite the Business Bay area and is expected to create more opportunities for designers,marketers and promoters along with men and women looking for work in this sector. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE announced in June 2013 that a new district will be created in Dubai, dedicated to developing the Emirate’s fashion, design and luxury sectors. The district will be open to any enterprise,designer or brand related to fashion or designing and will help Dubai reach the peak of its success ladder.Over the years,Dubai has become a renowned location for important events like Art Dubai and Dubai International Film Festival.The opening of this district will lead to more events being hosted further resulting in more number of visitors which is expected to rise to around 20 million by 2020. Hopefully in future, the Design District will hit it’s peak that’ll change the Dubai tourist appearance into a Fashion HUB. laDame 66

Laâ&#x20AC;&#x2122;Dame TRAVEL

FASHION DEVELOPMENT AT A RISE SINCE

EXPO2020

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