African Superhero Sema Aims to Inspire Kids Worldwide By Rebecca Penty, David Malingha
Vanessa Ford, Kukua’s chief operating officer and executive producer. Hits such as Black Panther, Crazy Rich Asians, and Coco have shown Hollywood that stories featuring diverse characters set outside the U.S. or Europe are bankable, triggering a slew of African animated series. Mama K’s Team 4 by Triggerfish Animation Studios in Cape Town, about four teenage girls fighting evil in a futuristic Lusaka, is scheduled to premier next year on Netflix. Walt Disney Co. has at least three such shows in the works, including Kizazi Moto: Generation Fire, a sci-fi fantasy to stream on Disney+ next year. And YouTube Originals, which is backing Super Sema, will release Supa Strikas: Rookie Season, a series about a fictional pan-African soccer team. “The Africa market is so vibrant right now,” says Nadine Zylstra, who oversees family programming at YouTube Originals. “Hearing these pitches from young African talent, there is definitely the feeling that this is the generation that can use these digital tools to share their voice with the world.” Black Panther was released just as Kukua was developing Super Sema and seeking financing in 2018, and its success convinced investors of the Kenyan series’ international appeal, helping the company raise $2.5 million. Then, as media giants sought to boost the diversity of their storytelling in response to the Black Lives Matter movement, Kukua landed its distribution agreement with YouTube. “There was a whole global awakening and new buzz around diverse properties,” Ford says. Lupita Nyong’o, the Kenyan-Mexican actor who played Nakia in Black Panther, owns a stake in the company, serves as executive producer of Super Sema, and has brought her star power to the series by providing the voice of the tree that is Sema’s mother figure. The five-minute episodes weave in Kenyan cultural references such as mandazi—a traditional snack of fried dough—and Swahili 95
July-August 2021
sayings like Polepole ndio mwendo (“Slowly, slowly wins the day”). In one episode, the robot villain cuts down the forest to build a castle. Sema thwarts him with a drone and a special substance to replant the trees and trap him, showing off her critical thinking and grit while highlighting for young viewers the dangers of deforestation. Kukua is incorporated in London, but most of its 11 employees are in Nairobi, where it did the voicing, music, and sound work for the first season of Super Sema. At the company’s offices in a townhouse complex in western Nairobi, the walls are plastered with framed Super Sema stills, storyboards, and photographs of notable women of color such as Kamala Harris and Oprah Winfrey. To keep the content topical and educational, the team holds brainstorming sessions with child behavioral experts, parents, teachers, and environmentalists. “The episodes are informed by values that people would like to see in their own children,” says Clara Njeru, Kukua’s chief product officer. Although Bisignani is White and was raised in Rome, she traveled widely in Africa when she was young as her parents sought to instill a global mindset in their children. She has since visited most countries on the continent and has long been captivated by its energy and entrepreneurial culture. After graduating from university, she realized media and mobile technology could help narrow the educational gap between Europe and Africa and dispel what she says is the flawed view of the region as impoverished, diseased, and corrupt. “It’s this thriving continent with 1.2 billion people, with a billion new kids being born over the next 30 years,” she says. “It’s incredible, and it’s never portrayed.” www.bloomberg.com/news/articles/2021-06-24/ super-sema-marks-african-animated-tv-showson-netflix-nflx-disney-dis
DAWN
www.africabusinessassociation.org
