DAWN

Page 12

Business

‘Invest in Yourself’: How to Grow Your Business With Se By Kayla Harrison, Contributor

“You have a digital presence, and you can Grow with Google coach Mary Rabago use this as your business platform, social media discusses the importance of establishing a digital presence to grow your business, tell platform, [and] to engage with new customers,” Rabago stated. your story and attract consumers. Here are four ways that businesses can establish IT CAN BE CHALLENGING to grow a business digitally without the right tools and strategies. An even bigger challenge for entrepreneurs is understanding how to establish trust and communication with consumers. Mary Rabago, a Grow with Google coach and founder of Mary Rabago Productions, teaches her clients that the best way to grow your business is by establishing a digital presence using a variety of tools, which can help you organize information about your business, engage customers and provide a space for you to tell your entrepreneurial story.

Business Success

from page 11

Again, making your business idea a reality doesn’t happen within a few hours, days, or even weeks. It takes time and baby steps. But once you’re ready to dive in and have prepared everything (hint, hint: steps 1-6), you can begin to take action. After you get your ducks in a row with your business plan, target market, etc., you can start taking action in other areas, such as:  Registering your business  Securing a location  Building your website  Advertising  Hiring employees  Choosing an accounting method  Setting up payroll if you have employees

and grow their digital presence while engaging consumers.

Educate and invest in yourself The first step to running a successful business is investing in yourself as an entrepreneur. Rabago emphasizes the importance of participating in workshops and educating yourself about the digital business world, necessary digital skills to be successful, and how to manage a business with online tools. “I've been blessed and business is really good right now, but I could have definitely been at a

Don’t be scared off by your big to-do list. Instead, take it one day at a time, and slowly but surely you can turn your business idea into a reality. www.forbes.com/sites/allbusiness/2021/10/11/ make-your-business-idea-a-reality-by-followinga-few-simple-steps

Making your business idea a reality is a step-by-step process

This article was originally published on AllBusiness.com: www.allbusiness.com/ make-your-business-idea-a-reality-few-simplesteps-151925-1.html

All of these steps can seem intimidating, but trust me, they’re oh-so worth it in the end.

Image credit: AllBusiness.com, Black Illustrations

12

November-December 2021

DAWN

www.africabusinessassociation.org


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