Business
5 Strategies Entrepreneurs can Incorporate to
ONLINE MARKETING IS THE NEW-AGE reality and has opened a bold new world for entrepreneurs. However, the plethora of opportunities and promotional strategies available can be crippling to many entrepreneurs. Several startups and small businesses struggle with developing an effective strategy for enhancing their brand awareness. Given below are 5 expert-curated strategies to help entrepreneurs build their brand awareness.
1. Stay Updated About What Is Going Around You Building brand awareness also calls for 'awareness' from your side. Based on the niche of your brand, stay updated about what is happening in the industry. Also, constantly analyze whether the requirements of your target audience have changed. It's also essential that you remain in constant light about the latest marketing trends. For example, online video consumption has enormously risen in recent times. A study says that 83% of marketers believe that video is an important way of constant marketing, and it's not a trend to be simply ignored. Hence, staying updated about all that's happening around is very crucial for building brand awareness.
resources are shareable. Audiences share and reshare resources they find interesting and engaging. Infographics, tables, slides and how-to guides and videos are all examples of resources. Confluencr - India's largest influencer marketing agency partnered with Mirraw- a humble young brand with ambitious goals. Mirraw focuses on Indian ethnic wear, jewellery, and accessories with a clientele across India, Europe, and the United States. Mirraw's goal was to build an enhanced presence in the market in the coming few years. The campaign that Confluencr designed for Mirraw was pivoted around building brand awareness across Instagram. Our campaign involved the promotion of resourceful content and hence we launched the 'Your Kurti Fit' campaign. What was it about? It was about spreading awareness about the importance of finding the perfect fit for apparelbecause every person is unique. Micro and nano influencers collaborated with the brand for this campaign many of whom were lifestyle, fashion, and mom bloggers. The campaign received 43K+ engagement, 325K+ total views, 23K+ total likes, and 2,301 comments. That's how powerful resourceful content is.
3. Build Your Brand Around Community And A Sense Of Belonging What do creating resources suggest? Brands
2. Create Resources For Your Audience
can provide 'how-to' information and educate the audience about how their products or services are beneficial and provide solutions. Also, resources help the audience to understand the expertise of the brand and the team behind it. Most importantly, 14
November-December 2021
A sense of belonging is a basic human need. People respond positively when they feel that they belong to a certain place or people. A study says that 13% of consumers are willing to pay 31-50% more if they notice that a certain product or service
DAWN
www.africabusinessassociation.org
