Business
Adeniji to Helm Warner Music South Africa By Cydney Lee
TEMI ADENIJI WAS APPOINTED as managing director of Warner Music South Africa and senior vp of strategy for Sub-Saharan Africa. She will begin her dual roles in September, reporting to Alfonso Perez-Soto, executive VP for Eastern Europe, Middle East, India and Africa. Adeniji joined Warner Music as director of international strategy and operations in 2016. She was then to promoted to VP in 2019 and Senior VP last year.
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May-June 2021
The move is a result of Warner Music’s expansion into Africa, as they are further developing their presence in the region through deals with regional labels, distributors and digital service providers. So far, the company has reached licensing deals with Audiomack and Boomplay, a partnership with one of Nigeria’s leading independent record deals Chocolate City and an investment in Africori, Africa’s leading digital distribution, music rights management, and artist development company. “The world is waking up to the rich and diverse talent present in myriad thriving music scenes across the continent,” Adeniji said. “As this increasingly interconnected digital world continues to remove barriers to music discovery, there is no doubt that in the years ahead we will continue to see even more global superstars from Africa.” “Africa stands on the precipice of a significant growth story, and I’m excited to play an important part in guiding our Company’s strategy and operations in this region. I have worked closely with our South African team over the past few years, so the opportunity to help steer the next stage of their journey is an honor and privilege,” she added. www.msn.com/en-us/music/news/executiveturntable-adeniji-to-helm-warner-music-southafrica-ascap-adds-pair-to-board-of-directors/arBB1eZskw?ocid=msedgdhp Image credits: groove-africa.com, warnermusic. co.za DAWN
www.africabusinessassociation.org
