Technology/Science
How Facebook's Africa Expansion Could Help Foster New Hubs Like Nigeria's 'Silicon Valley' By Vivienne Nunis & Sarah Treanor
UPON HIS FIRST -- AND UNANNOUNCED -- visit to Nigeria in 2016, Facebook's founder Mark Zuckerberg met with developers in Lagos, pushing startup enthusiasm and sparking new interest in innovative companies in the region. Now, four years later, the social media giant recently announced that the first Facebook office will open in the second quarter of 2021 in Lagos, further solidifying the area's reputation as "Nigeria's Silicon Valley." Facebook also unveiled more details on its
Nunu Ntshingila, Facebook's head of Africa expansion plans to tap into Africa's 1.2-billionperson market, including new tech hubs for startup development and the construction of 37,000 kilometers of underwater internet cable, which will encircle the entire continent. CNN's Eleni Giokos spoke with Facebook's regional director for Africa, Nunu Ntshingila, to break down how the company has been fostering a growing audience and what the expectations are for the platform on the African continent. This interview has been edited and condensed for clarity. Eleni Giokos: The pandemic has certainly 74
November-December 2020
taught us that we don't necessarily need to be at the office physically every day. Has Facebook got a global strategy to get people back to the office in the future? Nunu Ntshingila: I think we have seen ups and downs, and I think right at the beginning we saw a lot of people were quite excited about working from home. We've also started to see the unintended consequences. And this is a global phenomenon. How do we make sure that this is not a sprint? This is a marathon. This is something that Mark Zuckerberg has spoken a lot about -- the idea that actually we could look into many areas of the world for talent. And I think that is a very positive outcome of the period that Facebook is co we've just gone through. EG: How much has Facebook grown since then the opening of the first hub in sub-Saharan Africa? NN: In sub-Saharan Africa alone, we've grown by over 50 million over time. These are new users that are coming to use our platform very differently. These are businesses that are now coming on to our platform to grow their own businesses and finding new customers. So yes, we have seen an exponential growth in terms of users, just across our entire set of platforms -- whether it's Facebook, Instagram, WhatsApp, and Messenger. EG: It's almost a vote of confidence that Lagos is going to be one of the most important tech startup cities on the continent. Is that what you're expecting? NN: We are already seeing that right now. We've made this investment because we already see how active the startup community is there. We've got one of the largest developer ecosystems based out DAWN
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