African Fashion is on the Rise, says Naomi Campbell: ‘And it’s About Time!’ By Hannah MarrioƩ
Models display designs by Weiz Dhurm Franklyn (far left and far right), DNA by Iconic Invanity (second left) and Bibi (third left) during the Arise fashion week in Lagos, Nigeria. Photograph: Sunday Alamba/AP
winner, said Campbell. It was particularly important as the wider world slowly woke up to Africa’s creativity and spending power. “There has, in the past, been the wrong perception about the continent and the creativity that comes out of it,” she said. “Right about now, everyone’s kind of got it, finally – for example, that Nigeria is one of the biggest emerging markets with the under-30s, so everyone is looking in this direction
what-happens-if-humanitys-ranks-start-to-shrink).
But we don’t want Africa to be considered as a trend. “These designers are finally getting the notoriety that they deserve – and they are going to keep their notoriety.” Supporting African designers working in innovative and sustainable ways is just one way to propel fashion towards positive change post see page 12
(www.theguardian.com/world/2020/jul/25/all-the-people11
January-February 2021
DAWN
www.africabusinessassociation.org
