Sony Music Africa Hires Artist Dev Lead

By Chris Eggertsen

SONY MUSIC ENTERTAINMENT AFRICA

has enlisted Christine “Seven” Mosha to lead

marketing and artist development for the East

Africa region, eff ective immediately.

From her home base of Tanzania, Mosha will build out the company’s roster of local talent and amplify its international repertoire and existing catalog across the region. She will report to Sony Music Africa managing director Sean Watson.

A 15-year veteran of the African entertainment industry, Mosha has worked closely with Sony Music Africa for the last decade in her role at Rockstar 4000 Music Entertainment, an independent pan-African music company and content, digital and events production network. During her tenure there, she has overseen music publishing, record deals and content licensing in partnership with Sony Music Africa, including work on the campaign for the Fifa World Cup 2010, which was held in South Africa.

In 2017, Mosha launched her own independent record label and talent management company, Rockstar Africa, whose clients have included East African artists such as Lady Jaydee, Ray C, TID and Rose Muhando. She kicked off her career in 2006 as a morning radio presenter, promoter and media marketing guru at Tanzania media conglomerate Clouds Media Group and also worked in A&R at MTV in Africa. www.msn.com/en-us/music/news/executiveturntable-sony-atv-names-digital-prezsony-music-africa-hires-artist-dev-lead/arBB1c2O0x?ocid=windirect Image credit: kbc.co.ke

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