Business
Sony Music Africa Hires Artist Dev Lead By Chris Eggertsen
SONY MUSIC ENTERTAINMENT AFRICA has enlisted Christine “Seven” Mosha to lead marketing and artist development for the East Africa region, effective immediately. From her home base of Tanzania, Mosha will build out the company’s roster of local talent and amplify its international repertoire and existing catalog across the region. She will report to Sony Music Africa managing director Sean Watson. A 15-year veteran of the African entertainment industry, Mosha has worked closely with Sony Music Africa for the last decade in her role at Rockstar 4000 Music Entertainment, an independent pan-African music company and content, digital and events The pandemic forced millions of people out of their jobs. If those people don’t decide to start their own companies, they’ll be looking to join those who do, putting their experience and expertise where it’s most valued. Not only are we helping those in need of financial relief during challenging times, we are connecting those same people with missions and new business ideas that are truly life-changing.
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January-February 2021
production network. During her tenure there, she has overseen music publishing, record deals and content licensing in partnership with Sony Music Africa, including work on the campaign for the Fifa World Cup 2010, which was held in South Africa. In 2017, Mosha launched her own independent record label and talent management company, Rockstar Africa, whose clients have included East African artists such as Lady Jaydee, Ray C, TID and Rose Muhando. She kicked off her career in 2006 as a morning radio presenter, promoter and media marketing guru at Tanzania media conglomerate Clouds Media Group and also worked in A&R at MTV in Africa. www.msn.com/en-us/music/news/executiveturntable-sony-atv-names-digital-prezsony-music-africa-hires-artist-dev-lead/arBB1c2O0x?ocid=windirect Image credit: kbc.co.ke If you’re hesitant about starting a business during this time, look for the reasons why it will work, instead of why it won’t — because what we focus on grows. The world of online business is the new normal, and many successful leaders, businesses, and companies are creating during times of turmoil. www.entrepreneur.com/article/359260 Image credit: Atlanta Blackstar DAWN
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