Development
Great Startup Idea. Solid Team. Growing Marketplace. But Here is the One Thing Most Founders Forget When Launching a Company By Bernhard Schroeder
EVERY ENTREPRENEUR OR SENIOR executive with a solution to a problem can be brimming with passion. They’ve got a startup idea and a vision that inspires them to wake up every morning and push through the difficult times so that their dream can become a reality. However, if you’re like most people, there’s a chance you have a hard time channeling this passion and energy to help you move forward with the speed and decisiveness you wish you could. Taking time to outline your core values will help you create this focus. It’ll help you look away from what’s not important and concentrate on what is. Your business can go many places, but it won’t go far if you don’t even know what defines it. And core values is what defines a companies culture. Strong core values can drive smart hiring practices, reduce turnover and absenteeism, increase productivity and quality of work, help guide decision-making, improve customer relationships, and boost employee morale. The startup phase is the best time to think about core values because it’s much easier to make changes early on and ensure that every aspect of your business is in alignment as you grow. Determining your company’s core values will have a big impact on the type of organization your startup becomes, Always Be Learning. Building a culture so choose wisely. Your ultimate success depends that values continuous education means your on it. Let’s look at some core values for you to consider employees will grow with your organization and deliver better results. Consider offering ways as you think about launching your startup. Happiness/Passion. Passion for what you to enable continuous employee training and do and happiness in the workplace lead to more professional development. Innovation/Creativity. Innovation is probably productive employees, fewer workplace problems, and a higher quality of work. Only recruit people the value that will give your company the biggest who are upbeat about life, want to go on the competitive advantage. When employees are encouraged to innovate, they’ll bring breakthrough company mission and are all about the team. 30
January-February 2021
DAWN
www.africabusinessassociation.org
