Lifestyle/Culture
Universal Music Group Announces Strategic Leadership Appointments within Africa By Motolani Alake ON JANUARY 4, 2021, UNIVERSAL MUSIC GROUP, the world leader in music entertainment, today strengthened its position as the leading music company in Africa by announcing a strategic expansion of its Sub-Saharan Africa leadership team. These appointments underscore UMG’s ongoing commitment to support and grow Africa’s domestic music ecosystems, while also creating new opportunities for African talent to reach new audiences globally. To complement UMG’s longstanding operations in South Africa, it has also established divisions in Kenya, Côte d’Ivoire, Senegal, Cameroon and Morocco. This presence will continue to grow throughout 2021 and beyond, as UMG continues to further extend the company’s ability to support domestic artists across Africa and globally. To help lead this expansion, Sipho Dlamini has been promoted to CEO, Universal Music South Africa and Sub-Saharan Africa, effective immediately. Dlamini will continue to oversee all of UMG’s operations within English-speaking Africa. Since joining UMG in 2016, he has been instrumental in solidifying and growing UMG’s African infrastructure, increasing the visibility of African music around the world and delivering unprecedented artist success in South Africa. During this time, UMG has also led the industry with new initiatives across live music, brand partnerships and the adoption of licensed and legal streaming platforms within Africa. Dlamini is a member of UMG’s Task Force for Meaningful Change (TFMC), which was created last year as a driving force for inclusion and social justice within the global music industry and serves as chair for the TFMC’s Global Committee. In his new role, Dlamini will continue to work closely with Adam Granite, UMG’s EVP, Market
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Development, to identify further opportunities for artists signed to Universal Music Africa to reach new audiences around the world, utilizing UMG’s unrivalled global network of industry-leading businesses spanning more than 60 countries worldwide. Within South Africa, Dlamini has been joined by hugely experienced senior executive Elouise Kelly, who has been appointed Chief Operating Officer, Universal Music South Africa and Sub-Saharan Africa. She will be based in Johannesburg and will report to Dlamini. Kelly Joins UMG from global advertising and media agency Ogilvy, where she held the position of Managing Director, South Africa. With a proven and award-winning background in branding, marketing, communication and commercial business strategy, she will play an integral role in the further expansion of Universal Music Africa and its operations and label divisions. Prior to working at Ogilvy, Kelly held senior positions at SABC, Top TV, Viacom International Media Networks and M-Net. In addition, Chinedu Okeke has been named Managing Director, Universal Music Nigeria and will lead the development and expansion of UMG’s existing operations within Nigeria, and further English-speaking markets in West Africa. He will be based in Lagos, Nigeria and will report to Dlamini. Okeke joins UMG having established himself over the last decade, as a successful business and live-music entrepreneur. He is the founder of Eclipse Live – A Live entertainment company focused on bringing live affordable entertainment to the youth of Africa and Eclipse Brand Agency, working with major clients, artists and commercial partners. He is also the founder and Executive Producer of Nigeria’s legendary Gidi Culture Festival,
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www.africabusinessassociation.org
