2019 TOUR DE MOUNTAINS Any time is a good time to ride
Mountain Cycle Challenge 20 35 60 100 miles Sparta, NC Presented by
Executive Summary FUNDRAISING IS ESSENTIAL TO THE ON-GOING OPERATION OF ALLEGHANY WELLNESS CENTER, AS IT IS A NON-PROFIT ORGANIZATION. SPONSORS ARE SOUGHT FOR VARIOUS FUNDRAISING ACTIVITIES THROUGHOUT EACH YEAR. ONE OF OUR BIGGEST EVENTS IS THE TOUR DE MOUNTAINS. WE ARE SEEKING SPONSORS FOR THE UPCOMING TOUR DE MOUNTAINS. THERE ARE A VARIETY OF BENEFITS TO BEING A SPONSOR INCLUDING MENU OPTIONS. WE WANT TO RETURN THE FAVOR AND SUPPORT YOU AND YOUR BUSINESS DURING THE ADVERTISEMENT CAMPAIGN. WE HOPE THAT YOU WILL BE A SPONSOR OF THIS GREAT CAUSE.
ALLEGHANY WELLNESS CENTER
Be Happy, Be Healthy & Do it for YOURSELF! THE FACILITY
25,000 square foot Indoor pool Indoor walking track Fitness and aerobic area Multipurpose room Locker rooms Demonstration Kitchen
PROGRAMS AND CL AS S ES Aquatics Yoga Karate Zumba Spin Boot camp Core Strength
CONTACT US
508 Collins Road Sparta, NC 28675 336-372-2944 M-Th: 6AM - 8PM, F: 6AM - 7PM, Sat: 8AM - 4PM, Sun: 1PM - 5PM
Did you know? THE ALLEGHANY WELLNESS CENTER IS 501(C)(3) NONPROFIT SERVING THE PEOPLE OF ALLEGHANY COUNTY AND SURROUNDING AREAS
THE TOUR DE MOUNTAIN Come see all the beautiful scenery our state has to offer The Tour de Mountain is a bike ride held in the Blue Ridge Mountains of North Carolina. Different routes are available to accomodate riders of all skill levels. Complimentary meals are provided to riders. Riders are also entered into drawings for prizes.
HOW TO REGISTER Visit www.tourdemountains.com to submit a registration form. Or register at the Alleghany Wellness
HOW MUCH Advance registration through May 15 is $40 for all routes. After May 15, registration is $45.
Center.
RIDE LENGTH
HOST TOWN The host town of Sparta, NC offers
Riders can choose among 4 different
riders plenty to enjoy before and
ride lengths to best suite their riding
after the ride as well as lodging,
level. Ride lenghts include 20 mile,
dining, and shopping. Visit
35 mile, 60 mile, and 100 mile.
authenticallyalleghany.com for a full list of events and merchants.
OBJECTIVES
Increase Brand Awareness
Increase Brand Engagement
Provide information about the sponsors to participants
Increase event participation and increase participant engagement with the sponsors
Increase Brand Sentiment
Let people know that we care and appreciate them and we want to meet the needs and desires of people in the community
"Every successful individual knows that his or her achievement depends on a community of persons working together" -Paul Ryan
GOALS OF THE EVENT Increase brand awareness as evidenced by having a click through rate of at least 20% for each sponsor
Increase brand awareness by reaching at least 100 views per post
Increase brand engagement by reaching an average engagement rate of at least 40% on social media To receive positive feedback as evidenced by at least 60% of participants pledging to return to visit the county
HOW TO MEET OUR GOALS Maps and brochures will be distributed at the event Sponsors will be listed on signs at
Promotion of brands through media Interaction during the event with participants
the event, on webpages, on Facebook, on banners for the event
T-shirts with sponsors will be distributed to participants
Products donated by sponsors will be distributed to participants
Meals will be prepared by local sponsors for the event participants
Sponsors will be recognized at the closing event
EVENT PROMOTION FACEBOOK
Tour de Mountains Facebook page
WEBSITE Tourdemountains.com
WEBSITE Alleghanywellnesscenter.com
Support the Community
Alleghany county has many wonderful things to offer to visitors and residents in the community. Tour de Mountains is a great opportunity for participants of the event to visit local business prior to and after event.
The participants who are not local will often travel to the area the night prior to the event and stay the night .
Participants will be provided with information for places to visit, eat, and shop during their stay in Alleghany County and they will be encouraged to support local businesses.
TARGET AUDIENCE 66 MILLION Number of American cyclists
= 5 million riders
Cyclist Demographics
15% WOMEN 85% MEN
32-55
AVERAGE AGE OF HOME BUYERS IN US IN 2018
36 Average age of homes in America.
AVERAGE AGE OF ALLEGHANY RESIDENTS
4 9 Y E A R S O L D
AVERAGE NUMBER OF TOUR DE MOUNTAINS PARTICIPANTS
1 3 7
Sponsorship Rights SITE RIGHTS FOR THE DAY OF THE EVENT
1.) BOOTH FOR PRODUCT PLACEMENT AND PROMOTION Each sponsor will be given adequate space to set up a booth to promote products to visitors of the event.
2.) NAME OR LOGO DISPLAY ON SOCIAL ON SOCIAL MEDIA AND SIGNS PROMOTING THE EVENT Each sponsors name and/or logo will be displayed on all digital promotional material for the event
3.) NAME OR LOGO DISPLAY ON T-SHIRTS PROVIDED TO PARTICIPANTSÂ Each sponsors name and/or logo will appear on the promotional t-shirts for the event that are given to participants
4.) OPPORTUNITY TO DISTRIBUTE PRIZES THAT THE SPONSOR DONATED Sponsor are given the opportunity to donate prizes for the drawings and to distribute those prizes to the winners
5.) MERCHANDISING RIGHTS Sponsors who choose to be an upper level sponsor will get category exclusivity
SPONSOR MENUS
Options to suite your needs WE APPRECIATE YOUR SPONSORSHIP Sponsors are the backbone of the Tour de Mountains and their contributions not only support the event, but also support the ongoing operation of Alleghany Wellness Center. Alleghany Wellness Center is the only fitness center in the county and it provides something for all ages to help each person in the community to be healthy. Alleghany Wellness Center is a non-profit facility and it relies fundraising events such as Tour de Mountains to keep the doors open to the community. The Alleghany Wellness Center and Tour de Mountains event coordinators appreciate everything sponsors contribute to the event and the cause. We would like for you to join us in interacting with the community at the event and following the event for a Spaghetti meal.
IN KIND DONATIONS Some people prefer to donate items such as gift certificates to be given as a prizes to participants, food and beverages for the day of the event, or t-shirts to be printed for the event. Some people also donate a service such as printing the signs or t-shirts.Â
SPONSOR MENUS
We also offer menu options for people who want to donate money to the event in turn for a variety of sponsor benefits.
BASE LEVEL SPONSOR $100.00 Donation
SOCIAL MEDIA
The name of sponsors will be recognized on web pages for the event and on social media postings. A link to the sponsors web page or social media pages will be included on web pages and social media postings.
T-SHIRTS
The event participants will be provided with t-shirts for the event, as will the volunteers at the event. The back of the t-shirt will display your name proudly.
MEET POTENTIAL CUSTOMERS
You are invited to attend the Spaghetti dinner at the conclusion of the event for the participants and the sponsors. This is a great opportunity to introduce your self and meet potential customers.
ADVERTISING & PROMOTION
Anywhere the Tour de Mountains is advertised your business name will also be promoted through recognition of you as a sponsor to this important community event.
UPPER LEVEL SPONSOR SOCIAL MEDIA The name and logo of sponsors will be recognized on web pages for the event and on social media postings. A link to the sponsors web page or social media pages will be included on web pages and social media postings.
T-SHIRT The event participants will be provided with tshirts for the event, as will the volunteers at the event. The back of the t-shirt will display your name and logo proudly.
MEET POTENTIAL CUSTOMERS You are invited to attend the Spaghetti dinner at the conclusion of the event for the participants and the sponsors. This is a great opportunity to introduce your self and meet potential customers.
ADVERTISING & PROMOTION Anywhere the Tour de Mountains is advertised your business name and logo will also be promoted through recognition of you as a sponsor to this important community event.
BOOTH Upper level sponsors will be given space at the event to set up a booth to promote your products and meet potential customers.
Budget
GOALS 2018 Sponsor Donations
Lower Level Upper Level Cost $100
Cost $250
Sponsors Sponsors 25 4
Total $2500
Total $1000 Combined Total $3500
2019 Goal = $4200 The sponsorship fee will cover all costs to host the event that are not covered by donations and volunteer efforts. The funds raised by the event will support operation of the Alleghany Wellness Center. The event host hopes to increase sponsor participation by 20% from the previous event. Help us reach our goals and better serve the community.
ROI
Metrics Brand Awareness
Post Reach - How many people have seen your brand on social media posts. Reach of a post/total followers x 100 Attendee Demographics Mindshare - Do participants recognize your brand? Will they purchase your product or recommend them?
Engagement
Average engagement rate - number of likes, shares, comments, etc of posts including your brand total likes, comments, shares/Total followers x 100 Number of promotional products distributed at the event.
Conversion Metrics click through rate - how many people clicked on a link to your webpage from the promoters social media posts. clicks/Impressions x 100
Brand Sentiment survey following the event at least 60% of participants pledge to visit Alleghany County again.
I M P L E M E N T A T I O N
TIMELINE Research the potential sponsors and the target market for the event and the sponsors and determine how we can work together to support each other
8-10 MONTHS PRIOR
Pre-approach
6-8 MONTHS PRIOR Approach
The sales person will contact you to inquire more about their goals and sponsoring public events and identify things that stood out to the sales person about their brand to build a relationship
3-6 MONTHS PRIOR The salesperson will meet with you to discuss how being a sponsor to the event will be beneficial to your business goals
Demonstration
3-6 MONTHS PRIOR
Answering Questions
Address any questions or concerns that you have about sponsoring the event so that the event goes smoothly
2-3 MONTHS PRIOR
The salesperson will identify a couple additional incentives to you sponsoring this event. you will gain new customers to their local business, especially seasonal residents who enjoy exploring towns in the mountain region while at their summer home
Closing the sell
For advertising purposes, sponsorship deals must be finalized 8 weeks prior to the event. Media promotion events will begin and carry through the end of the event.
1 MONTH AFTER EVENT Follow up
One month following the event, I will provide ROI metrics following the event and discuss feedback for future events.
BENEFITS AND ROI BRAND AWARENESS AND POST REACH BRAND NAME AND/OR LOGO DISPLAYED ON ADVERTISEMENTS ON SOCIAL MEDIA, SIGNS, AND T-SHIRTS
MAPS OF LOCAL SPONSORS PROVIDED TO PARTICIPANTS MEET AND GREET AT THE EVENT
SURVEY AT THE CLOSE OF THE EVENT FOR PARTICIPANTS TO DETERMINE MINDSHARE AND BRAND SENTIMENT
BRAND ENGAGEMENT AND AVERAGE ENGAGEMENT RATE SHOUT-OUTS ON SOCIAL MEDIA PAGES TO SPONSORS
PARTICIPANT PRIZES DONATED BY SPONSORS TO CREATE ENGAGEMENT
HOST SOCIAL MEDIA PAGE WILL "LIKE" COMMENTS OR POSTS FOR SPONSORS WEBPAGES SUPPORTING THE EVENT LINKS TO SPONSORS WEBSITES AND SOCIAL PAGES ON THE EVENT AND HOSTS WEBSITES AND SOCIAL MEDIA PAGES (CLICK THROUGH RATE).
ADD TO THE PARTICIPANTS EXPERIENCE Sponsors can add value to the attendees experience in the following ways
Provide awareness about various businesses that are offered in the county
Show community support and togetherness to encourage people to return to the county to visit...or even LIVE.
Leave participants with memories about your business
YOU CAN HELP US BY SUPPLYING MEDICAL SUPPORT, DAILY NEEDS & EDUCATION.
People will share their experience with others, so make sure its a positive one.
n i o J ! e M JOIN ME FOR LUNCH AND LETS DISCUSS HOW BEING A SPONSOR CAN HELP YOU ACHIEVE YOUR BUSINESS GOALS.
ADAM RING Appalachian Development and Promotion Services
EMAIL ringac@appstate.edu
PHONE 336-403-7761 THANKÂ YOU FOR YOUR TIME AND I LOOK FORWARD TO HEARING FROM YOU
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