Strategic Management / Parsons Paris / 2019
ENERGY
/ PA R I S /
S U S TA I N A B I L I T Y
Iana Prakheeva / Laura Zelmanowicz
SMART CITIES
Strategic Management / Parsons Paris / 2019
SMART CITIES
AIM TO C R E AT E
01
A better quality of life for residents and visitors.
02
Economic competitiveness to attract industry and talent.
03
An environmentally focus on sustainability.
1/3
would avoid change if they could
Increase sustainable energy production to 25%.
BY 2025
FRANCE
Decrease overall energy consumption.
WANTS TO
Decrease pollution.
Strategic Management / Parsons Paris / 2019
the reality is: changing habits is extremely hard
HUMAN CENTERED APPROACH data and research
Strategic Management / Parsons Paris / 2019
O V E R P O P U L AT I O N TOURISM GROWTH
E N E R GY M I X FRANCE
40%
Strategic Management / Parsons Paris / 2019
Fossil Fuels (10.8%)
BY 2030
Renewable (15%)
Wind (11%)
Hydro (82.1%)
Biomass Waist (6%) Solar (0.7%)
Nuclear (74.2%)
10 0 % BY 2050
Safety / malfunction issues.
Nuclear waste is highly radioactive for thousands of years.
Fossil fuels produce tremendous amount of CO2.
Aect climate change.
Strategic Management / Parsons Paris / 2019
ÎLE DE FRANCE IN NUMBERS
€17.9 MILLION
303 TWH
+60%
energy invoice per year
consumption per year
gas price since 2005
CURRENT SYSTEM
PRODUCTION
T R A N S P O R TAT I O N
DISTRIBUTION
C O M M E R C I A L I S AT I O N
import + energy producers
government controlled transportation
export + distributors
small industries + homes
big industries
NOW
L ATER
NOT SMART
SMARTER
01 02 03 04 05 06 07
01 02 03 04 05 06
Dependent Wealth unequally distributed High dependency on suppliers People have no power Expensive Increase health inequality Clustered economic system
Removable Distributed health and wealth Dependent on many sources Gives power to people Cheap energy Power equilibrium
Strategic Management / Parsons Paris / 2019
WHAT IS A SMART SOLUTION?
Strategic Management / Parsons Paris / 2019
S T R AT E GY Crowdsourced energy distributed locally without changing habits.
01
CONNECT
02
GENERATE
03
TRANSFER
04
USE
DESIGN
Strategic Management / Parsons Paris / 2019
PRINCIPLES 01 02 03 04 05 06 07 08 09 10 11
BeneďŹ t from the crowd No change in habits A project that could scale / scalable Easy to purchase and install Crowdsourced Beautiful Intuitive Good material Long-lasting Renewable energy EďŹƒcient
Strategic Management / Parsons Paris / 2019
THE GRID wants to empower Parisians and its visitors to create their own energy at home by providing them with accessible and easy-to-use sustainable energy production devices.
01
KINETIC DEVICE
02
HYDROELECTRIC DEVICE
03
PIEZOELECTRIC DEVICE
04
IN-HOUSE B AT T E R Y
Strategic Management / Parsons Paris / 2019
HOW IT WORKS
Strategic Management / Parsons Paris / 2019
01
KINETIC DEVICE
Converts movement into energy. • •
attached to the bicycle s wheel objects that can move in a continuous energetic way.
Strategic Management / Parsons Paris / 2019
02
HYDROELECTRIC DEVICE
Converts water passing through the device into energy. • •
attached on water pipes sinks, bathtubs, showers, toilets
Strategic Management / Parsons Paris / 2019
03
PIEZOELECTRIC DEVICE
Absorbs pressure and converts it into energy. • place on couches, beds • any support on which you apply pressure
Strategic Management / Parsons Paris / 2019
04
IN-HOUSE B AT T E R Y
Receives energy through wireless power transfer technology from The Grid devices. The battery sends data collected to The Grid app so you can track your production and energy spending.
Strategic Management / Parsons Paris / 2019
MVP
https://zelml734.wixsite.com/thegrid
Strategic Management / Parsons Paris / 2019
MARKETING S T R AT E G Y
1
ATTENTION + INTEREST
01 Social Media 02 Indirect Posters (outdoor)
2
INTEREST + DESIRE
01 Social Media 02 Posters 03 Video ad. release 04 Experiences in Paris 05 Airbnb Experience (best host competition)
3
DESIRE + ACTION
01 Airbnb Experience (guests) 02 App Launch 03 Influencer Experience in Paris 04 Cross brand marketing with partners
Strategic Management / Parsons Paris / 2019
OPPORTUNITIES Strategic Management / Parsons Paris / 2019
MOVING FORWARD
PARTNERSHIP: Data management and analysis
Strategic Management / Parsons Paris / 2019
We believe that THE GRID will ease the transitions from nuclear energy to renewable energy in Paris, France and globally. It is time for clean energy with no effort.
Strategic Management / Parsons Paris / 2019
Iana Prakheeva / Laura Zelmanowicz